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Keep it Simple – How to Stand out in a Crowded Blogosphere

In late 2014, Amy Lynn Andrews shared the story behind her super-popular email blogging tips roundup The Useletter, and totally-trimmed down blog: their simplicity is a breath of fresh air in a cacophony of online noise.

If you’ve been thinking of paring back and going slow, let her words inspire you.Keep it Simple - How to Stand out in a Crowded Blogosphere // ProBlogger.net

If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews.

Plain-language blogging tips, tricks, and tutorials are Amy’s game. And while everyone gets louder and brighter on the internet in order to catch your attention, Amy is whispering. And it works.

Amy covers everything from How to Start a Blog to How to Make Money Blogging, and sends out arguably the most useful newsletter on the planet every Sunday morning.

I wanted to know how the simple life made a difference to her blogging experience – if you’ve been feeling overwhelmed with all we’re supposed to do and use and read and be as bloggers, I hope this is useful to you. Slim down, pare back, focus on your priorities. Amy would want you to!

The Useletter

I asked Amy how she settled on her very different style of newsletter (and was reminded again how important an email list is):

“I wanted to reduce my dependence on other sources of blog traffic, like search, social media and referrals. I also liked the idea of permission-based marketing which gives me the power to go to my readers instead of waiting for them to come to me. In a nutshell, an email list was a more controllable digital asset for me,” she says.

“Once I decided to go in this direction, I knew I needed to stand out. Everyone is building a list these days; my emails had to be super valuable. I chose to leverage the reputation I had already built on my blog, which is the provider of helpful tutorials and in-plain-English content. I decided to focus on quick, bite-sized tips in my emails. I called it The Useletter because they are tips you can use.”

So did this simple template evolve over time, or was it planned from the outset?

“The basic, (mostly) text-only format has always been the same and it suits me well for 3 reasons: I like quick tips, I struggle to write blog posts and I’m lazy when it comes to including images. :)

“It was also somewhat inspired by NextDraft, the wildly popular daily news roundup written by Dave Pell.”

So what gets a coveted spot in The Useletter? How does Amy decide what’s most important? 

“I love to learn and my favorite online pastime is hunting for useful information. The internet is full of impressive people who share amazing tips and tricks. Whenever I come across something that makes me think, “Hey, that’s a great idea!” or “Oh, that’s handy!” I file it away to be included in The Useletter.

“I follow dozens of blogs and newsletters. I read ebooks, magazines, books and anything else I can download or put on my Kindle. I’m a huge fan of podcasts. Videos and webinars are often great sources of information too. Basically, anytime someone is talking about blogging or online business, I take note!

“Most of my reading material is funneled through Feedly where I categorize it according to my main topics. If it makes the cut as I scan through, it gets saved in Evernote, my holding tank for The Useletter tips. (Here’s how I use my editorial calendar.)”

Simplicity Gets Results

I think the simplicity works because it’s a little unexpected for an email. I’ve tried to format it in a way that people can quickly glean what they want. And I do my best to include a variety of actionable tips that doesn’t require reading a whole blog post to get the main nugget.”

It’s not only The Useletter that is frill-free: Amy’s website has been streamlined to make the most important things the focus and set aside all else. How has that worked for her? 

“I’m still experimenting with it, but yes, it did [improve The Useletter signup rates]. However, I’ve debated about switching it back, simply because I frustrate myself when I go to my site to lookup a post and I have to click through the home page first.”

So simplicity is a theme for her. But why?

“I appreciate simplicity in my own life. The more I’m online, the more complicated it feels. There’s just too much – too many graphics, too many apps, too many choices, too many ads, too many social media options. There’s too much vying for our attention. Simplicity makes life breathable.” [Tweet that!]

Simple Advice for Bloggers

Observe, listen and respond – to the people, not the gurus. Over the last few years, one of the clear messages I’ve heard from internet users is they’re suffering from information overload. They can’t keep up. And yet, bloggers and online business owners continue to churn out content at an astounding rate (I’m guilty too!). There’s nothing magical about simplicity, it’s just that simplicity is an antidote to a common pain point.

In Mailouts

Practice the art of empathy. Put yourself in your readers’ shoes. What would they appreciate? How can you help them? When it comes to online communication, email is intimate. Treat your subscribers with respect and they’ll stick with you for the long haul. Do your subscribers really want your email? Would you?” [Tweet that too!]

