Interview with ‘Make Easy Money with Google’ Author

Rick has an Interview with Eric Giguere the author of Make Easy Money with Google. Here’s just one of the questions and answers:

’4) How much money can one expect to make doing this? and how much time do I have to put into it?

Ah, there’s the rub. As I say in the introduction, I didn’t title this book “Make Oodles and Oodles of Money with Google”. Some sites do make a lot of money. But those sites have been around for a long time and have developed a steady stream of traffic. Realistically, I would expect most people using AdSense make from $25-$250 a month with it, probably most of them on the lower end. So it’s not a lot of money. But there’s always potential there to make more if you can get the traffic up. Which I think is directly proportional to how much time you spend working on the site. But you can certainly create a site that pays for itself without a lot of hassle. And don’t forget there may be tax advantages – you’re running a business now, after all, and you can maybe deduct certain expenses that you couldn’t before. (Like I say in the book, see a tax professional for proper advice.)’

Looks like an interesting read – I’ll be interested to see how much of what Eric covers is ‘new’ information and not the standard tips that can be found for free online. If anyone buys it – let us know what you think – I’d love to publish a review.

Corporate Bloggers earn $40k – $70k

There is an article in the WSJ today on how Blogging is becoming a Corporate Job for an increasing number of people:

‘In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.

A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.’

Duncan points out that the jobs mentioned pay between $40,000 and $70,000 ($US) per year.

I’m not sure what the average wage in in the average wage is in the US but considering exchange rates it would put an Aussie on between $52,000 and $91,000 which at the lower end is around the average Aussie wage (from the last figures I saw) to a pretty decent income at the upper end.

Building Blogging Relationships – Positioning Yourself at the Watercooler

This is another post in the building blogging relationships series.

I remember reading two studies a number of years ago that taught me about the power of positioning in social networks when it comes to relationships.

One study did research into who the most well connected, social and relational people were on a floor of offices. The study found that people whose desks were close to highly trafficked areas in an office were those who were best connected with others on the floor. Generally these people were close to entrances, elevators, water coolers or recreational areas etc.

The second study did similar research into which household on streets were most connected in the neighborhood. Once again the research found that it was people who lived on the corners of two streets that disproportionately were more connected and relational than others in the street.

I’ve been pondering these two studies recently and wondering how they might give us some clues about being connected and relational bloggers. I’m not sure exactly where these ‘water cooler’, ‘street corner’ places are in the wider blogging community – but I suspect they exist and are emerging. I’d be very interested to get your opinions on where such places might actually be?

Perhaps some of these places might include:

- discussion forums – I know I’ve started some very interesting relationships with other bloggers through forums – they are a place where people actually come to learn, discuss, share etc

- other blogs - Some of my best blogging buddies were made as i read other blogs comments sections. Sometimes something someone says makes so much sense that it’s worth checking out there blog and getting in touch. I guess it’s some of the bigger blogs where you can make the most connections with others.

- group blogs – I’ve not really gotten to involved in these – but blogs like linkfilter and blog critics seem to be places where community can be built and bloggers get to know each other.

It strikes me that these sorts of places might help position you to be more visible as a blogger and lead you into some interesting communities where relationships with other bloggers might emerge. Where else would you suggest?

Read the rest of the building blogging relationships series.

Building Blogging Relationships

After writing Blogging in Formation – Lessons from a Goose I decided to continue the theme of building blogging relationships with a series of posts on that topic. Here is a central index of the posts I’ve done so far:

- Building Blogging Relationships – Attitude
- Availability and Accessibility
- Be a Good Guest
- Be a Good Host
- Positioning yourself at the Water Cooler
- Using Email
- Blog Projects and Memes

Meeting James Farmer

I had a morning coffee today with a fellow Melbourne blogger, James Farmer who blogs at incorporated subversion.

