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The Alpha Bloggers

Newsweek has an interesting article this week on the Alpha Bloggers (A list bloggers) – There is nothing too new in it although I was interested in this last paragraph – complete with a typical Doc Searls back hander swipe at a Probloggers.

‘And what do the alpha bloggers get in return? Certainly not riches. Though it’s possible to pick up a few hundred dollars if you enlist in the program that carries Google’s ad on your site, many A-listers don’t bother. “If you’re into blogs to make money, you’re into it for the wrong reasons,” says Searls. “Do you ask your back porch what its business plan is?” On the other hand, some alpha bloggers report better jobs, more lucrative consulting, speaking gigs and—if not groupies—a certain bit of glamour that comes from having people hang on your every word at the end-of-day reception at a tech conference.’

Call me stupid – but this is the second or third time I’ve heard the ‘back porch’ comment – and I’m still trying to work out what its Doc is on about.

Whilst I agree that blogging is so much more than making money – I don’t have an issue with people commercializing their blogs or even having making money as a motivating force for blogging. To me I look at it similarly to the way I see news papers, magazine and other traditional forms of media – most of which these days must have some way of sustaining themselves. Of course there are other motivations for starting newspapers and magazines – but we don’t complain that they are commercial also. Anyway – I think the debate about problogging is getting a bit old. Each to their own I say – lets just get on with blogging.

Read more of this article at MSNBC – The Alpha Bloggers

The Blogfather? Jason Calacanis expands family

Netimperative has an interesting interview with Jason Calacanis whom they label ‘the blogfather’.

‘The term ‘exponential growth’ seems almost an understatement when discussing blogs. But attempts to commercialise this new form remain thin on the ground. New Yorker Jason Calacanis, who has just launched his 62nd commercial blog, tells Alex Tanner how his Weblogs Inc aims to father the number one blog in every niche market there is.’

You couldn’t really find an outlining of Weblogs Inc’s strategy that was much clearer than the way it is laid out in this article….

‘”Clearly there is a weakness, in that any one blog can’t grow into that big a business” he says. “Our response to that weak point is to have 300-500 [blogs] in three years. We should hit 100 in our 4th or 5th quarter as a company, and that’s just fine by me.

“The only threat to us is that somebody comes in and puts all their energy into one blog and does it better. However, if we’re number 1, 2, or 3 in each market we’re in, we have a great business.”‘

Sound like world domination to you? In a sense what they are doing is taking that approach – they recognize that now is an opportune time to establish a foothold in the marketplace and that the window for doing so is closing all the time as new bloggers and competition enter the market every day.

Read more of the interview at Netimperative – The Blogfather? Calacanis expands family

InsideBlogging – The Blog Inside InsideBlogging

Insidebloggingweb

Bloggers Darren Barefoot and Jeremy Wright have joined forces in a blogging consultancy relationship going by the name of ‘Inside Blogging’. Of course all good blog consultants can never have enough blogs so they’ve stared an InsideBlogging Blog to give readers the inside word on their new venture. Should be an interesting read – especially if they keep up their high quality linking policy (I found it because they referred to Problogger).

Another blog goes on the old News Aggregator!

2005 Australian Blogging Conference – more details released

The 2005 Australian Blogging Conference website has updated a few more details of the event to be held in Melbourne on either 18 or 25 February at a venue still to be confirmed.

The cost will be $150 for a full day including lunch and refreshments. Its a bit more than I was expecting but I guess if they are flying in a guest speaker they have some big costs to cover.

The schedule of the day covers the basic topics you’d expect – I was expecting a few electives or workshops to choose between but that is probably a bit optimistic if its just a small crowd coming. I’d of course like to see a session on blogging for dollars with some discussion around models for making money from blogs – but perhaps I’ll have to save up and go to one of the US conferences next year to get that kind of topic.

Still not sure if I’ll be going to the Aussie conference – I think its a good idea but I guess I’ll wait and see if the content/speakers are worth the $150 cost.

Who is Your Blog’s Customer?

I have a business coach who is helping me think through my blogging business. Its actually been very helpful so far even though he has very little experience of blogging. Part of the process has been me teaching him about the medium so that he’s able to help me structure what I do for maximum profit.

Last time we caught up he asked me a question that to this day I’ve not been able to fully answer.

‘Who is your customer?’



If we are to treat blogging as a business this is a question worth pondering. Who is your blog’s customer?

There are a number of ways of answering this question – and it may be that all are partially true….

[Read more…]

BlogTalk Downunder – Another Aussie Blogging Conference

It looks like there will be yet another Aussie Blogging conference in Australia next year – this time in Sydney between 20 – 21 May.

As with the Melbourne conference that we mentioned a few days ago, there are not many details yet but the fact that there are two groups talking about such an event is promising for bloggers downunder. My only wonder is if they should combine their efforts and put on a bigger and better conference together.

I hope to get to both events.

Learn more at Learning Technologies: BlogTalk Downunder

MSN get on the Blogging Express – or have they missed it?

Paid Content has a good Round-up of MSNs launch into Blogging. Maybe I’m just overly tired after a big week at conferences but I’m over all the writing about it. I’m not sure how much impact MSN will have upon blogging – at least in the short term.

2005 Australian Blogging Conference

Just found a site for the 2005 Australian Blogging Conference. Not much in the way of details of a time and place yet – except to say that it will be in Melbourne sometime in February 2005. Suits me fine as that is my home city and apart from two days February is looking very empty in my diary so far!

I’ll be interested to see how it all unfolds in terms of content, turn out and its success.

Monetizing Blogs

In stark contrast to the last post, Jasen Dowdell at marketing shift predicts that Bloggers will start to get more and more attention from Ad agencies. He predicts:

‘- Ad agencies will seek out A-List bloggers who have strong relationships with other A-List bloggers to head up their blog placement departments.

- Someone will step up and create a blog taxonomy that shows the key players in specific blog verticals. This will identify the “people to know” if you want to succeed with your blog pr campaign.

- Large PR Firms and Ad Agencies will spin off subsidiaries dedicated to blogs to increase their relationship with bloggers and appear to be experts in blog product placement and blog pr.

- Blogs will continue to increase their focus on specific areas whether these are niche verticals or niche subject areas.’



Read more of this interesting (and hopeful) article at Monetizing Blogs