Simple Advice for Email Signup Rates

You can’t create sign ups, but you can create enticing content. Let the usefulness of your emails speak for themselves and others will eventually start promoting for you. Of course you can make your sign up form clear and conspicuous or offer a great lead magnet (i.e. freebie), but in my experience, word of mouth is a whole lot more effective.

After that, make your subscribers hesitant to unsubscribe, lest they miss out on what you’re going to send next!”

 

Wise words! I know I’ve been yearning for more simplicity in my blogging – I want to get to the heart of sharing something without sacrificing too much time and energy to do so. How about you? Feeling the pull to do more, be more? I’d love to chat in the comments!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more (so much more!) at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome).

How to Set Blog-Changing Goals for the New Year

How to Set Blog-Changing Goals for the New Year

For the first ProBlogger podcast of 2016, I wanted to get you all into the planning mood – to think long-term and broadly about where you and your blog are going in the years to come.

The beginning of January is prime resolution-making time, but I’m a little different: I prefer to make goals.

Goals are great for a number of reasons, and I think they’re actually more actionable and easily achieved than perhaps a New Year’s resolution might be.

If you’re like me, or you’d like to choose practical goals over good intentions, you can start this episode off by thinking about your blog as it stands today… is it the same as you want it to be in a year’s time?

If not – something needs to change, and for that change to happen, you need to know what those changes should be and how to go about them.

In the podcast today I chat with Stacey Roberts, the editor of ProBlogger about her post “Setting Goals: Why You Need Them, and How to Write Them“. We discuss:

  • Why goals are vital if you want to succeed
  • How goals can keep you accountable and on track
  • How to set practical, achievable goals
  • How to stay motivated to achieve your goals
  • How to resist being distracted by the unimportant
  • Why vague goals don’t work
  • What type of goals are the most likely to be reached
  • Why your goals need to be SMART
  • How you can take step-by-step action to succeed
  • The usefulness of partners or goal buddies (and how that can also be derailing for the wrong people)
  • The usual reasons people cite for not setting goals, and how to circumvent them

We cover a lot of ground in this episode, so I hope it is useful to you as you start your blogging year with fresh enthusiasm and organization!

You can find the show notes here, and we’d love to chat goals with you on Twitter – you can reach me @ProBlogger, and Stacey @veggie_mama.

Further Reading:

 

Start The New Year off Right with Jeff Goins’ Three Secrets to Full Time Blogging

Welcome to 2016 on ProBlogger! I hope you’re ready for an amazing year of blogging together. We at ProBlogger HQ are really looking forward to being able to help you achieve your online dreams!

Last year, we heard from writer and blogger Jeff Goins about how he finally made the switch to full time blogging, and the three lessons he learned while getting there. I hope it inspires you as we set off on a brand new year of writing online.

This post was originally published in March, 2015.

Blogging full time

This is a guest post by Jeff Goins of Goins, Writer.

“I’d like to be a writer,” I told my friend one day when he asked what my dream was. “But that’ll never happen.” And I quickly went back to moping around, waiting for my big break.

At the time, I was working for a nonprofit as a marketing director, secretly wondering what it might be like to write for a living. Little did I know how close I was to my goal.

My was staring me right in the face the whole time. I was just blind to it.

“Every great dream begins with a dreamer,” Harriet Tubman once said. “Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”

That’s absolutely true. Your dream lives inside you, not somewhere out there. And instead of waiting for someone to come along and give you permission, you need to realize that you have everything you need to do this right now.

So let’s look at what you already have at your disposal and how I launched my own full-time blogging career using these same tools.

Secret Weapon #1: Listen to Your Ache

Have you ever felt jealous of someone else’s success? Of course you have. You’re human, aren’t you. But don’t feel bad. Envy isn’t always a bad thing, if you know how to use it.

Being jealous of what someone else has or has done is a sign of somethign you don’t have. You’re not living the life you dreamed of, not making the money you want, or simply not getting the credit you think you deserve.

Left unchecked, those feelings of missing out can get nasty really quickly. But when properly channeled, they can be a means to you discovering what you’re meant to do.

Here’s what I mean.

