Warning: Tangent Ahead
A few months ago ‘V’ and I took a some time off to go on a weekend road trip to a country town in the North East of our state called Beechworth.
One of the interesting things about the lead up to the trip was the well over half the people we told where we were heading immediately would tell us about the Beechworth Bakery (in fact it was probably closer to 80-90% of people).
I wasn’t surprised by this as I’d come across the bakery a number of times over the past couple of decades. Firstly as a child visiting Beechworth but then in more recent years as someone interested in business and coming across the name of the owner of the bakery (Tom O’Toole) many times as an entrepreneur who does a lot of public speaking and who has written a number of popular books on the topic of how he’s built his business. Tom has a reputation of being a pretty zany kind of guy who has built a multi-million dollar business.
When we got to Beechworth the Bakery was even bigger than I remember it as a child – business has been good for Tom. The Bakery now occupies two levels and is a dominant feature of the main street of what is a reasonably small country town with a big focus on Tourism for it’s Gold Mining History.
We enjoyed a number of good lunches and coffees at the bakery over the weekend (as well as some other very fine restaurants which the town has) but I didn’t think much more about Tom and his bakery until this past weekend when we were traveling through two other rural towns/cities in another part of the state (Echuca and Bendigo) and came across two more ‘Beechworth Bakeries’.
It seems that Tom has gotten into the Franchise business and that there are now 7 ‘Beechworth Bakeries’ across the country.
As I sat having lunch in one of them last Friday I began to ponder what Tom had done.