One of the product managers from ebay’s new AdContext contextual ad program, Ken, has just left a comment on my previous post about AdContext. As the comment was pretty long and quite comprehensive I thought I’d promote it to be a post of it’s own. Hopefully it sheds some light on AdContext for those of you considering joining the program. Keep in mind the information is from someone working on it so there is an element of natural bias there – but I think Ken’s done a reasonably good job. Thanks for stopping by mate. Here’s his comment:
I’m one of the product managers for eBay AdContext. I just read Darren’s post and everyone’s comments and I wanted to give everyone some information so you can decide if AdContext is worth your time (or not :). I’ll try to keep it factual so you won’t think I’m trying to pull some marketing spin here.
Payout structure: The payout structure for eBay AdContext is based on eBay’s affiliate program. In the US this based on a revenue share for bids, BINs as well as each new confirmed registered user (CRU) you send to eBay. Details are here. For other countries where eBay operates the compensation structure is not revenue share but pays out on each bid, BIN and CRU (for example, see the UK payout structure here).