What bothers you that you see in the world? What problems in your industry or social ills do you see that you think should be fixed? When you see someone publishing their words or getting paid to pursue a passion, does it stir something in you? Does it make you a little angry, even a tad frustrated?

Good. Listen to that.

All dreams begin with frustration. But they don’t end there. It takes a person of action to do something with that feeling. Because really, frustration is just a surface emotion. It’s just pent-up passion with nowhere to go.

So pay attention to what makes your heart ache. When you’re feeling frustrated, remember it’s a sign of what you’re missing out on. It means you need to get to work.

Secret Weapon #2: Take the Long Road

Once on a webinar, I heard Darren Rowse say his first year of professional blogging had only made him something like $30,000. When I heard that, it sounded like a dream come true.

His intentions were to set our expectations low. He explained how hard he worked, staying up late and getting up early, how difficult it was. Not everyone can make six figures in the first month was his point. He was trying to keep us grounded. But it gave me hope.

I didn’t want fluff. I wanted someone to tell me exactly what I needed to do to pursue my dream. And for some reason, telling me it was going to be difficult and not very rewarding made it real. It made it attainable.

Sometimes, you have to hear someone else describe the life you long to live before you can begin to visualize it yourself.

Darren’s words spoke to the frustration I felt. They made me realize I was going to have to work hard if I wanted to live my dream and that patience was going to be an important factor in my success.

When I started my blog, I was determined to not worry about stats for the first two years. I would just write. The audience would come as my craft grew. If that took years, so be it. Six months later, I had more traffic than I ever could have imagined—hundreds at first, and then thousands of daily readers.

It would be a long while before I’d start making money, but still, seeing it was possible changed everything. Right around that time, my wife and I decided to start a family and began counting down the days until our son would be born.

At that same time, I started to hatch a plan for how I could make money with my blog.

Secret Weapon #3: Don’t Neglect the Past

When you decide to go full-time with your blog, you may be tempted to make the biggest mistake most dreamers make. You may think that dreaming is about looking forward.

It’s not. Dreaming is about looking backward and remembering what it is you have always loved to do. “Before I can tell my life what I want to do with it,” Parker Palmer wrote, “I must listen to my life telling me who I am.”

So before I could even figure out what I wanted to sell, I was going to have to figure out what value I had, what strengths I possessed that could benefit someone. And the answer to that was buried deep in my past.

“Jeff,” my friend said to me that day I announced my dream was to write, “you are a writer. You just need to write.”

He was right. I had been writing. All these years. In various capacities. But somehow, it just didn’t feel like enough. I didn’t feel like enough. But when I heard those words, I knew they were true.

Maybe, I thought, before we can do something, we have to become someone. Activity follows identity. It was a simple principle but one I’ve come to embrace in all areas of life.

What that meant for me was looking honestly at my life and identifying what strengths I had to offer. I had spent the past seven years as a marketing director and before that as the leader of a music group.

I couldn’t remember a time in my adult life in which I hadn’t been working with creative people. That was a bigger clue than I first realized. Maybe, I thought, I could do that online.

So I gradually turned my new blog, which had been more of a leadership blog, into a writing-focused resource. First, I tested out posts on writing to see if they appealed, and I was amazed at how much people connected with the content.

What Derek Sivers says is true: “What’s obvious to you is amazing to others.” The secret to discovering the value that you offer the world is hidden in the strength you’re probably taking for granted.

The Finish Line

A year after starting my blog, I launched my first eBook on writing and made $1500 from it.

A few months later, I launched an bundle product and made $16,000 in the first six weeks.

Several months after that, I launched my first online course, Tribe Writers, and made $25,000 from it.

By the end of that year, I had made over $150,000 blogging.

I couldn’t believe it. This was my dream, and it had come true in ways that completely astounded me.

But the truth is the process took two years from start to finish, plus another seven years of preparation. It required all those things Harriet Tubman mentioned: passion, patience, and strength.

If you’re going to come face to face with your dream, you’re going to need them, too. You’ll have to:

  1. Turn your frustration into passion.
  2. Be willing to take the long road, understanding that good things come in time.
  3. Embrace your past, using whatever strengths you’ve accumulated along the way and putting them to use.

Yes, it will take time and it won’t be easy. But the good news is you don’t have to sit around feeling frustrated or like you missed out. Everything you’ve done up to this point has prepared you for what you’re about to do.

