Peter has another worthwhile post at Ads On Blog on the topic of Optimum Placement of Google Ads where he suggests that bloggers consider five questions when they decide how to place ads on their blog. Here are the first three which I think are key:
’1. What is a user trying to accomplish by visiting my site?
2. What do they do when viewing a specific page?
3. Where is the focus of their attention likely to be?’
One of the traps that many bloggers fall into when placing Adsense ads is to just put them where everyone else does – but I think these sorts of questions are a better starting place. Understanding the thought processes and habits of your readers is actually a very helpful thing.
How do you do this? I have done a number of things to try to get inside the minds of some of my readers. Here’s a few suggestions: