The highlight for me was Nik’s description of Web 2.0 – I’m not sure I’ve heard it explained better.

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2Web Podcast

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It’s an interesting piece that I think is not only quite helpful for those experimenting with podcasting but those looking for blogging networks as well. The six models he talks about for podcasting all have been explored with blogging (or are being explored).

Worth a listen if you’ve not seen Jason talk before just to have a bit more of a look at how a professional blogging guru thinks and presents himself.

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Jason Calacanis on Podcasting Business Models

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‘Want to earn income from your labor of love? Putting ads on your podcast is now as easy as signing up for an account and changing the URL of your podcast’s RSS feed. Tasty!’

To advertisers they write:

‘You’ve wanted to advertise on podcasts, but there has never been an easy way to do it—until now! Put your audio spots on multiple podcasts within mere minutes. Yum!’

Fruitcast is a service of Forty Media. I’d be interested to hear how any of your with Podcasts find it if you give it a go.

Thanks to Brian for the heads up on Fruitcast. He’s written more extensively than I on it here.

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Podcast advertising – Fruitcast

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‘Motorola Mobile Devices, a global leader in wireless communications, today announced that it has entered into a three-month strategic marketing partnership with The Podcast Network (TPN), the world’s first commercial podcast network.

The deal sees Motorola become the first site-wide anchor tenant of The Podcast Network with highly visible advertising from banner ads through to audio spots in podcasts across the broad range of channels offered by TPN at www.thepodcastnetwork.com. Motorola will also offer podcasts with senior Motorola executives on a number of topics from handset design to mobile music.’

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Motorola Sponsor the Podcast Network

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How much Cameron?

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60 Minutes to Cover The Podcasting Network

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Cameron may just have been desperate for an interview (or maybe he was impressed my deep thoughts on everything from blogging, to emerging church, to my reflections upon camera phones, to my thoughts on Paris Hilton) because in just a few hours it’s already online. If you’d like to hang out with me in an auditory fashion today you can download the podcast here.

It’s not a purely ‘blogging’ interview – but some of you might be interested.

I had fun and came home again wondering if maybe it’s time to dust off the old microphone and do an occasional podcast myself. Tell me what you think (be brutally honest!).

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G’Day World – ProBlogger Podcast

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Having a voice is a key factor in getting noticed, being read, and building up that much needed traffic to your site. However, creating that “voice” may seem like a daunting thing. Many people don’t find writing easy, and that makes it even harder. We hope that our podcast and the notes will help people figure out a path that works for them.

One tip we talk about is reading everything you can find. The writers that appeal to you likely do so because you connect with that voice. Try to apply that same style to how you write and you’ll be one step closer to a distinctive voice. Another tip is to think about your writing verbally – your conversation style should go into your writing. If you are someone who speaks in short bursts, then you can try that out on your blog.

Here is the beginning of the notes that go with the podcast:

• Read a lot online and offline
• Experiment on a “test blog” or personal blog so you can experiment with your topics
• Have fun – try some wacky posts on your personal blog to learn how to write casually consistently
• Practice, practice, practice
• Write like nobody is reading–with caveats
• Have an edge. Something to make you inviting
more…

The podcast and full set of notes are available over on Blogaholics and on Larix Consulting.

Technorati Tags: professional blogging, podcasting, podcasts

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Canadian Professional Blogging Podcast 2.2 – your blogging voice continued

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Arieanna and I finished our next episode of our Canadian Professional Blogging Podcast on Monday.  This is part 1 of a two part episode on developing your blogging voice.  This part is more academic on how we developed our voices and how they have changed and matured.  Part 2 will offer some concrete tips on developing a voice.  Things you can do to make it easier to develop your own voice.  We start off discussing a question/comment from Robert on becoming a professional blogger within a niche area–in his case a religiously oriented blog. Then we move right into talking about blogging voice and how we got to where we are today.  There are a few tips scattered in there, don’t worry.

 cpbp_no2_bloggingvoice.mp3 (13.3 MB, 14 min 35 sec)

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Canadian Professional Blogging Podcast No 2: Developing your Blogging Voice

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Welcome to the first Canadian Professional Blogging Podcast with me, Tris Hussey, and Arieanna Foley. This is the recording I mentioned on Friday. The delay was worth the wait because we got permission to use some music from The Kitchen for the intro and outro music for the podcast. We’re using “Flow” which is available for download on the website.

 

The topic for our discussion is how Arieanna and I became professional bloggers and a little about professional blogging itself. Imagine us sitting across a kitchen table sipping coffee or bourbon (Arieanna) or Scotch (me) chatting. In reality we’re over 50 miles apart, separated by the Straight of Georgia. Look for more of these really soon. Arieanna’s been bitten by the podcasting bug now too.

