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Bloggers adopt a revenue stream more lucrative than panhandling

‘The odds of making a living by writing a blog are a lot like the odds of a garage band turning out a hit album: It can happen, but you better enjoy the music and hang on to your day job in the meantime.

Two years ago, the odds were even longer. The main source of income for bloggers was panhandling, for example, putting the ubiquitous PayPal or Amazon Honor System micropayment bug on your site, and periodically passing the metaphorical tip jar among the faithful for an electronic funds transfer. Even the most successful bloggers were barely making beer money, and were astonished when Libertarian Republican Andrew Sullivan announced his blog’s fund drive had earned enough, along with some ads for Amazon.com, to hire an assistant.

Since then the economics of blogging have shifted rapidly, thanks to a simple but brilliant idea called Blogads, which allows bloggers to outsource the equivalent of a newspaper’s business and advertising departments, and focus solely on writing. You report! You decide! Blogads sends check!’

Read more at Bloggers adopt a revenue stream more lucrative than panhandling

Blog Business Summit

The Blog Business Summit will be held between 24-25 January in 2005 in Seattle. It looks like a good gathering to get involved with if the founding board are anything to go by. It might be a bit out of reach of the average blogger at $795 for the two days but for US bloggers serious about exploring business blogging I suspect that the lessons learnt and the networking done would make it pay for itself pretty quickly.

‘The summit will be the gathering place for hundreds of entrepreneurs, marketing professionals, and current bloggers who want to leverage the latest in Web publishing tools and technologies.’

Hopefully we’ll see other such events held around the globe to make these types of gatherings accessible to us non US bloggers also in the years ahead. I’ll look forward to hearing about the conference via the web as the airfare to the US from Australia could be a bit of a killer.

Weblogs Inc. adds top execs

‘Touting itself now as “the world’s largest blog publisher,” Weblogs Inc. announced it has hired an editorial director and a vice president of sales and marketing. Judith Meskill, a communications consultant who writes a blog about social networking, will oversee the editorial side of the company. “We’re going to have 100 blogs by the end of this year (50 at present), and 300 in 2005. Judith’s ability to create systems for managing growth is going to be invaluable,” said Brian Alvey, a co-founder of Weblogs Inc. Also, Shawn Gold, former president of eUniverse — which used the Web and e-mail to distribute online greetings, games, cartoons, jokes and contests — signed on to head up business and content strategy, the company said.’

Read more at Weblogs Inc. adds top Execs

BloggerCon – Making Money with Your Blog

Doc Searls has an interesting post on making money with blogs in preparation for a session on the topic at the next Blogger Con. He asks a lot of thought provoking questions and then puts forward an interesting case…

‘As you can see, I have a position here. I believe it’s far more important (and interesting) to make money because of our blogs, rather than with them; just as we make money because we have phones rather than with our phones.

There are exceptions. Some of us make money by selling on the phone. If that’s you, think about what trying to sell over your blog (instead of the phone) would do to your relationships with readers.

Of course, lots of people use advertising to defray the costs of blogging. And, to be frank, I really don’t care much if you have advertising on your blog, or if you make money that way. If that makes you happy, or makes you money, fine. I expect we’ll spend some time comparing various advertising options. But let’s also ask, How interesting is that, once you’re past describing whatever it takes to get going with Adsense or Blogads? It’s cool that they provide a service and an income stream. But I’d like to see us budget time for each of the potential topics we can cover.’

Read more at BloggerCon – Making Money Session

Questions for Nick Denton

Nick Denton seems to be on a bit of a publicity tour at the moment as there have been quite a few interviews with him and articles about him online in the past few days. Here is another Questions for… Nick Dention. Here is one of the questions put to Nick:

WSJ: Name two interesting moments in blog-ad history.

Mr. Denton: The first most significant development is Google’s AdSense. This enables small Web sites — like Weblogs — to at least fund some of their costs without having to build an advertising sales force. It provides very good targeting of text ad to content. If there is an item about Palm Pilots, then Google will supply ads about Palm Pilots automatically without any need for manual intervention. For certain topics, the revenues are quite meaningful. There are some Web sites, like a site called PVRblog, all about personal video recorders, that pretty much cover their running costs with Google ads and nothing else. The other development, in the last six months, advertisers like Nike and Audi are discovering blogs and engaging with the medium. I think it shows that blogs can attract innovative, brave advertisers, not just technology advertising, not just performance-based advertising, but classic brand advertising.

Blogging for Dollars: WebPro News

WebProNews has a good little article on Blogging for Dollars that picks up a few income streams available for bloggers wanting to make money from their blogging.

‘Blogging for dollars might sound like the latest game show or some new drinking game, but it’s the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off’

Also read my article of the same name – Blogging for Dollars

Creative Weblogging – Paying for Content

Creative Weblogging is offering to pay bloggers $5 for sending in an article to their growing network of blogs. Creative Weblogging is developing a similar blogging network to that of Weblogs Inc with an interesting array of blogs.

Obviously they’ve done their sums and worked out that in the long run they can make more than $5 per post on certain topics – interesting.

Twelve Business Models for Blog Technologies

Online Business Networks Blog has an interesting post on Twelve Business Models for Blog Technologies
They divide it into four categories:

- Traditional Businesses Leveraging Blogs – including Individual virtual presence, Corporate virtual presence and Using blogs to improve existing processes.
- Selling Blog Technology – including Technology sales to the enterprise and Technology sales focused on individuals .
- Media Businesses Using Blogs – including Online communities, Premium Content and Blog-based media.
- Peripheral Services – including Enabling advertising to blog audience, Data about the blogosphere, Consulting and Education.

Its an interesting breakdown – where does your proBlogging fit into this framework? Most of mine to this point focusses upon 6. – Blog-based media.

Write a review and win a $100 Amazon Gift Voucher

I’m running this competition on my other blogs and thought some of you might like to participate.

Do you own a digital camera, printer, scanner or camera phone? Would you like the chance to win a $100 (US) gift from Amazon simply by writing a short review of your experiences with it?

Digital Photography Blog, in conjunction with Camera Phone Zone and Printer Blog are giving you the chance to win a $100 gift voucher from Amazon for each review of a printer, scanner, digital camera, camera phone or photo editing software package. You get one chance in the draw for each review submitted in the next 30 days. Entries close on 5th November 2004. Please carefully read the following Conditions and Guidelines before submitting entries.

Entries should be submitted via email to Darren at:

darren at livingroom.org.au or by using this contact form (please ensure you leave a contact email address so that we can contact you regarding your prize if drawn on November 5).

Conditions of entry:
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