2nd Edition of 31 Days to Build a Better Blog – Coming Next Week

Tens of thousands of ProBlogger readers have completed the popular 31 Days to Build a Better Blog challenge, and next week we’re taking it to a new level with the release of the second edition eBook.

31DBBB—the story so far…

  • Back on 30 July 2005, I had a crazy idea: what if I ran a series of posts over the month of August that year that would give ProBlogger readers a little bit of teaching each day and a homework activity to go away and do, each one focused on helping them build a better blog?
  • On the spur of the moment I decided to give it a go, and off the top of my head decided to call it
    “31 Days to Build a Better Blog.”
  • That year, several thousand readers joined the challenge.
  • The experience was so great that I ran it again in 2007, this time with around 5,000 participants.
  • In 2009 we repeated it again with another series of posts. This time, 13,000 readers signed up and at the end of the month readers asked me if I could compile the teaching and exercises into an ebook.
  • The 31 Days to Build a Better Blog ebook was released shortly after, and since that time, around 13,000 copies have sold.

31DBBB Second Edition

It’s been two years since the first edition was released, and while I still get daily feedback that its helping bloggers improve their blogs, I’ve been wanting to give it a refresh with some new tasks, a redesign. and some updating of a little information in the ebook that isn’t quite as relevant today in 2011.

I’m really pleased with this new edition. While there are quite a few days that are based upon those found in the first edition, we’ve included some completely new information this time around and added to what owners of the original have already got.

I’ll fill you in with full details of what’s new next week, and will email owners of the first edition with a discounted offer for those wanting to upgrade.

31DBBB First Edition now unavailable

As a result of the impending release of the second edition, today I’ve taken the first edition of 31 Days to Build a Better Blog off the market. Those of you who have your copy already now officially own a collector’s edition!

Again, I’ll release full details of the second edition, its price, upgrade options, and so on in the coming week, but I wanted to let you know what was going on.

Get notified of the release of the second edition

Want to be notified of when the second edition launches? Simply leave your email and name below and you’ll be notified the moment it becomes available.

Get Notified of when the 2nd Edition is Released

50% Discount Ends in 36 Hours on the Blogger’s Guide to Online Marketing Kit

online marketing kit for bloggersA few weeks ago here on ProBlogger we launched a product I’m really proud of—the Blogger’s Guide to Online Marketing Kit written by the Web Marketing Ninja (the guy who has helped me shape my own blogging business model over the last few years).

The kit is essentially based around three things:

  1. a comprehensive ebook
  2. a library of 21 templates, documents and examples to help you develop your own blogging business model
  3. a 70-minute bonus recording of a Q&A webinar that the Ninja, Chris Garrett, and myself did last week for buyers of the kit.

The kit is really about helping bloggers who want to get serious about turning their blog into a business to do just that. You can read the full details of what’s included and who it’s for here.

We launched the Blogger’s Guide to Online Marketing Kit with a limited-time 50% discount (down from $99.99 to $49.99).

The kit has had some really positive reviews and feedback so we’ve left the discount open a little longer than we’d anticipated, but that discount ends in around 36 hours time (this Friday, US time).

So if you’re looking for some teaching from an experienced online marketer on how to make your blog profitable, grab your copy of the kit today.

The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog

bloggers-guide-online-marketing-1.jpgToday we’re launching a brand new ProBlogger Resource – something we’ve been working on for many months now – The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog.

It is a Kit that is all about helping you create an income that sustains your blog.

Created by the Web Marketing Ninja – a guy who has helped me with my own blogging business – it is his own blueprint for online profitability and it will give you an insight into the way that I now make money from my blogs.

The Ninja helped me make my first million dollars selling my own blog products here at ProBlogger, so you know you can trust his expert advice.

It’s all you need to make your blog turn a profit now, and over the long term.

This essential guide retails for $99.99 USD, but for a limited time, you can secure your copy for just $49.99—that’s 50% off!

Update: this discount ends this coming Friday 23rd September. Don’t miss out!

