‘The data became clearer. On that particular day, the top five bloggers created an average of 30 entries, with each entry being under 150 words.’
It’s a very interesting post and one that backs up a lot of the theory that I’ve argued here over the past 6 months. Frequent short sharp posts work on a number of levels:
- Highly Targeted Content – A post of 150 or so words is likely to be pretty targeted on one particular topic. Search Engines love this – they know what it is about and will rank it higher on this.
- Search Engines like shorter posts. I personally think 150 might be 100 or so words short of what is ideal for SE’s but the research shows that shorter posts tend to be dealt with better than longer ones by Google.
- Readers like bite sized content – Research shows that readers scan content and that they rarely read things word for word. They also have notoriously short attention spans online. 150 words is easily digestible.
- High quantities of posts = more entry points to your blog – write one long 4500 word post each day and you create 1 new page on your blog. This is one possible new entry point on your site each day that will be indexed by Search Engines, appearing in RSS feeds etc. Create 30 posts and you can see you increase the chances of your blog being found exponentially. Multiply this 30 daily posts by 365 days in a year and you start the see the potential of such a strategy.