Announcing ProBlogger Melbourne Training Day – Register Your Interest Today

Today I’m excited to give ProBlogger readers advance notice of a special training day in Melbourne for bloggers—the second ever ProBlogger Training day. I’ll share the details below (you can express your interest in attending or sponsoring below, too), but first let me fill you in on the backstory.

In July 2010, and very much on the spur of the moment, I came up with the hare-brained idea to run a small conference in Melbourne.

Within a couple of days I’d booked an international speaker (Chris Garrett), had convinced four local bloggers to speak, booked a venue, and had announced to the world it was happening. We released 100 tickets (I thought I was ambitious, given there were only three weeks until the event) and I stood back to watch what would happen.

IMG_2052.jpegThe event sold out quickly and we ended up upgrading our venue room to accommodate another 50 people. The day was amazing—it brought together 150 great bloggers from across Australia (and one from New Zealand), and some amazing speakers. There was a real buzz in the room (and around the Web as it trended on Twitter). You can read about the day here. The overwhelming response was that people wanted another event (although they wanted more notice and a bigger venue, as it was squashy).

The details so far

Over the last few weeks, we’ve been working on the next Melbourne ProBlogger Training day. Here are some advanced details (although as we’re a few months out there is still a bit to be filled in):

  • Date: Friday 21 October 2011
  • Time: all day (9am-5pm for the conference)
  • Networking Event: we’re looking at adding an evening networking drinks after the conference part of the day free for attendees
  • Cost: TBA but we’re aiming to keep it affordable again
  • Venue: we’re still finalizing this, but it looks like being in the CBD of Melbourne. The venue is larger than last year in terms of capacity, but also will allow us to spread out a little more.
  • Speakers: the only person I’m able to talk about at this point is myself … but I’ve already had confirmation from two overseas speakers and am talking to a number of local bloggers.
  • Schedule: last time we had everyone in the same room for the whole day; this time we’re booking a venue where we can have multiple topics running at once. You can set your own schedule depending on your needs. I’ll update you more on this as it gets closer.

Interested in attending?

We’re currently putting together a site with all the information about the conference, and anticipate launching it and starting to sell tickets in August. However, in the meantime, if you’re interested in attending please add your email address below and you’ll be the first to be emailed about it (this advanced email list bought the bulk of the tickets last time, so you’ll have every chance to attend).

Note: if you can’t see the email field above you may need to disable ad blockers, as some are a little too aggressive and block this form.

Calling sponsors

Do you have a company or product that you’d like to get in front of 200 or so Australian bloggers? If so, we have a limited number of opportunities for sponsorship on this event. Last year’s attendees numbered 150, but they were an influential bunch. We tallied up their combined readership and it totaled millions of readers, so this is an opportunity to get in front of key influencers.

These sponsorship opportunities are limited to a handful of companies, though, so please don’t delay in contacting us via the contact form here on ProBlogger. We’ll get you information on these opportunities a.s.a.p.

How to Get Affiliate Code from E-Junkie to Promote our Ebooks

Over the last few years here at ProBlogger we’ve released four different ProBlogger ebooks. We sell most of them to our readers directly, however a growing number of our products are sold through our affiliate program.

By promoting our ebooks, you can earn a 40% commission on the sale price for each ebook sold to your own readers. So on our latest ebook—ProBlogger’s Guide to Blogging for Your Business—you’ll earn a $20 commission for each ebook you sell. Recommend it, and sell ten copies, and you’ve earned yourself $200. Sell 100, and you’re $2000 better off.

Better still, when you refer someone to one of our ebooks and they then go on to buy more than one within the next six months, you’ll earn 40% on those extra sales, too.

If you’re interested in promoting ProBlogger ebooks, we have a page set up with information on how to sign up and where you can get resources for your promotions here.

How to get the affiliate code to promote our ebooks

We use E-Junkie to serve our products, but a number of readers have found navigating their affiliate system a little tricky. So today I want to walk you through the process for getting the affiliate code you need to use to make sure you get the commissions you deserve.

