Interview with Top 100 Blogger – Daniel Scocco

daniel3.jpgI always love it when I see bloggers extending their online businesses beyond their actual blogs to make money ‘because’ of their blog rather than just from it through advertising. One such blogger who has stepped out and done this in the last week is Daniel Scocco who has this week launched his Online Profits course that was released earlier in the week (see my announcement post).

I’ve always been impressed with Daniel and how he approaches his online business (I’ve had him as a guest post many times here on ProBlogger) and so wanted to do a short interview with him to find out more about the course and how he came to put it together.

How has the response been to the release of Online Profits?

The response was good. It was above my expectations, especially because I opted for a very clean and fact-based sales page.

We had close to 50 registered members at the end of the first day. My initial aim was to get 100 members on the site within the first week, because that is a good number of people to work with. I am sure we will cross that mark by Friday.

Getting mentioned on Problogger was paramount to that success though. In fact after reading your post I was twice as motivated to put a lot of hard work into the training program, making it worth for all the people that will follow your recommendation.

What’s been the #1 (or 2) question or concern that people have expressed about it and what’s your answer been?

The main question that people had was: “Why should I join the training program if there is so many freely available information around the web?”

I won’t deny that there is a lot of good and free information on the Internet. Problogger is perhaps the best example around. I started reading it back in 2006, and it certainly made a big difference on my “blogging career.”

Sometimes, however, people don’t have the time or the skills to find, organize and interpret all that free information and to transform it into a structured learning environment and into action plans.

That is where ebooks, books and training programs come into play. For example, back in 2006 when I started learning about SEO, instead of going around looking for bits of information here and there, I purchased the SEO Book from Aaron wall and read through it. The time that it saved me was well worth the money I spent for it, and I was also secure that the information was reliable.

Secondly, when you purchase an educational product or join a training program, you will be more motivated to act instead of just learn. You paid for the information after all, so you better do something with it! You will also be in a situation where you are encouraged to take action, both from the fellow members and from the mentors.

Another question that was asked frequently was: “Will I have access immediately to all the training modules?”

The answer is no. For this first launch we opted to make the training modules available gradually, so you will inevitably need to wait to access the advanced ones. The reason for this structure is to not overload the members with all the information at the same time (which is a recipe for making people not apply the knowledge that they will gain).

Over the last year there have been quite a few courses released that have had similar subjects to Online Profits – what’s different about this one?

Yes there are many eBooks and courses that teach Internet marketing. Most people that write about Internet marketing or “making money online,” however, do not earn that much. That is why I made an effort to bring credible names to this project.

I wanted the lessons to be written by people that have experience with real projects.

Additionally, I also think that Online Profits is unique in terms of content broadness. There are good training programs out there if you just want to learn SEO (SEO Book), if you want to learn how to make money blogging (Blog Mastermind) and so on.

For the people that want to get a complete understanding of Internet marketing (e.g., from setting up a website to optizing WordPress, from PPC to affiliate and email marketing), however, Online Profits could be more suitable.

The thing that I love about what you’ve pulled together is that you’ve managed to draw together a fairly amazing group of people. How did you get them all to agree to participate?

First of all I only approached people whose work I respect, and I explained my plan to them: to create an Internet Marketing training program that will be credible and worth for the members.

In other words, I wanted to create something that would add value to the Internet, and not simply to generate some quick bucks for the rest of us.

I believe that was the main motivator for them to join, even because most of those guys already make some killer money online, and financial benefits don’t speak to them.

What you’ve done with Online Profits is to leverage your current blog and profile to launch this course. Many bloggers aspire to do this – what advice do you have for them?

First of all you need to give before you ask. Before launching the training program I worked on my blog for 2 years, published over 1,000 posts, and attracted over 16,000 RSS readers (over 30,000 if you count all my blogs).

Secondly, I have also done all that with a genuine interest in helping other people, not expecting anything in return. When I started Daily Blog Tips, my only goal was to share the tips and tricks that I learned with previous blogs and websites. Period.

I guess if I had started my projects with the sole goal of making money people would have noticed it, and perhaps they would be less inclined to read what I had to share with them.

What’s your best tip for bloggers starting out today?

Let me try to summarize it in one sentence: create something you will be proud of.

Practically speaking, create value for other people, publish unique and useful content, network with fellow bloggers, give before you ask, and have fun along the way!

Check out the Online Profits course – it’s 50% off until the end of the week!

