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Becoming a Multi-Dimensional Blogger

Robert’s latest Corporate Blog Tip (#10) is simple but well worth taking note of:

‘If the only way people know you is through your blog you’ll be seen as a pretty one-dimensional person.

Blogging does have lots of advantages: lots of people can get to know you with a minimal amount of effort. But, when push comes to shove it’s not a way to build a really deep relationship.

There’s a reason why conferences are still very well attended: meeting someone face-to-face still is better than meeting them through a grid of pixels on the screen…’

He goes on to suggest a few ways to add another dimension to your blogging including podcasting, video blogs, hosting dinners, attending industry events etc.

I totally agree with what he’s saying.

I have a suspicion that the more places that your readers bump into you that the more chance you’ll have of making a good impression upon them and showing them that you’re multidimensional and no ordinary blogger.

An example of this is the numerous comments I’ve gotten from readers since starting to allow some of my posts to be republished at Web Pro News. Whilst I don’t get a lot of direct traffic from it, having my posts appear on another reasonably well respected and trafficked site puts my name, face (via a photo) and content in front of more people. Not only is it new people – but sometimes its the same people that see me here – which just reinforces my message.

I know a number of ProBlogger.net readers who became regular readers of my blog when they realized I was also a regular on Web Pro News. The same story is true after the last article that I featured in on my blogging in a newspaper. People who had previously seen my blog and had never returned came back for a second look (and stayed as regulars) after seeing the article.

So I echo Robert’s thoughts – let yourself enter new and even unexpected spheres.

Like he says this might include conferences or meeting people face to face, but it also might be as simple as a new blog, guest blogging for someone, writing a book or email newsletter, accepting an interview opportunity or letting some of your posts appear on another site from time to time. The more places you show up (in real life and online) the more chances you have to reinforce who you are to potential readers.

Bloggers block

Do you suffer from blogger block? Are there just some days where it’s near impossible to post because there is little or nothing happening on your particular subject or niche? Share your thoughts.

Personally I suffer it at seemingly random times, random in only that I have no control over the timing, and the more niche the topic the more likely it will occur. In the early days the Blog Herald was actually really hard to write for, mainly because 2 years ago there wasn’t a lot of blogging news. Today it’s a fair bit easier, although some days a harder than others. Now that I write for 4 blogs (or 5 if you include my guest spot here) its even more interesting. Being able to fill in here (and I believe Darren will be back here next week) has been a challenge, mainly because sharing advice or linking to others is sometimes related to mood or inspiration, some days I can be inspired with ideas, others I just ain’t. Blogs like PVRSpot which I really enjoy writting have actually proven hard to write for because the topic is such a niche that there’s not a lot of news, where as The Search Engine Herald presents the challenge of what to actually post because there is so much news about. In a different field I’ve guest blogged at The Gadget Blog when Colbert was away and although there is lots of input I’ve struggled to know how to differentiate the content, which is the blogs aim. How do you deal with a lack, or flood of source material?

Is Blogger the worst free blogging service?

I’ve got an interesting thread started at Blog Herald on an interesting topic that should be of interest to Probloggers: Is Blogger the worst free blogging service? that some readers might like to contribute to, but I’d like to add a little here. As a “Problogger” I’ve got to say that I’d NEVER set up a serious blog on a free service. Why? it’s a matter of control. If you are serious about blogging you’ll want to be sure that forever more you’ll have 100% control over your blog and will not be dependent on Google for your hosting. Every time I see a commercial or “Pro” blog launched that uses Blogger I cringe. Don’t get me wrong, personally I’ve always thought highly of Blogger and there is no argument that the service has played an important role in popularising blogs. But in business I wouldn’t risk my time and money on a third party where I’ve got no control over the hosting and future direction of a site, particularly if your site was on a blogspot.com domain. Using a free blogging service, even with Google behind it, is always a risk. I’ve got mixed responses on the actual service, as you’ll see from the post at the Blog Herald, but my advice: if you are serious about blogging you won’t host your blog on a free service.

Blog Tip: Hire someone for ad sales

The following blog tip has been submitted by Jon Gales – the editor of the wonderful MobileTracker blog. Learn more about Jon from this interview we did with him earlier in the year.



It’s very tempting to try and sell ads yourself—afterall, since you do all of the work why shouldn’t you get all of the ad revenue? Other than DIY programs like Google AdSense, I suggest that you let someone else take care of ad sales. There are a couple of reasons:

  1. If you hire a (good) professional, they are bound to be better at selling ads than you are. You could probably blog circles around them, but they can outsell you with their eyes closed.
  2. Separation of church and state. By this I mean the editor of the site isn’t the one collecting ad dollars. There’s a separation (though a loose one, you still have the final say over advertising deals) between your site’s content and its advertising. You wouldn’t want your newspaper’s writers also selling the ads. No investigative reporting would ever happen!

