Yesterday I was approached by Rich at WebProNews with the request that they be allowed to republish some of my content on their site. I was initially quite flattered by the offer as they feature some of my favorite bloggers including Steve Rubel, Wayne Hurlbert, Robert Scoble, Jeremy D. Zawodny, Andy Beal and more.
Once the flattery wore off (after all we’re all just blokes sitting in front of computers) and I gave it a little more objective thought I began to sort through a few costs and benefits of going with this approach. I emailed the five bloggers above for their opinion and ended up seeing it like this:
On the upside
- Builds Profile – getting your name out there and building profile is probably the biggest benefit of this partnership. WebProNews is a widely read website with some quality contributers. The common theme in the advice that the bloggers I approached gave was that this was the best aspect of it.
- Inbound Links – each article that they use of mine has a number of links back to the blog of the author and other projects that they are working on. This of course helps with SEO.
- Google News – WebProNews gets picked up by Google News which again takes your posts to a larger audience and gives you further reach.
On the downside
- Off site readership - One of the things that my blogging colleagues advised was that there is a risk that my readers might come to my blog less because they can read some of the main posts elsewhere.
- Duplicate content - My main initial concern was that my content is being duplicated in more than one place. This is not looked upon well by Google.
- Increased chance of those you’re writing about finding your posts – Steve replied to my email with the caution that what is written gives you a wider exposure which brings an increased chance that it will get found by those you write about or those that disagree with you which might bring criticism. I guess is the cost of increased traffic any of any variety…