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Building a Blog Brand, Posting Frequency and Choosing a Niche [Speed Q&A]

In our most recent webinar we had 700 questions submitted by attendees – many of which we simply didn’t have time to cover.

Here are 3 of those questions and some quick answers.

How to Build a Brand for Your Blog

“What is the most important rule of thumb for building a brand?” – David

I think the most critical thing you can do in building a brand around your blog is to give some time to considering what kind of brand you want to build.

Amazon Founder Jeff Bezos is famously quoted as saying that “a brand is what people say about you when you’re not in the room” – the question I think we all should ask is:

What do we want people to say about our blog when we’re not in the room?

Identify what you want to be known for and you’ll be in a much better position to BE that – which is key to building your brand.

This clarity will inform the way that you write, the topics you cover, the social media personas you build etc – all of which contribute to your brand.

Some further reading on Branding Blogs:

Choosing a Niche: Profitability vs Personal Interest

“What is more important, finding a profitable niche or finding something you love writing about?” – Carley

Great question and one that I’m sure there are going to be many perspectives on!

I guess it really comes down to your goals as a blogger as to how you answer that question.

At one end of the spectrum – if you have no intention of making money blogging then obviously profitability of the niche does not come into it.

At the other end of the spectrum – if you are blogging with the sole intent of making money then you’ll want to give the profitability of the niche at least some consideration.

Most ProBlogger readers however start out with mixed emotions and so the answer is somewhere between the two.

I personally have had 30 blogs over the years – the two that have had most success and profit have been the two blogs that I started because I really wanted to talk about the topics (blogging and photography).

My genuine interest in the topic sustained me through the tough times and I like to think that my passion for the topics showed through in the way that I blogged – which I think is an attractive quality when you’re looking for new readers.

Interestingly – the blogs that I started purely because I thought they might be profitable didn’t last long. I couldn’t sustain writing about them every day and I think those who did find the blogs were probably bored by what I wrote.

So if I had to choose between ‘interest in the niche’ and ‘profitable niche’ – I’d probably choose ‘interest in the niche’ (having said that – you don’t have to choose between the two – you can aim somewhere in between).

Ideal Posting Frequency

What is an ideal number of post per week? – Marsha

This is another question that there are many perspectives on and you’ll need to weigh up a number of factors including how much time you have, what type and length of posts you’ll be publishing, your goals for blogging etc

It also comes down a little to experimenting to see what level of posting goes down well with your readers and how much you can sustain because posting frequency can have an impact upon both you and your readers in positive and negative ways.

Let me expand on that a little:

Impact Upon Your Readers:

  • too much posting can burn your readers out and leave your readers feeling overwhelmed.
  • too little posting can make it difficult to build momentum on your blog and won’t enable your readers to feel connected and engaged

Impact Upon You

  • too much posting can burn you out and have a detrimental impact upon the quality of your writing
  • too little posting can leave you feeling disengaged from your blog and readers – while regular posting can help you to build momentum

It’s a juggling act and you won’t really know what is right for you until you start.

As a guide – I generally recommend if you’re starting out with blogging that you start with 3-4 posts per week if you can sustain that. You can then adjust your strategy from there as you get into the swing of blogging.

Read more on posting frequency in this longer previous post on the topic.

What Fears Have You Overcome as a Blogger?

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Many times when I speak to new bloggers (or Pre-Bloggers) and ask them what might be holding them back from taking their blogs to the next level (or holding them back from starting blogging) the response I get is around ‘fear’.

  • What if nobody reads?
  • What if I can’t write well?
  • What if people laugh… or worse… what if they attack me?
  • What if I say something stupid that might come back to bite me later?

The last goes on and on.

When I started blogging my own fears resembled those that I listed above pretty closely and over the decade of blogging since I’ve added quite a few more to the list at different points as I faced new challenges and obstacles.

One of the sessions I’m planning for this years ProBlogger Event is going to be on smashing through your fears as a blogger and in preparing for it I asked last week for my followers on Twitter to share some of the fears that they’d had that they’ve had to overcome.

The response was pretty amazing so I thought it might be a good discussion to have here on ProBlogger.