 

The Show: cpbp_no1_going_pro.mp3 –3.73 megs 16 mins, 18 seconds

 

Show notes:

Intro and outro music – Josh Hundert and The Kitchen

 

The show was recorded via Skype and HotRecorder with post-production with Audacity and Winamp .

 

Technorati Tags : professional blogging, corporate blogging, podcasts

 

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Canadian Professional Blogging Podcast: No. 1 On becoming a professional blogger

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So you want to catch the podcasting craze, eh?  Not sure where to start?  I found this via Nicole’s Useful Sounds blog–Eric Rice — How to build a 10 minute podcast.  Very simple and straight forward.  Here’s the basic plan:

00:10 date/promo/tease/banter/ad

00:20 theme music/intro

00:60 preview

00:30 ad/promo

05:00 small stories/top story

00:30 IDENTIFY

02:00 feedback/secondary stories

00:15 thank sponsor

00:15 outro

Now go out there and kick some ass!

 

QUICK TIP: Stressed about saying ‘um’ and ‘ahh’? Don’t be. You’re human. Relax. Just don’t do it in the intro to your show. You should never, ever, ever, ever have a reason to hesitate when you are saying your name and your show. It’s an absolute! Practice saying, “Hello, my name is ____, and welcome to _____, the show about ______ and _____!”

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Simple steps to a 10 minute podcast

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Get the video here (its 134mb).

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Podcast Network – Vidcast

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‘BitPass Unplugged is a patent-pending, powerful new service that will allow podcasters ranging from hobbyists to mainstream media organizations to introduce à-la-carte and subscription pricing to podcasts. The service leverages the loyalty of a growing number of listeners who prefer to download music, audio blogs, radio shows and other content and have it transferred automatically to portable media devices for listening at the user’s convenience.’

Do you think people will be willing to pay to listen to a podcast? I seem to remember a lot of talk about subscription based blogging a year or two back and the general consensus being that people wouldn’t be willing to pay to read a blog as there were so many other options out there to read.

What do you think?

found via Blog Herald

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Pro-Podcasters

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Then he goes on to talk about ‘Intimacy’ and blogging.

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Calacanis Podcast

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LearnDog product manager is quoted in the Australian Newspaper as saying:

‘”Our goal is to launch LearnDog on a global stage so millions of kids can showcase their talents using new media. We aim to create a positive learning experience that helps kids deal with the great youth dangers of suicide and depression.”

LearnDog will use radio, TV, press, and new media, including web blogging, PodCasting, chat and SMS, to provide assistance to 14 to 18-year-olds and disadvantaged people. An animated character called LearnDog will interact with these people. The company was founded by Mark Keough, who also set up Archer College, a Registered Training Organisation that delivers professional training using the latest in educational technologies. Seyfang, a windsurfing fanatic, says LearnDog will help kids to learn stuff by finding ways to show their talents and link them to training and/or well-being programs.

“We want to reach them through media channels like TV, radio, print media and new media channels like web blogs, PodCasting, internet generally, chat and SMS,” he says.`’

I like this concept – new media has so much potential to be a life giving force to many and LearnDog seems to be one example of someone taking steps to test this theory.

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Podcast Network Sign First Sponsor – LearnDog

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I agree (with regret) with a lot of what Darren says but still hope that with time Podcasting will take off – I especially think it does have potential to be a powerful medium in some niches and that it has some fascinating applications especially internally within businesses – but overall I think it going mainstream could be a while off (if ever).

Two of the books that come to mind when I ponder the differences between Podcasting and Blogging are The Tipping Point by Malcolm Gladwell and the Unleashing the Idea Virus by Seth Godin. Both of these books talk about how some ideas spread like viruses whereas others do not. I wonder if some of the principles in these books might add to what Darren Barefoot has written. I guess the question I am asking today is ‘Is Podcasting Virus Like?‘

One of the reasons I think blogging has spread so prolifically over the past few years is that it is so easy to spread or sneeze for a number of reasons:

- Blogging is Easy – systems like Blogger make setting up a blog a 5 minute task. If it wasn’t I wouldn’t have started my first one.
- Blogging is Free – similarly most blog systems are free (or relatively cheap) – internet access (even dial up) is all it really takes.

Ok – as I’m typing I can hear my Podcasting friends rebutting my argument – blogging wasn’t always so free and easy – in the olden days (a few years back) it was more complicated. It took time for tools to be developed to make it free and easy. Similarly Podcasting is getting easier and will get cheaper to do which should make it more virus like in time.

