I’ve noticed a number of blogger recently who are setting up their own online stores to sell products related to their blog’s topic. Following is an excerpt from a useful article that might help you to begin to think through what such an approach might entail.
‘Online selling is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also involves lots of planning. This article is meant for those of you who intent to start an online store. It is intended to give you a fair idea of what you would need to do and what you need to avoid while planning an online selling business.
The following are the various steps that you would need to take in order to open a successful online store
The first most important aspect of online selling is to have a professional looking website that is designed to sell. You can go about creating the website from code up using web designers or simply go for readymade website templates. If you are purchasing website templates, be sure to go for templates that are professionally designed and have the option of shopping carts. Buying templates from providers who offer allied services like template customization, web hosting; SEO etc would be even better. Some template providers like ‘buytemplates.ne’; offer allied services irrespective of where you actually purchased the template from. To get a rough idea of how your site should be designed you can take hints from successful online discount stores like http://www.ishopage.com and bestbuy.com.’
Read more at A beginner’s guide to setting up an online store