This post belongs to the Strategic Blogging Series.
We’re almost at the end of the strategic Blogging plan now – this is the second last post – phew!
You’ve analyzed your current position and have looked into the future to how you want your blog to be in each of the activities of your blogging – now you basically need to compare one with the other. How does your current reality and future vision compare? Do they match up? If they do you’re either a brilliant blogger, you’re lying or you’re not aiming high enough.
For most of us the current reality doesn’t match what we want to achieve.
What major changes do you need to make to get to your future vision?
Albert Einstein defined insanity as ‘doing the same old things the same old ways and expecting to get different results’ (paraphrased). The only way you’ll see changes in your blogging is if you change your approach. Which of your ‘activities’ needs to change? How?
You might find that some of your activities are doing well and don’t need too much changing – but the reality will be that we can all improve in all areas – and that in some areas more than others we might need a complete overhaul if we want to really achieve something. Make a list of the changes you need to make.
Once again I’ve included a diagram that hopefully illustrates how this might look (in a very over simplified form).
Read more of the Strategic Blogging Series.