What fears have you overcome as a blogger?

Or – if you still have them – what fears are you currently facing as a blogger.

I’d love to hear not only the fears you’ve faced in your blogging – but also if you have a moment I’d love to hear your story of how you’ve overcome them (or attempted to).

How To Stop Your WordPress Blog Getting Penalized For Duplicate Content

This is a guest contribution by Felipe Kurpiel, an internet marketer

I came across this topic by accident. One day I was monitoring my analytics data I noticed a big drop on my traffic stats and I didn’t understand why.

Actually, I had a hint because I was starting to interlink my posts. That gave me a clue that the problem was internal which I thought was a good thing. But that is not enough because then I had to analyze what Google is focusing on now.

If you have been involved with SEO at all you know that duplicate content is a bad thing. But how can you identify the duplicate content on your site?

Ok, let’s get started with that.

Identifying Internal Duplicate Content!

That is a little advanced because we are about the crawl our website the way Google does. That is the best way to analyze the source of any problems.

To do that I like to use a Free Tool called Screaming Frog SEO Spider. If you never used this tool it can be a little complicated but don’t let that scares you.

You just have to follow some steps. Actually you can analyze a lot of factors using this tool but for our example, we are just considering duplicate content.

First Step: Add your URL website into the software and let it run.

It can take a while depending on how big your website is, but after that we are ready to filter what we are looking for.

Screaming Frog tabs

Second: Go to the Page Titles tab and then filter by Duplicate

If you are lucky you will not have any result showing when you choose this filter. But unfortunately that was not my case and I saw dozens of results which were the proof that my website had internal duplicate content.

Third Step: It’s time to analyze what is generating the problem

You can do this on Screaming Frog or you can export the file to Microsoft Excel (or similar) in order to deeply analyze what you have to do to solve the issue.

In my case, the duplicate content was being generated by comments. Weird, isn’t?

That is what I thought and I also noticed that the pages with comments were being flagged by Google because they disappeared from search results.

When that happens, you have no turning back but fix the source of the problem.

Understanding Comments

Every comment on my website was generating a variable named “?replytocom”.

You don’t need to understand exactly what this variable does but put it simple; it is like each comment you have on your posts has the ability to create a copy of this particular post in your site. It can be considered as a pagination problem. And that is terrible because when Google crawl your website it can see that your site has the same content being repeated over and over again.

Do you think you are going to rank with that blog post? Not a change!

How to solve this problem

More important than to identify this issue is to create a clear solution to get rid of this pagination issue.

In order to deal with this variable there are two solutions. The first is really simple but not so effective and the second can be seen as complicated but it’s really the ultimate solution.

But let’s cover the easy solution first.

I run my blog on WordPress and one of the few essential plugins I use for SEO is WP SEO by Yoast. If you are using this plugin you just have to go to the plugin dashboard and then click on Permalinks. Once you do that just check the box to “Remove ?replytocom variables”.

Permalink Settings

This is really simple but sometimes you won’t get the results you are expecting, however, if you are having this kind of problem with comments you MUST check this option.

Second Option

After that you can run your website URL using Screaming Frog to see if the problem was solved. Unfortunately this can take a while but if after one day or two you are still noticing problems for duplicated content you have to try the second option.

Now we just have to access Google Webmaster Tools and select our website.

Then under Configuration we must go to URL Parameters.

We will see a list of parameters being crawled by Google in addition, here we have the chance to tell Google what to do when a parameter in particular is affecting our website. That is really cool.

For this replytocom problem I just have to click Edit and use the following settings.

Parameter replytocom

Click Save and you solved the problem!

Now if you tried the first option using the plugin, then you used Webmaster Tools to tell Google what to do with this parameter and after a few days you still see duplicate content, there is one more thing you can try!

Now I am talking about Robots.txt!

Don’t worry if you don’t have this file on your website, because you just have to create a txt file and upload it on the root of your domain. Nothing that complicated!

Once you have created this file you just have to add a command line in the file.