1. Go to

2. Click on the link to sign  up at E-Junkie.

3. Once you’re signed up and logged into E-Junkie, look for the “Affiliates” tab at the top of the page and click it.


4. Then click the “Affiliate admin” link in the navigation menu.


5. Next, click the “Get affiliate code” link.


6. Select “ProBlogger” from the drop-down menu, and click the “Get affiliate link” button.


7. On the next page, you can get your link in one of two ways:

a. The common affiliate hop link: Use the code provided there, and you’ll send all the people who click it to a general page on ProBlogger which lists all of our products. This is a good option if you want to highlight the full range of our ebooks so they can decide which is right for them. However I don’t find it converts as well as the second option—promoting ebooks specifically.


b. Get product-specific affiliate links: This drop-down menu will let you choose which ebook you want to promote. Choose the one you want, then click “Get affiliate code,” and it’ll take you to a page that displays that code.


This second option generally converts best, because you’re able to promote a specific ebook that’s relevant to your audience’s particular needs.

Whichever option you choose, E-Junkie gives you some HTML code that you can copy and paste into the blog post in which you’re promoting a product. The code isn’t perfect for every situation, as the call to action is “Click here for further details,” but you could change that to something else to suit your post.


The URL part of the code that is given can also be used to link our banner images (or it can be tweeted, shared on Facebook, or emailed).

If you want to use one of our banners to promote an ebook in a sidebar, go our affiliates page and select the one you want.

Do keep in mind that our best-converting affiliates don’t just use banner ads in their sidebars—the best conversions come from a more specific promotion, either through writing a blog post about the product (a review), through tweets, or through emailing a list with a recommendation or review. These more personal recommendations of specific products convert a lot better.

Further reading on affiliate marketing

For some more general tips on how to convert most successfully with affiliate promotions check out:

ProBlogger’s Guide to Blogging for Your Business

Blog4Biz_3d book-400.jpgToday I’m really excited to announce a brand new ProBlogger eBook ProBlogger’s Guide to Blogging for Your Business.

The idea for this resource came from regular emails that I receive from business owners and employees within businesses who want to start blogs to assist them in achieving their business goals.

Their problem, though, is that they don’t know where to begin.

Business owners don’t have the time to take the trial-and-error approach, and often need help from someone who’s done it all before and can show them how to build a successful blog for your business, right from the start.

As a result, I got in touch with Mark Hayward—a blogger who I’ve known for a few years now. Mark not only coaches businesses in blogging strategy: he’s a bricks-and-mortar business owner who’s used blogging and social media to build his business.

Mark has put together an A-Z of blogging for your business. His ebook is going to help a lot of people move from being convinced that a blog is a good idea, to actually have one up and running with a great strategy moving forward.

Step-by-Step advice to save hours of time and endless frustration

By the time you’re finished this ebook, it will have helped you:

  • Set up a WordPress blog… without any technical know-how.
  • Conduct targeted keyword research… even if you’ve never done it before.
  • Understand your online competition… whether they’re next door, or on the next continent.
  • Build a strong social media footprint… even if you don’t know the first thing about finding “followers.”
  • Set a successful business blogging strategy… no matter what your product or market.

This ebook is over 140 pages in length and full of practical advice with exercises to complete at the end of each of its 12 chapters. So you’ll not only learn the theory—you’ll immediately have opportunity to put it into action and move towards building a fully functioning blog for your business.

For more information on what’s covered in this great new ebook, check out the ProBlogger’s Guide to Blogging for Your Business information page. Or order your own copy for just $49.99 USD by clicking the “Download it Now” button.

Download it Now - Blog4Biz.jpeg

Caption Contest: Win the ProBlogger Library of eBooks!

caption contest

Okay, time for a little light-hearted fun. Caption Contest!

This morning on Twitter (follow me @Problogger) we were sharing our most embarrassing moments as bloggers and I shared the above picture which appeared in newspapers across Australia.

When the article came out five years ago, it was one of my first. I was excited about the mainstream media mention and looked forward to showing family and friends to legitimize this crazy blogging business I was running. But the photo became the focus of the piece, and generated quite a few laughs.