The Strategies I Now Use to Monetize My Blogs

The Blogger’s Guide to Online Marketing—31 Steps to Profitable Blogging has two parts:

1. The 31 Chapter eBook

This clear, practical ebook includes 31 chapters focused on practical profit-creation strategies:

  • Conduct a brand audit
  • Create customer personas
  • Conduct the “three-second” test
  • Create a framework for measuring success
  • Get set to A/B test
  • Master the campaign
  • Manage a launch
  • Price products
  • Define your sales funnel
  • Understand the long tail
  • Know when to stop marketing
  • …and plenty more. See the full chapter list here

2. The Comprehensive Resource Library

bonuses-Kit.jpgYour downloadable, practical resource library contains more than 21 templates and worksheets to help you put the Ninja’s advice into practice immediately:

  • Sample sales pages
  • Measurement framework
  • Campaign planning proforma
  • Affiliate performance measurement tool
  • Customer life-cycle analysis example
  • Joint venture email template
  • …and many more.

My 60-day money-back guarantee applies, as always, so there’s no risk to you. If this product isn’t what you expected, you can get a full refund.

Download your blueprint for blog profitability today. For more information on The Blogger’s Guide to Online Marketing—31 Steps to Profitable Blogging, visit this information page or get your copy by clicking the button below.


Melbourne ProBlogger Training Event – Tickets On Sale Now

IMG_2052.jpegIf you’re an Aussie, have a blog, and are looking to improve it, check out the ProBlogger Training Day that we’re holding in Melbourne on 21 October this year.

Tickets have just been released in the last hour for the event, and they’re selling fast (as I write this over a third of them have sold).

The day will build upon the momentum created by the last event back in 2009, where 150 bloggers gathered for a great day of inspiration and networking.

This time around, we’re flying in Chris Garrett (co-author of the ProBlogger book) and Sonia Simone (from CopyBlogger), and will feature a number of Aussie bloggers including Nicole Avery (Planning with Kids) and Phoebe Montague (LadyMelbourne). We’re locking in a range of other speakers in the coming week and will also have the team behind ProBlogger sharing too.

Get full details on the ProBlogger Events site or book your tickets directly on Eventbrite.

Update: we sold out 150 tickets to this in about 30 hours. I’ve just added 50 more tickets so if you’re thinking of coming – make sure you act quickly to avoid disappointment.

Announcing ProBlogger Melbourne Training Day – Register Your Interest Today

Today I’m excited to give ProBlogger readers advance notice of a special training day in Melbourne for bloggers—the second ever ProBlogger Training day. I’ll share the details below (you can express your interest in attending or sponsoring below, too), but first let me fill you in on the backstory.

In July 2010, and very much on the spur of the moment, I came up with the hare-brained idea to run a small conference in Melbourne.

Within a couple of days I’d booked an international speaker (Chris Garrett), had convinced four local bloggers to speak, booked a venue, and had announced to the world it was happening. We released 100 tickets (I thought I was ambitious, given there were only three weeks until the event) and I stood back to watch what would happen.

IMG_2052.jpegThe event sold out quickly and we ended up upgrading our venue room to accommodate another 50 people. The day was amazing—it brought together 150 great bloggers from across Australia (and one from New Zealand), and some amazing speakers. There was a real buzz in the room (and around the Web as it trended on Twitter). You can read about the day here. The overwhelming response was that people wanted another event (although they wanted more notice and a bigger venue, as it was squashy).

The details so far

Over the last few weeks, we’ve been working on the next Melbourne ProBlogger Training day. Here are some advanced details (although as we’re a few months out there is still a bit to be filled in):

  • Date: Friday 21 October 2011
  • Time: all day (9am-5pm for the conference)
  • Networking Event: we’re looking at adding an evening networking drinks after the conference part of the day free for attendees
  • Cost: TBA but we’re aiming to keep it affordable again
  • Venue: we’re still finalizing this, but it looks like being in the CBD of Melbourne. The venue is larger than last year in terms of capacity, but also will allow us to spread out a little more.
  • Speakers: the only person I’m able to talk about at this point is myself … but I’ve already had confirmation from two overseas speakers and am talking to a number of local bloggers.
  • Schedule: last time we had everyone in the same room for the whole day; this time we’re booking a venue where we can have multiple topics running at once. You can set your own schedule depending on your needs. I’ll update you more on this as it gets closer.