If your Robots.txt is blank, just add these commands there:

User-agent: *

Disallow: /wp-admin/

Disallow: /wp-includes/

Disallow: *?replytocom

If you already had this file, just add the final line: “Disallow: *?replytocom”

It will for sure take care of everything!

Final Thoughts and Monitoring

The best way to avoid this or similar problems is monitoring your data. So here are my three tips to keep your website Google friendly.

  • When working On-Page be careful with the settings you are using on Yoast WordPress SEO plugin. Don’t forget to review Titles & Metas tab and check the “no index, follow” option for every little thing that can be considered as duplicate content.

An example is the “Other” tab where you MUST check this “no index” option so your Author Archives will not be seen as duplicate content when Google crawls your site. Remember, you have to make your website good for users and for search engines.

  • At least twice a week, analyze your traffic on Google Analytics. Go to Traffic Sources tab then Search Engine Optimization and keep an eye on Impressions.

You should also use an additional tool to track your keywords rankings so you can see if your search engine positions remain intact or if some of them are facing some drops. When that happens you will know it’s time to take some action.

  • Every two weeks, use Screaming Frog to crawl your website. This can be really important to check if the changes you made on-site already had the impact you were expecting.

When it comes to duplicate content the most important tabs to monitor on Screaming Frog are Page Title and Meta Description. However, in order to have a website that can be considered Google friendly it’s vital to analyze the Response Codes as well and eliminate every Client Error (4xx) and Server Error (5xx) you identify when crawling it.

Felipe Kurpiel is an internet marketer passionate about SEO and affiliate marketing. On his blog there are great insights about how to rank your website, link building strategies and YouTube marketing. 

Optin Skin Plugin Review

In June, Darren shared 3 Ways to Get More Subscribers for Your Blog. In that post, he identified the area under the blog post as being one of the ‘hot zones’ for calls to subscribe.

This area is a solid location to place a call to action, but it can require some effort to style a subscribe form that fits with your theme. In this post, I will be reviewing a plugin that helps you easily create appealing opt-in forms and social share boxes to your blog.

It’s called Optin Skin (aff) and it’s pretty swanky.

I bought this product in 2011 and definitely believe that it’s worth the money. It was really easy to figure out and use. I have no statistics about whether or not it increased the size of my list as I stopped blogging shortly after I installed it. This review is primarily based on ease of use.

The features

Skin Design:

Creating a skin is simple. You simply click ‘Add New’ after hovering over the text for Optin Skin in the sidebar. This will take you to a page where you get to customize the design and skin placement.

You have the choice of about 18 skins, which may be limiting if you don’t like any of the existing options. Customizing the design elements – font, text, size – are easy. You may need to consult design palettes to find colours that complement your theme. The designs are split between being perfect for the sidebar and perfect for below a post.

There are four options for skin placement:

  • Below a post
  • Below the first paragraph
  • At the top of posts
  • Floated right of second paragraph

Once the skin is created, a widget with the skin will be available for sidebar use. You will also receive a shortcode to insert the skin. This makes it so easy for you to put the form (or forms) wherever you like.

You also have the option to redirect people to another page after they sign up, which is perfect for a thank you page.

Split Testing

Split testing is one of the features that really excited me. I’m not technical at all, so will often resort to the default opt in form. I don’t have the resources to get two forms designed to do testing and am not comfortable with the HTML.

This plugin makes split testing easy but you are limited to testing designs rather then locations. You have the options to split test a plugin in the sidebar, or within content, but the optin form has to be in the same area.

I recommend that you test this out. It is so much easier then other form of split testing and can give you lots of useful information.

Statistics

The interface allows you to easily visualize data about sign up, impressions and conversion rates. This is a really nice touch as it gives you more data points to base decisions on and means you don’t have to leave your blog.

Usability

It was pretty easy to figure out what to do – it was really user friendly. I’ve purchased a lot of products that are promoted as being easy to customize, but require a lot of HTML knowledge. The only HTML knowledge you really need is knowing where to put the shortcode if you choose custom positioning.

I really appreciated how easy it was to set up.

My recommendation:

I believe Optin Skin is great value for money. It has given me the incentive to actually test things with my mailing list rather then relying on “hope marketing”.

