I’ve had emails from a number of ProBlogger readers in the past week who have each told me that at some point in the last month they’ve seen drastic falls in their Google SERPs and as a result their referral traffic from Google. In each case their page rank has remained at the same level but they’ve plummeted from ranking in the top 10 for their keywords to almost disappearing (or being the 320th ranked site). In each email there is a little panic, desperation and the question ‘what do I do?’ This post is an attempt to give some advice on this topic.
What’s going on?
Without getting into all the technicalities (something I’m not really capable of anyway) Google have just completed (or are getting close to finishing) the 3rd phase of their latest series of updates. This latest round of updates was informally called ‘Jagger’ by SEO experts.
Google employee, Matt Cutts, has been writing about Jagger on his blog (you can see them in his Google/SEO category).
Much of how Google determines who ranks how in their index is kept secret by Google but periodically they do an update like this that gives some sites a real shake up – for some it brings drastic improvements in where they rank and for others it unfortunately sees them seemingly fall out of the rankings completely.
What should you do when you lose your Google ranking?
The following advice is not official Google advice – it’s my advice which I gleaned from more experienced online entrepreneurs when it happened to me last year and I went into panic mode and started emailing people. Don’t take it as gospel – I’m not pretending to understand Google or how it works (people who I know work there say they don’t even understand it) – rather this is simply what I did and learned.