I agree with this arguement but there is still one principle of the above books that I’m not convinced about with Podcasting in comparison to Blogging.

- The power of the Link – blogging is so powerful because of the hyperlink. The beauty of the blog that I don’t see in the Podcast is its amazing ability to quickly and easily create conversations between bloggers around the globe with a simple link. These links and conversations ensure a complex network of relationships that make the blogging community a dynamic and addictive one to participate in.

I think this is an element in the virus like growth we’ve seen of late in blogging but it is something I’m not seeing (so far) in PodCasting. Perhaps someone will come up with the ‘audio link’ or some new technology that brings more interactivity to podcasting – in fact I’ve no doubt that some smart cookie will come up with something that takes it into a more interactive space – but until they do I remain a little skeptical about the medium.

I’ll finish by saying these are unfinished thoughts and I put them out there not to condemn Podcasters but because I’m fascinated by the medium and am interested this conversation – share your thoughts below.

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Is Podcasting Viral?

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You see I’m fascinated by new media like PodCasting and Vlogging – however I have a few reservations about them also which lead me to wonder how many people actually listen to them.

I regularly listen to a handful of podcasts and have done so now for a few months – but I’ve noticed a change in the past few weeks in my listening habits. I’m listening to less of them and am gravitating to the shorter ones. The main reason is that I just don’t have time to dedicate to some of the longer ones that are out there any more.

My suspicion is that most web users are like me and are lazy and don’t put much time or more importantly effort into their surfing habits. We scan websites and flick from site to site spending just a few moments in each place and only really stopping to read or interact with a site if it is super high quality, has real novelty value or if it meets a real or urgent need.

Podcasting on the other hand takes time and a little energy to get into. I’m not saying there is no value in it (I really enjoy those that I listen to) – just that I’m not sure the average web user will find it as accessible as blogging. I mean in the time that it takes me to listen to an hour long podcast I can surf 20 or 30 blogs. Sure I can do both at once, but the fact is that I rarely do.

I think it will take a significant shift of mindset for PodCasting to go mainstream where as blogging is more suited and familiar to the average web user and therefore has bigger potential reach. I believe this mainly because in most aspects blogs are not much different to an average website. Quite often people surf blogs without actually realizing that they do. Time and time people ask me what a blog is only to find that they already regularly surf them. PodCasting on the other hand is a little different.

I’m trying not to put a dampener on the PodCasting thing here – I’ll say again I enjoy them – but I wonder how far they go. Lets hope my suspicions are wrong.

Interested in your opinion in comments.

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PodCasting

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‘Later this winter Curry and partners plan to launch a podcasting network, offering an edited selection of the web’s best dispatches and tools for neophytes to create their own casts. Just as blogs have challenged mainstream media, Curry predicts that podcasts will take on radio and satellite. “With podcasting, people can tune out the world and listen to whatever they choose,” says Curry. “In a way we’re really looking at the dismantling of the monoculture,” he says. Guess it’s a good thing he’s not at MTV anymore.’

Read more at Technology – Podcasting: From MTV to MP3 – FORTUNE

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Adam Curry to Launch Podcasting Network

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That is about as far as my pondering got – I’d been out with some friends at the pub and it was late and I was slurring my thoughts a little. Anyway – this morning I start running through my morning RSS rounds and find Cameron might just have answered the question about podconstultants – it could be him. He’s just written a post titled – My first podcasting client?

‘I don’t want to say too much at this stage, but over the last couple of days I’ve been having a VERY interesting conversation with a senior manager from a tier one US company who is interested in engaging my services to help produce an internal podcast for a certain segment of their staff around the world.

The idea is something like this:

This company has thousands of people around the world all doing the same job. It’s a difficult job and one not really appreciated by other members of the team. So this person has been appointed to bring these staff from around the world into a community. Get them talking, listening, sharing, debating.’

Very interesting.

Just saw this one also. Its an official podcast of the American Association of Petroleum Geologists . We’ll see more of this I guess.

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Podcasting Consultants

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Sounds like a great idea – I am fast coming to see the benefits of the podcast both as an addition to a blog but also as a medium in its own right.

The challenge is to find ways of paying for it (it has a lot more overheads than the average blog) but I suspect that this wouldn’t be too hard once they become a little more widely listened to.

Mick and Cameron talk about how their latest interview with Scoble was downloading 2000+ times in a couple of days. Sounds to me like their product is getting to a level where some smart advertiser should jump on board and test the effectiveness of promoting their product or service through their next big name interview.

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Seeking a Podcasting Business Model

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