How to Make 2x More Money as a Writer

boss-fight-stock-images-photos-free-old-typewriterThis is a guest contribution from Puranjay Singh.

Around six months ago, I quit my job to make a living as a writer. It wasn’t that I didn’t enjoy my work; it was just that I wanted to travel and needed the freedom of freelancing. I didn’t know a lot about writing, but I knew I could turn a phrase or two.

Besides, how hard could it be?

The answer: very hard. Freelance writing is a hyper-competitive industry where you are fighting against thousands of writers for the same jobs. Sheer writing skills count for nothing, degrees for even less. Add writers willing to underbid you, and you have a recipe for total disaster.

To succeed, I had to go against a lot of conventional advice. I had to change the way I approached my writing. I also had to bring in all my years of marketing knowledge to get the jobs I wanted.

In the process, I ended up making 2x more money as a writer.

Here’s how you can do the same.

Think Like a Business Owner

I started my freelance writing career like most others – I found gigs online, wrote long cover letters highlighting my education, then waited patiently for a response.

I won a grand total of two jobs this way. My proposal to job conversion rate was an abysmal 4%. Clearly, this was no way to replace a full-time income.

It took weeks of despair and error before I realized my approach was completely wrong. I was thinking like a writer, not like a business owner.

I took a couple of days off and thought hard about why businesses wanted to hire me in the first place. Obviously, it wasn’t because I had read all 154 of Shakespeare’s sonnets or knew five different synonyms for ‘tempest’. No, they wanted to hire me because they had a business problem and needed a solution.

Ultimately, this problem boils down to two things:

  • Businesses need high quality marketing content to sell their products and services.
  • Businesses don’t have the time or expertise to create this content on their own.

When you sell yourself as a writer, you are only solving half of the problem (creating quality content). A business will still have to invest time and effort into training and monitoring your writing in order to meet its business goals.

To the business owner, thus, a writer is a cost center, not a revenue center.

Top marketers and consultants know this. This is why they always sell themselves as solutions, not as mere skills. Instead of talking about their education or their experience, they talk about how they can help a business make more money and have more free time.

In other words, you must be more than a writer. You must provide solutions.

This is the bedrock of a successful freelance career. Once you adopt this thinking, you will see opportunities where none existed before. You will become an asset to every business you work with, not just a replaceable writer.

Once you’ve adopted this strategy, you can work on some tactics to get better paying clients.

5 Ways to Get Better Writing Jobs

These are my top five tactics to increase freelance writing income:

1. Position yourself as a premium provider

When I started my freelancing career, I was convinced no one would ever pay me over $10/article. It wasn’t that I was bad writer; it was just that I hung out on internet marketing forums where this was the going market rate.

I then learned about top content marketers charging big brands $150+/hour to create content. You couldn’t tell my $10/hour article from the $150/hour blog post. The only difference was in the way we had positioned ourselves.

“Positioning” is marketing speak for how a brand projects its solutions with respect to competitors. This is why Rolexes start at $20,000 and why Apple can charge twice the going price for a laptop.

Positioning is also crucial for freelancers. When you sell your services for cheap, you attract cheap clients. By marketing yourself as a premium service provider, you can often charge 2-5x more for the same work.

A few of my favorite positioning tactics are:

  • Increase rates. Just as people naturally assume more expensive items on a menu are better, they also assume more expensive freelancers know more.
  • A carefully crafted, well-designed brand presence can give your service a ‘premium’ perception.
  • Selective clients. Showcase your best clients on your website/portfolio. This can also be websites you’ve been featured/mentioned in. Recognizable brand names have a multiplying effect on your own brand.
  • Function like a business. Register as a LLC, use professional billing tools, have a standardized onboarding process (more on this below).
  • Professional imagery. Use professionally portrait shots on all your social media profiles. It just makes you come across as more savvy and serious about your work.

2. Don’t market yourself as a writer

Writers occupy the bottommost rung in the content marketing ladder. Sure, they are important, but unless they work themselves into an editorial/managerial role, their responsibilities are as limited as their earnings.

This is why I market myself as a content marketer, not a writer.

As a content marketer, I have a lot more responsibilities – I have to come up with a content plan, create content, then help marketing distribute it. But because it requires more skills and knowledge, it also pays way more.

You don’t have to sell yourself as a content marketer, of course. You can be a blogger who runs a startup’s entire blog independently. You can also be a copywriter who helps businesses sell more with conversion-oriented copywriting.

Your main objective is to get off the bottommost content marketing rung. Once you do that, your income will go up automatically.

3. Operate as a business, not as an individual

I understand this is something many of you will be uncomfortable with, but branding yourself as a business, not just an individual, is the true secret to unlocked 2x higher rates.


Because businesses hire individuals, but work with other businesses.

I’m not saying that you should get an office and hire employees. I’m saying that you should operate with the rigor and professionalism of a business.

For example, every time I get a new client, I invite them to Basecamp. This serves as our project management tool throughout the duration of the engagement. Besides streamlining our communication, it also tells them that I am serious about the success of their project.

There are a lot of ways you can show off your professionalism, such as:

  • Registering as a business. LLC registrations cost as little as $149.
  • Using branded templates for content plans.
  • Onboarding new clients with a branded ‘welcome’ guide.
  • White labeling software, such as WordPress theme backend.
  • Sending professional invoices through tools like FreshDesk.

When you do all this, you tell the customer that you are a professional, experienced veteran, not just a dabbler who started a few months ago.

4. Be a specialist, not a generalist

There is a simple rule in business: you get paid more for knowing a lot about one topic, than knowing a little about a lot of topics.

Readers of ProBlogger should understand this better than anyone else. Darren has made a habit of talking about the importance of niche selection. If all things are equal, a niche blog will become far more successful than one targeting a broad topic.

You must approach writing the same way. Don’t pitch your ability to write about “any topic under the sun”. Instead, pitch your expertise in writing about “marketing, SEO and social media” or “DIY and home décor”.

You can also target specific clients, such as small businesses only or startups (like I do).

Sure, this constricts your market, but you also get access to far better paying gigs.

5. Choose higher paying writing work

Author James Patterson made $94M through book sales in 2014.

Screenwriter Shane Black netted $4M for writing the script for The Long Kiss Goodnight.

David Ogilvy wrote copy for much of his life. The company he founded today does billions of dollars in annual revenue.