What an interesting and far reaching conversation (well we stuck to blogging – but there was a lot to say) as we discussed everything from Educational Blogging (his main focus), to the BlogTalk Downunder conference (I really want to go – just working out if it is going to work out in the craziness of the next few weeks), to Multi Authoring Weblog tools (stay tuned for a post on this) and to miscellaneous topics in between.

I love meeting bloggers, especially those with a niche focus like James – I always come away with a new perspective, ideas and approaches to my own niche/s.

I think I need to do this more.

Ears Burning? Vanity Check Blogging

Ever get a feeling someone is talking about you? My mum likes to use the phrase ‘my ears are burning – someone must be talking about me’.

One of the interesting things about having a blog or two (or twenty) is that people do talk about you from time to time. Sometimes its because they like something you say, other times its because they don’t. But its always nice to know if they are and what they’re saying because it takes your blogging into a new interactive zone. So how do you know when they’re talking about you? Is it just an Ear Burning sensation or can you be a little more sure than that.

Fortunately there are a few tools that you might like to use:
- TrackBack – Probably the best way is to enable trackback on your blog – this will notify you if someone links to your posts.
- Technorati - This tool is pretty cool – set up a watch list or manually check who is linking to your blog (example)
- Bloglines – Set up a search feed on Bloglines with your name, your blog’s name etc. I do this and am amazed at the articles and posts that I come up in. Its actually alerted me a few times to being quoted in papers that I’d never have known about otherwise.
- Referals – Stats – Check your stats to see where people are coming from. I like Sitemeter because it tells you the last 100 referrers.

I’m sure others of you use other methods – share your ‘Vanity Check’ tips in comments below.

ProBlogger has left the Building

Monday is a public holiday here in Australia (and New Zealand) – its ANZAC day where we remember the troops that have died over the years from our countries in war. Its a pretty massive holiday here in Australia – getting bigger every year.

I’m headed down the coast with some friends for a couple of days – back on Sunday night in time to go to the football on Monday.

So talk amongst yourselves on some of the previous posts if you wish to get a ProBlogger fix while I’m gone. There will also be a couple of posts which I’ve already written go off over the next 48 hours to watch out for.

Otherwise – have a good weekend. The ProBlogger has left the building.

Competition – Design a Blogging Course

I just got home from a graduation ceremony – my graduation ceremony – I finally finished my Bachelor of Theology and have a piece of paper to prove it.

During the ceremony to keep myself awake I started to wonder what a course in Blogging would look like – a Bachelor of Blogging. I thought it would make an interesting ‘Open Mike’ post where we all submit our answers. I’ll give a prize to the best answer.

If you were to enroll in a course about blogging what would you want it to include as core subjects, electives, assignments etc.

If you’re ‘beyond’ enrolling in a course yourself – how would you teach it if you were designing a syllabus? What would be essential reading? Who would be your guest lecturers (and what would you ask them to speak on)? What subjects would be central? How would you grade students?

Get a little creative with your answers if you like and submit them via comments below or post it on your own blog and leave a link in comments to it below.

Prize – I’ll award my favourite answer with a link in my menu to your blog for a week or so (ok its not much but it is better than nothing). Competition closes Monday – Aussie time.

Exponential Blogging – Part II

EarningsWhy is Blogging naturally suited to Exponential growth of earnings using the adsense program?

In my previous post I shared some of my story as a blogger who has seen exponential growth in my Adsense earnings over the past 18 months of blogging (the blue graph to the left is an illustration of my Adsense earnings). Whilst at times there are some disruptions to this growth (usually external ones) I believe that the types of blogs that I run should naturally experience this type of increase in earnings for some of the following reasons (which are both byproducts of committed regular blogging but which can also be worked on to maximise growth).

Increased Readership

TrafficThe main reason my earnings have increased since starting to blog with Adsense is simply that the readership of my blogs has grown. In fact if you compare the earnings graph above with the traffic graph (right) you’ll see the direct correlation. Increase the traffic to your blogs you increase the amount of impressions of ads served which (all other things being equal) will increase your earnings.
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