CategorySearch Engine Optimization
Google Moves to Continual Indexing
23rd of November 2004 Darren Rowse 1

Google Moves to Continual Indexing

‘If you’ve noticed that Google seems to be updating their index more frequently than once a month, you’re not alone. Clint Dixon observed this as well. In this article he discusses how this changes the world for website owners, search engine optimizers, and anyone else trying to get on the ...more
Search Engine Optimization
Relationship Between the PageRank and the Number of Backlinks
16th of November 2004 Darren Rowse 3

Relationship Between the PageRank and the Number of Backlinks

How many links to your blog do you need to climb up Google’s page ranking? A recent study titled Relationship Between the PageRank and the Number of Backlinks – Articles about link building and PageRank examines that question and draws some interesting conclusions: ‘- With a few exceptions, whatever the ...more
Search Engine Optimization
The Holistic Approach to Search Engine Marketing
12th of November 2004 Darren Rowse

The Holistic Approach to Search Engine Marketing

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes: – Pay-Per-Click (PPC) – Natural Search Engine Optimization (SEO) – Website Conversion ‘The fact that these components are most effective when used in concert does ...more
Search Engine Optimization
SEO Strategy – Content or Links?
3rd of November 2004 Darren Rowse 1

SEO Strategy – Content or Links?

Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together? ‘Keyword rich content will get you part way to your destination atop the search ...more
Search Engine Optimization
Google Does The Update: What’s New?
3rd of November 2004 Darren Rowse

Google Does The Update: What’s New?

‘Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you’ve worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes. Google has finally ...more
Search Engine Optimization
A Short Course in SEO
12th of October 2004 Darren Rowse 5

A Short Course in SEO

SEO – A short Course is a useful article written about Search Engine Optimization that will help anyone seeking tips at how to Optimize their blog or website for Search Engines. ‘Anyone who does business on the internet today has heard of SEO (search engine optimization), and many have tried ...more
Search Engine Optimization
A day in the life of a Search Engine Optimiser
12th of October 2004 Darren Rowse

A day in the life of a Search Engine Optimiser

SEO Scoop has written up a day in the life of a search optimiser which gives some hints into what those SEO types do with their time. Its actually got some remarkably similar features to what my daily rhythm can look like as a blogger and will give you some ...more
Search Engine Optimization
Google Page Rank Update
8th of October 2004 Darren Rowse 1

Google Page Rank Update

There is a lot of talk around the web at the moment about Google’s current page ranking update. You may have already noticed your blog’s page rank change – most of my blogs are pretty stable although I’ve noticed one of the new ones has gone up from 2 to ...more
Search Engine Optimization
Keywords or Keyword Phrases? Effective SEO Strategy
7th of October 2004 Darren Rowse

Keywords or Keyword Phrases? Effective SEO Strategy

About.com asks the question – should those wanting to optimize their site target single keywords or keyword phrases? “Consider the keyword “cars.” A quick search for this phrase at Google reveals nearly 20 million web sites competing for a ranking for this phrase. Since studies show that few consumers make ...more
Search Engine Optimization