It removes a lot of the scary-factor that prevents people, like me, getting off their butt to implement new designs and split testing. I just don’t have the time or mental energy to add something else to my to-do list. This takes about half an hour to set up and then you can tweak as required based on the data.

Editorial Note: ProBlogger is an affiliate for this product but this review is a genuine recommendation by someone who uses the product.

Gmail Trying to ‘Fix’ Our Inbox and What it Means for You.

If capturing and sending email is a part of your blog – it might be your newsletter, affiliate programs, sales email or even just reader comment notifications – there are some changes (that have been looming for some time) that will impact the way you create and send emails …

Email services providers are taking matters into their own hands to “fix” our inbox’s.  

… and when Google start leading the charge with this, we all better pay attention.

The reality is that our own inbox is a never ending stream of important stuff mixed with the boring but essential stuff, mixed with the junk mail and spam. Sorting and organising it all takes time and if your not on top of it, important emails get lost in the noise.

It’s a problem we’ve been trying to solve since the dawn of email:

  • We were given functionality to use such as folders, and auto-filter rules
  • We were given blocking tools such as spam filters and junk folders
  • We were given techniques to try such as inbox zero

All of these things were created for users to help themselves — if they wanted to.

I realised this was all about to change when providers started to play with the idea of proactively helping us manage legitimate emails by trying to figure out the important emails over the less important ones. Google’s priority inbox is a great example of this.

However, now Google have taken another step and are organising our emails into groups — based on their own rules.

If you’re a Gmail user (not everyone seems to have this yet) at some point you’ll see the primary inbox, social inbox, and promotions inbox magically appear.

Google will, using it’s own wisdom, sort all your email into these groups.

You will be able to ‘train’ google by dragging emails from one inbox to another and hidden nicely away in the settings you can turn it off. But if history is anything to go by only a small percentage will actually do either of those actions.

So what will this mean for sending emails right now?

Time will only tell what the open and click-through rate implications will be as more users realise there are now three inboxes instead of one.  But I’m fairly confident in saying that we’ll all be aiming for the priority inbox.

Mailchimp have already release some preliminary findings, with a noticeable impact.

Now, not only will you have to be thinking about spam filters, trash folders and how your email looks on mobile, you’ll also need to be mindful of how Google will categorise your email.

Oh, and that’s of course after you come up with some great copy!

You can go on the front foot and ask your reader to tell Google to shift you to the priority inbox, but that’s difficult right now as not all Gmail users have the service.

Your best action, right now, is to track your open rates and click-through rates closely and start testing different approaches. Just like SEO and spam, Google won’t share it’s rules for classification, so we’re going to have to figure them out on our own. You might want to play with text emails, you might want to play with different from addresses and service providers.

It’s time to re-test some of the assumptions we’ve made when it comes to email.

What have we seen with our own emails

We’ve noticed on dPS that both our launch emails from new product (this week) as well as our weekly newsletter were put in the ‘promotional’ tab. What was probably more concerning what that the confirmation (opt-in) email from our newsletter also ended up in promotions tab.

Open rates were slightly down for both. So we’re keeping an eye on things – but it’s still too early to tell. I have received direct emails from a few people I subscribe requesting to be moved across to the priority inbox, but without knowing exactly who has the change it feels too early to ask that.

But that’s just the beginning

When spam filters first arrived there was period where they needed to earn our trust.  We needed to believe that they would do a good job of keeping out only spam and not the stuff we wanted to receive.  Over time they succeeded and the performance of spam filters are hardly given a second thought.  Once that same trust is given to the automatic organisation of our legitimate emails the complexities of this will skyrocket.   More venders will get involved, more rules will be put into play.

What I Like about this

For those creating quality email content that people want to read, these sorts of systems are designed to work for you. If your emails are a priority for your recipients you should benefit from this. There will be some slight adjustments to make, I’m sure. The people trying to push their way into peoples inbox’s will feel the impact more than those who’ve earned it.

