I’ve noticed a growing trend among bloggers who have multiple blogs to post the same post numerous times in different places.
I can see why such a practice might seem tempting:
- it cuts down the work you have to do (two for the energy of one)
- it increases the chance of your post being read by readers
- if you’re making money from your blogs it double’s the chance of earning a dollar from your work
For these very reasons I’ve entered into duplicate posting in the past also. It just seems to make sense to get your material out there in as many places as possible doesn’t it?
Unfortunately whilst duplicate posting might have some of the above benefits it is also worth counting the cost of such a strategy. Duplicated posting might double the chances of your work being read, but it also runs the risk of getting you in trouble with Google. You see they don’t like duplicate content – content that appears in different places in the same basic form. They warn about this in their guidelines to webmasters.
‘Don’t create multiple pages, subdomains, or domains with substantially duplicate content.’