We’d love for this to be collaborative, so Darren will be hosting a Twitter chat this Wednesday 5th February from noon – 1pm Melbourne, Australia time (8pm US Eastern). Come armed with questions you’d like answers to, and to have a content conversation with like-minded people. Use the hashtag #PBchat and get involved!
Content. Where to find it, how to get it, what’s going to resonate with our readers? They are questions most bloggers ask ourselves pretty regularly. Some of us have ideas coming out our ears with not enough hours in the day to turn them all into posts, and some of us have times where we’re scratching around the bottom of the barrel trying to come up with useful, interesting, engaging content on our blogs day after day, year after year.
This week we’re going to focus on all the ways you can be inspired to write great posts for your readers. Today we start with some ideas on generating content, and across the week, we will be chatting to bloggers who consistently come up with great ideas. We’ll have a bit of inspiration, and some discussion points to get you all thinking. There will also be a “homework” challenge at the end of the week to take you from all talk to total action. You’ll find all the links to this week’s content at the end of this post.
So content – where can we look for inspiration?
If you’re a blogger, it’s likely you read other blogs. While there are millions out there, we tend to return to a handful that we know and love and always enjoy reading. Have a look at why that is – what keeps you coming back? And how can you write similarly for your own readers? Maybe it’s their tone, their sense of humour, the way they provide interesting information in an easy-to-read fashion. Could this work for you too? What are the topics that resonate with you? What are the topics that garner the most engagement? How can you put your own spin on something similar?
Social media is a one-stop shop for finding what people are talking about online. Search the Facebook and Twitter hashtags, watch the trending topics, and use them to inspire what you write about. Then you can promote your posts using the trends and hashtags while they’re still popular. Join LinkedIn groups if you haven’t already and see what are the hot topics being discussed. Scroll your Facebook newsfeed and see what jumps out at you – strike while the iron is hot!
Your own content
Every month, Darren does a “deep dive” into his analytics to see what posts did well and what might be useful to revisit. It can be a goldmine of content ideas, particularly as you know that your readers will already be interested in those topics because they have been before. What can you update, repackage, or build on?
The news/current affairs
You’re sure to have a reaction to some kind of news or current affairs issue – why not capitalise on that? It’s a issue already in the media, so there’s interest there. Post your take on the topic, your opinion, or where people might be able to find more information on your blog about the issue. There’s always something happening somewhere, and if it’s relevant to your audience, you can add to the conversation.
Ask your readers
Who best to ask for content inspiration than the people who will actually be reading it? What do they want to see more of? What are they interested in? What do they wish you would cover? You can ask in a blog post, on social media, host a Google Plus hangout, a Twitter chat, or even run a reader survey. Can you help answer their questions? Or maybe even run a series? Darren uses this technique with great effect, and a bonus is that it helps to increase community engagement around your blog.
Grab a cup of coffee and find a nice place to sit. Bring a notepad and pen, or your laptop. Sit for five minutes and write down all the ideas that come into your mind. Don’t worry about editing them, or being clever, just write. You’re guaranteed to come up with a couple of gold nuggets that you can turn into posts.
Check your comment section
One of the best pieces of advice I ever read was to “hang out in your comments section”. It was initially advice to help grow readership, but it is useful for so much more than that. What are the stories your readers share with you? What questions are they asking? What do their comments make you think of that you can then expand upon? Do they have a blog? What do they write about? Is that interesting to you, and can you be inspired by what they do?
Mine your idea lists
Sit down and go through all of the places you’ve written down ideas. Workshop what might be useful to you now, and get a few intros or ideas jotted down for a handful of the topics you want to explore.
Find other bloggers’ lists
You are not the first person to be stuck for content ideas – not by a long shot. Over the years, plenty of bloggers have found themselves in the same situation, written a bunch of ideas down, and shared them with the blogosphere. Google them, or see if your favourite bloggers have written similar lists and see if any of the topics resonate with you. You can get started with this list from The Blog Stylist, this one from Fat Mum Slim, or the one on this post Pip Lincolne wrote for JustB. If you’ve found others online, do please share them in the comment section.
Visit your favourite blogging resource site (like ProBlogger!) and search their archives
Chances are the blogging greats have touched on this topic before. They might have a list like the ones mentioned above, or general tips that will get you out of your slump and onto your keyboard. Content can be an elusive soul, and even the best of the best have still struggled with it from time to time. Learn from their lessons!
Your niche’s top Google searches
Head over to Google and check out what search terms people have been using and see if you can’t create a post based around some of the information you find. If you’ve got a food blog, maybe check out the top 10 most-searched-for recipes and put your own spin on them? You’re sure to come up with some inspiration for future posts (or even a series), and you have the value of it already being a hot topic.
What do YOU want to know?
Have you asked a question lately? Has there been something on your mind that you’ve Googled? Why not write that post yourself? Fill in knowledge gaps with what you want to know, and what you have found in your research. What do you think people want to know that isn’t being written about? Don’t wait for someone else to write it – do it yourself.
Sometimes we have tunnel-vision when it comes to posts, and concentrate solely on the written word. Stretch your creative muscle with a short video or a slideshow. You might have a DIY or tutorial that will work a thousand times better in visual form than it would as a list of written steps, or something funny you want to share. Don’t forget to check out what’s cool on YouTube and maybe try to make your own version.
Get right out into the land of the living and take your inspiration from your environment. What are people doing? What are stores selling? What are the interactions you see? What’s changed since you were a kid? What great food have you eaten lately? The topics from this kind of observation are literally endless.
Look back over a journey you have taken and use that as inspiration. It could be a literal journey, like a trip you’ve taken, or a metaphorical journey, like your experiences blogging over the years. How far have you come? What’s changed? Compare yourself now to your teenage self. Compare the start of your business to now. Where do you want to go from here? What kind of journey will you be taking in the future? Everyone has a story.
