Quite a few readers have asked how successful the T-Shirt competition has been. How many shirts have we sold? Is it worth it?
I’m not going to go into specifics about which shirt sold how many or even what the total sales have been in the ProBlogger shop – but I will say that overall this venture has not been my most profitable one and I don’t think I’ll be retiring any time soon on my earnings from ProBlogger’s T-Shirt range.
After CafePress takes their cut each item brings in only a few dollars and while there was quite a lot of interest in the competition and quite a few have gone to the shop for a look – sales have been very low. Lets just say that ProBlogger T-Shirts are collectors items due to the limited print runs at this stage – some of the designs are yet to have any sales at all. I don’t think that this is the fault of the designers – rather there are other factors at play (see below).
The cost of having the shop has been covered but the prize ($100 from Amazon) could take quite a few months to earn back from sales.
Why hasn’t this project been a raging success? Let me offer a few suggestions: