American Express Hires Bloggers to Blog about Richard Branson Speech

Dane from Business Opportunities Weblog has been presented with an interesting opportunity to make a few dollars from his blog by being paid by American Express to blog about a speech to be given by Richard Branson and to host a discussion afterward. Dane writes:

‘I’ve been hired, with two other veteran business bloggers (Anita Cambell of Small Business Trends, and Rob May of BusinessPundit) to be a part of the online blogging event….

Following the live event, the three of us will spend the rest of the week responding to Branson’s talk and writing about a variety of entrepreneurship topics relevant to the theme of the event. Clay Shirky, a professor and blogging pioneer, will be serving as our moderator for the online discussion.’

It’s an interesting experiment by American Express. Dane gets to post a disclaimer and gets to express his own opinions through the process. I wonder if we’ll see more of this in future?

T-Shirt Competition Debrief – Was it Successful?

Quite a few readers have asked how successful the T-Shirt competition has been. How many shirts have we sold? Is it worth it?

I’m not going to go into specifics about which shirt sold how many or even what the total sales have been in the ProBlogger shop – but I will say that overall this venture has not been my most profitable one and I don’t think I’ll be retiring any time soon on my earnings from ProBlogger’s T-Shirt range.

After CafePress takes their cut each item brings in only a few dollars and while there was quite a lot of interest in the competition and quite a few have gone to the shop for a look – sales have been very low. Lets just say that ProBlogger T-Shirts are collectors items due to the limited print runs at this stage – some of the designs are yet to have any sales at all. I don’t think that this is the fault of the designers – rather there are other factors at play (see below).

The cost of having the shop has been covered but the prize ($100 from Amazon) could take quite a few months to earn back from sales.

Why hasn’t this project been a raging success? Let me offer a few suggestions:

[Read more…]

Amazon Shorts

Has anyone ever tried using Amazon Shorts as a way to sell content? I’ve heard of a couple of people recently who have been using it but don’t know how they’ve gone. Could be interesting – let me know if you’ve given it a go.

Subscription Base Revenue Stream for Blogs – PixelPass

I just stumbled upon PixelPass – a method of adding an income stream to your blog where your readers pay a small monthly fee to subscribe to your content. Subscriptions are never more than $2 per month and allow readers to access your whole blog.

I’m not sure that a system like this would work for most blogs – however in some of the following circumstances it could just work out:

  • if you have a committed readership on a niche topic which isn’t available elsewhere for free
  • if you have an incredibly high profile and are a ‘must read’ on your topic
  • if you have a premium section to your blog that offers real value

I’m sure there will be other circumstances that might make a subscription revenue stream possible – but I wouldn’t recommend it in most cases.

found via SEO Scoop

A Question about Selling Documents from Your Blog

I have a question for readers who have experience with e-commerce.

What is the simplest way to set up the ability to sell a document/file from a blog?

For example if I were to have a file (pdf) that I wanted to sell to the readers of a blog for a smallish fee – how would the cheapest and most hassle free way be? I don’t want to have to set up a completely new site – or register as a credit card merchant. I do have a paypal account. I am willing to pay a service a small percentage of the income for a service that automates it.

Initially it would just be one type of document for sale – but down the track there could be others.

I’ve had limited experience with esellerate which I could use – but I’m wondering what other options there may be for a low level operation like this.

Serial Blog Buyer on Valuing Blogs

Blogging Pro’s new owner (Jacob) has written a good post (in response to this one)on some of the factors that he, as a blog buyer, takes into consideration when valuing a blog to buy. Whilst current earnings is a factor for him he writes that Traffic levels are perhaps more so. I’ll let Jacob explain:

‘The more visitors you have, the easier it is to start the website on the moneymaking track. What kind of traffic do I like? Well for me, the most appealing traffic is search engine traffic. It is a lot easier to make money off of search engine traffic. Why? Because search engine visitors(as opposed to people who have bookmarked or subscribed to your site) have never seen your ads before. This is an advantage because they are more likely not to have seen the same ads over and over and over again on the site, and therefore more likely to click it. Case in point, CSSVault does terrible on Adsense and Blog Catalog does wonderful on it. This is all simply due to the fact that most of the visitors who come to Blog Catalog have never been there before.’

He goes on to talk about Page Rank, Incoming links and income levels. It’s an interesting post, especially keeping in mind that Jacob is a serial blog buyer (he’s bought up quite a few lately if my recollection is correct). Good post mate.

Syndicating Your Blog in Offline Media

A journalist yesterday asked me if anyone had ever asked to syndicate any of my blogs in any other form of media (newspapers or magazines). I answered that I’ve had a few requests from online media outlets to syndicate some of what I write (which I have allowed in some cases and disallowed in others). Apart from that I’ve only ever had one off requests for an article or essay that I’ve published on my blog to be republished in books, newsletters etc. In terms of a regular syndication I’ve never been approached.

It is something that I’ve daydreamed about though.

It’s often struck me that the content that we write as bloggers could have more than the one use that we also tend to use it for (putting it on our blogs). In fact for many of us it’s ideal for other mediums such as newspapers and magazines.

It makes sense on some levels to use the same content in more than one place, especially if their is reward (either financially or not) in both places.

I seem to have some recollection on some blogger somewhere having this approach – but their name and situation alludes me. Have you heard of anyone who has their blogging republished in a hard copy somewhere on a regular basis?

I know of journalists who blog and bloggers who write special features for magazines – but syndication is another kettle of fish (who puts fish in kettles anyway!?).

Perhaps it would be worth exploring this further – making contact with some publications that could benefit from the writing I do on various topics. I’ve often thought that much of what I write here at ProBlogger would be well suited to a ‘blog tips’ column in a tech section of a newspaper or computer magazine. Any editors out there interested?

Blog Fund-raising

The following post has been kindly submitted by a reader of ProBlogger – Bruce Allen. I’ll let him introduce himself – but I asked him to share a little about how he brings an income to his blog Boston Sports Media – you see made a comment on my blog a while back talking about how he raises and income on that blog via fundraising. I thought it’d make an interesting post – so here it is. Thanks Bruce:

My name is Bruce Allen, and I run several different blogs. The biggest one that I have is a niche site located at On the site, I examine the coverage by the local media of the professional sports teams in the city of Boston. The city is like no other in its passion for its teams and thirst for coverage. Because of this, there is a cut throat media atmosphere in the city, and my site breaks down the coverage, encapsulates all the local papers into one place, and offers commentary and opinion on the coverage. The site has gotten me some attention in the area, as I have made a few TV and radio appearances as a result of it.

I’ve had it up and running for three years now. It’s not really something I can sell products from, so I was stumped as to how I could make money from it. I decided in the end, one of the best ways to make money from the page was to do it the old fashioned way.

I asked for it. [Read more…]

How Much Would you Sell your Blog For?

Yesterday I reported that Bloglogic was up for sale – today I’m wondering how one would determine the worth or asking price of a blog (or network of them).

How much would you sell your blog for? How would you determine it’s selling price?

A few months ago I was offered $13,000 for Digital Photography Blog – I almost laughed when I got the email. If someone had offered me that much a year or so back I’d have jumped at it – but now I know it’ll make me that in a month or two just from its Adsense earnings. But it did make me wonder what I’d be willing to sell it for.

Last September I wrote about how I suspected Blog Farming (fattening blogs up for sale) would become more common – in December I wrote a post on some criteria for deciding ‘how much to sell your blog for’ but to be honest I’m still unsure how I’d do it if someone made a serious offer. Any thoughts on how you’d tackle setting a fair price for your blog?