Tanya at SEO and Affiliate marketing blog is writting a well thought out series of posts on Search engine Optimization which so far has four steps to it.
Step 1 – Picking a domain name
Step 2 – Research your niche or theme
Step 3 – Building your site template
Step 4 – Building a Product Page
It is not really written from a blogging point of view but rather from a pure SEO perspective – but none the less there are some good general points in there that should help bloggers.