Write a cornerstone post
Have a think about the kinds of topics on which you write, and see if you can come up with some “evergreen” content. What is always going to be useful to your readers, no matter the current trend? Can you do a mega-post where you pull together all the posts you’ve written and all the resources you can find on a genre or niche that your readers want? Much like Darren’s “Sneeze Pages“, you can send your audience down the rabbit hole of your blog’s current content, or you can write a post of brand new information that will always provide value for the people who read your blog. Brainstorm some topics to use as a pillar post on your site, and you shouldn’t be stuck for ideas.
Check out the internet as it is today – what are other people doing that you really like? What are some sites or articles you want to share with your readers? Put them all together in one post for them to read. You might want to do something like “five articles I’ve loved lately” or “15 new ideas for your kitchen”. Not only have you been inspired, but you’ve given your readers interesting content while also linking to sites and blogs you like (which is great karma in blogland!).
Write a list post
These may be abundant on the World Wide Web, but they are for good reason – they work. People are time-poor and they want useful info in bite-size chunks that they can skim if need be. Fulfil a need of theirs by providing a list of useful things, or just entertain them with a list of things you like/don’t like and why. Write a list of memories you have, or 10 tech tips you’ve used recently. There are a multitude of topics to choose from, you just need to funnel them into a coherent (and numbered!) order.
Write a post containing affiliate links
This is a post that does double duty of providing you with content while also helping you to make a little money. As Darren says, “contextual promoting is king” (in his post “The Ultimate Guide to Making Money with the Amazon Affiliate Program” – it’s PACKED with useful info!), so even if you have sidebar advertising or a banner/widget somewhere, you’re still more likely to make conversions if you write a post and have affiliate links in it (appropriately disclosed, of course). These sorts of posts pop up around Christmastime as “gift guides” or what have you, but there’s no reason you can’t do one at other times during the year. What products have you found useful lately? What’s a wishlist you have? Have a look through your affiliate programs and see what you can come up with.
Who is someone you really admire? They don’t have to be another blogger, just anyone you’d like to get to know a little more. If you find them interesting, chances are others will too. Work in finance, but always wanted to be a chef? Hunt one down and peek inside their brain a little. Or find a mentor or someone you look up to and ask them about their road to where they are and what kind of advice they can give. Ask your mother for advice. Interview a musician. Whatever captures your attention.
So now you have a thousand brilliant ideas running through your mind, right? You might find this post useful on capturing ideas and keeping notes.
I bet you’ve come up with at least one blog post idea from this list – care to share it? You might help someone else!
You can find the other posts in this week-long series here:
Where does power-blogger Fat Mum Slim find her ideas (and get her idea-packed eBook “Let’s Give Them Something to Blog About”)
How to deal with your blogging inner critic
Content Week Case Study: Carly Heitlinger of College Prepster
Where do you get your blog ideas?
Stacey Roberts is the content ninja at ProBlogger.net, and the blogger behind Veggie Mama. Writer and word-lover, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.
If you’re anything like me, you may have thought about what you want to do with your blog this year, and where you want to go. Maybe wrote down a couple of changes, or a few ideas to try. Unlike me, you’ve probably also made a start on a few of these, and started 2014 blogging with a bang.
What we’d like to know is: what have you done differently this month? What kinds of things have you thought you might like to do with blogging this year? What new changes have you made, and do you think they will work for you?
Feel free to have a chat in the comments, or link to a post you’ve written about your blogging goals for this year. We’d love to hear an update on how we’re all travelling one month in.
Here’s to 11 more of success!
This post is from Nick Amann, the founder of SpecificFeeds
As bloggers, we tend to be a little obsessed with numbers – we check our stats compulsively to see how many more hits we got today than yesterday and freak out if we lose a couple of followers on Twitter or Facebook.
However, most bloggers are focusing on the wrong numbers. Having a highly trafficked blog sounds great and it may well be, but what’s even more important that having lots of visitors to your site is ensuring that a high percentage of them are recurring visitors.
There’s a lot of advice out there on how to improve your blog’s SEO to bring in more search engine traffic, how to get more likes on Facebook and so on. All of this is great advice but a web visitor who clicks through to your site, stays for five minutes and leaves forever is probably not very valuable to you.
What we really should be concentrating on is encouraging our readers to come back to our site and read our content on a regular basis.
Why Recurring Readers Are More Valuable
Blogging is not so different from any other business – to be successful it’s important to gain a sufficient number of customers (readers). As with many other industries, selling to pre-existing customers is not only easier but is also likely to be more successful.
A high customer retention rate means that you don’t need to spend as much time and effort in trying to win new customers, as you can spend most of your energy focusing on your existing clientele.
Your regular readers don’t need any convincing to click through to your content. They are eager to read anything new you publish and they value your opinion and recommendations. A blog’s subscribed readers are its most valuable asset.
How to Encourage Subscriptions and Recurring Blog Visitors
Creating a blog that people want to come back to time and time again always comes back to the keystone of excellent content. If you’re not producing content that is helpful, entertaining, easy to read and interesting, it’s time to go back to the drawing board and start again.
That being said, there are a number of ways that you can encourage first-time visitors to your blog to become regular readers. Human beings tend towards laziness so you need to make things as simple and accessible for your readers as possible. If you don’t make it easy for people to access your content on a regular basis, the chances are they just won’t bother.
To encourage casual visitors to become regular readers, you should offer a number of different ways to follow your blog that are clearly visible within the design:
1. RSS Feeds – Still Alive and Kicking!
RSS is not dead, despite what the naysayers may claim. After Google Reader closed, the most popular alternative RSS reader, Feedly, gained an additional 3 million new users. If your blog doesn’t have a working RSS feed, you’re forcing your readers to come directly to your site to read your content and for many people, that is more effort than your blog is worth.
2. Email Opt-in Form – The Money is in The List!
In general, email subscribers are worth much more than RSS subscribers as there is a higher likelihood that they will read your posts. People tend to dip in and out of their RSS readers for entertainment and it’s easy for them to skip over posts when they’re busy. Emails have a higher perceived importance and are much more likely to be read.
Emails also feel a lot more personal than blog posts and allow you to customize your messages to each individual reader (e.g., by addressing them by their name). This can really help your followers to feel like you are talking directly to them and can help to increase your conversion rates.