Since this is a comission business, your representative has it in his/her best interest to sell the highest dollar amount.

Friday Fun – Productivity Tips

I’m often asked how I get so much done and I often think, I don’t get that much done. I know I could do more! I’ve had “notes” on this entry for a while, but seeing Darren’s post on Blogging and the Art Time Management made me want to finish it up.

I guess I do get a lot done. I work 8-5 Monday through Friday. I sleep from 12-6:45, workout for 30 minutes then off to work. At night I work out, fix dinner and do dishes from 5:30-7:00. That leaves just 7:00-11:00 for other stuff and 11:00-12:00 to get things ready to do it again the next day. Plus quite a bit more time on the weekends, and some time used at lunch or during lulls when I’m at various places (doctors office, work, parents etc.) This is my normal schedule. Right now it’s on I’ve turned it on it’s ass because my wife is currently fighting cancer. That’s our #1 priority, everything else comes last. Not second, not third, but last. I have a office at home, but I’ve moved out of it with the laptop and do must of my work sitting on the couch with Aeryn now.

There a couple of points I want to make before I get into how I do things. So many people complain about not having time to do stuff, or that their kids get in the way or that they are just too tired when they get home etc. The fact is, if you want to do more, or not even do more, but do something other than your’re doing (maybe your’re spending all your time watching kids, or working in the garden, whatever) then you need figure out what your priority is. You can tell me all day long that you want to be a writer, blogger or web developer and do more, like I do, but if you don’t make it a priority then you’ll never do any of it. If you really want to do it, then do it. It’s that simple. Don’t tell me about why you can’t do it. There are days when it’s hard for me. Don’t lecture me that it’s because I don’t have kids, Aeryn and I decided not to have kids. Don’t tell me you have other things to do. I do too. I just decide what’s most important to me. Watching TV, reading a book, going out to eat, laundry and the million other daily chores, or is my priority writing, blogging and working on my web sites? Sometimes I have just as much trouble getting to what I love to do because of life just as much as the next person. But at the end of the day, I want to be a writer. I want to blog. I want to build up my websites. So, before you decide that you need to get something done, you need to decide what that really is. That will make the rest of the decisions easy. [Read more...]

Blog Tip: Shake it Up

The following blog tip has been submitted by Jon Gales – the editor of the wonderful MobileTracker blog. Learn more about Jon from this interview we did with him earlier in the year.



Sometimes being a pro blogger means being a sole blogger, but that’s not always the best cawe. Try and bring in other contributors from time to time to shake things up and provide another voice for your readers.

If you can’t afford to pay people, that’s not always a problem. Writers need exposure, something that you can offer for free. This post itself is an example of unpaid writing, I decided to write it because I consider Darren a friend and I want to further the helpful relationship we have. In the future if I need a guest poster, I have full confidence that Darren would be happy to come to my aid.

Having multiple voices on a site helps equal out bias and stylisic monotony. It’s also nice to get a break :).

Blog Tip: Update old posts

The following blog tip has been submitted by Jon Gales – the editor of the wonderful MobileTracker blog. Learn more about Jon from this interview we did with him earlier in the year.

For sites that deal with products or time sensitive information, it’s a great idea to go back and edit older posts to reflect new information.

For example, you may post when a product is announced and again when it ships. Search engine visitors might come to your first post in droves (perhaps it was linked to quite a bit), even after the product has shipped. Adding a small note that the product is now shipping, along with a link to your newest post is a great way to both increase page views and increase the satisfaction of your visitors.

Real life exampleSamsung P207

Are You Prepared For A Good Thing?

I doubt anything I post will ever be picked-up by Slashdot, but I have hopes of being Slashdotted someday. I imagine it’s like a number of great things in life – watch what you ask for, you may get it. Having a traffic jump on the magnitude a big blog like Slashdot can drive your way sounds nice, but you likely need a plan to make sure you and your host doesn’t bend to the point of breaking.

Duncan was Slashdotted not long ago and here’s the lessons learned from the experience.

A few lessons, if a blog gets slashdotted its wise to turn OFF comment moderation straight away if you have it on, you wont be able to keep up. more…

Are there more lessons to learn? Any tips for those of us fortunate enough to have a fire hose of traffic pointed in our direction?

Am I Weird?

For every single post I write, including this one, I write it first in MS Word and save a copy in a common folder on my computer. I do the same for almost every comment I leave in the blogosphere. My thought is two-fold…if I loose everything on my site, I still have all that I’ve written and with Google desktop search, I can search everything I’ve written as reference for future thought and posts.

Do any of you do the same or anything similar?