The point is: writing is a vast industry. It includes everyone from the $2 article rewriter, to the author earning a $1M advance.

The key to unlocking higher earnings is to target higher value work.

For example, few businesses will pay over $100 for a blog post. However, the going rate for a whitepaper is easily over $1,000, for the same number of words.

In business, the perceived value of any content is directly proportional to its impact on customer acquisition. While blog posts are good for traffic, they seldom directly lead to sale. Whitepapers, on the other hand, are typically offered only to a handful of qualified leads

Thus, there is a higher chance of converting a prospect into a customer after she reads a whitepaper. This is why whitepaper creators tend to get paid more than blog writers.

It’s the same with website copy. Good copy has a direct and immediate impact on conversion rates. Copywriters, hence, can often get away with charging businesses upwards of $200/hour.

This is the easiest way to increase your earnings as a writer: write more whitepapers, eBooks and website copy, fewer blog posts and articles.

Your Turn

Building a freelance career doesn’t have to be hard, nor does it have to be underpaying. It takes a few shifts in thinking and approach to get the kind of jobs you truly deserve.

It’s now your turn to adopt these strategies to get the results you want. Start by thinking like a business owner, targeting the right kind of jobs and branding yourself as a premium service provider.

Then share your results and queries in the comments below. I’ll be happy to help as much as I can.

Puranjay Singh is a writer and content marketing consultant. He is passionate about helping small businesses run result-oriented content marketing campaigns. Drop him an email at [email protected].

How to Tell if Your Idea for an eBook or Course Is a Profitable One

You've got a ton of ideas, but Darren's written about How to Tell if Your Idea for an eBook or Course Is a Profitable One on ProBlogger.netThe old saying that ‘everybody has a book inside them’ may be true – but for bloggers I’ve found it is probably more accurate to say that ‘every blogger has at least 10 ideas for eBooks inside them’.

I was at a mastermind event recently and a blogger shared her list of ideas for eBooks and courses and then looked at me quizzically and asked – “but which one is the most profitable idea?”

To truly answer the question my blogger friend would need to create and launch all of the products – but it got me wondering if there might be some ways to test her ideas before creating the products to see which might work best as a product.

What follows are some questions to ask and some techniques to try to do just this.

Just keep in mind that a there’s much more to profitable products than great ‘ideas’. Success will be dependant upon many factors including the quality of what you create, the size of your audience (here are some ways to build it before launch) and the marketing strategies that you use to launch your product.

1. Is the Idea Important and Meaningful to You?

Let’s start with a question that won’t guarantee profit in any way shape or form but which has definitely become the first question I ask any time that I create a product – is it something important to me?

I ask this question for a number of reasons.

Firstly, if the idea is important to me there’s a good chance it’ll be important to others.

Secondly, if the idea is important to me (and others involved in the creation and selling of it) I’m going to produce a much higher quality product and be able to market it much much more effectively.

Perhaps the best example I can give you of this is 31 Days to Build a Better Blog which meant so much to me as I created it and which was so easy for me to enthusiastically promote after.

In fact 31DBBB was created with no intent of it ever becoming a product (it was written initially as a free series of blog posts) and purely because I thought it would help people – it’s no wonder it went on to become my biggest selling product.

2. Does it have a Tangible Benefit?

Having being a part of creating and launching close to 40 eBooks, printables, kits and courses in the last six years, one of the biggest lessons I’ve learned is around making sure your idea has tangible benefits to those who will buy it.

It might sound obvious but it’s a lesson we learned the hard way (more than once) but producing eBook that we thought were on ‘important’ topics but which didn’t have tangible benefits.

31 Days to Build a Better Blog is another great example of this – there’s a benefit in the title that seemed to grab people.

The other example I’ve spoken about in presentations I’ve given over the years is the story of our photography eBooks at dPS.

Both eBooks were by the same author and were written, designed, priced and marketed in extremely similar ways. Sales on the other hand couldn’t have been much more different.

The first eBookTranscending Travel: A Guide to Captivating Travel Photography had a very tangible benefit. You’ll take better photos when you travel!

Not only does this have a tangible benefit – it’s in an area that most people have had a painful experience of (getting home from a trip and being disappointed with the images).

The second eBookCaptivating Color: A Guide to Dramatic Color Photography was on a topic we thought was of real importance to photography but in hindsight didn’t have as specific or tangible a benefit.

To this day I think both eBooks are as good as one another (in fact I think the Color Photography one is still more important for photographers to get a handle on) but Travel has always outsold Color (to this day it’s sold double).

Some topics can be tweaked to be more tangible in their benefits while others are much trickier on this front. I’d be leaning to those with obvious benefits in areas that people have a felt need on.

Is There Evidence of People Paying for This Type of Information?

An exercise that is most beneficial to undertake when setting out on this journey to create a product is to do some analysis of the marketplace to see what else has been produced on the topic.

There are numerous benefits of doing this but one of the key ones for me is that it shows whether people pay for that type of information and to see what kind formats of products seem to be doing well.

It shouldn’t take you too long to get an idea of this. Head to your local news stand and see what magazines there are on the topic, head to Amazon and look at the books that relate (and try to get a feeling for how well they’ve sold by looking at their rankings and numbers of reviews), look online to see if other eBooks, courses, membership sites or other products have already been created.

If there are a lot of products on your topic you have some proof of concept but you also might well have a challenge on your hands too as the market might be cluttered. If this is the case it might be worth doing some deeper analysis of the competition.

  • What do they do well?
  • What formats seem to have worked well and what have not?
  • Are there any gaps in the market?
  • What marketing techniques do they use?

The more research you do into these questions the better positioned you’ll be in to tap into what is working for others but also create something that stands out from the rest.

Test the Idea

As bloggers we have a real advantage over many other publishers of online products – we have a great way (or a number of great ways) to test our ideas to see how they resonate with people before we even begin producing our products.

For almost every eBook, course or other kind of product I’ve created I’ve first gone to my audience in some way to test the idea. By putting it ‘out there’ some some way I see whether it gives my readers energy but also quite often get feedback that makes the product better or that gives me hints as how to market it more effectively.

It’s never quite the same but usually involves some combination of the following ideas.