3. Social Networking – The Future Present is Social!
Since Google Reader bowed out, its former users have had to hunt out alternative ways of keeping up with their favorite blogs and some have abandoned RSS readers altogether. Publishing links to your blog posts to Facebook, Twitter and Google+ provides an easy way for people to follow your blog, as well as encouraging reader interaction.
Like email, posting updates to social media has a more informal feel than using your RSS feed and people are more likely to read your posts when they’re mixed in with other updates from their friends and family.
Having social media accounts for your blog and making your posts easy to share is also an excellent way for growing your fan base. When someone likes your page on Facebook (or Google+ or whatever) it acts like a recommendation from one reader to all their friends and followers. This is a great way of getting new readers who are interested in what you have to say.
And if you’re a site where users can sign up as members, social media integration is a no-brainer anyway. Signing up through an existing social account takes much less time than filling out a form and avoids the problem of lost login credentials – that’s why the majority of social media users prefer this option.
4. New Emerging Technologies – Keep Your Finger on the Pulse!
Internet technologies go in and out of fashion extremely quickly and it’s not always possible to predict what will be the ‘next big thing’. However it’s never a bad idea to experiment with a couple of newer subscription technologies, particularly if they make life easier for your blog readers.
There are a couple of interesting options that are starting to make a name for themselves since the demise of Google Reader. One of these is SpecificFeeds which resolves many of the weaknesses with RSS by allowing users to customize feeds to their individual needs. Check out the Problogger specific feed to get an idea for how the service works.
The Pros and Cons of Pop-up Opt-in Forms
Pop-up windows went out of favor in the early 2000s but they are now back with a vengeance as technology has allowed them to be more user-friendly and they’ve been proven to improve conversion rates by an impressive amount.
There’s still a fair amount of controversy surrounding pop-ups – some people say that you should always use them in order to maximize your newsletter sign ups, while others claim they are an abomination that should be struck from the internet.
For a compelling argument of why you should use pop-ups, have a read through this article right here on Problogger, in which Darren illustrates how using a pop-up signup form caused his daily subscribes to shoot up by over 800%, overnight.
Pop-ups are of course intrusive by nature, and you do run the risk of annoying your readers and causing the opposite effect to what you intended. This article at Copyblogger discusses the downside of using pop-ups, ponders whether it is worth the risk, and offers some viable alternatives.
In the end It comes down to personal preference whether you use pop-ups or not, but there’s no denying that they are incredibly effective when it comes to increasing your email signups.
Perhaps an acceptable compromise is to make use of the sophisticated pop-up technology that is now available for blogs and show pop-ups only to first-time visitors or have the pop-up appear only when the user has read an entire article and scrolled to the bottom of the page.
Growing Your Subscribers is The No.1 Way to Grow Your Business.
The arguments for focusing on your existing readers are compelling. It’s said that a business needs only 1,000 true fans to be successful. What is a true fan? Someone who wants to consume everything you produce, whether you are an author, singer, artist or blogger.
Rather than focusing on trying to increase your blog traffic, instead shift your focus to converting your existing occasional readers into subscribers. If your blog can manage to obtain 1,000 truly engaged subscribers, you can safely call yourself a successful blogger, whatever niche you write in and whatever your method of monetization or business model you use.
Growing your subscribers is not something that happens overnight but with consistent effort and a well-thought out plan, it is possible.
To sum up:
Publish excellent content
Engage with your readers and be approachable and friendly
Offer a highly visible link to your RSS feed
Include an email subscription form
Add sharing buttons for the social networks you want to focus on
Look into new subscription technologies like SpecificFeeds
Consider a popup signup form.
Do you have any other tips for optimizing your blog subscribers? I’d love to hear your thoughts on the importance of site traffic versus RSS and email subscribers so join the discussion in the comments if you have any opinions or further points to add.
This is a guest contribution from Sabina Stoiciu, blogger, photographer and traveller.
While it can be quite redundant to pose this question, here it goes: Why blog? Let’s have a look at a few key stats that’ll convince you to set up a blog in the next two seconds, if you haven’t already got one:
- 77% of Internet users read blogs
- nearly one quarter (23%) of the time spent on the Internet is directed towards blogs and social networks
- small businesses that run blogs increase their leads number by 126%
- offering valuable content is one of three reasons why people follow your brand on social networks
- 81% of US customers give credit to recommendations coming from blogs they’re fond of
(see the full stats on socialmediatoday)
One thing that happens to many fresh bloggers is not knowing what to write about or what would best benefit their audience, in order to convince them to subscribe to that blog and to make them desperately wait for another post to be published.
Supposing this little problem of not knowing exactly what to blog about might occur to anyone, not only to blogging rookies, it’s a good idea to think about what people want from your blog.
By not knowing this, you make yourself a disservice because:
a) you can fail at attracting new readers if you’re not aware of what they seek and
b) you might lose some of your current readers if you don’t meet or keep up with their expectations.
When talking about blogs, it’s important to know how readers see them. Some people read blogs to live other people’s experiences. Others look for tips they can apply to themselves. Several people look for business information, while there are many others who seek entertainment material. As Darren wrote, a good question is also what your content is centred upon – information, inspiration or interaction.
Generally people find a blog, like it and become a reader because they value the content and the way in which it’s written, but wouldn’t it be great to actually know what your visitors want and to use this knowledge to attract them towards your blog for converting them into full-time readers?
Below you will find 5 ways that can help you in the quest of finding out what people really want from your blog.
1. Listen to them
You can do so by offering them a way to express their content related desires and by actually reading what they tell you.
Two places where readers can share what they would like to find are the comments section of every blog post and the “contact me” form you can embed into your blog. A form like this provides people a short and easy way to get in touch with you and to keep discussions private, in comparison to the comments section. 123ContactForm is an online form and survey builder that could help you in several ways. For example, it offers a free plugin for WordPress based blogs that can help you create a customisable contact form with almost no effort – you can access one here.
2. Ask them
You can also run a survey in which you kindly encourage them to tell you what they would most love to see on your blog.
The benefit of a survey is that it can help you in two ways: with your current readers and with potential readers. Why is that? Because you can publish it on your blog, where you’re addressing it to your current readers, but you can also publish it on other websites, partner blogs or social media channels, where you can reach a whole bunch of other people that aren’t necessarily your readers yet.
A free survey tool like the one from the already mentioned 123ContactForm can help you publish your survey on any of the above channels and personalise it as you wish, if you want people to recognise your brand.
While point 1 and 2 refer to the “ask the readers what they want” part, points 3 to 5 handle the more technical aspect of the user vs. content research, that is letting the data speak about what topics you should cover.
3. Keyword research
Get to know what is trending by doing some keyword research on Google, as well as on your blog. Both types of search can help you.
Here’s how: if you find out what people are looking for right now, you can start covering those topics (supposing you haven’t already) and drive organic traffic to your blog. On the other hand, knowing what people have been looking for on your blog can point you towards popular topics which you can afterwards choose to cover more in-depth.
As of the free tools that can help you do the research, you may want to try out Google Trends, the already popular Google Analytics and your blog’s stats. Again, this tool works for current and future visitors.
4. Check post traffic
Another indicator of what drives your visitor’s interest is the post traffic. Articles that readers find relevant and valuable will show an increased traffic volume compared to ones that are not so appealing.Thus, keeping an eye on your blog’s traffic data from Google Analytics or the blog stats is always a good idea that might also define or at least improve your content strategy.
One thing to bare in mind when talking about post traffic is also how well you optimise your posts for search engines. By using relevant and targeted keywords, clearly expressing your ideas, using a friendly, yet catchy headline, setting helpful tags and image descriptions, you allow visitors to find more easily what they’re looking for. And Google will love you for that.
You can also check out Darren’s post on how to optimise a blog post that performed well in terms of traffic.
5. Analyse engagement
The last point on our list (but definitely not one that should be neglected) is to analyse the engagement around your blog posts and around their reverberance in social media.
To be more specific, take a look at the number of likes, shares and comments a post received directly on your blog, as well as on the social media channels where you shared it. Naturally, posts that sum up a lot of engagement have always proved themselves to be a hot topic for those engaging with them. Hence, why not consider exploring more of these topics that your readers were so keen on?
These are some ideas on how to find out what your blog visitors are looking for. Remember, you can always test to see what works out best and let the results point you towards the direction worth following.
Sabina Stoiciu enjoys blogging, photography, traveling and finding ways of gathering and sharing relevant business knowledge. You can follow her on Twitter. She also writes for 123ContactForm, the online form and survey builder – try it for free.
This is a guest contribution from Chelsea Varney, a Community manager at Brandwatch.
Infographics are extremely useful for numerous reasons when it comes to content marketing and blogging.
Although many writers may not have considered using an infographic for a blog post this can be an excellent way to present interesting information while linking to a topic that is of significance to yourself and your readers.
What an infographic offers is easily digestible data which is presented in a pleasing form to an audience. The genius of an infographic is that it can communicate multiple facts or stats in a quick format.
A reader may not have time to peruse a whole blog on the rise of digital technologies or stats on WordPress users but a quick synopsis of a useful infographic may be of interest to them.
Unsurprisingly, using an infographic for a post can draw attention to a blogging site due to its shareability.
Unlike some images used within blog posts, an infographic can give an overall summary of a blog which will entice readers into looking at their article in more depth.
It has been proven that visuality is an essential element in the sharing of posts on social media.
Take Twitter as an example, tweets with images received 150% more retweets than those who did not have them, 18% more click throughs and 89% more favourites by fellow users. These are substantial figures when you are trying to get people to share your hard work with others.
Find an Interesting Infographic
When you find an interesting and informative infographic that grabs your attention while teaching you some new facts, you know that you are on to a winner! However, there are some points that you must consider when choosing an image to use on your site.
Although a blog which uses an infographic may be a success, it could also isolate an established audience if it is not relevant to their topic of interest. Do not use an infographic on cooking if your other articles are on digital technologies.
2. When choosing an infographic, take a look at the date that it was released. Old facts and stats are not going to interest your readers as much as those that were created this year.
Also, competing blogs may have already used this as a topic for a previous post. Being up to date on this will put you ahead of other bloggers.
3. Make sure that you read the whole infographic before dedicating your time writing a post on it. The infographic may only possess a few pieces of information that are relevant to you.
This will not be enough to support an entire blog post dedicated to the infographic. Instead you could use it as a supporting piece for another topic.
4. Some people may wonder how you measure the quality of the infographic? Unfortunately, there are some poorly executed graphics that are circulating the internet which demonstrate what you do not want to place in your blog.
Poor research, over generalisation and ineffective imagery leads to a picture which does not capture the imagination of the audience.
For instance, take a look at this infographic which is on gender division in the workplace. It does not deliver on its promise of explaining the difference of gender in the workplace instead it simply states some opinions with no objective evidence. To be honest, it’s pretty pointless.
An infographic which is clear in its objectives and delivers them in a fun and informative way will certainly grab the attention. However, some of you may be wondering how you will create an entire blog post around one image.
Here are some tips to writing about infographics:
Take this infographic on the trends of budget travellers in 2012-2013:
It is a relatively modern image that is simple yet offers some interesting figures on global cities, traveling needs and wants. Using information from their website they have calculated emerging cities and those which have fallen in popularity since their previous survey.
Firstly, to write a blog about this infographic you would need to outline the topic area that is being addressed. You need to introduce your audience to what the blog will be about and why they should be interested. How could this affect them?
For instance, you could discuss why travel is important for both the cultural and economic development of society. You will need to conduct some more research into the area and to not simply rely on the infographic alone.
Discuss the key findings of the infographic and its implications. Tokyo is emerging as a new tourist area for 2013 according to the hostelbookers survey. Could this mean that people are traveling further afield for holidays.
Go through each stat on the infographic and pick out which fact is most useful to you. The whole image does not need to be discussed in a blog only the key points.
Including a conclusion to what the infographic has taught you will also provide a strong ending to a blog and could encourage comments from others who agree with you (or even those who have a different view).
In the travellers image we can see that Europe is where all the most popular cities are for budget travellers according to Hostel Bookers an interesting fact that a reader may not have been aware of.
An infographic can also be used purely to support a topic that you have a knowledge of. Simply by using an image that is easy to share, you can increase the amount of people heading over to view your blog.
Another added benefit of using an infographic as the basis of your blog is that quite a bit of the content is already prepackaged for you. The infographic is providing you with a lot of data that you can use without much need for researching.
There is a whole host of reasons for using infographics but, as always, the most important is the increase of followers to your blog through presenting interesting content. Why not give it a try?
This post is from ProBlogger Team member Stacey Roberts.
Welcome to 2014, folks – a year we hope to bring you even more tips and advice to make your blog everything you want it to be! Let’s kick off with both feet in the direction of unique browsers, and how to get them to come to your website.
When it comes to finding new readers, it’s also advice that works. Diversify the places you are seen, and it leads to fresh eyes on your blog. Of course, then you’ve gotta deliver the goods to keep them coming back, but you’re halfway there once you’ve found them in the first place.
If you’re looking to increase the monetization of your blog, then quite a few brands and advertisers are interested in unique visitor numbers. It is also the way most blogging talent agencies work out pay scales – so the more unique visitors that read your blog, the more money you can make.
Between March and September of 2012, I doubled the unique visitors to my blog, Veggie Mama. By March 2013, they had tripled. They doubled again in the following six months, and are on track to triple by March this year. How did I do it? Well grab a pen and paper, folks, I’m about to tell all…
How I doubled my unique visitors in six months:
Content is king
Yeah, yeah, we’ve heard it a million times. Have useful, interesting, engaging content and the readers will come. But don’t be too quick to dismiss the advice – without this foundation, you won’t have much to work with. Create good blog posts that lure readers. Create good blog posts to keep them there. It’s the ultimate building block, and cannot be taken too lightly.
Be seen outside your niche
Expanding my freelance writing online was incredibly useful for having people click through to the blog. I wrote or was featured on blogs, news websites, parenting sites, recipe sites, business newsletters, and in newspapers and magazines. Some worked more than others (newspaper features weren’t great for converting readers, but parenting sites and other blogs were. So were magazines with a Gen Y/Digital Native readership), but all put me in front of people who had never seen or heard of me before.
Don’t underestimate Pinterest
Pinterest is the second-highest referrer of traffic to my blog. And due to Pinterest’s nature, it’s often referring unique visitors. Not only have I made my site easily Pinnable (by adding intuitive “Pin it” buttons, and adding graphics to images/ensuring they are Pinterest-optimised), but I’m an enthusiastic Pinner. I pop on there most days and repin a few things, which keeps me in people’s feeds, and encourages them to follow me. It’s not “in the spirit of Pinterest” to Pin your own content, but as long as you’re not spamming everyone constantly, adding your own stuff from time to time is very useful. By making your site easy to Pin, then it doesn’t take much for your readers to add you to their boards. Then you show up in their follower’s feeds, and so on. “Ooh, that recipe/article/tutorial looks interesting,” they’ll say. “Let me click through to get the instructions”. And there you have a brand-new visitor.
Join online communities
This is especially useful with tutorial posts or niche posts. A lot of my traffic comes from including my crochet tutorials on Ravelry – a place for people to search for knit and crochet patterns, upload their projects, and chat with other crafty types. By including some of my posts (and ensuring they were optimised for maximum search results), it means that I have a constant stream of traffic on posts I wrote years ago, but are still very useful in certain situations. Apart from a few outliers, these free pattern tutorials are the still the most-viewed posts on my blog.
Be a good blog citizen
If you are friendly and engaging on social media, then it’s likely that you’ll show up in your readers’ feeds when they interact with you. I notice that when I have a popular Facebook status update that has generated a lot of interest, it comes with a bunch of new “likers” who have seen their friends engage with me, and have clicked over to check me out. Chat with your community regularly and not only are you looking after the readers you’ve got, but also being visible to new ones.
Be where others aren’t
You might have no clue about why Google Plus is still around, and you don’t understand why Vine is popular – but don’t let that deter you. New readers are everywhere, including underused social media platforms. I find it much easier to interact with superstar bloggers and influential people who are inundated with Tweets and Facebook comments, but are not so overwhelmed on Google Plus. It’s easier to stand out there, and you’ll certainly be noticed.
Switch to WordPress
This was probably the easiest and most fun way to increase readership. I moved from Blogger to WordPress when I realised how much simpler it is to optimise your site and posts for SEO than it was on Blogger. One plugin is all you need (I use Yoast), and you fill in a couple of boxes of descriptions and key words, and it’s done. It takes no more than a minute, and even gives you a rating of how SEO-friendly you’ve made your post (a green light means you’ve done all you can). Being SEO-friendly means you’re going to rank better in search engine results – and when someone is looking for a mushroom risotto recipe, well up pops your post, and you’ve got yourself a unique visitor. And how is SEO fun, you ask? Well, it’s not. But by moving to WordPress, I got a brand new design and all the changes and newness meant I was re-energised and motivated to play around and blog more effectively.
Collaborate with others
People with bigger readerships or social media networks than you aren’t to be feared or envied – they’re to be worked with! If you genuinely have a way to collaborate with a bigger blogger, or you partner with a brand authentically, then it’s a win-win-win situation for all – you, the brand or other blogger, and your collective readers. If someone they trust is recommending you, then their readers are likely to check you out. Word of mouth is still the best advertisement around!
You’ll notice that I haven’t addressed content sharing or virality, and that’s simply because none of that happened more than one or two shares every now and then. It’s definitely a way to get fresh eyes in the form of unique visitors to your blog, and I thoroughly encourage it (but don’t bo so strategic about it that you lose your authenticity and your connection with your readers), but it isn’t something that I ever tried.
There are, of course, plenty of ways to drive traffic to your site, but these are the ones that have worked for me to bring unique visitors to my blog. While I didn’t do much of it strategically at the beginning, I can see it has been the most useful to me over time. Here’s to the next six months!
What have you done that has driven unique browsers to your site? Any tips to share?