When I shared it earlier today on Twitter the captions for it started coming in thick and fast, so I thought perhaps it’d be fun to open it up. What would you caption that picture?

I’ll choose my favorite submitted caption in 48 hours’ time, and send the winner a copy of the three existing ProBlogger ebooks, plus a copy of our new one, which will be released next week.

Enter up to five times to increase your chances of winning! To enter simply leave your caption in comments below.

PS: There was another version of the article with a different picture, featuring the same chair here.

Less Than 24 Hours to Go to Save 50% off the New ProBlogger eBook

Update: I’ve just ended this discount and associated competition. Winners will be notified and the price has been returned to normal. Thanks to everyone for buying your copy and to those who missed out – it’s still available at the normal price!

probloggers first week of blogging.jpg
It’s been a little over a week since we launched ProBlogger’s Guide to Your First Week of Blogging and its been fantastic to see so many positive reactions from readers come in.

Even in the last day I’ve had two emails from readers:

  • one from a new blogger who has worked through it to launch their first blog
  • another from a blogger who has taken the seven-day challenge to relaunch an older blog that had grown stagnant

Others still tell me that they’re using the ebook to launch their second, third and fourth blogs—projects that they’d had in the “one day” basket, but are now putting into action.

Whether you’re thinking about starting a blog or relaunching an old one, today is your last day to save 50% on this brand new ebook.

The price is just $9.99 USD, but it will double at midnight on 24th May, Eastern US time.

Also, remember that if you buy it before the deadline, you’ll also be put in the draw to win a WordPress theme package from Studio Press worth over $850—the perfect way to kick-start your new blog! Download Your Copy of ProBlogger’s Guide to Your First Week of Blogging today.

ProBlogger’s Guide to Your First Week of Blogging [50% Off This Week]

probloggers first week of blogging.jpg In 2002 I published my first ever blog post. I don’t remember too much about what I wrote in it, but I still vividly remember the feelings and questions I had as I hit Publish.

  • Who’s going to read this?
  • How will they find it?
  • What will their reaction be?
  • What do I do now?

In the hours that followed hitting Publish, I quickly realized that writing my first post was only a small part of what I really needed to do if I wanted my blog to be successful—but knowing that left me feeling quite confused.

Over the coming weeks and months I gradually worked out some of what to do, stumbling upon ways of growing my audience, developing content ideas, and thinking more strategically about growing my blog.

Since that time I’ve launched around 30 blogs, and each time I’ve faced that “What do I do now?” question with a little more confidence as I’ve learned more and more strategies for starting a blog.

ProBlogger’s Guide to Your First Week of Blogging

Today I’m pleased to announce a brand new resource for those starting a blog. A resource that’s designed to guide you through a variety of activities to kick-start your new blog. It’s an ebook called ProBlogger’s Guide to Your First Week of Blogging.

You can read more about the ebook here and learn about our launch week special and bonus. But, in short, it’s written for bloggers who are either starting their first-ever blog, or bloggers wanting to start their second, third, or even fourth blogs with a solid foundation.

Broken down into seven chapters (one for each day—but you can do it over a few weeks if you want to space it out more), it provides daily activities that will help you to:

  • Learn foundational brainstorming techniques.
  • Create a content plan—and content, of course!
  • Build a social media presence.
  • Create practical quality assurance tools.
  • Set up a publishing process.
  • Master the components of a blog post.
  • Develop your blog’s ongoing strategy.

Not Just Theory but a Practical Guide with Simple Steps to Take

The book has 7 chapters/days but is further broken down into 32 achievable activities to DO to get your blog started on the right foot. This eBook is high on practical suggestions – it’s all really about taking action which is the number 1 thing you’ll need to do to get your blog moving forward.

Each day has its own focus, but by the end, you’ll have not only written some great posts (and come up with ideas for many more), you’ll have also begun to promote your blog and think about its long term strategy.