Blog Posts

The most simple thing to do as a blogger is to create a blog post (or a series of them) to test your idea. These could take a couple of forms including:

  • discussion posts – simply putting up a post that is a ‘discussion’ related post designed to get your readers to talk about the topic, their needs, their questions etc. You need not say it’s research for a product if you don’t want to reveal that – but you could even go to them with a ‘tell me what you want to include’ approach which gives your readers a sense of being involved.
  • writing your product as posts – I’ve seen many bloggers create their products in public on their blogs over the years. You might not choose to put the whole eBook/course on your blog for free but it putting your initial ideas onto your blog and then turning that into part of your product can work well. In essence this is what I did with 31DBBB – although I didn’t realise it at the time.

The key with both approaches is to watch the reaction of others to your posts. Are they being read? Are people excited by them? Do the posts actually bring about some kind of benefit to your readers? If there are sparks of energy being created you should follow that energy and keep working.

If there are not – you might want to keep working on the idea.

Note: Of course it takes having some readers to your blog to get these kinds of reactions. If you have a small readership you might want to try some of the other methods below.


Another way to start creating content for a course might be to start a podcast on your topic. You need not to commit to running it indefinitely, rather set out to do a short ‘season’ of episodes to see how people respond to the idea.

Again the benefits of this are:

  1. You’re testing your idea to see if it is of interest to people
  2. You’re creating content that you might be able to repurpose and include in your product
  3. You’re developing an audience that you might be able to sell your product to


Similarly you might like to run a webinar (or series of them) on your idea. This potentially has the same benefits as the three mentioned in the podcasts section above but has the added bonus of opening up potential for a live interaction and feedback from those listening in.

The questions and responses you get during a webinar are often incredibly insightful and open up areas that you could develop in your product as well as helping you to see how people react against your ideas (which could be stumbling blocks for the to buy your product).

The other benefit of doing webinars before you create your product is that you get your audience used to attending them which can be useful when it comes time to launch your product. Live webinars often work really well as a selling tool during a launch.

Social Media

Social media is another of my favorite places for testing ideas. In fact it’s often the first step for me as it’s so easy to put an idea out there and get pretty quick reactions.

My first testing ground is usually Twitter where I’ll ask a question, put up a hypothesis or even bluntly ask a ‘would you be interested in….’ question.

The beauty of Twitter is that you don’t tend to get people seeing and being influenced by other people’s responses (unless you dig for them). Having said that – sometimes you want a more communal response so I’d then be heading to Facebook where I have often done exactly the same kinds of updates (asking questions, starting discussions etc).

Of course social is a place you should be sharing the blog posts we’ve already talked about writing – get the ideas in front as many people as you can!

Boost Your Social Posts

One of the challenges of not having an established readership or following on social media is that you can ask questions and start as many discussions as you like but get no response whatsoever.

If this is the case you may wish to try boosting/advertising your social media updates to get more response.

I know not everyone feels comfortable with boosting posts on Facebook but for a relatively small outlay it is a decent way to ensure your posts are seen by exactly the type of people you’re trying to reach. You can specify for your post to be shown to people in certain locations, genders, age groups and with certain interests (and much more) all for just a few dollars.

Set Up a ‘Group’

Another idea that is related to social media that you might like to try is setting up a Facebook Group (or a group on a platform like LinkedIn) on the topic of the product you’re thinking of creating.

I’ve recently been playing with Facebook Groups on a number of fronts (including the FeelGooder group) and it strikes me that a group would be a brilliant place to help you test and develop your idea.

While this isn’t my current goal with the FeeGooder group it wouldn’t be hard to take your idea for a product to such a group to ask them for feedback and even to get their contribution to creating it. The benefits of doing so is that you not only get to test and refine the idea but you could also have your first highly engaged customers and advocates for it!


I love using surveys to test ideas for products. We have used them in two main ways:

  • Long Run Surveys – I’ve written about the main survey that we use on dPS previously. It collects feedback from readers everyday via our autoresponder series. The benefit of this is that we have a steady stream of ideas, questions and interests coming in from our readers which informs what products we create. We also have a question in the survey that specifically asks them what topics they’d buy products on that tests the ideas we have for future products.
  • Product Specific Surveys/Polls – The other type of survey we’ve run a few times is in the lead up to launching a specific product. For example if I were creating an eBook on travel photography I could do a survey that asks readers about the gear they use, the places they travel, the problems and challenges they’ve had, the questions they have etc. These kinds of surveys can also test other things like price points, formats, titles etc depending upon where you’re at with the production of your product. I find this type of survey not only gives you ideas for making the product better but can often highlight potential blocks that people might have in buying which will inform your marketing.

One ore tip with surveys – always be on the look out for a good stat that you can use in your marketing. For example – we ran a survey in the lead up to launching our Photo Nuts and Bolts eBook which revealed ‘73% of digital camera owners wish they had more control over their camera‘. That became the headline for the sales page of that eBook.

Pre Sell Your Product

This is the only technique in this post that I’ve never done but I know of bloggers who have used it with great effect. In essence they create a sales page for their product before they create it and ‘pre-sell’ it to their audience.

In some ways this was almost like a crowd-funding type approach.

In each case I’m thinking of the blogger was upfront in telling their audience that the product was not yet complete and they gave those who pre-bought it a discount for putting their money up.

By pre-selling their product they had proof of concept before or during the product creation. It also gave them more incentive/accountability to actually finish the product (as people had already paid).

In one case the blogger discovered by putting their product up for pre-sale that there was not enough interest for the product and so refunded the few people who bought it and abandoned the idea.

Another blogger involved those who bought the pre-launched product in the creation of it by inviting then to a private VIP Facebook group to discuss what they wanted included and to build some community among buyers. He also gave the access to the product in stages (it was a course so he could release lessons regularly over the weeks after they made the purchase.

The only warning I’d give on pre-selling products is that you need to really be able to follow through and deliver. You could easily destroy your reputation and potentially end up in legal trouble by taking money for a product you didn’t deliver.

How Would You Test Your Product Idea to Assess its profitability?

I’d love to hear your ideas and experiences with this topic.

Have you tried any of the above ideas? Have you got other ideas to add?

Follow These Six Steps to Make Plenty of Time to Write (and Enjoy it Too)

Six Steps to Make Plenty of Time to Write (and Enjoy it Too)  problogger.netThis is a guest contribution from Ali Luke.

Here’s a safe bet:

You’re struggling to find enough time to write.

Virtually every blogger and entrepreneur has the same problem.

