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Duplicate Posting and Free Articles = Duplicate Content

I’ve noticed a growing trend among bloggers who have multiple blogs to post the same post numerous times in different places.

I can see why such a practice might seem tempting:

  • it cuts down the work you have to do (two for the energy of one)
  • it increases the chance of your post being read by readers
  • if you’re making money from your blogs it double’s the chance of earning a dollar from your work

For these very reasons I’ve entered into duplicate posting in the past also. It just seems to make sense to get your material out there in as many places as possible doesn’t it?

Unfortunately whilst duplicate posting might have some of the above benefits it is also worth counting the cost of such a strategy. Duplicated posting might double the chances of your work being read, but it also runs the risk of getting you in trouble with Google. You see they don’t like duplicate content – content that appears in different places in the same basic form. They warn about this in their guidelines to webmasters.

‘Don’t create multiple pages, subdomains, or domains with substantially duplicate content.’

[Read more…]

Search Engine Friendly URLs

I just stumbled upon this useful article on Search Engine Friendly URLs which is filled with wonderful tips on choosing the right URLs for your website. It isn’t written specifically for blogs but the information is useful to keep in mind when setting up the way in which your blog comes up with URLs. It has a good section explain the pros and cons of ‘Dirty URLs’ or those URLs that tend to be filled with numbers and punctuation marks rather than words.

This article will be more helpful of course for blog users using systems like WordPress and MoveableTyle that allow you to customize the way in which your URLs work. Here’s a taster:

‘The first path to better URLs is to design them properly from the start. Try to make the site directories and file names short but meaningful. Obviously, /products is better than /p, but resist the urge to get too descriptive. Having www.xyz.com/productcatalog doesn’t add much meaning (if a user looks for a product catalog, they might well expect to find it at or near the top-level products page), but it does needlessly restrict what the page can reasonably contain in the future. It’s also harder to remember or guess at. Shoot for the shortest identifiers consistent with a general description of the page’s (or directory’s) contents or function.’

Read more at URL Rewriting – Search Engine Friendly URLs

Using Wordnet to Research Keywords

SEO Chat has a great little article on using a little online tool called Wordnet to research keywords and optimize sites for Search Engines. It gets a little technical but is helpful if you persist with it and play around with the tool.

Basically Wordnet gives you synonyms and hypernyms of your keywords – as they’d be seen by Search Engines. Its a really nice tool that is worth checking out (although can take a little time to get your head around it and find ways to utilize it well)

Author ‘randfish’ finishes by explaining how he uses it in his SEO techniques:

‘1. Keyword Research– I want to check my terms in Wordnet to find related words, terms, etc. that searchers might use to find my site. It’s great for this and very simple….

2. On-Topic Site Architecture – The best sites for search engines start by describing a broad term and then going narrow. If you have a site about Real Estate, you can start with that topic, then have sub-topics about each hyponym and from each of those have their hyponyms….

3. On-Topic Links – You may not have realized how valuable a link from a type of site is. With real estate, for example, a link from a site on ‘property’ to the home page or a link from a page on ‘land’ to a deeper page is exactly the type of thing that would conceptually give you a SE on-topic boost….’

Outward Links – Good for Blogs?

Wayne at Blog Business World writes a good article on the value of outbound links in Search Engine Optimization. As he observes there are both pros and cons in linking to other sites from your blog that are worth considering as you think about SEO. I personally come down on the side of the argument that is pro outbound link. I don’t have the technological knowledge Wayne has to argue my case but from anecdotal evidence I’ve found the strategy has really helped my blogs to rise through the Search Engine Rankings.

[Read more…]

SEO Techniques

Tanya at SEO and Affiliate marketing blog is writting a well thought out series of posts on Search engine Optimization which so far has four steps to it.

Step 1 – Picking a domain name

Step 2 – Research your niche or theme

Step 3 – Building your site template

Step 4 – Building a Product Page

It is not really written from a blogging point of view but rather from a pure SEO perspective – but none the less there are some good general points in there that should help bloggers.