Stacey Roberts is the content ninja at ProBlogger.net, and the blogger behind Veggie Mama. Can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.
We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we go all the way back to the early days of ProBlogger.net, where Darren encouraged us to put our best effort into our blogs, showing us how to find motivation and interest in the most inspiring of places.
This post “Declaring War on Blogging Apathy” was part of a series that originally appeared in 2005.
It’s time to talk about something that has the potential to KILL your blog….
A blogger can have the best strategic plan in the world but if they have no motivation, passion or drive for their blogging it will almost always amount to nothing at all. One of the keys to the success I’ve managed to have as a ProBlogger is that I’ve taken a long term approach to my blogging which calls for constant work over 2.5 years (so far).
Whilst there have been times where my spirit has been low and the drudgery of researching, writing, networking and dreaming has threatened to put a stop to what I do – I’ve continually pushed myself to find new and creative ways to beat down the blog killer of Apathy. I’ve seen other bloggers not been able to break through this and as a result their blogs today either don’t exist or have become something like the ghost towns of the Western Movie with breezes blowing around the tumbleweed of comment spam and out of date content.
So I’ve decided it’s time to declare war on Blog Apathy and want to share a number of the things that have helped me keep my motivation up in blogging. Feel free to add your own experience and tips in comments.
• Start a Series - it gets hard to constantly come up with new topics to blog about each day so why not pick a larger topic to break down over a week or so. I find that once I’ve got a topic to work on I often get the creative juices flowing – a series can fast track the process. The past few days have definitely lifted my own interest in ProBlogger (not that it was too low) – simply because I’ve been in ‘series mode’.
• Invite questions from your readers - get your readers involved in your blog by setting the agenda for you to write about over the next few weeks of your blogging. Once again this is about stimulating ideas for topics.
• Revisit old Posts - if your archives are anything like mine they are full of posts and articles that you’ve put hours of work into. Keep in mind that many of your newer readers would not have read your old posts and so from time to time it might be worth either reposting old posts, updating old posts or simply bouncing off old posts and continuing old streams of thought.
• Redesign - I always find a fresh coat of paint can really lift a room, a haircut can improve a mood and a blog redesign can get the creative juices flowing again. Tweak it, adapt it or completely redesign it – either way you might just inject a little more energy into something that’s grown tired and find that you’ve got more energy for your blogging.
• Write Posts Ahead of Time - this won’t help you now if you’re in apathy mode – but if you’re not and currently have some energy consider writing a few extra posts that are non time specific to keep for a rainy/apathetic day. When you’re inspired write more so that when you’re not you don’t have to.
• Keep an Idea Journal - this is similar to the previous point but just involves keeping a list of possible post ideas you could write on at a later uninspired point in time. It might include just titles of posts or even a few points that you could write about. I’m constantly jotting down ideas for posts or series and even new blogs all day everyday. Take your journal with you everywhere you go so that if inspiration strikes you can capture it.
• Develop a Posting Schedule - it’s amazing what you can produce if you give yourself a deadline. Whilst for some people the idea of schedules and plans might have the opposite effect – for many of us they help keep us going. My posting goal is 25-35 posts per day – knowing what I’m aiming for helps keep me on track. Whether you’ve got a goal of 2 daily posts, or 500 monthly posts some goals can help get your blogging into gear.
• Get a Guest Blogger - put a little new blood into your blog by inviting someone else to join you in posting either while you take a short break to rejuvenate or to blog alongside you. I’ve recently added a few bloggers to a handful of my blogs and have really enjoyed both the pressure that it’s taken off me but also the energy and fresh ideas that they’ve brought.
• Read other’s blogs - sometimes its easy to become so focused upon blogging that we forget to interact with other bloggers. I remember a few months ago realizing that I rarely really read other blogs any more (apart from those I scanned each day for useful information to blog about). Get back to basics and actually read other blogs – you might just find that in doing so you rediscover the reason you started your own blog in the first place. In addition to that you’ll probably find yourself stimulated to bounce off their blogs with your own.
• Interact with other bloggers - connected to the last point I also find it very useful to not only read the work of others but to converse with them. I regularly chat via instant messaging or phone with other bloggers – in doing so we encourage and inspire each other to break through the dry times. So leave a comment somewhere, start an IM conversation, send an email – talk to someone. Don’t let blogging become an insular lonely thing – rather take advantage of the relational aspects of blogging.
• Meme it Up - another way to get yourself a little more interested in and energised by your blog is to start some sort of Meme. Run a competition, start a blogging project, add a quiz or survey – do something fun, creative and interactive to get other bloggers involved in what you’re doing. To be honest this is why I started the 31 Days to Building a Better Blog project - seeing the wonderful response from readers has definitely lifted my blogging spirits this week.
• Subscribe to a new Source of Information - sometimes it’s easy to get into a rut when you feel like you’re just seeing the same sorts of information on your blogs topic over and over again. So subscribe to some new keywords on Google News Alerts or Topix RSS feeds or find some new blogs to follow. If you put fresh content and ideas into your head hopefully some fresh content will come out.
• Short Posts - if you don’t have much to say – don’t say much. Keep your posts short and to the point. Even if they don’t feel profound to you, just the act of posting something might loosen the blogging creativity within you. Short posts can actually be incredibly effective communication tools also so it might just add something special to your blog.
• New Stimuli - one of the best ways to get your creativity levels up is to expose yourself to new stuff. Buy a book, watch a movie, meet someone new, go for a walk, spend time with your family, listen to some music – get out of your normal daily rhythm and expose yourself to some new sights, sounds, tastes, touches and smells. Remember that what you put into your life has a direct baring on what comes out.
• Just Write - it’s amazing what comes when you just start writing sometimes. Some of my bests posts emerged out of really dry patches when I forced myself to sit and write. The first few paragraphs might end up being scrapped – but if you keep writing you’ll eventually hit gold.