Maybe you want to write great content to build your business – but there are so many other things you have to do too.

I know first-hand how much of a challenge this can be. I started out writing around a full-time day job; today, I juggle work around my two year old daughter and baby son.

I don’t know your personal situation. But I can take some guesses:

  • You have a lot on your plate – sometimes you feel overwhelmed.
  • Big writing projects get shunted to the end of your to-do list.
  • When you do have some time to write, you never seem to get far.

Sound familiar?

Here’s how to turn things around, in six straightforward steps:

Step #1: Come Up With a Bunch of Ideas for Your Blog

Since you’re reading ProBlogger, it’s a pretty safe bet that you have a blog (or you’re about to start one). Do you ever find it hard to come up with enough ideas for it? Maybe you’re managing to keep up a regularly posting schedule – but you know you should be doing some guest posting, and you never seem to get round to it.

The easiest way to make faster progress on any writing project is to set aside dedicated brainstorming (or, if you like, daydreaming) time.

Grab a notebook or a bit of scrap paper, and jot down as many ideas as you can in fifteen minutes. Don’t judge your ideas, just write everything down.

Try This:

Schedule 15 minutes, once per week, for brainstorming. You’ll soon have a stockpile of ideas that you can turn to whenever you need one.

Further Reading:

How to Consistently Come Up With Great Post Ideas for Your Blog, Stacey Roberts, ProBlogger

Step #2: Create a Clear Plan Before You Start Writing

When you don’t have much time to write, you don’t want to waste a single minute.

If you find yourself getting stuck and giving up part-way, or if you often have to scrap huge chunks of your blog posts because you went off on a long tangent, then you need to get to grips with planning.

Your plan doesn’t need to be complicated. A few bullet points jotted on the back of an envelope is fine. For maximum effect, though, set aside dedicated time to plan out several posts at once.

Your plan helps you spot any problems before you spend hours writing, and it helps you shape your material into a logical structure: easier for you to write, and easier for your audience to read.

It’s also a great way to blast through any blank page wobbles at the start of a writing session. If you’ve got a plan, you can just copy or type it into your document … and you’re already part-way there.

Try This:

Give different planning methods a go – you don’t have to stick with a linear outline each time. Maybe a mindmap, a set of ideas on index cards, or even a spreadsheet would suit your project better.

Further Reading:

A 5-Step Plan to Improve Every Blog Post You Write, Ali Luke, Copyblogger

Step #3: Use the First Hour of Your Day for Your Main Writing Project

Sometimes, the real problem with finding time to write isn’t that there’s no time at all – it’s that our writing time is scheduled for the wrong part of the day.

If your aim is to “finish the ten things on this list then work on the ebook” … it’s all too easy to let those ten things fill your day. Even if you have a little time left at the end of the day, you’ll probably be creatively frazzled.

The best solution I’ve found is to put writing first. Ideally, set aside an hour – but if that’s just not practical, 15 minutes is fine.

Putting writing first could mean:

  • You use the first hour of your work day for your project … trust me, Twitter and Facebook can wait for an hour.
  • You get up an hour earlier (not my favorite solution – but I did it for eight months when I had a day job, and it let me build my career to the point where I could quit and write full time).
  • You shuffle around some other activities: if you currently head to the gym at 6am, could you go at lunchtime or in the evening instead?

Try This:

For this week only, commit to spending the first 15 minutes of your day (either when you get up or when you start work) on your current writing project. Put a check on the calendar each day you manage it. Next week, aim for 20 minutes per day, and/or more checks.

Further Reading:

Why You Should Get Serious About Your Writing Schedule, Kari, Men with Pens

Step #4: Cut Out or Cut Back

Your time is full already, but at least some of your activities could go in a pinch. This is always going to be a personal decision – something that I might consider essential could be on your list for ditching when life gets hectic, and vice versa.

Here are just a few ideas you might want to consider.

Cut out…

  • Voluntary commitments you don’t enjoy and wish you’d never signed up for. Resign in writing, and don’t leave any room for ambiguity or argument.
  • Time-wasting activities that don’t add much to your life – do you really need to take another Buzzfeed quiz? Try RescueTime to track your computer activity.

Cut down…

  • TV watching. Of course, keep up any must-sees (mine are Game of Thrones and Doctor Who) … but if you’re binging on whole seasons of shows on Netflix, cut back to an hour every evening.
  • Even if money’s tight, can you get a maid service once or twice a month? If that’s not an option, can you delegate to your spouse or kids?

Try This:

Look at your non-writing activities and save some time there too:

  • 10 minutes per day on Twitter and Facebook, instead of 30, could well get you the same results.
  • Template emails will save you time answering common questions, dealing with routine enquiries, and so on.

Further Reading:

Why You Should Flush 90% of Your To-Do List Down the Toilet, Michael Hyatt,

Step #5: Keep a Time Log

If you’re still struggling, keep a time diary for a week to find out exactly where your time goes.

(If you’ve ever kept a food diary while on a diet, or a spending diary while getting out of debt, you’ll have some idea of how powerful this can be.)

You could use a spreadsheet, a physical notebook, or an app like Toggl. While entering data manually can be a pain, it does make you very aware of how you’re using your time.

Try This:

Be prepared for your time log to throw up some negative emotions – maybe you’re not working as efficiently as you thought. Go easy on yourself, and look for ways to win back just 5 or 10 minutes of productive time each day.

Further Reading:

Why You Really Don’t Have a Time Management Problem, Charlie Gilkey, Productive Flourishing

Step #6: When You’re Writing, Write!

If you’ve set aside 30 minutes to work on a post for your blog, you need to actually write.

That means not stopping after five minutes to check if anything new’s happening on Facebook. It means jotting down any distracting thoughts like “Email John” rather than stopping writing to do them straight away.

When you’re writing (or engaged in any creative activity), you can get into a state of “flow” – you might describe it as “being on a roll” or even “losing track of time”. This is what you’re aiming for, and constantly interrupting yourself will stop you getting there.

Try This:

Work in short bursts. I find that 20 – 45 minutes is about right. If you know you only have to write for another 15 minutes, not for another hour, it’s easier to push yourself to keep going.

Further Reading:

How to Maintain Focus when Writing, Mary Jaksch, Write to Done

You won’t miraculously “find” a few spare hours to write.

You need to make that time – by finding more efficient ways to work and by restructuring other elements of your life to allow your writing to be a priority.