Now, it’s up to you to get started.


Jeff Goins is a full-time blogger at Goins, Writer, where he shares tips on writing, creativity, and making a difference. His latest book, The Art of Work, is all about discovering your calling.

Discover the Secrets of Productive Bloggers with 50% Off Our Blog Wise eBook

Blog Wise blog header
Greetings from ProBlogger HQ where I’m currently recovering from a fun Christmas with my family. I hope those of you who were celebrating this week had a happy time too and that your preparations for the end of year celebrations are going well too.

Here in Australia many of us take time off for this summer period between Christmas and New Year so things will be a little quiet here on ProBlogger until the new year but I know many ProBlogger readers use this time to get productive with their blogging.

So for those of you getting things rolling for 2016 I thought I’d drop by the blog one last time for the year with a little end of year gift for those who find it useful.

For the next week you can get 50% off my eBook Blog Wise when you use the coupon code GOODBYE2015.

Blog Wise is an eBook that is all about helping you to be more productive as a blogger and is something that I’m sure many of you will find useful as you end 2015 and get into 2016.

In this eBook my team interviewed 9 full time bloggers about their blogging habits and how they built their blog without needing extra hours in their day.

Bloggers interviewed were:

  1. Amy Porterfield: author, prolific on Social media, contributor to numerous blogs, speaker, Mom and much more.
  2. Brian Clark: Founder of CopyBlogger Media which includes CopyBlogger the blog, StudioPress Themes, Premise, Scribe and more.
  3. Abby Larson: Founder of Style Me Pretty – a network of 12 sites which she manages with her husband Tait.
  4. Matt Kepnes: Founder of Nomadic Matt’s Travel Site – constantly on the road travelling
  5. Heather Armstrong: Founder of Dooce, author of numerous books, mother of 2 kids (and 2 dogs)
  6. Jeff Goins: blogging at Goins Writer, writing a book, husband and…. he works a full time job
  7. Gretchen Rubin: Founder of the Happiness Project blog, author of 4 books, wife and mother of 2 daughters.
  8. Leo Babauta: Founder of Zen Habits and numerous other projects, author, minimalist and father of 6 kids.
  9. Darren Rowse: owner of Digital Photography School and ProBlogger, author, social media addict and husband and dad to 3 boys (that’s me!).

As a special bonus when you order Blog Wise, you’ll also score a bonus PDF Problem Solver guide.

It covers 21 common productivity problems bloggers face with some quick answers from the interviewed bloggers to get you on the right track.

I hope you find this eBook useful – it’s just $9.99 USD this week only which is 50% off when you use the coupon code GOODBYE2015. Grab your copy here.

How to Create a Successful Editorial Calendar

How to Create a Successful Editorial Calendar

Well here we are – the final episode in the ProBlogger podcast #TodayNotSomeday series! Where we’ve taken a look at the things on our to-do lists that always get pushed back to “someday” and challenged ourselves to do them now instead. We’ve covered:

and now we’re thinking about creating content for your blog in the new year – one of the best things you can do in advance to save time and work productively. Creating an editorial schedule also helps you create thoughtful content with a narrative arc, it’s easier to fit in with your monetization strategy, and helps with your consistency and discipline over time.

In this episode I give a list of points to consider about the content that was published on your blog this year – take some time to go over each issue and note down the answers, as this will help shape your content direction for 2016. There’s also the opportunity for you to complete a Google Analytics exercise that I do at the end of every year to get my head around what kind of content I should be spending my time on in the future.

I also give tips on what to focus on when creating your new editorial schedule, and how we create the calendar for Digital Photography School. I want you to think about things like themes, series, features, categories, post frequency, different mediums, visual content etc, which will help you narrow your focus and plan out a fantastic year of content that your readers will love (and importantly, that you will be excited about and enjoy creating!)

I’d love to hear your thoughts in the comments, on the show notes, or on social media with the hashtag #TodayNotSomeday – and thank you for joining me in these few weeks of challenges.

Further Reading:

Starting a Blog? Here’s Our Guide to Your First Week (Currently 50% Off)

First Week of Blogging eBook

The end of the year is fast approaching and I know this next few weeks is a time that many bloggers start blogging.

If you’re among them this week I’ve got a little offer that might just help with that task.