What worries me about this change

Even as a bit of a nerd, I struggled to ‘train’ my inbox. It was even harder do it via my phone. So that has really drawn me to the conclusion that our challenge is not going to be in educating our subscribers, the challenge will be working within the rules that Google won’t share with us. We can’t forget that Google have a commercial interest in this, and the idea of paying for the priory inbox isn’t without question. Nor is the idea of 3rd party messages appearing in the promotions tab either.

Fun times ahead.

The 7 Angels of Blogging DOOM

This is a guest contribution from Rebekah Lambert, copywriter and owner of Unashamedly Creative.

Blogging is super fun, right? You get to write your own stories, express opinions, share what you learn, explore ideas, encourage debate and create a wonderful world of content that attracts like minded people.

However with all this joy inside the happy little garden of the blogosphere, there are some really poisonous, destructive people waiting to chop you down and smear their negativity all over that joy.

I call them the 7 Blogging Angels of DOOM!

And while they still manage to get their toxic tendrils in my head on occasion, most of the time, their negativity doesn’t take root- or doesn’t have hold for long.

Black crow silhouette

This is my guide to knowing thy enemy and counter why they do the things they do in the first place!

Wrong-athor:  “That’s not how you do it!”

Wrongathor is a lemon lipped little critter, motivated by feeling intellectually superior. They really enjoy telling you you’ve got it wrong.  From how you blog to the opinions you express, you can count on Wrongathor to come up with 47 different reasons why your opinion isn’t valid, your research is cock eyed and you’re just wrong, wrong, wrong!

Countering them:

True to their character, the Wrongathor will be unable to admit they are wrong, even when they are.

If you want to get a Wrongathor off your case invite them to express their opinion as a guest blog, with research and links to back up their idea.

They’ll either back off muttering about how unworthy of your precious time they are, or jump at the opportunity. Either way, it’ll usually dampen their catcalls and screeches- and may even turn them into a loyalist because you’ve given them an opportunity to speak (something Wrongathors simply LOVE to do).

SEO-ola: “Without SEO, you are NOTHING!”

To an SEO-ola, being on top of a search is everything!

SEO-ola sees Google as some kind of scoreboard and will usually come complete with all kinds of nightmare stories about the internet being a place where no-one can hear you scream without a proper ranking. They are technically savvy, and have a benchmark of ranking well to shove down your neck- and won’t hesitate to use every opportunity to make you feel like you are languishing in obscurity ‘coz the big Google scoreboard says so!

Countering them:

SEO-ola has hung their hat on being great at ranking on Google. Find the ones that get a kick out of helping others and open yourself up to learning from them. Offer to help them, promote them in your own way, and they may even swap the joy they get from ranking well with you for your skills.

Knowing SEO can’t hurt you, so friendship is the best approach here.

Uselessys: “Why bother? You’ll fail anyway”

Poor old Uselessys- everything in life is a big fat sigh away from being yet another sign of an utterly pointless existence. Everyone is out to get them, the whole world doesn’t care, trying something new is pointless because it’s all been done before? Happiness, fame or enjoying life is something that happens to other people.

Raining on your parade is their way of making sure that you, you poor naive, happy little scamp, don’t let your enthusiasm lead you to a devastating fate.

Countering them:

You can’t cure someone else’s misery. Most of the time, Uselessys has chosen a path and no amount of pouring in positive thoughts, self esteem or encouragement will change their mind. The best measure here is ignore them. 

They won’t get your happiness, and it’s not up to you to justify it. Just make sure you don’t come to them to vent when things are tough, and keep on trucking.

Big Chief BullyPants: “It’s all about me, me, ME!”

Big Chief BullyPants can’t stand it when someone else tries to wrestle the spotlight from them.Whether they’ve imagined it or not makes absolutely no difference. To them, controlling the status quo, making sure they are in charge of everyone, and ensuring you don’t get a look in is all part of the game.

They are unable to respond to criticism, feedback or someone disagreeing with their opinion. As far as they are concerned, there is no right or wrong and no place where everyone fits. Unless of course where you want to fit is sitting at their feet looking upwards.

If you have dealings with them, tantrums will be common. Unfortunately, they will make it their business to lean over the top of you like a dark storm cloud.