So here’s your first step again: find fifteen minutes, either today or tomorrow, to brainstorm some ideas for one of your current projects.

Get up early, use the ad breaks on TV, write in your notebook on the bus, or whatever it takes. Drop a comment below to tell us what you’ll be doing, and when.

Ali Luke runs Writers’ Huddle, a community / teaching site for all bloggers and writers, with monthly seminars, in-depth ecourses, supportive forums, and more. It’s only open for new members until Friday June 12th, and we’re about to start a new Summer Challenge for accountability (and prizes)! If you think you might be interested, check it out now.


How to Use Quizzes and Facebook to Build Your List… Fast

This is a guest contribution from Luke Moulton.

If you’ve spent even a small about of time in the blogging world, you’ll be aware of the power of building an email list. Email is still one of the cheapest and effective forms of online marketing so as a blogger it should be high on your priority list.

But how do we build a list quickly if we aren’t getting a whole lot of traffic to our blog? How do we incentivise people to hand over their email address once they get there?

Sure, we can use the good old “Sign up to our Newsletter” or give something of value away for free. But these don’t always work for fresh visitors who haven’t seen your content before.

I’d like to introduce you to another list building option: quizzes.

You’ve probably seen them in your social media feed, you may have even taken a “Which Sex and the City Character Are You?” style personality test. They’ve been made popular by the likes of Buzzfeed and Mashable, but that’s not to say humble bloggers like you and I can’t use them to build a list.

The Technique: Facebook Ads + Quiz

The case study I’m about to show you combines traffic from Facebook Ads with a quiz. Yes folks, we’re actually going to be spending some money, hope I haven’t lost you yet… stay with me.


The results above are from a Facebook Ads campaign I used to drive traffic to a quiz. The campaign lasted 13 days on a budget of $30 per day and from this I was able to build a list of 571 people. Yes, I know, it says 560 in the screenshot above but I also had some viral traffic, so ended up with more leads. This means my cost per conversion, or the cost to acquire an email address, equaled $0.66.

To some, this cost per conversion will seem expensive, to others it’s cheap; all depends what niche you’re operating in. If you know you can generate $1 from every email address you collect, then you’ll be making 50% on your investment… better than any investment I’ve come across recently.

Let’s dive in and build the campaign.

Building the Quiz

Choosing the topic for your quiz is the most important step; obviously it needs to relate to the overall content on your blog, and it also need to appeal to a specific social media audience.

For this particular example, I’m going to pretend I have a fashion/beauty/cosmetics blog. The topic for my quiz: “Would You Qualify to be a Makeup Artist?”.

I used Sit the Test Builder to build a 10 question, multiple choice test. Sit the Test requires people to enter their email address before taking a test (or quiz). As the test creator I can then export these email addresses to my favourite email marketing platform.


While I know nothing about being a makeup artist, Google does, so make sure you research your topic thoroughly and build a quiz with legitimate questions. You see the example of my quiz here.

With my test written and published, it’s time to build the Facebook campaign.

Creating the Facebook Campaign

To begin, I created three ads to “split test”. I say split test in quotation marks because Facebook automatically favors the better-performing ad after a period and I’m not convinced they wait for statistical significance, but I digress.


The only difference between the three ads above is the image used. It’s important to only test one aspect of your ad at a time.

Ads created, it’s time for the build the audience that I’m going to target.

For this particular campaign I targeted women between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia’s two largest cities, Melbourne and Sydney.


I did experiment with a couple of other Ad Sets, but the Sydney and Melbourne campaigns were the best performing. I also made sure I had Facebook conversion tracking setup so I could closely track the performance of my campaign without having to continuously check to see how many people had taken my quiz.

Launching the campaign, after a day or two you will usually start to see one Ad performing better than the others.


If you’ve chosen your topic and target audience well, you should be rewarded with a healthy click through rate. In this case the best performing ad generated a click through rate of 2.29%.

After a day or two I usually pause the two poorer performing ads. If none are performing well, try changing the messaging and the image.

The Quiz Results

So how did our participants fare? For this particular test, I set a pass rate of 70%. On average, participants scored 64%. 571 people started taking the quiz, and 521 people completed it. Because we collect the email address at the start, it doesn’t matter if people don’t complete the quiz – although we hope they do!


What’s Next

So I’ve built my list of 570 odd – what do I do with it now? That’s really up to you and what you have to offer your audience. But here are some suggestions:
Segment out the people who failed and offer them some cosmetics training
Segment out the people who passed and offer offer them accredited training courses
Send them regular email updates from your blog

If you don’t have your own products, there are plenty of beauty, fashion and cosmetics affiliate offers you can present to your audience, just make sure you’re adding when you email the list you’ve build… use it for good not evil and you’ll be rewarded.

Luke Moulton is a digital marketer based in Melbourne Australia, working with Sit the Test, a startup helping people create multiple choice tests and quizzes.

Anchorman-Inspired Tips to Help you Blog Your Way to the Top


This is a guest contribution from Kirsty Sharman.

There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.

The truth is: people like you and me (I’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be bac link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.

All the articles online educate us to become masters of everything in order to succeed as a blogger, and successfully monetize our audience. I don’t really agree with that thinking. My thinking aligns more with being the best you can be within your niche – and partnering with others to help you monetize your audience.

If you want to be the best, and in turn earn an income from your passion, you need to be the guy that everyone wants to be friends with.

You need to be kind of a big deal.

As ridiculous as Ron Burgundy is, he mimics many traits of an internet celebrity. As influential bloggers, Tweeters, Facebookers and Instagrammers, we need to stand out from the digital crowd. We need to be to the internet what Ron Burgundy is to the News Network of America.

Below are five Anchorman inspired tips to help you blog your way to the top:

Start to think of yourself as an influencer

Brands want to work with people who can influence consumers within their target market. In order to be an influencer you need to work towards being an authority in your chosen blog category (or niche).

Partner with the right people

The same way that Ron Burgundy relies on Brick Tamland to deliver the weather, and Champ Kind to announce the sports results – is the same way you need to think of your blogging network. Partner with people to do the things you don’t specialize in – like monetizing your audience for example. Or managing your video editing. Trade exchanges are a good idea if possible.

