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Slacker Manager pitches idea on Blogging for Charity

Slacker Manager has pitched an interesting not for profit idea to the Blogosphere with his post ‘Help me lasso the Long Tail for charity‘. He’s certainly mentioned some great names in this call for help – if he managed to get that sort of team on board Localism could really go places. It’ll be a project worth watching. Here’s part of his pitch:

‘The basic idea behind Localism is the same as with Gawker and Weblogs Inc, but the primary organizational difference is that Localism will organize blogs across two dimensions–geographic location and topic. So you’d find blogs about snowboarding in Canada, in the PNW, and in the alps. Blogs about mountain biking in Hawai’i, Northern California and Vermont. Blogs about surfing in Oregon and blogs about surfing in Asia. Blogs about art in NYC and art in London. Blogs about professional sports teams, since they’re so closely tied to location. You get the idea–place and topic.

Like Gawker and Weblogsinc, Localism will derive its revenue through advertising. Because Localism is non-profit, ad placement purchases will be tax-deductible. Unlike Gawker and Weblogsinc, Localism won’t take the majority of revenue. I’m envisioning a revenue split along these lines: 10% to Localism to cover overhead; 40% to the blogger; 50% to a designated charity. The blogger definitely needs to be paid, but I’m still not sure what the best strategy is…percentage of ad revenue, or flat fee.’

Blink – Malcolm Gladwell

Blink-Malcolm-Gladwell-1Is anyone else really hanging out to get their hands on a copy of Malcolm Gladwell’s new book Blink?

I’ve had my copy on order for a month or so now and can’t wait til the postman brings it. Malcolm’s last book, The Tipping Point, was really worthwhile and so relevant to blogging. It was one of the books that really got me thinking about Problogging (whilst never mentioning it).

Blink is a book about ‘rapid cognition’ – huh? Well on its ‘about page‘ Malcolm explains:

‘When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, “Blink” is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good….

What is going on in inside our heads when we engage in rapid cognition? When are snap judgments good and when are they not? What kinds of things can we do to make our powers of rapid cognition better?’

This sounds like a fascinating book – and as a problogger I’m very interested to get my hands on it because I’ve long believed that the first few seconds that a new reader arrives on your blog are incredibly crucial in whether they’ll stay, read on and become loyal readers. In fact my very first blog tips (on my other blog) were related to this topic. I did a little study into how long people stay on blogs and found that the average length of stay on a blog was 96 seconds. 96 seconds isn’t long – but its long enough to make an impression that lasts a lifetime.

Anyway – can’t wait to read ‘Blink‘ – its supposed to be released on 11 January!

Should bloggers post a blog disclosure statement? – Survey

Jason Calacanis is conducting a Survey about disclosure statements on blogs and asks:

- ‘Should bloggers post a blog disclosure statement?’

- ‘Should bloggers accept money to blog about a product without disclosing it? (like Buzz Agents)’


- ‘Should bloggers accept money to blog about a product if they disclose they are being paid? (like that Canadian company Marc Canter works for)’

- ‘Would you feel more comfortable reading a blog that had an icon showing they subscribed to a blog ethics standard that said they would not mix editorial and advertising?’



Good questions which hopefully more than the 10 of us who have already answered will consider.

PS – Disclosure – Jason Calacanis is not paying me for this link up.

Christmas Greetings from ProBlogger

Well we’re a little ahead of the rest of the world here in Australia so Christmas has already come. Its shaping up to be a nice warm day with a BBQ/Roast lunch ahead and maybe even a swim in the pool (I know that seems all wrong for you northern hemisphere types – but its the way we do things down here).

So let me take a chance to wish you and your families a very happy Christmas.

I also want to thank the many probloggers who have been traveling the journey with me over the past couple of months here at Problogger. Its been nice to get to know many of you better and I’m looking forward to working with more of you in the new year.

I’ve got loads of ideas for Problogger and am looking forward to sharing more of them in the months ahead.

So have a great Christmas and we’ll get back to the problogging stuff shortly!

Advertisers Target Ads to Keyword Searches of Bloggers’ Names

Rick over at Business Blog consulting observes a new trend in contextual advertising where Savvy Advertisers Target Ads to Keyword Searches of Bloggers’ Names:

‘Steve Rubel noted that IntelliSeek is targeting ads on Google to keyword searches of Steve Rubel. Some additional quick research shows the same goes for Nick Denton and Jason Calacanis.’

Like Rick – it seems no one has yet to pounce on the amazing opportunity of advertising under the name of Darren Rowse.

Surely it won’t be long…. any takers?….anyone?….errr…is this thing on?…..testing, 1, 2, 3…. anyone?

Professional Bloggers Association Developments

Paul over at Radiant Marketing Group has been talking about a Professional Bloggers Association (BPA?) for a while now – and today posts that a group of bloggers is ‘going underground’ to polish the concept up. I’m really interested in seeing what comes out of this although am still a little confused as to the definition they are using of Professional Blogger. As I write in his comments:

“Pro blogging’ is a pretty wide term and is being used to talk about everyone from ‘business blogs’ to ‘blog consultants’ to ‘bloggers who make money from their blogs directly’ to ‘those who provide blog tools/services’ for blogging.



I think it will be fascinating to see what they come up with and will follow with interest the emerging discussions no matter what they decide to go with.



Read more at Professional Bloggers Association Idea Moving Ahead

What do you think the idea of a Professional Bloggers Association (PBA)? Would you join? What would you like to see if focus on? What would be the benefits in your mind of banding together with other Probloggers?

Online Ad Spend Up $45 Million in October

Clickz reports that October saw another 6.5% increase in online advertising – a second month in a row with such an increase:

‘Internet advertising increased by $45 million in October to reaching a total $741.2 million for the month, according to AdZone’s Internet Advertising Report.

The 6.5 percent gain marked the second consecutive month-over-month increase, and the highest monthly total since April, when online ad spending reached $746.0 million. For the first 10 months of the year, total online ad spend was approximately $7.0 billion.’



Read more at Online Ad Spend Up $45 Million in October:

In a similar vain – WebPro News reports that 128 Million Visited Online Retail Sites in November.

Both are signs of the health of the wider e-commerce industry.

Gawker Has Record Traffic in November

Gizmodo-Traffic

Choire Sicha has a round up of Gawker Media’s Traffic for the month of November – the month saw an increase by 6 million page views from 23 million to 29 million (click to enlarge graph).

‘Gawker had a substantial gain in November, adding more than a million page views to the previous month’s total — and growing 42% over three months previous. Wonkette did quite well, a 15% growth in November on top of a 55% growth in October. Fleshbot had a rather astounding gain of 3 1/2 million page views. Defamer has sailed by the 2-million-views-per-month level. Gizmodo continues merrily, with just about 6 million page views in November.’

Media Buyer/Seller Wanted

I’m interested in chatting to anyone with a background in media buying/selling who would be willing to explore representing one or more of the blogs that I have an interest in.

Whilst I have a background in Marketing I do not have the time to give adequate attention to seeking advertisers for my larger blogs and am seeking expressions of interest from those with expertise in the area.

Specifically – I am interested in finding a major sponsor/s for Digital Photography Blog which had a monthly readership of 260,000 unique visitors in November and which should hit 400,000 unique visitors in December. I have previously sold banner space on this site but space has just opened up and I’m keen to find the right company to take it on.

If you are interested in selling advertising for this blog (and if it goes well others will follow) I would invite you to contact me with a brief outline of your experience and proposed strategy.

Payment for this service would be on a commission basis – ie I would be willing to share the revenue generated by you at a percentage to be negotiated.