One way that I’ve experimented with to build community and loyalty among readers on my blogs is to offer readers a free regular newsletter.
I’ve found that since started using newsletters that it’s added a new dimension of community to my blogs. Newsletter days have higher traffic for starters and there seems to be a growing relationship between many subscribers and myself. The newsletter isn’t the only reason for this but it’s had an impact.
Interestingly the rise of blogging has actually been the death of some newsletter publishers who have moved to blogging as a medium to communicating with readers and making an income – whilst my preferred medium is definitely blogging I see a number of benefits of combining email newsletters and blogs together as part of a wider web strategy. Let me share a few.