Stephan Spencer has posted a good piece on buying text links to help promote your blog and to build it’s ranking in Search Engines – he writes:
‘The business of text link ad buying has matured, and it’s on the up-and-up. We’re not talking about “buying PageRank”… what we’re talking about is a totally legitimate business practice of buying text ads where you choose your hyperlinked words carefully based on keyword research and your advertisement appears on a reputable, relevant website. And of course, it links directly to your website, sans click tracking, so the ‘search engine juice’ flows unhindered.’
Read more of this post here.
I have personally not bought text ad links on others sites and have relied upon a more natural approach to building search engine ranking – however I’m not adverse to the strategy. In fact these days with the clutter of the web growing it may be one of the best ways to get your blog ranking higher in Google and Yahoo.
I’d give a few of words of caution though before we all rush out to buy some incoming links.