“Two Heads are better than one”…. or so the old saying goes.
I’ve been reflecting this week about the importance of relationships in blogging.
I met up with an old university friend this week for the first time since we studied marketing together – catching up stimulated me to begin thinking about the style of business we were taught. Whilst its a little fuzzy (we did spend a bit too much time in the pub) I do seem to remember sitting through lecturers that talked about competition and the ways to ‘beat your competitors’. The main thrust of a lot of what we were taught was to get ahead of the competition by developing the best products, getting the best people and accumulating the best information. The only interaction you’d have with competitors was when you were laying the boot into them (figuratively speaking). The motto was to win at all costs – me first – others second.
Blogging has reminded me of another way of doing business – an ancient way of actually connecting with others in your field and working together for the mutual good of both parties.
One of the biggest lessons I’ve learned from blogging over the past year is that often its when I give something away that I gain the most. It is when I’ve linked to others, provided a way of highlighting the projects of fellow bloggers, when I’ve spent a couple of hours giving free advice to a new blogger or when I’ve shared my biggest secrets – these are the moments that often I end up in a time of real growth on my blogs.
A wise guy once said - ‘Two people can accomplish more than twice as much as one; they get a better return for their labor.’
Warning: Tangent Ahead – Lessons from a Goose