Holy Weblog Batman! T.L. Pakii Pierce is writing some great articles these days! His recent one on Cracking Credibility & Why Internet Marketing WILL Change is worth the read and talks (as the title suggests) that credibility is an essential element of effective blogging.
Blogging is not a silver bullet solution – it takes time to build an audience, time to build relationships and time to build credibility as a source of information that people will keep coming back to. Its common sense really. T.L says it much better than I do:
‘When you consider the cost of blogging and the return on your investment, the ROI of blogging is phenomenal…BUT…it comes at a price.
But doesn’t everything?
The price is that you must commit to a relationship that will require ongoing attention. Blogs will amplify your message and your reach in a powerful way and at near zero cost when compared to other means of reaching a market with your message. But the price of relationship is the need to continually connect with your market and develop your social network in order to build an authentic and authoritative voice that can be trusted.
This is an extremely important message to receive and digest for newbie marketers and newbie bloggers especially. You cannot approach blogging thinking you will set a up page and sell tons of items. You have to properly prepare a message that helps carry your product to a targeted niche audience….’