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Blog Strategy – Add Authors

Eoghann over at Blog World has an interesting post titled Blog Strategy where he talks readers through his Pro Blogging strategy. Eoghann writes 5 blogs on varying topics and each with their own strengths and weaknesses. He’s really just thinking out loud but its an interesting glimpse into his thinking.

The issue that seems to be facing him at the moment is time – Eoghann works full time, has 5 blogs (some of which are starting to take off) and 2 new born babies (twins). His goal of posting 3 posts per day on each of his blogs is sadly unachievable with his current circumstances so he’s faced with some interesting decisions.

His conclusions vary from blog to blog and a lot of what he decides I agree with but wonder if perhaps he might explore the following strategy also:

Add new authors – One good way of increasing the amount of posts on a blog is to add authors to it. One person might post once or twice per day but ten committed authors can do a lot more. This strategy is not suitable for all of his blogs but I wonder if perhaps his Solar Flare blog might be worth giving it a go on as its on a topic which is sure to have some passionate readers (science fiction). His Pro Wrestling Blog might be another worth trying this on.

I’ve found on some of my blogs that potential authors are often willing to write for free just for the love of a topic. Some bloggers have revenue sharing models – but I’d probably approach two or three of the more avid readers of that site (every blog has one or two addicted types) and see if they were willing to write something once or twice a week.

The other benefit of having a blog with multiple authors is that with others participating in content you often find that they also become your best marketers and PR people. Back when I did the Olympics Blog last year we added a number of authors to help out – whilst they didn’t post as many posts as we did as owners – one of the best things they gave us was links from their own blogs and promotion via word of mouth.

Of course on the down side of multiple author blogs is that you run the risk of losing a little control over quality and content (although you can always edit) and it can take a little time to set them up and initially manage them. However in my experience the benefits of increased amounts of content are well worth the effort.

Random Blog Tip – Contact Options

Related to my previous post about About pages I’d also like to make mention of another personal preference that I have – the inclusion of the ability for readers to contact you privately.

There are many ways of doing this – but I’m surprised by just how many blogs give no option for getting in touch with their author, editor or owner. Some may argue that having the ability to make comments is a way of letting your readers get in touch with you – however I don’t find this to be an appropriate way of communication on some topics as it does not ensure privacy for your readers.

I can think of a number of times over the past week where I’ve wanted to make contact with a blogger only to be confronted with the choice of the whole world being able to read my message or to refrain from making any contact at all. In the end I refrained from interacting with the blogger concerned and am unlikely to go back to the blog.

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Why Blogging is Like Having a Child

Jennifer Rice over at What’s Your Brand Mantra? posts a good article on her Link Policy and Building Traffic that is worth a read. The phrase that got my attention though was this – ‘Maintaining a blog is a lot like having a child’. She qualifies it by stating that she doesn’t have one (a child guess – cause she definitely has a blog – sorry, I couldn’t resist). Its an interesting analogy and one that has triggered a whole thought process for me!

A whole number of images came to my mind when letting my brain get a little creative with her statement. Here are a few (this could get ugly):

- ‘It takes a lot of time, nurturing and care.’ This was Jennifer’s one but I concur! Building a blog takes time, energy, sweat, tears and dedication. I’ve heard all that helps with children too. You don’t just suddenly have a fully developed child who can speak, walk, pay its own way and live as an adult – all of these things take time. Don’t expect your new blog to suddenly be everything you dream it to be – let it evolve and grow up in its own time. Sure you can encourage it along the way – but give it space to grow. I see it like gardening – Gardeners don’t actually make plants grow – they create an environment that is conducive to growth. No matter what you do you can’t make your blog grow – but you can create an environment that gives it every chance possible for it to happen. I guess in many ways thats what this blog is about – I’m hoping to provide bloggers with some techniques that help create futile blogging ground.

- Pregnancy – before I start a new blog I often feel like I’ve got something growing inside of me that just wants to get out. It can all happen very quickly or it can take quite a bit of time – but the ideas percolate away, developing and growing til that day when the time comes to actually do something with them.

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Do You Credit Your Sources?

What is your policy on giving credit to sites who pointed you to a link that you post about?

Do you for instance write use a ‘found via (insert blog who pointed you to the post you’ve written about here)’ byline or tag on your blog? (see last post for an example of what I mean).

I do this where ever possible but have noticed recently that fewer and fewer bloggers seem to credit where they get their information from. I think this is just plain bad manners and that its actually a missed opportunity also.

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Combatting Comment Spam – Contraception for your Blog

In my ‘Questions for ProBloggers‘ post Rick asks:

‘How do you deal with comment spammers?’

Comment spam is an insidious problem which threatens to kill or at least overwhelm many blog projects. I detest it on many levels, partly because of the content of many spam comments (which go against my values), partly because the people who do it are exploiting the hard work of others to make a quick (and big) buck and largely because of the time that it can take to delete it.

