A number of people have asked me in the past 24 hours whether I feel threatened when a new blog starts up with the same topic as one of mine.
It is an interesting question and one that I usually answer in a number of ways.
Firstly I admit that I do feel a bit threatened. I think its a fairly natural feel some anxiety, threat or worry when someone else steps on what you perceive as your patch. I feel these emotions when I first see new blogs set up that have complete or partial overlap with a topic I’m writing about. It worries me from time to time that there is only one top ranking in the Search Engines for a keyword that I might be targeting – in a sense my ‘competition’ and I are in a contest for such positioning. The more sites on the same topic the harder it is to get to the top of the pile.
Many people respond to such competition in a negative way. In response to the threat they tend to either:
- ignore the competition (and hope they’ll go away)
- attack their competition (discredit and try to undermine them)
- worry themselves silly by monitoring their every move and attempting to copy everything they do in order to keep them covered