Interview with Jack Humphrey

This morning I got on the phone with internet marketer Jack Humphrey as part of his webside chats series of interviews. It was an enjoyable 45 minutes which you can listen into here:

Jack also has some other great interviews in his series – check them out here.

Million Dollar Blogger Interviewed

Yaro Starak has just published an audio interview with one of his former students (and now a coach) from BlogMastermind Alborz Fallah.

Alborz is behind a car blog here in Australia – a blog that has enabled him to grow his blog to a point where it’s been valued at over $5 million – have a partnership with a major media company, take on investors and more. It’s pretty impressive since he only started blogging in 2006!

This guy is getting luxury cars to review, is competing with the biggest car sites in this country and employs 6 full time staff.

Here’s the interview (there’s a transcript too) – it’s a great story with tips on writing content, finding readers and more.

PS: having just listened to this for the 2nd time what shines through to me is Alborz’s passion for his topic and his believe in writing amazing content. I think these things are central in what he’s achieved – great stuff.

Upcoming Interview with The Blog Squad

Hi all, Darren’s still on paternity leave, but will be doing the interview “Blogging for dollars: Can you really make 6-figures?” this Thursday with The Blog Squad. I just wanted to post the details so you can go register!

The Blog Squad Interviews Darren Rowse,
Thursday, June 26, 2008
7 p.m. Eastern Time
Free – Registration Required

Blogging for dollars: Can you really make 6-figures?

You’ll learn:

> How to determine the right monetization method that’s right for you

> The difference between active and passive income

> How to optimize ads for your blog

> The design elements you must have for your blog to be an effective money-maker

> Some of the secrets that make a blog successful

> Plus much more!

Register now at 0 – 13,000+ Subscribers in 12 months [INTERVIEW]

StrongliftsToday I want to feature an interview with Mehdi from Strong Lifts – a good example of a blog that is focusing upon a niche topic and growing a readership quickly over the last 12 months.

Tell us about your blog – what’s it about, why and when did you start it, who reads it? is a blog about how to build muscle & lose fat through strength training. Topics include how to go from chubby to muscular, how to go from skinny to muscular, how to get stronger, how to perform exercises correctly, how to avoid injuries, how to improve your posture, how to eat healthier, etc

There are articles about body-weight exercises too, but the blog is mainly about weight lifting. It’s not bodybuilding: it’s not about working out for aesthetic purposes only. It’s about training to get stronger. This increases muscle mass, testosterone levels, cardiovascular fitness, strengthens bones & joints, lowers body fat, increases self-confidence, and much more.

I started for 2 reasons:

1) I was doing a job that wasn’t me for 5 years and had been looking for a way out. Summer 2006 someone sent me Steve Pavlina’s post how to make money blogging. I had never heard about blogs before, but this got me interested.

I looked for more info on blogging. Came across John Chow who got serious about blogging around the same time. I followed how his blog got big in a few months. This stuff seemed so easy, I decided to start a blog too.

Through John Chow I found Problogger. I printed the “blogging for beginners” series and studied everything (Darren is not paying me to say this. I don’t read Problogger anymore, but this really happened).

So my 1st reason was to start a blog that makes enough money to leave my day job. I wanted to be self-employed, and set the rules for myself. I knew I liked to teach people things, so blogging would fit. But I needed a topic.

2) I’ve been training for 10 years and often get questions about it. Friends, family, co-workers see how I look. They want the same thing. They’re often surprised I can eat so much without gaining fat by training 3-4x/week for 1 hour.

There’s a strong bias against weight lifting: unsafe, unhealthy, gets you bulky, etc. So you do other things like running, because “you have to exercise”. But you hate running. And that makes it very hard to do it consistently.

Be open minded, forget what you think you know about weight lifting and give it a try. You’ll never go back. Because once you try it, you’ll realize this stuff is so easy, it’s laughable. Whatever your age or gender.

Weight lifting & strength training made me who I am today. I believe everybody would be better off if they did it. That’s why I started to give more people information on how they can easily build muscle & lose fat: like I do.

The guy with whom I started training 10y ago gave me idea to make a website about all of this in February 2007. went online May 1st 2007.

The majority of the 200k monthly visitors are males between 20 & 35y old. But there are females, teens and 55y old readers too. I remember getting an email from a 72y old guy who did Squats & Deadlifts and felt great.

