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Making Money From Blogging Takes Time

I’ve been reflecting today upon the long term nature of having a business that makes money from blogging.

I am regularly asked by bloggers in their start up phase why they are not earning enough money from their blogs to go full time.

While I usually can find a variety of reasons – in the majority of cases it tends to come back down to the length of time that they’ve been blogging.

Why is length of time in successful entrepreneurial blogging for money so important?

There are a few reasons that come to mind: [Read more…]

Email Newsletters for Bloggers

Wayne at Blog Business World has a helpful post on email newsletters today. One of his tips is to consider collecting subscribers to your newsletter not only on your site but also from offline sources:

‘Most e-mail newsletter subscriber efforts make the mistake of being entirely online in their marketing focus. Many more good quality names can be added through offline marketing as well. In fact, some of a business’s most profitable customers might arrive from one of many offline sign-up vehicles….

Trade shows create a tremendous newsletter recruitment point for adding subscribers. Many interested people will be delighted to join a company mailing list, especially if they have shown interest in the business’s products and services. Offering a prize, a special pricing discount, or similar incentive will also boost trade show driven e-mail subscription levels. The newsletter can supply much needed followup to trade show attendees, as an article can easily be written about the show itself. ‘

I’ve also written some tips on email newsletters which might be helpful if you’re considering an email newsletter.

Advice on Moving Blogs to a New Domain

A common problem that many bloggers face is having to work out what to do with a blog that is trapped on a domain that they wish they’d never started it on. An example of this is starting out of a Blogspot or hosted TypePad blog and then realizing that it doesn’t have the features you want (plus a longer unprofessional looking domain) and wanting to move to WordPress of MovableType on your own domain.

The only problem is that you run the risk of messing up your Search Engine Ranking by starting on a new domain – it could be like starting all over again!

I often get questions from readers about how to move domains. To be honest, I have no real idea – except to say that I’ve seen people completely loose all their SE ranking and traffic by trying.

So today when I was surfing by one of my favorite blogger’s blogs – Matt Cutts from Google – I was happy to spot him addressing the question in a post on moving to a new web host. He spends most of the post writing about moving hosts but keeping the same domain name – but ends the post by addressing the question of a new domain (bolding is my emphasis):

‘All other things being equal, I would recommend to stay with the original domain if possible. But if you need to move, the recommended way to do it is to put a 301 (permanent) redirect on every page on mattcutts.com to point to the corresponding page on someotherdomain.com. If you can map mattcutts.com/url1.html to someotherdomain.com/url1.html, that’s better than doing a redirect just to the root page (that is, from mattcutts.com/url1.html to someotherdomain.com). In the olden days, Googlebot would immediately follow a 301 redirect as soon as it found it. These days, I believe Googlebot sees the 301 and puts the destination url back in the queue, so it gets crawled a little later. I have heard some reports of people having issues with doing a 301 from olddomain.com to newdomain.com. I’m happy to hear those reports in the comments and I can pass them on to the crawl/indexing team, but we may be due to replace the code that handles that in the next couple months or so. If it’s really easy for you to wait a couple months or so, you may want to do that; it’s always easier to ask crawl/index folks to examine newer code than code that will be turned off in a while.’

Read the full post at Matt Cutts: Gadgets, Google, and SEO

Positive Blogging

Instablogs has been copping a fair bit of criticism in the past few days since its launch a week back. One of their latest posts – Why This Unfair Treatment? – takes a look at a blogger’s argument that they are spam, their latest post explains their Plagiarism episode and a post a few days back looks at the best of the criticism of their network.

I’d like to give the Instablogs team a little more unsolicited advice and feedback (if they’ll allow me to).

My impression of their main blog at this point is that they are getting sucked into the trap of having to respond to every criticism that is being leveled at them. This is something that I see many bloggers do – they get critiqued and feel the need to justify, defend, argue and explain every negative mention of their work.

While I know this temptation on a personal level (I used to get sucked into it too) I would advise all bloggers to be careful of this as it can really bring down the tone of your blog. This is what I sense is happening over at Instablogs. At the time of writing this post virtually every post (except for one that I can see) on the main blog of Instablogs has some mention of some negative aspect of the launch.

I would agree that their launch could have gone better (they definitely have needed to address some things on their main blog) but I would suggest that there is only so much negativity that people will put up with on a blog. There comes a time when a blogger (or blog network) needs to move past the criticism.

[Read more…]

Positioning Your Blog for a Profitable Christmas

There are 82 Days until Christmas.

Christmas is one of the busiest times of the year for many ProBloggers – especially those with product related sites. The number of people searching for information on products that are given as gifts as well as the numbers of people actually buying presents online leap in the lead up to Christmas – the question is – ‘Are you Ready?’

If you start preparing your blog for Christmas in December you’re probably too late. The Christmas rush starts late in November and escalates right through until the big day.

Bloggers need to take account for the fact that if they want Search Engine traffic to bring Christmas traffic that you need to think ahead. It takes day, weeks and even longer to get posts ranking in SE’s.

So how are you preparing your blog for Christmas?

Here are five areas I’ve been working on:

[Read more…]

ProBlogger HQ – Dreams and Realities

Someone asked me what I want for my ProBlogger Birthday. I said nothing – that was until I saw this:

Problogger-Hq

Could this be every blogger’s dream?

The reality however is probably a little more like this for many bloggers:

Problogger-Reality

Found via Gizmodo

Guide to leaving Weblog Comments

Lifehacker has a good guide to weblog comments with the following tips:

  • Stay on topic.
  • Contribute new information to the discussion.
  • Don’t comment for the sake of commenting.
  • Know when to comment and when to e-mail.
  • Remember that nobody likes a know-it-all.
  • Make the tone of your message clear.
  • Own your comment.
  • Be succinct.
  • Cite your sources with links or inline quoting.
  • Be courteous.
  • Don’t post when you’re angry, upset, drunk or emotional.
  • Do not feed or tease the trolls.

What would you add or subtract from the list?

Signatures in Blog Comments

Has anyone else noticed recently that a lot of people leaving genuine comments on blogs have also started leaving ‘signature like’ links to their own blogs at the bottom of their comments? (NB: I’m not talking about links within comments that are relevant to the conversation happening in the comment thread).

I’ve noticed it happening more and more on my own blogs but also others. I’m a little torn on how to respond.

On one hand the comments are definitely genuine, on topic and from regular readers – something I love and want to encourage. On the other hand they have an opportunity to leave their link in URL field of the blog and to leave two is doubling up.

I have no follow tags on most of my blogs so doing it has no SEO benefits – but I still find it a bit spammy and have started emailing people who do it – politely asking them to refrain from doing so but I’d be interested to see what others think of it?

14 Instant Messaging Etiquette Tips for Bloggers

One of the best parts about this blog is that it puts me into direct contact with hundreds of bloggers from around the world every week. This happens on a variety of levels – comments, email and increasingly Instant Messaging. I have my IM details on my about pages which is a great thing – but also at times a frustrating thing.

I don’t want to come across as a grump – I really do enjoy the interaction that I have with readers – but after a week where I’ve had almost 50 IM conversations with people I’ve not had contact with before I’ve decided it might be worthwhile coming up with a list of Instant Messaging etiquette when contacting other bloggers for the first time (let me emphasize that the majority of those who have contacted me this week have not inspired this post). I’ll also admit that I’m not always the best on IM – I need to learn to turn mind off more when I don’t have the time to chat.

Here’s my Top 14 Instant Messaging Etiquette Tips for contacting Bloggers:

[Read more…]