It’s 50% off my eBook – ProBlogger’s Guide to Your First Week of Blogging (when you use the coupon code GOODBYE2015 during the checkout process).

7 Days of Teaching to Build Solid Foundations for Your Blog

Making great early choices is vital to the long-term success of your blog. This eBook guides you, day by day, through your first week of blogging so you can make the most of those critical first few days.

Over 7 days you’ll:

  • Learn foundational brainstorming techniques.
  • Create a content plan—and content, of course!
  • Build a social media presence.
  • Create practical quality assurance tools.
  • Set up a publishing process.
  • Master the components of a blog post.
  • Develop your blog’s ongoing strategy.

Who is This Guide For?

ProBlogger’s Guide to your First Week of Blogging is for anyone at the beginning of their blogging journey who wants to start with solid foundations including:

  • Those thinking about starting a new blog
  • Those in their very first week of blogging
  • Those looking to start a 2nd or 3rd blog who want to do it better

Grab your copy today for $9.99 USD (just be sure to use the coupon code GOODBYE2015 during the checkout process to get the discount).

Note: this eBook doesn’t take you through the technicalities of setting up a new blog but is rather designed for those who want to know what to do once they’ve set up.

I hope you find this week long deal useful if you’re thinking of kicking off a new blog!

Get a Head Start on 2016 by Mapping Out your Promotional Calendar

Get a Head Start on 2016 by Mapping Out your Promotional Calendar

Today’s challenge for the #TodayNotSomeday series is something I do regularly at the end of every year, and that’s to map out my promotional marketing calendar for the following year. It’s one of those things that can easily get lost in the crush of the busy end-of-year time (and also gets put on the backburner in favour of general day-to-day blog tasks), which is why I’ve included it in the challenges for this series.

When I first began creating these calendars I would do it on my own, but nowadays the team and I spend a few hours on our team retreat creating a map of our marketing efforts in the coming year. It’s seen real results for me (rather than doing it throughout the year as we go), and I believe if you want to build a profitable and sustainable blog, you need to put effort into thinking about how to make your blog do just that. Put aside some time today to think about how you’re going to monetize your blog in 2016.

In this episode I invite you to look back on how your blog has performed this year  in terms of income streams, launches, products, and affiliate promotions, and also what times of year saw the most results. It’s also a good time to think about what products you could update, extend or retire.

So grab a calendar of choice (paper or online), a spreadsheet, or a whiteboard and get to work visualising how you want your income to look in 2016. 12 months is a long time, so have a good think about how the year might flow. In the podcast I talk about what you should give priority status, how you should consider your launch strategies across the weeks and months, other advice about how to create a realistic and successful calendar, and a description of how we create ours for Digital Photography School, which you can see a version of here:

Get a Head Start on 2016 by Mapping Out your Promotional Calendar
Feel free to share whatever you’ve learned with the hashtag #TodayNotSomeday, and you can find the show notes for today’s episode here.

Further Reading:

Reading Roundup: What’s New in Blogging Lately?

Reading Roundup: What's new in blogging this week / ProBlogger.net

This is it! Our last roundup before 2015 implodes in a concoction of fireworks and warm champagne. I hope you’ve enjoyed them (the roundups, not the warm champagne but hey, to each his own), and I’m looking forward to sharing the best of the bits and pieces I find on my safari through the internet in the new year.

Now, without delay – your news!

100 Pinterest Trends of 2016 // Mashable

I cannot get on board the “coffin nail” trend, but I am all about teaching kids to code. If you blog on any of these topics, start optimising your current posts for Pinterest now!

6 Tools for Selling Products on Instagram // Social Media Examiner

I’ve bought quite a few things I’ve seen on my Instagram feed, and it can be a great way of selling if you have something visual to show. If that’s you – then click on over.

108 Experts Give Advice to New Bloggers // Blogging Thing

You are going to need to save this one and refer to it later… a lot. It’s huge! so much to take in. Pin it maybe? Either way, gird your loins and dive in.

Idea Sex: How New Yorker Cartoonists Generate 500 Ideas a Week // 99u

I’m always fascinated at the creative process, and how artsy people come up with so many ideas – this insight into cartoonists and their work was fantastic. It was a great reminder that you have to have lots of ideas (and put aside time to have them!) for you to mine out the workable ones. You have to have the shite ideas to get to the good ones.