Most readers are from the US, but there are readers from all over the world. What they all share is a willingness to change. To change their lifestyle, to live healthier, to be more active. It’s definitely not easy when you have a business, career, family, social life, … But where there’s a will, there’s a way.

Where does most of your traffic come from?

60% from search. I get a lot of traffic from Google. 10% is direct traffic. 13k RSS readers means a lot of readers will click back to the site to check comments, click link inside the articles, etc

The rest comes from social media & referrals. Digg doesn’t work well with my content, although I hit Digg front page once. Stumbleupon does better, I’ve had spikes of 3-4k visitors/day in the past.

I get daily inbound links from forums. Several articles are “flagship content” (I got that one from chrisg). Readers link to these articles to answer questions on relevant forums. This is targeted traffic.

Note that relying on Google for traffic is a bad business model. That’s why I focused on converting traffic to RSS from the start.

You’ve managed to build up your RSS readership to 13,000 in 12 months (it’s now 14,000) – that’s 1000 a month and a good strong rate – how did you do it?

Well it didn’t really went like that. went online May 1st 2007. It reached 1k RSS in November 2007. 5k in January 2008. 10k start of May 2008, ending the month at 14k. Check the graph below.


A lot of bloggers only care about generating traffic. Any business is about generating AND converting leads. I decided to convert traffic not to money, but to RSS. So I read & tried everything about how to increase RSS.

Most of the stuff I tried didn’t work for Example: most traffic comes from google/forums. Often these readers don’t know what RSS is, they don’t know what the ticker stands for, neither what a blog is. They don’t know, because I didn’t know before I started a blog.

So these tips “put RSS high on your blog, put a big button, ask them to subscribe”, only works if your traffic consists of readers familiar with RSS (traffic from social media or blogs). I know this, because I tracked everything with google analytics.

But I still wanted to increase’s readership. So I thought about other ways for many weeks. Thinking outside the box, checking what other sites, non-blogs, did. Then the solution came pretty easy.

Check back the graph above. RSS started to increased mid-December 2007. That’s when I started to offer a 52 pages free ebook to anyone who subscribes. Since then I’ve optimized the sales letter, link placement, etc (use google analytics). It’s far from perfect, but RSS now increases by 3k/month. Which means I’ll reach 40k RSS by the end of the year. And that’s assuming the traffic doesn’t increase.

How do you make money from your blog? Is it your full time job? If not, is that a goal? isn’t generating a full time income yet. I never, and still don’t, focus my efforts on making money. Building experience, building a reputation and building a readership is more important in the long-term. It’s easier to monetize a blog once you’ve built a foundation. generates money through:

  • Amazon & Affiliates. Products I own and recommend my readers get. Good things aren’t free. You learn faster reading books than reading blogs.
  • Google Adsense. I have one block above the comments. Don’t want ads inside the content. It doesn’t make much money that way, but it also sends less traffic away from the blog. I’ll remove this in the future.
  • Personal Training. Whatever business you’re in, you’re always selling something. Selling your own product is smarter than selling someone else’s. I started with personal training recently, not only for the money but because I enjoy it more than writing. is my full time job. I worked 5 years in an IT helpdesk. Quit the job 12 days after the blog went online because:

  • 5 years doing the same job was the limit.
  • I couldn’t combine blogging with my day job.
  • I wanted to burn my bridges.

Even though I lost a good income, I never regretted resigning. Regaining freedom and doing something I like mattered more than a paycheck. I couldn’t do what I to do today if I hadn’t done that job. But it was “time to move on”.

What’s the biggest blogging mistake you’ve made in the last 12 months and what did you learn from it?

Underestimating blogging. Although I got somewhere during the last 12 months, I thought it would be easier. Blogging is harder than it looks: copywriting, marketing, customer service, … You have to learn a lot of things.

I made a lot of other “mistakes”, but don’t really see them as such. Failure is part of the learning process. You have to make mistakes to get somewhere in life. “Failure is life’s best teacher” – Napoleon Hill.

What 3 things have contributed the most to the success you’ve had so far?