Say what’s on your mind – even if it creates a stir

If you’re going to be a thought leader in your niche, it’s important that you speak up. If you’re a tech blogger and you think a new phone is terrible, say so. In the long run, being authentic is more important than pleasing the brands around you. Creating a stir has Ron Burgundy written all over it!

PR yourself

If you work hard, write great content and consider yourself a credible source within your niche – then it’s ok to let others know that you’re kind of a big deal.

Stay in shape

Ron Burgundy takes his personal fitness extremely seriously, you should take your online fitness just as seriously. Know who the other bloggers are, know where the best information comes from, research and write weekly. Stay in shape, on the internet!

Kirsty Sharman is • Crazy about all things digital • Bulldog owner • Toy collector • Runs @Webfluenti_al by day and @GeeksDoingStuff by night • One of the girls behind Girl Geek Dinners Johannesburg •


Google’s Mobilegeddon: The Best Excuse to Repurpose Old Content

Google’s Mobilegeddon: The Best Excuse to Repurpose Old ContentThis is a guest contribution from Mike Canarelli.

For bloggers looking to refresh or repurpose old content, after the April 21 release of Google’s “mobile-friendly” update comes at the perfect time and offers tremendous benefits.

Gloomier prognosticators have nicknamed the update “MOBILEGEDDON” (yes, typically in all caps) because of its potential to disrupt 40% of all online searches—specifically those queried from mobile devices.

What these doom-and-gloomers have forgotten to consider, however, is that because the update applies to individual web pages, as opposed to entire websites, bloggers with mobile sites now have the chance to showcase stale or outdated content by refreshing their posts with new or updated tweaks. For bloggers still working on becoming mobile compliant, the update will allow them the opportunity to build a content refresh right into their website redesign plans.

Let’s face it: not only is high quality content time-consuming and costly to produce, none of it remains relevant forever. When Google says it’s going to highlight some of the best content you’ve produced by re-indexing it for mobile, it would be foolish to waste the opportunity and not update it.

Breathe New Life into Old Content

Above all, when creating content the first time around, try to image how you might repurpose it at a later date. With that in mind, here are some important things to consider when refreshing and repurposing existing content:


Simply providing new insights on original posts can allow you to reuse blog content and articles. For example, if you wrote an article on the five most important weapons to have during the zombie apocalypse, you could just break each of those five weapons down into five different in-depth writes-ups on each item. This is an easy way to score big points with the Googlebot, which is constantly looking for new, properly formatted pages that are relevant to your site’s general theme.


Take information from a post, turn it into a presentation and post your slides to social sites like SlideShare, Issuu, and Docstoc for additional amplification. Google loves presentations, and if you include links to your mobile site in these repurposed slides, you’ll benefit from additional optimization. One word of caution, though: Google does not index presentations stored in its own Google Docs platform, so even if your presentation is stored there and marked “public,” the search giant won’t include it in search results. No biggie: just be sure to publish your presentations to a third party site (like those referenced above), and you’ll be good to go.


If your content is timeless and consequently doesn’t need much tweaking or refreshing, you might want to consider sharing it across your social media channels a second time. Surprisingly, research suggests that reposting a piece of content can earn up to 75% of the engagement of the original post. Be careful, though: only repost LINKS to your content. Reposting an entire blog to a social media site like LinkedIn and/or a social journalism site like Medium can actually earn you a duplication penalty from Google, which will kill your traffic.


Create one ore more eBooks out of a series of blog posts. eBooks can be sold, given away, or gated behind forms to capture visitor contact info. Google actually has a partner program called Google Books that will index your eBook and make it searchable. Best of all, you can control how much of your eBook people can browse, so you’re not giving the whole thing away without some return benefits.


Freshen it up and create a podcast or video series. Webinars are also becoming increasingly popular, so check out your old content to see if there is anything you can use as a webinar. You can also create a podcast and video from the same piece of content, thus earning the indexing benefit of all three (audio, video and your original post). Don’t be overzealous, though: The Googlebot creates a written transcript of the video for its search index, so if you have one, too, it could get you penalized for duplicate content. 

Know When to Let Go

Sometimes it just doesn’t make sense to hold on to content. If it’s no longer timely, or new information has made it incorrect or no longer applicable, it might be time to say goodbye. If you can incorporate into other content you’ll have the benefit of removing dated work from your site while also updating and refreshing content with staying power.

Whatever method you choose to repurpose or refresh your content, the Mobilegeddon update should be top of mind. People on the go are the ones who are consuming the most content, and they’re consuming it on their mobile devices. Imagine your readers, viewers or listeners where they actually are—at airports, waiting in line, or scrolling around at their leisure. If you do this, taking advantage of Google’s new update will go hand in hand with refreshing your content.

Mike Canarelli is the CEO and Co-Founder of Web Talent Marketing, a full-service digital marketing agency based in Lancaster, Pennsylvania that delivers exceptional results to clients. 

5 Basics to Having Your Post go Viral

5 basics to having your post go viral - the foundations of shareable content on

The longer I blog, the more I hear of bloggers trying to go viral.

I’m sure on top of posting consistently, using social media strategically, and generally providing interesting, useful, and inspiring content on the internet, it would be a little help if that content was seen by as many people as possible. Even better if those people hang around and provide ongoing traffic. Going viral wouldn’t hurt, right?

While it won’t happen to everyone, and it’s almost impossible to force, there’s no doubt going viral can be useful when you can get it. Viral posts usually have similar threads in common, so you’re bound to give your post a little push if you can ensure it contains this combination of essentials:

1. Reach out and touch somebody

The one aspect that always appears in viral content is its ability to invoke an emotion in the reader.

No emotion? No sharing!

In addition to that, the most shared content is said to be content that evokes a strong positive emotional response. So yeah anger and indignation will get people sharing (outrage is also good!), apparently what works best is the warm and fuzzies. A 2010 study of the New York Times “most emailed” list found the articles that were shared often tended to fall into one of four categories: awe-inspiring, emotional, positive, or surprising.

Recently, two professors studying the motivations of virality came to the conclusion that while content is shared for ultimately many reasons, it’s emotional reactions that tend to drive the most shares. In addition to that, content that makes your heart race is more likely to go viral. Written anything that powerful yet?!

In the article, they say “Content that makes readers or viewers feel a positive emotion like awe or wonder is more likely to take off online than content that makes people feel sad or angry, though causing some emotion is far better than inspiring none at all.”