Countering them:

If you get the sense that Big Chief BullyPants doesn’t play with others, you’re dead right. Silence is a brilliant technique because it gives them nothing to stand on.

If you have to deal with them on a regular basis, giving them something they can be in charge of that doesn’t involve other people is your best bet. Putting them in a leadership role involving people will usually encourage their stand over tactics, but giving them someone without a human can satiate their love of power and make them feel important.

If you have nothing to give them, adopt the toddler approach. Ignore them when they are out of control, don’t let them run the show, put them on time outs if necessary and reward good behaviour with plenty of praise.

Annie 1 Candothat: “Oh please, my cat could do better!”

Annie is a 5 minute expert. She only has to look at a concept sideways and she knows what’s what. Not known for seeking out too much depth, Annie is the sort of person who does a few things well and thinks by nature, the rest is in the bag!

Countering them:

The standard Annie counter is demonstrating what goes in to doing what you do. Have a conversation with them, show them your plans, send them a few links, recommend some helpful books and videos, and most of the time, Annie will be uttering “wow, I never knew how much went into it!” before you can bat an eyelid.

Vomitron: “You must write DAILY to succeed!”

Vomitron skipped the memo on relevance and went straight the paragraph about blogging often improving search rankings, and has been stuck there ever since. They don’t get that an informative post every week is far better than a nothing piece every day. To them, one line mini blogs of commonly known info is quite fine and are puzzled by people who throw a little more into things.

Countering them:

Go easy on old Vomitron, bad habits are hard to retrain. Demonstrating how social sharing helps rankings more and that this kind of peer validation only usually comes with content human beings (not search engines) like is key.

Asking questions about what they actually care about, sharing articles that show a tremendous following that have depth and layers, and gently pushing them into the new world with encouragement will have them calming down their pukedom and getting back to decent writing in no time.

Nitpacka: “But what about paragraph 4 section c…”

Nitpicka has already made up their mind about you and is looking for the one liner they can attach to in order to take you down. They’ll pick something completely trivial in a blog and make that 20 word their lynch pin for a thousand word campaign.

The Beastie Boy’s lyric “They can’t, they won’t, and they don’t stop” has had a lasting effect, that’s for sure.

Countering them:

Some Nitpicka’s do no research whatsoever and come entirely from the gut. You’ll spot this kind because their argument won’t reference things of any great note. Therefore they are usually defused with a quick injection of factual information. Or at least sent to the benches, looking a little sillier.

Others come prepared with facts for that one line, and forget the whole picture. It is this entire picture you need to focus on. You need to keep reminding them they’ve picked a drop from an ocean and are basing the entire contents of their argument on it.

All else fails, wear ear muffs

The doom bloggers do have their own valid points, but so do you. Being different, having a diverse approach and remaining true to your own goals and voice is what will make your blog work for you in the long term.

Yes, you will have to face off with tumbleweeds on your blog when you first start. No, not everyone will understand why you do it. And maybe some will seem to do it better. But isn’t that like anything in life?

The truth of the matter is, if the bloggers of doom had it right, they’d be famous. Or they’d have blogging so sewn up that none of us would want a look in. Or they wouldn’t be so worried about anybody else they’d feel the need to breathe down your neck because they’d be too busy blogging.

So don’t let the doomsters get you down. Blog on fellow word nerds and don’t look the bloggers of Doom get to you.

What other bloggers of doom have you come across? What do you to put a sock in their mouths?

 

Rebekah’s a word weaving ninja who combines 17 years marketing experience with creativity and in-depth knowledge of consumer behaviour to build copy and campaigns customers love. Well, at least that’s what her mum keeps telling her. You can catch up with her rambles at Unashamedly Creative or read some confessions here.

7 Reasons I LOVE Running Webinars for My Blog Readers

Over the last couple of years I’ve run semi-regular webinars for ProBlogger readers (sign up to get invitations to these free webinars here).

These webinars have not only received a lot of positive feedback, they’ve also been among the most energising things I’ve done on this site.

Here’s a few quick thoughts on why I love doing webinars:

1. Real time Interactions

When I first discovered blogging, one of the things I loved was that it opened up the potential to have almost immediate reactions and feedback from readers. You can have a post up and then 10-25 minutes later there might be a comment or two there.