  • Determination. I wasn’t going to “try”. I DECIDED I would become a blogger. Quitting my day job guaranteed I had no way back. When you REALLY want something, everything you need to get it comes your way. Including the answers to how to get there.
  • Walking The Talk. I’ve been lifting weights since 10 years and still do. I’ve trained in commercial gyms and now own a home gym. I’ve combined lifting weights with working 2 jobs and night shifts. I’ve combined it with relationships and social life. I’ve been able to eat healthy on a tight budget. I’ve injured myself dozens of times. I’ve trained when ill and injured. I’ve trained after a night drinking alcohol or a 4 hour night sleep. You get the point. Readers sense I’m not bullshitting them. And they understand that a) it’s not meant to be easy b) you’ll never achieve perfection c) if I can do it, you can definitely do it too.
  • Giving. Free articles, free ebook, free coaching, … Some people don’t like working for free. Truth is that you always get something back. Yes I’ve helped people who didn’t even say thank you. But I also had readers who optimized the blog and proofread the ebook for free because they felt they had to return the favor. But here’s what I always got back but what most people fail to realize: EXPERIENCE. You can lose your whole blog, you can lose all your money on your back account, but one thing no-one can ever take away from you: the knowledge & experience you’ve built by helping people. That is priceless.

Can you give ProBlogger readers 3 practical tips of what to do to grow their readership

  • Write Good Content. Find out what people’s problems are. Give them the solution to their problems. How do you find this? 1) by walking the talk so you experience the same problems b) by interacting with your (potential) readers: friends, familiy, co-workers, forums, emails, comments, … Ideas are everywhere, you just have to pick them up.
  • Guest Posts. Make a list of blogs with a high amount of readers and who often get on digg/ front page. If it’s a blog in the same niche, easy. If it’s a blog in a different niche: think outside the box (Example). Write a how-to post, your best one. Include relevant, non spammy back links to your own site, with anchor text optimized for search engine. Send the post to the blogger. Be blunt, don’t ask for permission “will you let me guest post”, just send the whole post, tell him to read it and publish it if he likes it with the only condition that he must keep the non-spammy relevant back links with anchor text. If you wrote a good post, every bloggers will say yes, because it’s like a day off. Hope it gets dugg, will get you back links (anchor text) from the blog and other blogs that copy-paste posts increasing long-term google ranking while creating short term traffic. If the blogger says no to the back links or to your post, send it to the next blogger on your list. Don’t give up, keep trying. If 5 bloggers say no, question your article.
  • eBook. Write an eBook that has the solution to your readers problems. Give it away for free, but only after they subscribe by RSS (download link available through feedburner only). Mention you give away an ebook at the bottom of each post. Make a salesletter for the eBook. Track conversions using google analytics. Tweak it constantly.

What tips do you have for people who want to start a blog?

  • Read. Knowledge is power. Throw your TV out and read everything you come across: copywriting, direct advertising, marketing, business, self-improvement, … Read 1 book per week and you’ll get ahead of 80% of the population.
  • Believe. Watch out for The Crabs. Some people will tell you that you can’t do it, that you will never make money blogging, that you do not have the skills/knowledge to get there. Ignore them. Several people make money blogging, you could be the next one. No-one can tell you if you’ll succeed or not. It all depends on you. So want this and go for it.
  • Don’t Do It for The Money. Blogging looks fun: waking up when you want, writing some blog posts, answering emails, making money online, … That’s indeed how it will look if you stick with it. But not during your first months. i’ve worked 70h on average during the past 12 months, and I’m not “there” yet. So if you’re looking for an easy way out of your day job or if you’re looking for easy money: don’t do it, because you have the wrong mindset and will fail. Blog about something you like, add value to the world, pay your dues. And yes one day you’ll get there.

Monday Morning Coffee with Darren and Guy

Filename-1Over the weekend one of the more comprehensive interviews that I’ve done of late went live over at The interview was with Guy Kawasaki (he interviewed me) and covers everything from:

  • Small Business Blogging
  • How much bloggers can make
  • Seth Godin’s “no-comments” policy
  • ValleyWag’s “ask us permission to comment” policy
  • Blogging tools
  • RSS Feed Readers
  • Some of My favorite blogs
  • Google PageRank
  • Six Figure Blogging
  • Technorati and Yahoo’s future
  • And More

There’s 18 questions in all – enjoy.

Renaming eMomsatHome to SparkPlugging [Interview]


Regular readers of ProBlogger will be familiar with Wendy Piersall from I’ve watched Wendy establish a presence with her own first blog and then in more recent times expand it into a small blog network of 7 blogs.

A few weeks ago she emailed me to talk about the rebranding and naming of her blog network. I’ve been fortunate enough to see a little of her journey of grappling with this new process and am really happy to be able to officially announce that is now….((insert drum roll here))….