Have a think about how you can get your message across. Is there a personal story you can share? Is there a humanist spin you can put on it? How can you really create your post with “resonating with the reader” in mind?

Viral content is compelling, interesting, funny, moving, and if you’ve really hit the jackpot – the next item on our list!

2. Be useful

Everybody loves a life hack. I’ve been eating apples wrong all this time? Chinese Takeout? Slicing grapes? Mind blown, must share.

When you think about creating content that people can’t help but share, thing about how you can be useful. How you can add value, find their pain points and solve them. Have they got questions? Answer them? Be inspiring, be emotive, heck, maybe even be a little controversial. But useful content is king – you’re starting off on the right foot if you’ve got that down pat.

3. It’s all about the reader

Apparently people will share content when it says something about who they are. It might make them seem intelligent, it might show how much they care for the less fortunate, or it might just show they’ve an excellent sense of humour. They’ll share reflections of their personalities, and you’re going to give them the content to do just that. The article says sharable content is “often a statement about what you believe in, what causes or values you align yourself with, and what, in particular, you love and identify with”, so make sure your content fills one of those needs.

Aaaaaaand I googled the term “extreme selfies” after reading that article. Buzzfeed, you’ve done it again!

4. Get a Head Start

If you want your content out there, being seen by the max amount of eyeballs possible, then begin by putting it there. Don’t just publish and hold your breath. We all know Facebook is making it difficult to be seen in newsfeeds, and evidence is showing Twitter doesn’t drive traffic like it once did – so think outside the box. I’m sure you’ve got an RSS or email post mailout sorted, but you can also upload to Slideshare, LinkedIn, YouTube, have something in your email signatures, forum signatures, you can submit to Digg and Reddit if you can, even StumbleUpon if you think that might help.

Don’t discount Google+, there’s still a few going strong over there! Some blog commenting systems (particularly WordPress style ones) have the option to link to a post – choose that one when you’re commenting. Post it to Pinterest – several times. Does it have a Pinterest-worthy image? Get on that!

Have you sorted the SEO? Is it keyword-rich (but natural, because nobody’s gonna read a robot)? Have you provided keywords for images, and in the alt-text? Have you checked the metadata?

You can ask people to share, if you think it will help. Email influential people (if relevant) and ask them to share if they feel it will benefit their readers. Ask people to retweet. Invite them to share at the bottom of your posts. Mention sharing in your Facebook update. Ask your friends and family to share if they can/want to. Sometimes all it takes is a little prompt.

It also doesn’t hurt to jump on a news story or trend when it’s reaching its peak. Does it have an angle you can cover on your blog? What is capturing the internet’s attention that you can build on, or provide an alternative opinion to? Do you have further information, something themed that will resonate, or have you covered this issue before? Ride that wave!

5. Make it easy

You really can’t expect people to share if you haven’t made it easy for them to begin with [tweet that!]. Have clear social sharing icons displayed prominently (wherever works for you – a scrolling set on the side, at the bottom of your post, at the top, etc), and ensure you’ve configured them to show the top five or six platforms you think will be most useful or that people are likely to share on.

Provide tweetable quotes, like I have above. Two clicks and they’re done! Have a Facebook-sized image somewhere in your post that people can use. Lead that horse as close as you can to the water, and they just might drink!

Have you ever had a post go viral? Did it fit the criteria here? Do you remember the viral posts that have caught your attention? What was it about them that compelled you to share? I’d love to chat!

Stacey is the Managing Editor of a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

Hey Bloggers! Is it Time to Focus a little Less on Your Blog and A Little More on YOU?

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Blogging has been very good to me over the last twelve and a half years, but it’s come at a personal cost that I’m sure many can relate to.

Gradually over that time I’ve allowed myself to become more and more inactive. Gradually over time I became less and less fit and gained more and more weight.

Along with the weight gain and loss of fitness came a loss of energy and mental alertness. If I’m honest it also began to impact my mental health which in turn impacted numerous other areas of my life from relationships to my personal confidence and even through into my blogging.

Four months ago I had a bit of a wake up call after my annual doctors checkup, when I was presented with a list of areas I needed to do some work on. None of the things on the list were super-urgent or life-threatening but the fact that it was a list was enough to grab my attention and sparked a few changes in my life.

I recently wrote about my ‘slow decline’ and the changes I made in a post over on LinkedIn titled My New Project: Project Me.

In short I began to walk each day and made some significant changes to my diet (you can read the specifics in the post). The impact was pretty immediate.

  • Most importantly I’m feeling so much better within myself.
  • I have more energy than I remember having for a decade.
  • I’m thinking clearer and have more mental alertness and stamina.
  • My confidence has improved so much!
  • I’ve lost 13 kilograms (almost 29 pounds) and am in desperate need to go shopping to buy some smaller clothes!
  • My blood pressure is down!
  • I’m no longer out of breath when I play with my kids.
  • I’m getting more productive and the quality of my work is improving.
  • My mood and outlook has improved and I’m finding myself smiling a whole heap more

It’s Infectious

One of the other impacts that I had not expected of this journey is that as I’ve shared my story (with the above post) and in conversation I’ve noticed that it’s sparked others around me to make changes.

I was at a conference last week when three people told me that they’d started their own ‘Project Me’ campaigns. Each was doing it their own way and focusing upon a different areas of their life but each was sick of the ‘gradual slides’ that had happened in their lives and was doing something about it.

Join Us?

I’ve been thinking a lot about this over the last few weeks and have been wondering if there’s some way we could support each other more as a community in this area.

I’ll declare up front that I’m no expert in any of this. I’m four months into this journey and have been learning a lot but still have a long way to go. But I do know that I’m much more likely to have success if I’m doing this in community and have a little accountability from those around me.

As a result yesterday on the spur of the moment and without any planning or forethought, I decided to start a little group on Facebook for those who want to work on improving their health.

I’ve set the group up under the name of Feelgooder (the name of an old blog I used to have that I’ve never done much with) with the goal of it being alive for three months. On 19 August we’ll reassess whether the group is being of use to people and I’ll decide if we continue it or not.

The group is a closed group but you’re very very welcome to join it.

The objective is not to prescribe, teach or share any one way to get healthy. Rather it’s a place for support, share, be vulnerable and have a little accountability.

So far we’ve got 230+ people who’ve joined. People seem to be at all stages of the journey with their fitness, diet and other areas of well being. There’s also people from all parts of the world and different age groups.