A webinar speeds up this interaction to the point where it is virtually instantaneous. I can ask webinar attendees a question and within seconds, see a stream of responses.

Someone can submit a question and I can ask for clarification and get it immediately.

I can share what I’m thinking on a topic and get a gauge on whether it is resonating with those listening very quickly.

I find this live interaction is very energising. It keeps me on my feet and thinking fast too!

On the other side of this interaction is that after a webinar I notice that those who attended are more interactive with me. For example, I often see webinar attendees leaving more comments on blog posts, tweeting and even writing blog posts that link to mine on their blogs.

I guess a webinar has the benefit of opening the flood gates of interaction with some people – a very valuable thing.

2. It is personal

Quite often, the reactions I get after a webinar are readers telling me that they felt like they ‘know’ me more as a result of listening to my voice for an hour – as opposed to reading words on a page.

While I try to write as I speak, something often gets lost in the written word. A webinar allows me  to more easily convey emotion, humour, tone – all of which has a big impact upon those listening.

Webinars have the ability to humanise your brand and break down false perceptions of you.

3. Verbalising your ideas has benefits

Verbalising your ideas in a webinar type situation also forces you to think about your topic in a different way. As a result, I quite often get moments of clarity on issues I’ve been struggling with in the preparation or running of a webinar. I’m not sure exactly what happens but something about ‘hearing’ myself rather than reading myself seems to crystallise my thinking.

4. ideas for content

One of the biggest benefits for me about doing a webinar is that I ALWAYS come away from running them with ideas for things to write about here on the blog.

Quite often, as you’re speaking, you get ideas but the ideas also come from questions and responses from your audience.

One of the things I do every time we run a webinar is include an option on the signup form to submit a question for us to answer on the webinar. These questions are GOLD!

I also like to run purely Q&A webinars at times which are great for this too.

Earlier this week we ran one of these Q&A sessions and had 600 questions submitted! While we could only get through a fraction of them I read each question and many of the posts I write in the coming weeks will come directly from those questions.

5. They scale ‘you’

One of the challenges that bloggers face when their audience begins to grow is that there is a ceiling on how accessible you can be to all of your readers.

While you start out responding to every question, email and tweet there comes a point where the incoming messages get beyond what you can respond to while still maintaining creating content and managing other aspects of your blog and business.

I’ve grappled with this for years now and find that webinars go a long way making yourself more accessible to readers.

6. Webinars Lend Themselves to Different Types of Communication

I’ve tried a variety of different styles of webinar over the last few years including:

Interviews/Story Telling – where I interview a blogger about their story and what they’ve learned. This story telling approach has been very well received. A couple of popular ones include webinars with Tsh Oxenreider and Ana White.

Teaching – in these webinars I almost ‘lecture’ on a topic. I use slides and take attendees on a journey through a topic from A-B. For example recent webinars on Finding Readers for a Blog and Monetizing Blogs

Q&A – in these webinars I’ve either had open Q&A sessions on any topic or have named a topic and made attendees focus their questions on exploring more narrow areas. For example here’s last weeks open Q&A session in which we covered a heap of topics.

Selling – I’ve not done much selling in webinars (I like to keep mine pitch free) but occasionally have run webinars with a pitch at the end (I warn attendees that there will be). I still make sure that these webinars are high in value/usefulness so that even if they don’t respond to the pitch that they come away satisfied.

7. Great Practice for Public Speaking

Lastly, webinars are a great way to get practice and experience for public speaking.

One of my favourite things to do is to speak at events. However, due to my location in Australia and the fact that the majority of speaking invitations I get come from overseas, I’m not able to accept the vast majority of them.

Webinars are a great way for me to get a ‘fix’ of speaking but I’ve also noticed that they’re a great place to hone my presenting skills. They’re also a good place to showcase what you can do and land you presenting gigs too!

What is Your Experience with Webinars?

I’d love to hear your experience with webinars.

Have you run them? How did they go?

Do you attend them? If so – what makes a good webinar in your experience?

