Christmas Greetings from ProBlogger

Well we’re a little ahead of the rest of the world here in Australia so Christmas has already come. Its shaping up to be a nice warm day with a BBQ/Roast lunch ahead and maybe even a swim in the pool (I know that seems all wrong for you northern hemisphere types – but its the way we do things down here).

So let me take a chance to wish you and your families a very happy Christmas.

I also want to thank the many probloggers who have been traveling the journey with me over the past couple of months here at Problogger. Its been nice to get to know many of you better and I’m looking forward to working with more of you in the new year.

I’ve got loads of ideas for Problogger and am looking forward to sharing more of them in the months ahead.

So have a great Christmas and we’ll get back to the problogging stuff shortly!

Advertisers Target Ads to Keyword Searches of Bloggers’ Names

Rick over at Business Blog consulting observes a new trend in contextual advertising where Savvy Advertisers Target Ads to Keyword Searches of Bloggers’ Names:

‘Steve Rubel noted that IntelliSeek is targeting ads on Google to keyword searches of Steve Rubel. Some additional quick research shows the same goes for Nick Denton and Jason Calacanis.’

Like Rick – it seems no one has yet to pounce on the amazing opportunity of advertising under the name of Darren Rowse.

Surely it won’t be long…. any takers?….anyone?….errr…is this thing on?…..testing, 1, 2, 3…. anyone?

Professional Bloggers Association Developments

Paul over at Radiant Marketing Group has been talking about a Professional Bloggers Association (BPA?) for a while now – and today posts that a group of bloggers is ‘going underground’ to polish the concept up. I’m really interested in seeing what comes out of this although am still a little confused as to the definition they are using of Professional Blogger. As I write in his comments:

“Pro blogging’ is a pretty wide term and is being used to talk about everyone from ‘business blogs’ to ‘blog consultants’ to ‘bloggers who make money from their blogs directly’ to ‘those who provide blog tools/services’ for blogging.

I think it will be fascinating to see what they come up with and will follow with interest the emerging discussions no matter what they decide to go with.

Read more at Professional Bloggers Association Idea Moving Ahead

What do you think the idea of a Professional Bloggers Association (PBA)? Would you join? What would you like to see if focus on? What would be the benefits in your mind of banding together with other Probloggers?

Online Ad Spend Up $45 Million in October

Clickz reports that October saw another 6.5% increase in online advertising – a second month in a row with such an increase:

‘Internet advertising increased by $45 million in October to reaching a total $741.2 million for the month, according to AdZone’s Internet Advertising Report.

The 6.5 percent gain marked the second consecutive month-over-month increase, and the highest monthly total since April, when online ad spending reached $746.0 million. For the first 10 months of the year, total online ad spend was approximately $7.0 billion.’

Read more at Online Ad Spend Up $45 Million in October:

In a similar vain – WebPro News reports that 128 Million Visited Online Retail Sites in November.

Both are signs of the health of the wider e-commerce industry.

Gawker Has Record Traffic in November


Choire Sicha has a round up of Gawker Media’s Traffic for the month of November – the month saw an increase by 6 million page views from 23 million to 29 million (click to enlarge graph).

‘Gawker had a substantial gain in November, adding more than a million page views to the previous month’s total — and growing 42% over three months previous. Wonkette did quite well, a 15% growth in November on top of a 55% growth in October. Fleshbot had a rather astounding gain of 3 1/2 million page views. Defamer has sailed by the 2-million-views-per-month level. Gizmodo continues merrily, with just about 6 million page views in November.’

Media Buyer/Seller Wanted

I’m interested in chatting to anyone with a background in media buying/selling who would be willing to explore representing one or more of the blogs that I have an interest in.

Whilst I have a background in Marketing I do not have the time to give adequate attention to seeking advertisers for my larger blogs and am seeking expressions of interest from those with expertise in the area.

Specifically – I am interested in finding a major sponsor/s for Digital Photography Blog which had a monthly readership of 260,000 unique visitors in November and which should hit 400,000 unique visitors in December. I have previously sold banner space on this site but space has just opened up and I’m keen to find the right company to take it on.

If you are interested in selling advertising for this blog (and if it goes well others will follow) I would invite you to contact me with a brief outline of your experience and proposed strategy.

Payment for this service would be on a commission basis – ie I would be willing to share the revenue generated by you at a percentage to be negotiated.

Pro Blogger of the Year

It is that time of the year where bloggers everywhere are giving awards so I thought I’d ask the question – who is the ‘Pro Blogger’ of the Year?

This may not be an official award but I’m interested in people’s opinions and thoughts. What blogger (not blog) would you give the award to? And why?

Would you give it to one of the high profile bloggers like Nick Denton, Brian Alvey or Jason Calacanis who are experimenting with models of earning money directly from blogs?

Perhaps it would be one of those crazy creative bloggers who truely sold themselves to blogging this year, Jeremy Wright or Darren Barefoot.

Or would you give it to someone who is enabling bloggers to earn a few dollars from their site like Henry Copeland from Blog ads or even a blogger who is working to provide a blogging tool like Anil Dash from Six Apart.

Or maybe you have someone like Doc Searls, Jason Kottke, Steve Rubel or Jeff Jarvis in mind.

Or maybe its one of the many emerging probloggers who are quietly going about their business without blowing their own trumpet.

Who would you nominate and Why? What categories would you have if you were giving problogger awards. Perhaps if there is a big enough response we’ll run an inaugural problogger award early in 2005.

Google Page Rank and Backlinks Update – Coming Soon

Are you waiting for the next page rank update from Google to move up their results page and bring you a flood of new traffic? (aren’t we all?) Well a little well places birdie told me last night that Google are getting close to an update – in fact a page rank update is scheduled for the days between Christmas and News Years and a backlinks update is scheduled for the first week of January (6th at this stage). Of course I’m not about to guarantee the dates – but my source generally knows what he’s talking about so I guess we’ll see in a couple of weeks.

Update – looks like my source was a little slow off the mark as the forums are alive with reports of an update currently under way with some saying they are seeing a big increase in traffic and others large losses. To this point we seem to be on the loss side but only time will tell. How is the update impacting your blog??

Blogs for Sale – How Much is Your Blog Worth?

One of the trends that I suspect we’ll see more of in 2005 and beyond is Blogs for Sale. This past year saw Jeremy Wright sell his blog which proved that its possible – but the question it leaves me wondering is – ‘How Much?’

How much would you sell your blog for? How would you determine the asking price?

I’ve done a bit of searching around on Google and so far haven’t found too much quality advice. So far the main opinion I’m seeing is that you either sell it based upon one or all of the following three characteristics:

1. Domain Name Value – If you’ve got yourself a highly sought after domain name you might be able to sell that alone – the buyer could scrap your site and build their own. In a sense this is like selling your home that is falling down knowing that the buyer will knock it down and build something else – they’re paying for the land. Domain name value can range incredibly – apparently sold for $3,000,000 for example….
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