As I post this Wendy and her team are rolling it all out (still a few little touches still to go – these things take a little time to transition).

Wendy asked me if I’d like the scoop of announcing the new name and I suggested that we take it a step further and that she allow me to ask her a few questions about the process of switching names. She agreed and here’s my mini interview with Wendy.

Why did you feel the need to change your brand’s name?

Since I started eMoms at Home initially as a hobby site, I didn’t really think of the long-term consequences of naming a site that excludes half of the human race. I started noticing it as a problem very early on, about 5 months after I started. I had a lot of dads and non-parents frequenting the site. But I also had people say things like, “Oh, I didn’t pay attention to your site because I thought it was only for moms”.

I thought that I could build up the brand enough to overcome the initial limitations, but recently at the SXSW conference, it just became painfully clear that we had completely outgrown our name. People flat out told me they would never have read our site based on our name – even though they admitted that they had an active interest in our content. I could now see that ‘eMoms at Home’ was actively holding us back from further growth.

Can you talk us through how you went about making this change?

Understanding our Audience
Quite honestly it was an extraordinarily difficult process. At first I came up with several names around ‘parents’, and when I asked for input from our readers, the feedback was fascinating. Many of them weren’t parents, and even those that were parents didn’t want to come to a ‘parenting site’ for their business information. I hadn’t expected that at all. And it made the naming process 100% more difficult as I realized this wasn’t just a naming issue, but the site needed to entirely reposition itself to truly serve our readers needs.

So I took a step back from our site being a site for parents in business – which was not easy for me personally, because I’m very proud of the work we have done to help working parents. But in order to really serve our readers, I realized that we needed to position ourselves as a resource for people who use the internet and technology to create flexible work for themselves – both parents and non parents.

Domain Research Hell
I hadn’t looked to purchase a domain name of this magnitude of importance for 2 years. It was astonishing to see just how much the domain squatting industry has been built up in that time. I found hundreds of potential names, yet all were taken and had made for AdSense sites on them. I think I spent over 100 hours on domain research and brainstorming.

Another factor is that our audience, while extremely experienced in business, doesn’t really have a standard ‘label’. They don’t really consider themselves ‘home business owners’ nor do they consider themselves ‘true entrepreneurs’. They are a vastly diverse group of amazing people that kind of fall in between those two stereotypes, and call themselves things like “author, blogger, consultant, freelancer, moonlighter, marketers, or tech geeks”. I couldn’t really choose one one of those names, because any of them would be too limiting.

More below the screen caps…


Finding the Right Metaphor
So the quest for something brandable and metaphorical began, and it was excruciating. I emailed nearly every marketer I knew asking for help and advice, including you, Toby Bloomberg, Susan Payton, and Marla Tabaka, my business coach. PickyDomains offered their help, and I also found WordLab, a free naming forum. All were extremely helpful – none came up with the right name.

Finally, after probably 10,000 page views on, I came upon the word Sparkplug used as an adjective, “A person who makes things happen”. Immediately I knew I had found my metaphor. At that point, I just had to find a good domain with some version of that word in it. That took another week, and I had to stalk a few domain owners to try and get them to sell their domains. In the end, I was able to purchase our domain from the owner who was going to let it expire in about 60 days. And we are now Sparkplugging – Thinking Big in the New Work at Home Generation.

Now that you’ve made the decision to make the change, can you tell us about your plans to transition from the old brand and name to the new one?

I already had plans in place to add new blogs to my blog network in March. The naming process delayed that project, and all of us were happy to get that name picked so that we could get back to doing what we do best – blogging.

I pestered Aaron Wall and my Twitter followers quite a bit for information on how to manage creating accurate 301 server redirects, because even my very experienced developer had never moved a site of our size to a new domain. I’m pretty confident we’ll be fine, but I do anticipate taking a hit in traffic from Google for a while.

An unexpected casualty of this process was that I didn’t know what to do with my own blog on the network with this new name. I never liked that my blog was the same name as the site – I thought it was confusing. But in order to continue to be the ‘flagship’ blog of my own network, I realized I couldn’t be focused so much on Moms anymore, which again was difficult for me personally. I really was only able to be OK with that decision by adding a blog to the network specific to work at home moms, because helping moms start a business is just so near and dear to my heart. I found the perfect person to do that, Kelly McCausey. She’s a very well known WAHM and I was thrilled to get her involved. And my own blog will be named Sparkplug CEO and shift focus a bit to be more entrepreneurial, especially because I’m thinking of doing some much bigger things with the site under our new name.