2 Thoughts on Opportunity and Success to Kickstart Your Week

Yesterday I tweeted a couple of thoughts on Twitter leading to an explosion of retweets but also questions, reactions and ideas. I thought I’d put them here on the blog too, in the hope they might help to kickstart your week!

So many of us wait for opportunity to knock on our door. Most successful ppl are prolific door openers & don’t wait for knocks [tweet this]

Sometimes, I find myself giving myself permissions to be ‘passive’ in my blogging (and life) and ‘hope’ that good things might happen to me – that opportunity might come knocking.

However, the reality is that almost every time a good thing has come my way, it was the result of me taking some kind of small action. 

I’m a fairly reserved and shy person. I don’t like to push my way into situations or force things to happen. However, over the years I’ve learned that by taking action to push doors open (even if only a tiny creak) I often find the opportunity waiting for ME!

Many times SUCCESS is more about DOING the things you know you should do, not learning the ‘secrets’ that you don’t know [tweet this]

I’m a firm believer that bloggers who’ve been blogging for more than few months already know 90% (if not more) of what they need to know about blogging successfully.

Of course, there are always new things to learn about writing, technology, techniques for finding readers etc but the fundamentals of blogging have not really changed over the last 10 years.

The challenge is DOING those fundamental things, consistently and at a high quality, over the long haul.

I like this response to my tweet yesterday by Jacqueline O’Donnell:

“It’s a bit like healthy eating and exercise really… but the ‘shiny’ secrets & promise of shortcuts has a lot of pull power :-)”

I think this is spot on.

Most of us have enough knowledge of how to be fit and healthy. We understand that a modest, balanced and nutritious diet along with regular exercise will result in a healthy body. Yet so many of us struggle to actually apply the things we know. SO many of us are drawn to look for the latest silver bullet diet or program that will solve our issues.

Knowledge isn’t bad – but gaining it is a waste of time if it doesn’t lead to action!

Ask the ProBlogger Team any Question: Register for Our Next Free Webinar

Just a short post today to let readers know that next wee we’ll be holding a ProBlogger Webinar.

You can register for it here.

It has been a while since we’ve had a webinar here on ProBlogger so we’re going to make this one a Q&A session where you can ask any question that you might have that relates to blogging.

To help me answer your questions I’m bringing a couple of members of my team here at ProBlogger onto the webinar with me. They are:

  • Jasmin Tragas – Jasmin is our ‘producer’ works with me to produce the eBooks that we release (mainly dPS eBooks but also ProBlogger eBooks) but also our live ProBlogger Event here in Australia. In her role as an eBook producer Jasmin coordinates between our eBook authors, designers, editors and marketing team. So if you’ve got questions on that front – she’ll be the person to direct your questions to.
  • Shayne Tilley – Shayne has been working with me for several years in helping with Marketing our eBooks and events but has recently also been helping to coordinate the redesign of dPS (which is almost ready to launch) and also has been helping to get some new plugins coded that operate behind the scenes here on ProBlogger and on dPS. Shayne also wrote our Guide to Online Marketing eBook. So he’s going to be useful to ask anything about marketing but also is great on some of the more technical aspects of blogging.
  • And then there’s me – I’m happy to take questions on anything and if I (or one of my team) can’t answer your question we’ll point you to someone who can.

You can ask questions on any aspect of blogging including:

  • Finding Readers
  • Monetization
  • Content Creation
  • Building Reader Engagement
  • Time Management
  • eBook Creations
  • Live Events
  • Marketing etc

This free ‘no pitch’ webinar will run for 60-90 minutes from 8pm Eastern US time next Tuesday night (23rd July) – if you’re in other parts of the world the international times and dates are listed on the registration page.

We will attempt to record this webinar and will email anyone who registers for it with a link to the recording in the days after it is run. So to get the recording please register.

Please note that this webinar is filling up fast. On the day we can only fit 1000 people on the live webinar so apologies if we can’t squeeze everyone in. To avoid disappointment please arrive a little early to get your spot. If you miss out you’ll get access to the recording if you’ve registered.

Register today here for this webinar and we’ll see you on the call next week.