Google Moves to Continual Indexing

‘If you’ve noticed that Google seems to be updating their index more frequently than once a month, you’re not alone. Clint Dixon observed this as well. In this article he discusses how this changes the world for website owners, search engine optimizers, and anyone else trying to get on the front pages of popular search engines. took a step forward in offering the most relevant information available by beefing up their mission statement. For a long time Google has updated their database of information by indexing the World Wide Web once per month. In light of recent events I have come to the conclusion that Google is now updating their index much more frequently, as evidenced by server statistics from my clients, and from my own server.

With the November 2003 Florida Update, Google dropped many of the offending webmasters who employed black hat SEO techniques off of the SERPs (Search Engine Results Pages). This upset a great many webmasters whose sites sat on the front pages of for years, and who felt smug without preparing for the future.’

Continue reading Google Moves to Continual Indexing

Relationship Between the PageRank and the Number of Backlinks

How many links to your blog do you need to climb up Google’s page ranking? A recent study titled Relationship Between the PageRank and the Number of Backlinks – Articles about link building and PageRank examines that question and draws some interesting conclusions:

‘- With a few exceptions, whatever the PR is, more backlinks than the month before are required every month to get a given PR.

– As expected, one needs far more backlinks in order to get a high PR than a low one. Even if there may be exceptions, because the study deals with a good number of data, it gives experimental support to the theoretical hypotheses or ideas never proved before but only discussed in forums.

– During this summer (2004), Google changed the behaviour of the link: command which now includes low PR pages. Only PR4 or higher PR pages used to be listed by this command. Conversely since this summer you can also list the low PR pages backlinks, which you can see in the table.’

Get more details of this study at Relationship Between the PageRank and the Number of Backlinks

Found via Micro Persuasion

The Holistic Approach to Search Engine Marketing

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes:

– Pay-Per-Click (PPC)

– Natural Search Engine Optimization (SEO)

– Website Conversion

‘The fact that these components are most effective when used in concert does not mean that each should not be tracked individually- of course they should. But do not be surprised when your returns on two or more of these disciplines used together are greater than the combined returns from the individual components used separately. And this presents a dilemma- a highly successful holistic SEM approach can make extracting exact ROI figures for each individual component difficult, since “the whole” has become “greater than the sum of its parts”. But as many savvy companies are discovering, this is a nice problem to have.’

Read more at The Holistic Approach to Search Engine Marketing

SEO Strategy – Content or Links?

Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together?

‘Keyword rich content will get you part way to your destination atop the search engine results. If you are seeking to gain high search engine results for highly competitive keywords, content is perhaps not enough on its own. The King needs help.

Every King needs a Queen.

In this case, the Queen is in the form of links…’

Read more at Blog Business World

Google Does The Update: What’s New?

‘Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you’ve worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes.

Google has finally updated its display of sites’ incoming links. Along with that incoming link update, Google has made public some changes in its vaunted Google PageRank. As always, misconceptions, conflicting theories, and webmaster panic are everywhere. It’s time to look past the mythology, forget the quick fixes, and ignore the latest hair pulling and teeth gnashing.’

Read more at Google Does The Update: What’s New?:

A Short Course in SEO

SEO – A short Course is a useful article written about Search Engine Optimization that will help anyone seeking tips at how to Optimize their blog or website for Search Engines.

‘Anyone who does business on the internet today has heard of SEO (search engine optimization), and many have tried their hand at it themselves. Most find, however, that they don’t get much response from their efforts. This leads to a dilemma for a start-up business: Is there any way to capitalize on internet traffic without paying big bucks for a professional SEO?

The answer is, yes and no. As with anything in business, you can’t get something for nothing, and most people who own top listings for competitive search engine keywords have paid dearly for that privilege. However, there are some simple things that can help make your new website more friendly not only to search engines, but also to your customers:

1. Remember that your customers always come first! Make your site easy to use and easy to buy from, and you will win a loyal following. Simple, straightforward sites perform best all around. Clearly labeled navigation, informative page content, secure online purchasing and ease of ordering are some key elements to a successful website.’ Read more at SEO – A short Course.

A day in the life of a Search Engine Optimiser

SEO Scoop has written up a day in the life of a search optimiser which gives some hints into what those SEO types do with their time. Its actually got some remarkably similar features to what my daily rhythm can look like as a blogger and will give you some food for thought if you’re interested in finding tools to bump up the search engine referrals to your blog.

It also might depress the hell out of you :-)

Google Page Rank Update

There is a lot of talk around the web at the moment about Google’s current page ranking update. You may have already noticed your blog’s page rank change – most of my blogs are pretty stable although I’ve noticed one of the new ones has gone up from 2 to 6 which was a nice surprise.

Much of the discussion in forums has been by worried bloggers and webmasters whose page rank has decreased and therefore are losing substantial traffic. Dropping down a ranking can mean the difference between a top ten result on Google and a top 100 result.

Jim Hedger is writing over at WebProNews about the page rank change with Google and writes:

‘ Most webmasters will remember last year’s Florida Update which turned Google’s rankings upside down for about eight weeks. That eight week period caused a great deal of turmoil for SEOs, small businesses and web masters. The Florida Update was introduced on November 15, just six weeks before Christmas and at the start of the most important season for retailers. If Google does update it’s algorithm in the next few weeks, another sudden round of “placement dislocation” may occur thus frustrating online retailers desperate for online Christmas sales. While it is impossible to predict such an update with 100% accuracy, there are a number of simple steps webmasters and SEOs can take to protect their clients in the case of a major update.’

Keywords or Keyword Phrases? Effective SEO Strategy asks the question – should those wanting to optimize their site target single keywords or keyword phrases?

“Consider the keyword “cars.” A quick search for this phrase at Google reveals nearly 20 million web sites competing for a ranking for this phrase. Since studies show that few consumers make it past the first few pages of search results, that means that all but about 30 of these web sites are unlikely to see any traffic from this phrase.

Apart from the fact that even the most skilled SEOs would be hard pressed to earn top rankings on this keyword, it’s also not a very targeted phrase to optimize for. Will the searcher who types “cars” be looking for pictures of cars? Car sales? Car events? New Cars? Old Cars? The list could go on and on.

Web surfers tend to learn very quickly that in order to find what they are looking for, they need to target their search queries more carefully. So…get specific with your keywords.”

Read more at SEO 101 – Beginner’s Guide to Keyword Research