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Donation Buttons on Blogs

Jeremy Wright has a good post answering the question – Why I Don’t Have a Donate Button? His answer:

‘Because: my users already donate to my well being by simply reading this blog and clicking on various ads. I already trade against my reader’s goodwill by displaying ads. To me, having a donate button on top of that is very … ucky. I’m already making money off of your attention, so making money off of your goodwill seems to be “double dipping” to me.’

Donate buttons are definitely a way of monetizing your blog that many bloggers utilize (to different levels of success – see Andrew Sullivan and Jason Kottke for two who have had some success with it). In my experience this approach only works in one of two situation (or a combination of both):

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How To Make Money With Your Blog Site

Robin Good has a good post on How To Make Money With Your Blog Site which outlines 13 or so ways that bloggers can make money from their blogging. His tips range from Google Adsense, to Amazon, to other advertising programs, to donations, through to premium content sponsorships and online guides and e-books.

This is one of the better ‘blogging for dollars’ type articles out there and mentions all the methods that are normally covered in such articles with some good examples and advice.

My similar article on the topic is here.

335X50 Problogger

Another Blogger for Hire on EBay

Friday we mentioned that Jeremy Wright was Darren has also started an auction on ebay – but instead of starting at $100 he’s decided to kick the bidding off at $500. No bids so far – but I’m sure he’ll get there.

The publicity for these two alone will be worth the effort. Here’s what they should do – start bidding on each others auctions. Get it up really high – like $10,000 – it would cause a massive stir in the media. Then at the end when they both buy each others services for the same price – they don’t have to shell out any money but they surf on the fame of it all.

Blogger for Hire on EBay

Blogger Jeremy C. Wright is in the news again – this time he’s auctioning his services as a blogger to the highest bidder! Yes you heard me right – Jeremy of Ensight is willing to blog for three months for the highest bidder – posting 5 to 10 times per week. The auction is at ebay and the bidding as of tonight is at $112.73.

He posts about it on his blog answering the question – Isn’t this all a little stupid? – Maybe. But, like all free market stuff, you never know if there’s a demand for something until you try. If there is a demand for this, there may be a demand for more blogger trials at more companies in which case – who knows – maybe I’ll end up brokering such deals for other bloggers with other companies.’

This isn’t the first time we’ve mentioned Jeremy on this blog – last time he was selling his blog in another attempt to earn money from his blogging.

So why is he auctioning himself? – ‘To be honest, I’m doing this to raise the profile of blogging, plain and simple. Plus, being a writer as well as a consultant in a past life, I know I can help companies figure out if blogging is the right space for them to be looking at.’

Interesting move – not only is he raising blogging’s profile but again he’s raising his own and hopefully will earn a few dollars on the side. $112.73 would be a bargain but with 7 days and 3 hours still to go in the auction I’m sure the price will rise – if not I know I’ll be putting in a bid!

Tech Bloggers Wanted – AdverBlogging

Jeremy Wright’s employees are looking for tech bloggers willing to blog for a few dollars.



‘The company I do the majority of my writing for is looking to open half a dozen topical blogs. The content output expectations are fairly low. These are ‘entry level’ blogging positions. The positions are unpaid, but you get to put your ads on the pages. The site you’re blogging for gets 1M visitors per month, so you should be able to make a reasonable income via AdSense.’



Read more at Ensight Tech Bloggers Wanted – AdverBlogging

Blog Buyouts

Wired News has an interesting piece on media buy outs. The article finishes up by predicting that in the next year or so that we’ll see companies moving in to purchase blogs.

‘According to Sam Whitmore, editor of Sam Whitmore’s Media Survey, over the next 12 to 24 months you will probably see big media companies scarf up these cult destinations, where a growing number of people are going for opinions, analysis and community. “Look at what happened politically,” Whitmore said, when blogs hit the big time during the presidential campaign. “The same thing will happen in business, because people know they don’t need to head to branded sites for good information. Bloggers can be trusted to be independent and people will turn to self-published experts for information.”



Whitmore, a former editor and chief of PC Week, believes that established media brands will have no choice but to adopt blog strategies — and acquisitions will be a part of it. He predicts that by this time next year, Nick Denton, founder of Gawker and Wonkette, or Jason Calacanis, who co-founded micropublisher Weblogs, will have sold a couple of their blogs.’

Read more at Wired News: Web Media Buyouts Coming? Kinda

How much would you sell your blog for?

The Inside Story on the Sale of the Ensight Blog

Jeremy C. Wright, the blogger who sold his blog, has been getting a bit of criticism for doing so in the last few days and has decided to give his readers The Inside Story on the Sale. It makes for fascinating reading giving an insight into the thought process that went on in his mind in the lead up to the sale, why someone would be willing to pay for his blog and why ‘his blog’.

‘Ultimately I still believe blogs need to fall under a different valuation model because you’re buying more than just the three Big Ones (brand, content and traffic). You’re also buying into a knowledge network, you’re getting a writer and (by definition) you are getting staying power.

All blogs grow as long as the writers keep writing. It’s what naturally happens in a social networking situation. While I’m not big on social networking sites, per say, I do know that the same rules that apply to real world social networking apply to blog social networking: all active nodes will attract more active nodes.’

I don’t know why anyone would criticize Jeremy for selling his blog – I think its something that we’ll see more and more of in future and suspect that the reported $15,000 he got (although he seems to be indicating it wasn’t this much) is just the tip of the iceberg of what blogs will fetch down the track. Good on him!

Revenue Generation Ideas for your Blog

Oristus has posted a fantastic list of Revenue Generation Ideas for your blog. It is one of the most comprehensive lists I’ve seen so far on the topic and covers everything from Premium Content Offerings through to Classifieds through to RSS Ads and RSS Premium Feeds. Here is one of the more creative ideas that would definately suit some specialist blogs:

Help People Online / Consulting: Provide real-time consulting advice to people. Allow people to pay to access the brains behind the web site, newsletter, or forum. Google does something like this with Google Answers. If a web site owner is an expert, that owner can do ad hoc consultation. This can be done via email, forums, IM, blog comments, webcams, or WebEx (disclaimer: I own stock). The idea is to provide help to people via the web and ask them to pay for it.’

Read more at Oristus :: Money Honey: The List of Revenue Generation Ideas Also Check out our Blogging for Dollars post.

Blog Farming – Fatten your Blog up to Sell at Market

Another way of earning revenue from your blog is simply to build it up to sell it. There are not too many examples of blogs that have been sold yet but one that recently went on the market and was sold is Ensight.

I have recently read The E-Myth Revisited and found myself thinking along these lines. In the book it is suggested that one of the best ways to make a profit from a business is to build it up to be sold. He suggested that it is reasonable to expect 10 times the annual profit of a business to be paid for it.

In a sense what we’re talking about here is ‘blog farming’. Similarly to my grandfather who farmed cattle and sheep – he would breed them, fatten them up and then sell them at market – I wonder if we’ll start seeing more bloggers taking a similar approach with their blogs.

I know I’d be willing to consider selling one or two of my blogs for 10 x their annual revenue! Any offers?

You might also be interested to read more about the Ensight sale over at Blog Business World.