Interested in attending?

We’re currently putting together a site with all the information about the conference, and anticipate launching it and starting to sell tickets in August. However, in the meantime, if you’re interested in attending please add your email address below and you’ll be the first to be emailed about it (this advanced email list bought the bulk of the tickets last time, so you’ll have every chance to attend).

Note: if you can’t see the email field above you may need to disable ad blockers, as some are a little too aggressive and block this form.

Calling sponsors

Do you have a company or product that you’d like to get in front of 200 or so Australian bloggers? If so, we have a limited number of opportunities for sponsorship on this event. Last year’s attendees numbered 150, but they were an influential bunch. We tallied up their combined readership and it totaled millions of readers, so this is an opportunity to get in front of key influencers.

These sponsorship opportunities are limited to a handful of companies, though, so please don’t delay in contacting us via the contact form here on ProBlogger. We’ll get you information on these opportunities a.s.a.p.

How to Get Affiliate Code from E-Junkie to Promote our Ebooks

Over the last few years here at ProBlogger we’ve released four different ProBlogger ebooks. We sell most of them to our readers directly, however a growing number of our products are sold through our affiliate program.

By promoting our ebooks, you can earn a 40% commission on the sale price for each ebook sold to your own readers. So on our latest ebook—ProBlogger’s Guide to Blogging for Your Business—you’ll earn a $20 commission for each ebook you sell. Recommend it, and sell ten copies, and you’ve earned yourself $200. Sell 100, and you’re $2000 better off.

Better still, when you refer someone to one of our ebooks and they then go on to buy more than one within the next six months, you’ll earn 40% on those extra sales, too.

If you’re interested in promoting ProBlogger ebooks, we have a page set up with information on how to sign up and where you can get resources for your promotions here.

How to get the affiliate code to promote our ebooks

We use E-Junkie to serve our products, but a number of readers have found navigating their affiliate system a little tricky. So today I want to walk you through the process for getting the affiliate code you need to use to make sure you get the commissions you deserve.

1. Go to

2. Click on the link to sign  up at E-Junkie.

3. Once you’re signed up and logged into E-Junkie, look for the “Affiliates” tab at the top of the page and click it.


4. Then click the “Affiliate admin” link in the navigation menu.


5. Next, click the “Get affiliate code” link.


6. Select “ProBlogger” from the drop-down menu, and click the “Get affiliate link” button.


7. On the next page, you can get your link in one of two ways:

a. The common affiliate hop link: Use the code provided there, and you’ll send all the people who click it to a general page on ProBlogger which lists all of our products. This is a good option if you want to highlight the full range of our ebooks so they can decide which is right for them. However I don’t find it converts as well as the second option—promoting ebooks specifically.


b. Get product-specific affiliate links: This drop-down menu will let you choose which ebook you want to promote. Choose the one you want, then click “Get affiliate code,” and it’ll take you to a page that displays that code.


This second option generally converts best, because you’re able to promote a specific ebook that’s relevant to your audience’s particular needs.

Whichever option you choose, E-Junkie gives you some HTML code that you can copy and paste into the blog post in which you’re promoting a product. The code isn’t perfect for every situation, as the call to action is “Click here for further details,” but you could change that to something else to suit your post.


The URL part of the code that is given can also be used to link our banner images (or it can be tweeted, shared on Facebook, or emailed).

If you want to use one of our banners to promote an ebook in a sidebar, go our affiliates page and select the one you want.

Do keep in mind that our best-converting affiliates don’t just use banner ads in their sidebars—the best conversions come from a more specific promotion, either through writing a blog post about the product (a review), through tweets, or through emailing a list with a recommendation or review. These more personal recommendations of specific products convert a lot better.