So how do you stop comment spam? This is the question everyone is asking and one which I’m afraid there is no easy answer for. The only 100% way not to have comment spam is to take away the ability to leave comments on your posts. (For some strange reason this reminds me of the age old advice on how not to get pregnant….don’t have sex).
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What is a Blog?

So what is a Blog anyway? I am asked every week via emails, conversation and Instant Messaging chats to define: ‘what is a blog’. If you’re reading this you may well be asking the same question.

There are a number of ways I could answer this question ranging from the broad to the highly technical.

Before I define the ‘what is a blog’ question – here are a few definitions from other much wiser people to get us started:

‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’ Source

‘A frequent, chronological publication of personal thoughts and Web links.’ Source

‘From “Web log.” A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”‘ Source

‘A weblog is kind of a continual tour, with a human guide who you get to know. There are many guides to choose from, each develops an audience, and there’s also comraderie and politics between the people who run weblogs, they point to each other, in all kinds of structures, graphs, loops, etc.’ Source

‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in cronological order with the most recent additions featured most prominantly.’ Source

‘A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.’ Source.

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How to Find Money Making Blog Ideas – Part 3

Coming up with creative and profitable Ideas for blogs sometimes feels more about luck than anything else. But in my experience there is a number of steps you can do to better your chances. This is the third and final part of a series on finding Money making blog ideas. Also see part 1 and part 2 for the full picture.



5.
Collaborate – Blogging doesn’t have to be a lonely introspective task – in fact I’ve found that when you share your ideas and passions with other bloggers it can come alive. Pick a few trusted bloggers to run your ideas past. You may just use them as a sounding board to critique and give ideas or you may actually open your idea up and invite them to become a partner in your blog project. This is especially worthwhile if you’ve picked a topic that is big or outside of your expertise. The wonderful thing about collaboration is that if you choose your partners carefully you’ll end up with a blog that is so much better than what you could have done alone. I’ve seen this happen on a number of occasions in the past year, starting mainly with the Olympics Blog which I involved a number of others in. Had I kept the idea to myself I doubt it would have been anything near the success that it was – the topic was just too big and my technical expertise with databases and other aspects of that blog were well beyond me.

So grab a partner and see what comes together when you put your heads together.

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How to Find Money Making Blog Ideas – Part 2

More and more people are finding ways to make money from blogging but few pro bloggers are making their money from their personal, general themed blogs. In most cases it takes a blog either with a tight niche or fresh idea to make it big in the blogosphere – but how do you find those ideas? Before reading on you might like to read Part 1 of this series.

3. Dream – Most mornings you can find me at a local cafe for at least for 30 – 60 minutes. The reasons I go there are numerous. For one coffee is an essential ingredient in me thinking creatively (that should almost be a point in and of itself) but secondly I do it to intentionally get out of my ‘Blog HQ’ (my office) and into a different space. I usually leave my laptop at the office and just take a pen and my journal and use the time to dream.

You see I find it easy to fill my head up with wonderful information, observations, predictions and knowledge but unless I put time aside to dream about how blogging could fit with the information I’m gathering the dots may never be joined. Get out that journal again and add to your list of potential topics – what would you love to write about? What would be an outrageous topic to blog on? What type of person would you like to write a blog for? Think outside the box you’ve been living in – open your mind and come up with as many creative ideas as possible. Nothing is too stupid – not until the next stage anyway.

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How to Find Money Making Blog Ideas – Part 1

Susannah linked up to my How to Research a Profitable Blog Topic post and writes:

‘What Darren doesn’t say is just how to come up with those money-making ideas. He’s clearly got the knack of latching onto current issues appropriate for blogs, but not everyone does.’

That got me wondering – how do the ideas come? I started jotting down a few ideas this afternoon about how I coax ideas for new blogs and posts out of my mind and soon found I had more than a single post on my hands. So here is the first part in my mini series on how to find money making blog ideas:

1. Observe – I am an information junkie. I watch too much TV, read too many books (I never make it to the end though), spend way too much time on the internet, squander hours in the news agents flicking through magazines, spend more time at cafes watching people than eating food and am a sucker for any article, website or conversation that is about ‘trends or predictions‘.

If you want to create a blog that is going to be read by as many people as possible you must be in touch with where as many people are at (or will be at). What are they eating, drinking, doing with spare time, watching on TV, thinking about, lusting after, obsessing about etc. Don’t only observe what others are doing – take a look at your own life, look at your spending paterns, TV watching habits, interests and passions and you might just find a great topic in your own life! I also find that stimulating myself with new sights, sounds, tastes, places, people can also help get the creative juices flowing. Keep a journal (I use a whiteboard and a spreadsheet) of your observations which you can come back to later.

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