• Get a Coach - I’ve talked a few times here recently about how I’ve found myself a business coach. Whilst the two of us don’t catch up heaps these days – every hour I spend with him is invaluable. He forces me to take a step back from what I do and look at the big picture, he keeps me accountable to the direction I’ve previously set, he asks the hard questions and he encourages me when I’m in a slump. The great thing about him is that he has a very limited understanding of blogging and sees things from quite a different perspective. So get a coach or a blogging partner (you can coach each other). You might consider paying someone to do it or just find another blogger/friend/business person/family member to fill the role. Give them permission to ask questions and give you a kick in the pants if you need it.
• Take a Break - as many people have said in the comments of previous posts in this series – taking a break is often just what a blogger needs. We all need a holiday from time to time so I suggest bloggers build into their yearly rhythm extended periods of non blogging as well as shorter ones on a weekly and even daily basis. I would suggest that if you’re taking a break that you set an end time and date for it – this is important for a couple of reasons, firstly it gives your readers a sense of where you are and when you’ll be back (I find it frustrating as a reader when a blogger disappears for an extended period without warning) and secondly it puts a boundary at the end of you break which will help you to start up again.
I’m sure between us we can come up with many other strategies for breaking the back of blog apathy – I’m interested to hear the suggestions and experiences of others in comments below.
We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we tackle a common topic – time. Who has it and how can we get it? Darren shows us seven ways to finally carve it out.
This post “7 Tips for Busy Bloggers on Finding Time to Blog” first appeared in April 2013.
Last week I tweeted a question asking my Problogger followers to share the biggest challenge that they face as a blogger.
Around 50 replies came back and a couple of themes emerged – the biggest one centred around ‘Time’.
Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other demands such as up-keeping of social media accounts, responding to comments and emails etc. - finding time to write is a consistent challenge.
This issue is so prevalent, we actually published an eBook on the topic last year - BlogWise: How to Do More with Less (featuring 9 busy but productive bloggers such as Leo Babauta, Gretchen Rubin, Brian Clark, Heather Armstrong and more).
7 Tips for Busy Bloggers on Finding Time to Blog
I’m someone who periodically struggles with the challenges of being productive in limited timeframes. Over the last 10 years of blogging, I guess I’ve settled into something of a workflow and routine. What follows is a collection of reflections on what I’m learning.
I hope something in it connects with where you’re at!
1. It Starts with Life Priorities
I feel a bit like a parent saying this but the truth is, time management is a lot to do with priorities.
It’s important to take time out to identify what is truly important to you, as this is a starting point for working out how you should spend your time.
If blogging is important to you, the first step in finding time to do it is to name it as a priority.
Of course ‘naming’ it as important is only half the battle. For many people there is a HUGE gap between what they say is important and how they actually spend their time.
One of the most confronting exercises I’ve ever done, when it comes to time management, was when (as a young adult) I was challenged write a list of my priorities. I then had to track how I used each 15 minute block of time over a week.
At the end of the week I tallied up the different activities and was amazed to discover how much time I was spending on things that did not feature in my priorities list, and how little I spent on the things I’d named as my priorities.
My list of priorities included things like studying, career, relationships etc.
My actual use of time was dominated by TV, computer games, time in the pub etc.
Of course, at the time I was young and reckless… but I suspect if I did the exercise again today there would probably be a bit of a disconnect between my priorities and how I spent my time. The activities I ‘waste’ time on and my priorities today might be different but the pattern would probably remain.
One of the keys to finding time to blog is working out whether blogging is actually important to you and arranging your life so that time is allocated for it!
I know it’s sounds obvious but it is easier said than done… and needs to be said.
2. Name Your Blogging Priorities
In the section above I talk about ‘life priorities’ but now I want to hone in on your blogging priorities.
The challenge many bloggers face is that they feel overwhelmed and often distracted by the many elements of blogging that they feel they need to do to have success.
Writing blog posts, reading and commenting on others blogs, responding to readers comments, guest posting on others blogs, being active on Twitter, Facebook, Youtube, LinkedIn, Pinterest (and more), working on your blog design, writing an eBook, finding advertisers, creating a media kit…. the list goes on and on.
I’ve had periods in my own blogging where this list overwhelmed me – to the point it almost paralysed me.
When I felt overwhelmed, I tried to strip my blogging back to the core tasks I knew I needed to do to keep my blog moving forward. Again it was really about priorities.
What do you need to do to grow your blog and make it sustainable?
For me, I strip my focus back to these areas:
- Writing Content
- Finding Readers
- Building Community
These are the non-essential priorities I have with my blogging. Simply by naming them simplifies things a little for me so I’m not looking at a long, crazy list of little things that I need to do.
With this list in mind I’m can set myself some achievable goals in each area.
For example, when it comes to ‘Writing Content’ I’m set myself some goals with how many posts per week or month. Then I start to think about the types of posts I want each week.
So here on ProBlogger, my current goal is 5 posts per week as a minimum with 3-4 of those posts written by me and at least one of them to be a longer form piece of content (like my recent Guide to the Amazon Affiliate Program).
Within each of these areas I would normally have at least a couple of goals/priorities at any one time.
Simply having this list of things I want to achieve suddenly gives me direction on how to spend my time, which makes me much more effective when I do blog. Instead of sitting down at the computer to blog and then working out what to do, I have a list of things I need to get done – and I find myself just knocking them off.
3. Batch Process Your Main Tasks
I won’t go into great detail on this as I’ve written about it before but a number of years ago I changed the way that I do my weekly tasks and it significantly boosted my productivity levels.
Before making this switch, I would sit down to blog and find myself going through a whole day flitting from one thing to another…. but not really getting much done. I’d write an intro to a blog post, then jump onto Twitter, then talk to another blogger about a collaboration, then go back to the blog post, then moderate some comments, then jump on Facebook and then…. well you get the picture.
So I began to carve out longer chunks of time to do the most important tasks in ‘batches’.
For example, one of my weekly rhythms is to use Monday and Wednesday mornings to write. On those mornings, I will often set myself up in a cafe and work offline for 2-3 hours. This enables me to write as much content as possible for the days and week ahead. It is not unusual for me to write 4-5 blog posts that I’m then able to schedule onto the blog for the coming days.
By silo’ing off time to do the most important tasks, and removing other distractions, I found I churn through a lot more work than I had previously been able to do.