Further reading on affiliate marketing

For some more general tips on how to convert most successfully with affiliate promotions check out:

ProBlogger’s Guide to Blogging for Your Business

Blog4Biz_3d book-400.jpgToday I’m really excited to announce a brand new ProBlogger eBook - ProBlogger’s Guide to Blogging for Your Business.

The idea for this resource came from regular emails that I receive from business owners and employees within businesses who want to start blogs to assist them in achieving their business goals.

Their problem, though, is that they don’t know where to begin.

Business owners don’t have the time to take the trial-and-error approach, and often need help from someone who’s done it all before and can show them how to build a successful blog for your business, right from the start.

As a result, I got in touch with Mark Hayward—a blogger who I’ve known for a few years now. Mark not only coaches businesses in blogging strategy: he’s a bricks-and-mortar business owner who’s used blogging and social media to build his business.

Mark has put together an A-Z of blogging for your business. His ebook is going to help a lot of people move from being convinced that a blog is a good idea, to actually have one up and running with a great strategy moving forward.

Step-by-Step advice to save hours of time and endless frustration

By the time you’re finished this ebook, it will have helped you:

  • Set up a WordPress blog… without any technical know-how.
  • Conduct targeted keyword research… even if you’ve never done it before.
  • Understand your online competition… whether they’re next door, or on the next continent.
  • Build a strong social media footprint… even if you don’t know the first thing about finding “followers.”
  • Set a successful business blogging strategy… no matter what your product or market.

This ebook is over 140 pages in length and full of practical advice with exercises to complete at the end of each of its 12 chapters. So you’ll not only learn the theory—you’ll immediately have opportunity to put it into action and move towards building a fully functioning blog for your business.

For more information on what’s covered in this great new ebook, check out the ProBlogger’s Guide to Blogging for Your Business information page. Or order your own copy for just $49.99 USD by clicking the “Download it Now” button.

Download it Now - Blog4Biz.jpeg

Caption Contest: Win the ProBlogger Library of eBooks!

caption contest

Okay, time for a little light-hearted fun. Caption Contest!

This morning on Twitter (follow me @Problogger) we were sharing our most embarrassing moments as bloggers and I shared the above picture which appeared in newspapers across Australia.

When the article came out five years ago, it was one of my first. I was excited about the mainstream media mention and looked forward to showing family and friends to legitimize this crazy blogging business I was running. But the photo became the focus of the piece, and generated quite a few laughs.

When I shared it earlier today on Twitter the captions for it started coming in thick and fast, so I thought perhaps it’d be fun to open it up. What would you caption that picture?

I’ll choose my favorite submitted caption in 48 hours’ time, and send the winner a copy of the three existing ProBlogger ebooks, plus a copy of our new one, which will be released next week.

Enter up to five times to increase your chances of winning! To enter simply leave your caption in comments below.

PS: There was another version of the article with a different picture, featuring the same chair here.

Less Than 24 Hours to Go to Save 50% off the New ProBlogger eBook

Update: I’ve just ended this discount and associated competition. Winners will be notified and the price has been returned to normal. Thanks to everyone for buying your copy and to those who missed out – it’s still available at the normal price!

probloggers first week of blogging.jpg
It’s been a little over a week since we launched ProBlogger’s Guide to Your First Week of Blogging and its been fantastic to see so many positive reactions from readers come in.

Even in the last day I’ve had two emails from readers:

  • one from a new blogger who has worked through it to launch their first blog
  • another from a blogger who has taken the seven-day challenge to relaunch an older blog that had grown stagnant

Others still tell me that they’re using the ebook to launch their second, third and fourth blogs—projects that they’d had in the “one day” basket, but are now putting into action.

Whether you’re thinking about starting a blog or relaunching an old one, today is your last day to save 50% on this brand new ebook.

The price is just $9.99 USD, but it will double at midnight on 24th May, Eastern US time.

Also, remember that if you buy it before the deadline, you’ll also be put in the draw to win a WordPress theme package from Studio Press worth over $850—the perfect way to kick-start your new blog! Download Your Copy of ProBlogger’s Guide to Your First Week of Blogging today.