Speaking of which…

Viewpoint: How Creativity is Helped by Failure // BBC Magazine

Everybody loves a peek into the real lives behind the curated ones of others, and I like that spin on this idea of an exhibition showing the stuff-ups before the final good copies of designs and illustrations. Life isn’t always the end product, and end products didn’t just fly out of the heads and hands of creatives, fully formed. Sometimes it’s a long road of wrong to get to the right destination. That’s normal. You’re normal!

Hat tip and glass clink to Ash Ambirge from The Middle Finger Project for those last two. Good stuff!

blog_images

image credit

A Really Big Guide to Finding Images For Your Blog (And How to Use Them Like a Pro) // The Blog Tyrant

Not only does Ramsay give you plenty of places to find great pictures for your blog and social media, but he goes one step further and shares a bunch of tools and resources to help you use them right. Bonus legal info too! On point.

9 Tips for Launching Your Business on Instagram // Ivanka Trump

Or upgrading and updating it if you’re already established. The lasses from HeyMama take you through the non-negotiable basics if you want to get traction on everyone’s favourite visual platform. Will probably also make you want to rip your jeans.

3 Podcast Episodes to Help You Grow Your Email List // Aweber

And who doesn’t want to do that?! You might even spot a familiar face in this list, chatting to the tune of $1.3m a year blogging.

Why We Unsubscribed 250K People From HubSpot’s Marketing Blog and Started Sending Less Email // HubSpot

The dreaded graymail. We all have it, and want to know how to manage it – now HubSpot is doing something about it. Could you do it?

7 Lessons I Learned from Blogging My Book // Huffington Post

I remember when The Pioneer Woman did something similar… so for those of you thinking there’s a book in there waiting to be serialised, check out this post first. Blogging and book writing are very different beasts, best not to confuse the two.

So are you going to blog a book? Delete 45% of your email list? Come up with 500 ideas a week? Or say “screw it, it’s Christmas” and eat a bowl of truffles?

Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook. She’s probably eating truffles right now.

Finding Readers, Finding Ideas, Finding time to Blog: The Top ProBlogger Podcast Episodes of 2015

The top ProBlogger Podcast Episodes of 2015

We’re closing out this week looking back on the year that was with a bang today – the most popular ProBlogger Podcast episodes of 2015! So far this year there have been over 620,000 downloads and we’ve published 76 episodes.

As you will remember, Darren kicked off his new venture in July with a podcast a day for 31 days, helping you grow a better blog in the meantime. Each episode had a new challenge for you to go away and implement on your own sites, which was the motivation many of you needed to take your blog to the next level.

Your favourite episodes of the ProBlogger Podcast were:

Episode 29: How to Develop a Plan to Grow Your Readership

Top ProBlogger Podcasts 2015

You may write great content, but readers generally don’t just show up to read it. So what do you do? Darren takes us through a step-by-step plan to help you get your content out in front of a wider potential audience.

Episode 11: How to Come Up with Hundreds of Blog Post Ideas for Your Blog

Top ProBlogger Podcasts 2015

One of Darren’s favourite days in the 31 Days to Build a Better Blog series, and one that will ensure you’ll never sit down again and go “soooooo what am I actually going to write?” and then give up and scroll Facebook. You will be or.ga.nised.

Episode 12: How to Create an Editorial Calendar for your Blog

Top ProBlogger Podcasts 2015

With all those ideas you’d have come up with after listening to the previous podcast, you’ll then be guided into putting them into a calendar that will cover your content for a full year. With tips from Darren and a description of his own successful calendar, you’ll be armed with plenty of knowledge to help you create a workable editorial schedule.

Episode 18: How to Create a Page That Propels People Deep Within Your Blog

Top ProBlogger Podcasts 2015

credit.

You know the one – where a reader stumbles onto your site and finds, one one page, tons of links to other important and useful information they’re dying to read. Before they know it the’ve fallen down a click rabbit hole on your site and have been reading your archive for half an hour. Darren explains the best way to create such a page on your own site to help keep readers on your blog for longer.

Special Mentions:

Did you have a favourite? Which one was the episode that led to a breakthrough in your blogging?

You can also catch the rest of the series here:

Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.