Launch Week Special (and the Chance to Win $850 Worth of WordPress Themes)

To celebrate the launch of this brand new ebook, we’re releasing it this week at the special discount price of just $9.99 USD. It’ll normally sell for $19.99 USD, but I wanted to make sure it was as accessible as possible at launch. I don’t intend to repeat this price.

I’ve also approached the team at Studio Press, who make some amazing WordPress blog themes (like the one I use here at ProBlogger), and they’ve agreed to give us two of their Pro Plus Packages to give away to two people who buy this ebook.

That package gives you access to every single WordPress theme that StudioPress has developed (all 37 of them), free of charge. The package of themes sells for $249 but by themselves the themes are worth over $850. To be in the running to win one of these packages, you simply need to pick up this ebook before 17 May, when we’ll draw a winner.

So if you’re thinking of starting your first blog, or you’re planning to start another one, grab your copy of ProBlogger’s Guide to Your First Week of Blogging today, here or check out more information on what’s included here.

50% off - FWB_2.jpeg

31 Days to Build a Better Blog – Price Rise Imminent

31 days to build a better blogIt has been around 2 years since 31 Days to Build a Better Blog workbook launched and in that time thousands of bloggers have taken the challenge to improve their blogs over a month.

Since launching the eBook the price has always been $19.95 USD but on 10th May on the continued feedback of those who’ve take the challenge I’ll be raising the price to $29.99 to be inline with the other ProBlogger eBook – the Copywriting Scorecard for Bloggers.

The reason for the price rise is simple – the feedback I get from those who take the 31 day challenge is blunt – for a 31 day program the advice is worth a lot more than $19.95. At the present price of 64 cents per day it is almost laughable how cheap its been.

So today I want to give current readers notice that on Tuesday 10th May the price will rise. So if you’ve been meaning to pick up a copy this next few days is your last chance at the current price.

At just under $30 the eBook will still be affordable at under $1 a day – but this is your last chance to get it at the reduced price.

This isn’t a scarcity play – I simply wanted to let readers know of the imminent price rise to give everyone a fair chance at the savings.

If you’re not sure if the eBook is for you check out the 31 Days to Build a Better Blog page for further details of what it’s all about.

Aussies: Win a Trip to Africa to Blog for Good

It’s been a couple of weeks since I returned home from my Tanzanian Blogging for Social Good trip.

I reflected to a friend this morning that the trip changed me on many levels – both personally but also as I reflect upon how blogging and social media can be used to make the world a better place.

Aussies: You Could be on the Next Trip!

I’m really excited today to be able to announce that together CBM Australia (the organization I traveled to Tanzania with), Telstra and ProBlogger are running a competition to identify another Australian Blogger to go on a similar trip in 2012.Blog-for-good-logo-blog-header1.jpeg

If you’re an Aussie and blog (or want to start a blog in the next few months) you can be a part of this journey to identify the next blogger.

Terms and conditions are being finalized at the moment but the prize for the blogger selected will include:

  • a week long trip with CBM to a country in Africa (to be determined)
  • training from CBM for the trip (this was invaluable for me)
  • return economy airfare, accommodation, meals etc on the trip
  • we’ll also get to meet in the lead up to the trip as at the least I’ll be involved in your training/preparation (I’m trying to be able to come on it with you too)

In the lead up to the trip we’ll also be running some ‘blog for good’ coaching sessions (both in person and online) so that bloggers preparing their blogs to enter can have them in tip top shape before judging commences later in the year.

Free Melbourne Coaching Event Next Tuesday

The first of these coaching sessions is on in Melbourne next week on 29 March (next Tuesday). It’s a free event for all Melbourne bloggers – you can get details and reserve your spot here. For those of you not in Melbourne – there will be online events coming soon.

At this event on Tuesday we’ll be sharing more about the competition as well as reporting on the trip we just did. I’ll also be presenting a few tips on how to build a more successful blog – whether you’re going to enter the competition or not – and there will be plenty of time to interact with other Melbourne bloggers so should be a lot of fun.

What Next?

If you’re interested in entering the ‘Blog for Good’ competition the best thing you can do right now is start working on your blog.