I now ‘batch’ process many tasks. I’ll often set aside half an hour to do social media for example (instead of popping into Twitter 20 times a day, I might spend a longer period once a day). Email is similarly something I try to do in batches, similarly I tend to read other blogs via RSS in batches etc.
Read more about ‘batch processing in my post ‘How Batch Processing Made Me 10 Times More Productive‘.
In the early days of my blogging I had very very limited times to blog. I was working 3-4 part time jobs at any one time while also studying in the evenings. As a result I often would only have half and hour here or there during a lunch break, late at night or early in the morning to write content.
In order to be more effective at those times, I began to do what I now call ‘mental blogging’.
So while I was working in one of my jobs in a warehouse packing parcels, I would begin to write my blog posts in my mind. I would come up with a topic, decide upon a title and then begin to map out my main points – all in my head.
I sometimes would use a small notebook to jot a few words down to remind me what I wanted to write but after a shift in the warehouse, I would often be ready to sit down and quickly write out a pretty decent blog post (sometimes more than one) because I’d effectively written it already in my head.
Since that time I’ve come across countless other bloggers who do a similar thing during their own daily activities.
Later on I did a similar thing by jotting down my notes on my iPhone or even speaking blog posts into an audio recording app on my iPhone while I was out on a walk.
4. Idea Generation and Editorial Calendars
In my early days of blogging one of my biggest time sucks was coming up with ideas. I would sit, staring at my computer screen for hours on end, trying to work out what to write about on my blog that day.
I discovered that a much more effective strategy is to put aside batches of time specifically to come up with post ideas.
Instead of deciding what to write about each day, I began to create times to brainstorm and mind map blog ideas. I would then developed a file for each post topic so that on any given day I could sit down and within seconds I’d have something to write about
Mind Mapping is my favourite technique for generating potentially hundreds of ideas (read Discover Hundreds of Post Ideas for Your Blog with Mind Mapping).
Just having the ideas ready to go when you need them will save you a lot of time. You can take this a step further and consider creating an Editorial Calendar where you actually slot the ideas into a calendar over the coming week, month (or longer) and map out where you’ll be going with the blog in that period of time.
Editorial calendars may not suit everyone but I know of numerous bloggers who plan their blogs content well over a month in advance. This not only gives them an idea of where their blog is headed but they also find it useful to monetize their blogs as they’re able to share their calendar with advertisers who may wish to sponsor a relevant series of posts that might be coming up.
5. Break Down Big Jobs into Small Bites
Late last year, I recorded a free webinar where I shared 10 things I wish I’d known about blogging when I started 10 years before. In that webinar I shared the story of creating the first eBook that I developed over at Digital Photography School.
The idea of creating an eBook was something that I’d been meaning to do for at least a year or two but I’d always put off doing it because I didn’t have the time for such a big project. I’d never done something like that before and I felt overwhelmed by it.
In the end, to get the eBook created and launched, I decided that the only way I’d find the time to write it was to get up 15 minutes earlier every morning to work on the project.
15 minutes a day isn’t much (although we had a newborn at the time so 15 minutes sleep was precious) but I was amazed how much I could get done in that short period of time, on a daily basis. Over the coming 2-3 months I completed writing the eBook, had had it designed, had worked out how to market it, had researched how to sell it (shopping carts etc) and was ready to launch.
I effectively broke down a big job into little bite sized chunks until it was complete. That eBook went on to sell thousands of copies and became the template for 19 other eBooks that I’ve now launched (the main source of income to my blogs today).
I often wonder what would have happened if I’d never found that extra 15 minutes per day!
6. Slow Blogging is OK
“I have to post something today!”
Sometimes, as bloggers, I think we create monsters for ourselves for no good reason when it comes to posting deadlines and frequency.
I’m very guilty of this and it’s been something of a relief to realise that I can slow down my blogging a little and not see it ‘hurt’ my blog.
Here on ProBlogger you may have noticed a bit of a change lately. I’ve gone from posting 7-10 posts per week to posting 5-6 times a week.
For many years here at ProBlogger I felt the need to publish daily posts and at times, even aimed for 2-3 posts per day. While there were some benefits of doing so (more posts can mean more traffic) there were also costs in terms of the quality but also personally (it’s hard to sustain that kind of publishing for years on end).
Since slowing down, I’ve been fascinated to see that our traffic has remained steady (in fact some days it has been higher). The other impact has been a rise in comment levels, in positive feedback but also in my own energy and passion levels.
While deadlines and targets for posting frequency can be motivating - there may be periods of time when slowing down has some big benefits.
7. Make Space for Preparation, Creating and Rest
What I particularly loved about it was at around the 1.30 minute mark, Kemi talks about the structure of her week and how she has 3 different types of days during her week. They are ‘preparation days’, ‘success days’ and ‘inspiration days’.
Note: I think this originally comes from Jack Canfield who talks about creating days for ‘preparation’, ‘success’ and ‘rest’.
So for Kemi, her Mondays are preparation days when she is getting ready to have a creative ‘success’ day, Tuesdays are successful days, Wednesdays are preparation days and Thursdays are successful days. Fridays are her inspiration days where she gets to do whatever she wants to do for herself.
By giving herself days with a different focus, Kemi says she’s able to keep her creativity up and to sustain herself.
It makes sense really – if every day is a day where you have to produce something and you never have time to prepare or to have a break the quality of what you produce will suffer (as will your energy levels).
I love this idea and almost intuitively have done something a little similar of late. My wife (V) works on a Wednesday, so on those days I’ve had a bit more to do with the kids (drop offs, pick ups and a shorter working day). I’ve decided to go with it not being quite as a productive day and make Wednesdays a little less hands on with work, giving me a little more space to just ‘be’.
I’ve been doing a little work but also am trying to put time aside on Wednesdays to read, walk and have a siesta. It might sound a little like a lazy day on some levels but I’m noticing that having a quieter day in the middle of my week certainly makes me more productive on the following days.
What Are Your Tips for Finding Time to Blog?
What I’ve written above just scratches the surface. I am by no means an expert on this and am keen to learn from your experience.