So right when we change, we’ll be launching the first two of ten new blogs we’re adding to the network, The Home Office Organizer & Believer in Balance. Then to keep up our momentum (and keep people coming back!), we’ll be launching 2 more blogs a week for the following 4 weeks. Of course, we’ll do things like contests, press releases, and hit our word of mouth efforts heavily as well. Plus we’ll put a huge focus on rebuilding links to the new domain. Giving up our Technorati rank is admittedly a blow, but obviously what’s best for the company comes before anything like that.

Honestly, I feel like I am in very uncharted territory. I know that The Mining Company changed their name once upon a time to, but I haven’t seen any large blogs do anything like this. So as much as I can prepare for it, I know full well that I’m going to be totally learning-as-we-go. Many people in the blogging community have offered to help spread the word and I really don’t think that we could pull something like this off without the support of our readers and peers. Overall this has been both a rewarding and humbling experience – and I couldn’t be more grateful for my authors, my friends, and my colleagues who have helped us grow to this point, and who will be there for us as we change.

Ultimately it’s really an honor to be a resource for our community, as I’m sure you well know, Darren. :)

Interview with a Weblogs Inc Blog ‘Producer’

VictorWhile at SXSW Interactive earlier this month I was fortunate enough to spend a little time with some of the Weblogs Inc bloggers. It was great to get a little insight into how one of the original blog networks has grown and is now currently operating a couple of years after it’s sale to AOL.

One of those that I met was Victor Agreda Jr. When I asked him what his role was he told me that he was a ‘blog producer’ at a number of WIN’s blogs. The idea of blogs having a ‘producer’ immediately intrigued me and I asked him if he’d be willing to do a mini interview to explore it. Here it is:

Darren: How long have you been working with Weblogs Inc? How did you get the job with them?

Victor: I started blogging for Weblogs back in 2005 with Download Squad. I originally applied for TUAW, in part because I was the top-ranked commenter (at the time comments were given 1-5 stars by the bloggers) and I had huge numbers of comments.

I later wound up on TUAW as a blogger (about 6 months later). My full-time gig began a little less than 2 years ago. I was brought on partly for my tech background, and partly because I speak Spanish.

Darren: When we met in Austin you described your role as a ‘producer’ of a few of Weblogs Inc’s blogs – can you unpack what a blog producer does for us?

Victor: In fact, my AOL title is “programming manager” but “producer” is probably more accurate. I come from a film/video background, and “producing” our blogs is pretty similar. I make sure the trains run on time, people get paid, content is getting posted, etc. Basically middle-management (which means I get to watch everyone having fun while blogging).

Darren: Which blogs do you work with?

TUAW, Download Squad, DIY Life plus Autoblog Latino and the Spanish version of Engadget and Autoblog.

Darren: What is the biggest challenge for you in your work?

Victor: Finding and retaining top talent. I used to say ‘especially in tech’ before we launched DIY, but honestly, it is all pretty rough. Either folks have their own blog they are monetizing (no matter how small– but people like to “own” their stuff) or they are lacking in some critical fashion (can’t write).

Darren: Does WIN employ producers on other blogs? Do their roles differ to yours at all?

Victor: We have two others at my level, plus one person one level up the career ladder (Barb, who manages 3 f/t Joystiq editors). We split our properties up among “verticals” so, for example, Willy would manage Cinematical and TV Squad, while Kristi handles Slashfood and Aisledash (entertainment vs. lifetsyle blogs).

Darren: Do you have any advice or tips for smaller to medium sized blogs that want to step up in terms of professionalism and growth?

Victor: Building a team is crucial, always. Once you grow beyond just yourself, it is important to have a talent pool who can bring a variety of skills to the table. This usually means a level of tech-savvy (people shouldn’t be afraid of wikis or simple HTML) plus a certain level of management ability. There also gets a point where you need someone focusing on sales!

Chris Garrett and Darren Rowse Talk Blogging

Got a spare hour (55.24 minutes to be exact)? No me either – but if you want something to listen to today while you blog you might like to listen to a podcast interview that Chris Garrett did with me a couple of days back – The Story of the ProBlogger – Darren Rowse. Towards the end of it I even announce a small new ‘project’ that I’ve been working on for the last five months that is going to be ‘released’ at the start of June.