Google Backlink Update: Feb 05

It seems that Google is doing a back link update. I noticed it last night with a rise in my SERPs (Search Engine Results Pages) and a corresponding rise in traffic on a couple of my sites. The increased traffic was coming from Google which is usually an indication that an update is underway. Its not back up to the levels of traffic that I had after the pre Christmas update (which knocked off two thirds of my traffic overnight) but its a step in the right direction and something of a relief for me.



Read more of what people are saying about the update at Digital Point: Google is updating and Webmaster World: Major changes in Google Update Starting.



Have you noticed any difference in your google referrals in the last 24 hours?

Search Engine Optimization for Blogger Blogs

Wayne has been posing hard til it hurts over at Search Engine Journal where he’s just written a series of excellent Seach Engine Optimization (SEO) posts on optimizing your Blogger Blog. It is a series in four parts (so far):

Search Engine Optimization and Blogger Blogs Part One

SEO & Blogger Part 2 – Search Engine Power of Blogs

SEO & Blogger Part 3 – On Page Blog Optimization Techniques

SEO & Blogger Part 4 – The Link Power of Blogs

The techniques that Wayne talks about and observations that he makes are good solid SEO strategies that are proven to work – not only on Blogger blogs but on other blogging formats and normal websites. It is easy to be overwhelmed by SEO strategy – I know when I first started looking into it I was totally confused but it is well worth doing a little research and having some of the basics in your mind as you blog. Don’t become obsessed by it – but be informed and where you can use the basics to enhance your chances of being ranked highly by the search engines.

Update: Wayne has also posted this series in full on his own blog at Optimization for Blogger Hosted Blogs

Do Internal links boost Search Engine Ranking?

Interesting thread over at ‘Self Starter’s Weekly Tips’ forums – Do Incoming links from the same URL have less weight than incomeing links from a different domain? was the question that started the thread off.

The advice is good – and can basically be summed up as follows:

Internal links within your blog are good for a number of reasons:

– Firstly they help your readers navigate around your site. A well thought out menu or relevant links within your posts to other post on a similar topic will help you retain your reader for longer and send them deeper within your site.

– They help Search Engine’s robots to navigate your site and hopefully to get every possible page indexed. If you have a site map page or an archives page that links to every page on your blog this helps the SE’s robots index you more comprehensively.

– It seems that most Search Engines (like Google for instance) do give some weight to internal links when it comes to ranking your pages.

However internal links are not the be all and end all when it comes to SEO

– I suspect that Google are decreasing the value/weight of internal links. There is a number of other people that I respect who believe that the last few updates to Google’s algorithm have had something to do with this – and that pages with a lot of internal links have actually seen their search engine page rankings (SERPS) decrease. I don’t think internal links are penalized – but rather have been given less value. Its just my opinion.

– External links are more important to SEO. If you want to build your blog’s ranking and SERPs then it would be a better use of your time to look for external incoming links from other relevant sites than to plaster your own blog with internal links.

SEO Scoop suggests that Google is in a state of chaos

SEO scoop notes what many of us have been suspecting for a while – that Google is in a state of chaos. I’m not sure I’d describe it as chaos – but the past month has seems some odd and unexplainable results including:



– Search for the word “Yahoo” on Google (without the quotes), and it returns less than 40 results. Yes you heard that right. Less than 40 results.

– The PageRank and Backlink update that began on December 31 has still not finished spreading across the datacenters. In fact, some datacenters that had the new information yesterday have reverted back to the old information today.

– The PR update was strange in that a lot of people received higher PR on their interior pages than they did on the home page – without having more backlinks to the interior pages

– Many people lost rankings in the last few weeks for undeterminable reasons. That in itself would not be anything out of the ordinary, but coupled with the above strangeness, it may actually be a part of the whole weirdness being seen.’

Read more of SEO Scoop’s Observations