We’ll release judging criteria as the year progresses but we’ll be looking for bloggers who have the ability to communicate, who are building engaged audiences and who have a heart for using blogging and social media for social good.

Entries will open for those who want to enter on December 1 2011 so you have plenty of time to get your blog firing. The winner will be announced in January 2012 and the trip will take place in Feb/March 2012.

We’ll publish more details as the year progresses but I wanted to get this out there today so that everyone knows what’s happening – particularly about the event in Melbourne next Tuesday night!

Also: Check out Telstra’s announcement of Blog for Good here.

Come with Me to Tanzania

index.jpegBlogging has been very good to me.

Over almost nine years, it’s been a daily blessing in more ways that I can count:

  • new friends
  • new skills
  • new knowledge
  • the opportunity to travel
  • the ability to pay off a mortgage
  • business partnerships
  • the chance to do what I love (communicate and build communities) all day, every day—and get paid for it!

Blogging has been very good to me.

Can blogging be used to help others?

However I’ve always wanted blogging to be more than just good to me. I want it to benefit others, too.

The most obvious people I want it to benefit are those who read the blogs I publish. This is why pretty much everything I do has a “how to” or “advice” spin on it.

One of the most exciting things that happens to me each day is being thanked for achieving that goal—helping people improve in some area of their life.

However, I’ve always wanted blogging to be even more than that. Over the last few years, I’ve often found myself wondering how it could be used to make the world a better place in some bigger way.

With the opportunity to communicate to over 4 million people a month, surely I can find a way to do that.


The Tanzanian experiment

Next Thursday I’m going to experiment with doing just that—and I’d love you to join me.

On 25 February, I’m jumping on a plane (well, a series of them) for Dar es Salaam in Tanzania, East Africa.

I’ll be in the country for one week, to spend time observing—and reporting back to my social network on—an amazing project called Comprehensive Community Based Rehabilitation in Tanzania (CCBRT). It’s a project of CBM, an international disability and development organization.

The trip is being organized by CBM Australia (you can read more about it here) with the goal of raising awareness of the issues that are faced every day by people with disabilities in developing countries.

The work that they do is amazing.

Last year alone, they performed over 10,530 surgeries and helped improve the lives of around 120,000 people with disabilities and their carers.

Their work focuses upon many areas, including working with sight-related disabilities, club foot, cleft lip/palate, and maternal health (among others).

ccbrt_portrait.jpeg Having spent time visiting a number of other projects in developing countries over the years, I know that this trip will be confronting. But I’m excited by the opportunity at hand to both be personally impacted by what I see, and to share the journey with you.

Throughout the week in Tanzania, I’ll be sharing what I see via blog posts, videos, and Tweets. We’ll be focusing mainly upon some the hospital’s work with maternal health issues (mainly fistula) and tracking some of the stories of the people that we meet.

This trip is not a money grab. The intent isn’t to create daily calls for you to donate. I’m sure CBM wouldn’t say no to donations (in fact, they’d go a long way to change lives), but my intent with this trip is to share stories, highlight needs, and show what an amazing organization and its people are doing to meet the needs around them.

My hope is that we’ll all come away from the experience with a better awareness of the issues, and the motivation to do something to make the world a better place (whether that be by supporting the work of CBM, or supporting another need you know of).

How can you join this trip?

index-1.jpegThe bulk of the blogging that I’ll be doing while away will be on CBM’s blog (there isn’t much there yet, but we’ll be adding to it and redoing to the template significantly in the coming days). I’ll be adding posts, videos, and images during the week that I’m on the ground, and in the weeks that follow.

I’ll probably do an update or two here on ProBlogger also, but I’m aware that this blog is about blogging and not Tanzania or issues facing Developing Countries, so we’ll keep it largely on CBM’s blog.

If you’d like to get those updates please subscribe to their blog here.

You can also follow the journey on Twitter by following CBM’s Twitter account. I’ll be making updates on that and also, from time to time, on the ProBlogger Twitter account.

Lastly – you can support this project by sharing news of it and the content we produce while in Tanzania. Please consider passing on the links to stories we share and helping word spread further about what we’re up to. Thanks!