So far the group is largely made up of bloggers or online entrepreneurs. There’s no rule on this but it’s who seems to be joining so I thought I’d open the invitation up to the wider ProBlogger community.

Whether this evolves beyond the group or ends up just being a temporary community I don’t know but I’m loving the first couple of days and hope that those of you who feel moved to do so might consider joining us.

Is it Time to Focus a little Less on Your Blog and A Little More on YOU?

I’d love to see you over on the Feelgooder Group on Facebook.

5 Unmissable Fiverr Gigs that Will Make Your Life Easy as a Busy Blogger

This is a guest contribution from Pooja Lohana.

Ever get mad at yourself?

Because your blog is not going the way you’d like it to?

You come to your desk, stare at the computer and realize there’s so much to be done. You’re tired before you’ve begun your day.

But blogging is supposed to be fun. At least that’s what you were told, right?

Thankfully, you can prevent that feeling of dread and overwhelm from the bulk of everyday tasks in business.

Unless you’ve been living under a rock, you’ve heard of Fiverr. It’s a marketplace where users sell and buy various services starting at five bucks.

You heard it right – be it a prank call, drawing a caricature or a song dedicated to your significant other – you can get it all on Fiverr.

Some of these gigs are practical, super-creative and even bizarre things you may never dare but these providers will.

Screen Shot 2015-05-01 at 12.05.31 pm

On a serious note, I assume you’re reading this because you’re a blogger and like to get a lot of things done during a day.

If that’s you, there are tons of time-saving gigs on Fiverr.

Here’s a sample of what you get:

  • I will write an EXPERT Press Release for $5
  • I will fix you WordPress problems for $5
  • I will design a killer Landing Page for $5
  • I will do a 15 second commercial for $5

You get the drift.

Business comes with a lot of work and you may not always have the right skill set, inclination or time to accomplish everything. So without further ado, here are 5 unmissable Fiverr gigs proven to be super-helpful for serious bloggers:

Ebook Covers

If you’re ever to write a Kindle book or an ebook (and you should), you can safely forget the saying “Never judge a book by its cover”.

Because buyers are going to judge it that way. A catchy cover can make all the difference between your ebook turning out to be a best-seller or a dud.

Most of the times, you can’t just use a print cover as its ebook counterpart. You need to consider if the typography reads well in the thumbnail version (60 x 90 pixels on Amazon) and how well the design uses available real-estate, among other things. This is where a professional designer can make your life easier.

Dave Chesson of recommends that when looking for an ebook cover designer, you go after the one who is just starting out on Fiverr. “You want the one who has a good portfolio, but is new enough that your positive review is life or death to their Fiverr business. You’ll get a lot more out of them this way than just going after the others.”

But regardless, there are plenty of Fiverr fish in the sea and new ones sprout up every day.

There are many good designers on Fiverr who use their own image library to create stellar, unique results. To make your job easy, I’ve listed two of the top providers below.

Providers to consider:

  1. Pro_ebookcovers
  2. Ravsingh

Video Marketing

Since a majority of people in the world are visual learners (40—65%), what better way to introduce your brand than using a video?

An intro video, or a logo intro as they call it, is a great way to engage your reader’s visual senses. It’s best to keep it super-short, like a teaser of about 30 seconds.

But if you want a longer video of about a few minutes, you can get it for a few extra $5 gigs.

Or, if you want to explain a concept, try one of Fiverr’s “whiteboard drawing videos” which feature a hand drawing little figures on a whiteboard animation.

Providers to consider:

  1. Ydrawing
  2. Studio 4


If you do a lot of interviews and publish case-studies on your blog, you’ll need to transcribe your audios and videos.

Your readers might prefer readable PDFs to listening to an audio file. Transcripts come handy to create blog posts, feature stories and content for your website, or when you want to throw in a freebie with a video course.

Thankfully, Fiverr offers gigs for grammatically accurate and well-formatted deliveries that you might as well use with little or no editing.

Providers to consider:

  1. Transexpert
  2. Adnanjilani90

Mobile Apps and Websites

Recently, Google announced they will be using information from indexed apps as a factor in ranking for users who have the app installed and logged into it.

What does that mean? Search engine page results will take into consideration indexed apps more prominently.

As an estimate, there will be 4 billion Android and iOS users by the end of 2015. The human population is about 7 billion at the moment, so it’s obvious that a majority will be using these devices.

If you offer a product, creating a mobile app sounds only logical. Fiverr lists some cool app creation gigs. However, remember a complete app will cost you more than $5. So it’s always better to contact a provider before buying a gig.

That said, sometimes you just need a mobile-friendly website, not an app. Apps are applications that you can download on your handheld device, versus being rendered in a browser. If you’re offering something specific like a game, an app is your best bet. But if you want to share your blog posts over a wider range of audiences, start with a mobile website.

Providers to consider:

  1. Iphone_ipad
  2. It_service
  3. Seoparam

Create Something Different

How many times have you been told that? If you want to succeed at your marketing, be different.

Yeah right, but how?

A gig I found on Fiverr can help you through that block. This guy will go underwater and hold his breath to deliver your message.

Pretty interesting, right?

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Or, take this lady who will write a short message on the froth of a cappuccino.

More such gigs are waiting if you really like to experiment and zig when others zag!

How to Get the Most Out of Fiverr

Before you start using Fiverr for business, here are some tips to remember:

  1. Make sure you check the “Positive Rating” of the provider you’re considering. I like to shortlist providers by pressing the “Favorite” button at the top of each profile so I can compare a few in one go.
  2. Look at the number and type of reviews at the top of the profile.
  3. Check how many orders are in queue. Usually, a lot of awaiting orders should point to good quality results.
  4. Look at the average response time. If I need something fairly quick, and the response time of a provider is in days, I would look elsewhere.
  5. Always contact the provider before buying a gig. Most sellers encourage this. Tell them exactly what you need, how much it will cost (sometimes you will have to buy an “upgrade” or extra gigs) and what’s the turnaround. Make sure they are the right person for your job.

How do you use Fiverr for your business? Share your expriences in the comments below!

Pooja Lohana is a freelance writer, ghost writer and online marketing mentor featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. If you’re an aspiring writer and want to become self-employed, create wealth and live a better life by launching your online writing biz, steal her free mini-course to make your first $1000 (and more) writing at home.