I’d like to see some discussion around the topic of transparency in using affiliate programs.
When you link to one do you indicate that you are benefiting from the link in some way?
I’ll kick us off here and say that I do – and I don’t.
I probably need to come up with a better policy on this – but in general this is how I approach it.
If I’m recommending a product that I’m linking to with an affiliate program then I generally indicate that it is an affiliate link in some way. For example – regular readers will know that I’ve been talking up Chitika’s eMiniMalls recently. I’m obviously very happy with the product and am recommending that bloggers give it a go. In doing so I link to Chitika with an affiliate link. I am part of a group testing an affiliate program that will be launched publicly to all of their publishers shortly.
At the end of each post that I link to Chitika with I place a disclaimer that reads: