This is a guest contribution from email marketer Luke Guy.
How exactly do sponsors determine a price for ads on a blog? What would you consider the “golden standard” as for measuring how much a brand is worth or the size? There are many ways to do this. It’s important to know this so you can figure where to spend most of your time and building.
Here are general ways to determine brand size:
- Your follower numbers on social media
- Blog stas
- The size of your email list
- Social shares per article
These are the main ways sponsors determine on how much you’re worth, and the size of your brand, but which one should you focus most on? Coming from me, Luke Guy, you can almost guess, right? As you know, the email list is the best way to determine someone’s brand size.
I’ll explain why.
Social media with a large following was rare a few years ago, but now even grandma can have hundreds of thousands of followers. With it becoming so cheap now, you can buy fake followers for almost pennies. Many politicians are known for doing this to embellish the numbers -up to half of the followers have been known to be fake during presidential campaigns. So this is definitely not the way to measure someone’s brand size.
So what are other ways sponsors determine brand size?
Insights from the blog is a great way to measure traffic and to see how many people are viewing your blog. By simply taking a snapshot of your stats, you’d be revealing the traffic coming to your site. Gold, right?
Only thing is, the traffic numbers could change overnight. Let’s say you’re in a relationship with Google and it’s sending traffic to you like crazy. Your blog could be flooded at the time and things look really good. You bring home the amazing content and it sends you the traffic. Such a beautiful relationship! But let’s say you burn the biscuits, forget the anniversary, or worse, you cheat with black hat SEO methods! Guess what? Google is leaving. Your stats could drop overnight and you’re now seeing newbie traffic.
So yeah, I definitely wouldn’t depend on the stats of a blog alone. Even if it wasn’t based on Google, how could you guarantee these people would come back?
Let’s go ahead and talk about the email list, is it the best way to determines ones size? I’d say it’s one of the greatest ways, if not THE best way to determine size. Why would I say that?
Well no one is going to buy 100k fake emails and then claim that as their list, you know how I know? That would cost $500 in Mailchimp fees per month. No one is going to go through that. No one would claim a list this size and it not be true. It would take one glimpse from the dashboard to convince the sponsors you mean business. Email list are the biggest way to convince sponsors.
Here’s something else to think about.
What is the best way to control traffic besides the email list? Besides paid ads, nothing. Also, what other way could you send a mass message and get 30-40% open rates? That’s 40,000 people who will be exposed to your message within hours (based on 100,000 email list). There’s no other way to control that kind of traffic. Organic search is super, don’t get me wrong, but that isn’t controlled. With the email list, you can control the how, when and where.
Combining All Three Is Best
If you have all three: Social Media, Email List, and Blog Stats. Why not reveal all three? The best way to get brand size is to combine all three of these. I know this. But if that email list is small and weak looking, the Facebook following of 50k isn’t looking very good right now, does it? Looks very fishy actually. So the email list brings credibility and the rest sweetens the deal.
By building your list, you’re showing your sponsors who you are and what you’re capable of. The size of your list is also the best way to catch eyes when applying for sponsors for your blog. So let me encourage you and start building that list. Make it a profit journey and learn how to grow that list while making money. Many ways to do this, but the biggest way is to simply use that traffic and send it to your site. Then from that site sell your services, do affiliate marketing, or my least favorite – adsense ads.
Ways to grow the list:
- Guest post and offer something downloadable (requiring opt-in).
- Try to talk with 5 people (via email) a day about your niche. Have your signature ready with a link to your opt-in.
- Include opt-in boxes on every page and post of your blog.
- Create an eBook that requires opt-in.
- Create a free program that requires email like Sumome.
- Talk about why people should join on social media
View 26 Ways To Grow Your Email List Like A Boss to get more ideas.
There’s one thing I know, and that’s people love to download things. It’s just in us to love this kind of thing. Another tool in my utility belt is how I see it. So offer something free like a plugin, program, or a series of educational emails, and start building the list!
When you give good reasons why people should download your free program (email required) the more likely they will. If it’s actually helpful, it won’t be long before you’re collecting emails automatically on a huge scale. Which is game changer.
But why go through this?
By building that relationship and collecting emails you’re building traffic. You do this by sending content-filled emails their way. You’re not pitching sales balls at them four times a week. Your sending them content-filled, and helpful emails. Send something amazing. By building this relationship you’re getting referrals and more sign-ups. The more sign-ups you get, the more traffic you can control and send your way. Once you your traffic get’s to a size, they will buy products from that site. All this can happen before the big sponsorship. So like I say, grow the list while making money. The more helpful you become, the more people will talk about you, the larger the list becomes.
So focus on that list and grow it like a boss. Get sponsored.
Luke Guy blogs at Lukeguy.com. He researches email marketing and loves to write about it. If you need further help with your email challenges, you can join him here! Or even hire him here to write for you. He has been featured on Search Engine Journal, Smart Passive Income, Jeff Bullas, Convince & Convert and a few others.