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Posting for profit

There is a well written article over at the Guardian Unlimited on Posting for profit (note – link seems to have been deleted over at Guardian Unlimited). It takes quite a broad look at a variety of ways that there are to make money from and around blogging – they examine everything from bloggers asking for donations, to the emerging blog networks to blog services etc. It’s a pretty typical ‘blogging for dollars’ type article but has a few pretty up to date examples.

Team Blogging the Only Profitable Way?

pc4media is making some sense writing on Access to Inventory. Ad sales is Most Profitable when More Inventory is Accessible

‘No matter how good your writing is, if you don’t have a full time sales guy selling ad inventory, you aren’t making a living. And therefore, the more writers you have – the more inventory you have – the easier it is to sell the inventory. The more inventory you have – the more money you make – the more sales people you can hire. And the cycle continues. Pretty simple formula.

So, if you are blogging for profit and you aren’t playing on a team or teams or atleast have a sales team working for you, you won’t be blogging for profit very long.’

I see the sense behind such a statement but don’t completely agree. I’m a one man band, I don’t have anyone selling ads for me (except for me) and I am making a good living from my blogging.

Yes I could do better if I had a full time ad selling person and more people writing with me, however at this point that isn’t possible. I am hoping to expand things a little in the next 12 months but at this point am finding things are working out pretty well. I guess its each to their own and a medium where there is no one way to be successful.

Will Blog for ‘Boys Toys’

Duncan at the Blog Herald is willing to Advertise you for 12 months in exchange for a Mac Mini.

Hmmmm – nice idea.

I’m willing to prominently advertise* you in exchange for any (or all!) of the following:

- G5 iMac
- Canon 20D DSLR
- Panasonic Video Camera

*By ‘advertise’ I mean I am willing to negotiate a nice package worth more than the retail value of whichever item you choose. This advertising could appear on this blog and/or any of the others in my stable of blogs and could include a combination of banner, button, text and sponsored posts. Of course if you’d just like to buy me any of them because you think I’m a nice guy I’m willing to accept them also!

Entrepreneurial Blog Consultant for Hire

Update: Due to a very high level of demand and other projects – I’m currently not taking on new consulting clients. Please feel free to ask after reading what I offer below – but please don’t be offended if I’m unable to take on your work at this point. I’m working to clear some time for more of this type of work – but it could be some time before I can do so.

Since starting ProBlogger back in September I’ve had an increasing number of requests from Bloggers and potential bloggers to help them think through how they might generate an income through their blogging. To this point I have been happy to offer some basic free advice or to point these people to appropriate articles and/or resources that might help them.

On a handful of occasions I’ve given bloggers more specific and advanced advice and have assisted them in putting into action a money making strategy for their sites. In one of these cases the blogger in question increased their earnings from $5 to $55 per day within 48 hours!

I get a lot of satisfaction from helping bloggers move towards their goals of earning an income from blogging and have decided to make more time available in my schedule over the coming months to work with a small number of bloggers as a consultant.

The areas of experience that I can offer potential clients advice and consultation in include:
- Adsense Publishing Program
- Amazon Affiliate Program
- Other Advertising and Affiliate Streams
- Search Engine Optimisation
- Sourcing Content on Niche Topics

I’m also open to approaches to write on different blogs as an editor or contributor.

If you would like to engage my services in any of these or other related areas please do not hesitate to contact me with your requirements or ideas. If they meet with my areas of experience I would be happy to speak further with you and prepare a proposal that would be mutually beneficial for us both.

NY Times Buys into Blogging

The New York Times now own the largest blog network in the world. They have just agreed to pay $410 million for About.com from Primedia Inc. in an all cash deal. Primedia bought About.com in October of 2000 for $690 million in stock but had trouble in capitalizing upon the purchase.

‘The company says the deal will give it the 12th-largest Internet presence and a platform for future growth on the Web. The Times Co., whose digital properties include NYTimes.com and Boston.com, has a current base of 13 million users, while About.com has 22 million monthly users.’

Read more at Crain’s New York Business news, lists, rankings, directory and more

2005 Business Blogging Awards Results

Congratulations to Security Awareness for Ma, Pa and the Corporate Clueless who have unofficially taken out the Best Overall Business Blog at the 2005 Business Blogging Awards (they are still tabulating the votes but the result is pretty clear). Thank you to all who have voted for ProBlogger your votes took us way out in front early but unfortunately we might have peaked too early and couldn’t keep up with Security Awareness in the past few days who had a couple of big surges in voting over the past two days to blow the rest of the competition out of the water.

They are a worthy winner of the award and our congratulation goes to Greg and his team for some fun competition. Congratulations also to Blog Business World, Slacker Manager, How to Save the World and Coyote Blog who each made this category one that was an honor to compete in.

Blog Hangover

Have you ever woken up with a blog hangover? This morning I did after staying up til the wee hours of the morning blogging on a couple of my blogs where there are US trade shows underway on the topics.

In the past 20 hours there have been 27 new Camera Phones announced and I suspect that tonight will see a few more added to that number. I think I might go and have a mid afternoon nap.

My Readers my Valentines

Well my wonderful readers – its Valentines day here in Australia today and I’d like to take this opportunity to tell you of my undying love for you all (ok – it might not be love – but I do appreciate your support and hope you’ve enjoyed our time together lately).

Now I’m not expecting too many of you to send me Valentines Cards this year but if you’d like to do something nice for my blog this week perhaps you could head to the Business Blog Awards and cast a vote for ProBlogger.

Last night when I went to bed I was 8% in front – this morning just 6 hours later I’m down by 1% and thought it worth one more call for votes.

Vote or not – have a happy Valentines Day readers!

Contextless Problogger Links

Some more weekend ProBlogging links without context:

- Adsense Blogger Movie – Using Adsense with Blogger (movie – 16.7MB)
- Six Apart May Be Acquisition Target
- The Secret To High Traffic
- Real Benefits of Blogs
- FeedDemon v 1.5 RSS Reader Reviewed
- Adsense inline – WordPress Plug in for inserting Adsense into Posts
- Click Fraud Looms As Search-Engine Threat