Close
Close

Content Marketing Smart – Why Your Blog Article is Just the Beginning

This is a guest contribution from James Scherer, of Wishpond

Image via Flickr user captainmcdan

Image via Flickr user captainmcdan

Monday: a couple hours of research, six hours of head-down writing, two (five?) coffee-breaks. End result: One 2000 word, comprehensive article on Facebook Ad best practices. Publish.

Tuesday: a couple hours of research, six hours of head-down writing…

Rinse. Repeat. Let’s rethink how we create content.

In this article I’ll dive into content marketing smart, not hard. I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year.

Introduction to content marketing smart

Your blog article is just the beginning. Think about it as a river, and the rest of your content as streams coming off it. The source is great, but the streams spread wider and do totally different and amazing things.

Content marketing smart is all about using your existing content in creative, practical ways that save you time and energy but give you a great return on your investment.

Primarily, it’s about thinking outside the box to use your time more intelligently. Start with a well-researched blog article, and end with all types of content that generate brand awareness in different, exciting ways.

Why content marketing smart works better in 2014 than it did in 2013:

Every prediction article I’ve read (including the one I wrote) has talked about a shift in content. Here’s what’s happening: Google is rewarding social shares as much as it is link building.

Previously, Google’s search algorithm considered a link to, or from, your content as a vote in its favor. Longer blog articles could have a greater number of links, increasing their SEO. Yes, there were other factors, but link-building was at the heart of blog SEO for a long time.

With the integration of the Hummingbird Algorithm in August though, Google’s search mechanism changed. For the first time ever, the top of the SEO factor list was the number of Google+ social endorsements your content had. Links were still important, but the term ‘Social Media Optimization’ had attained a whole new meaning nonetheless.

What does this mean for your content?

It means you need to be producing visually appealing, socially shareable, bite-size pieces of content that people can love, share, and leave.

5 tips to optimizing for social:

  1. Introduce a social share toolbar on your blog’s page (this can increase content virality by up to 700%)

  2. Use bitly links everywhere you can, to encourage Retweets and shorter Facebook and Google+ posts (which have higher engagement than longer posts)

  3. Create appealing and eye-catching header images so your content grabs the attention of social media users

  4. Create a Pinterest Pin with the most interesting statistic from your blog article and put it on your ‘Amazing Stats’ Board

  5. Generate content that encourages Facebook Likes, social shares and comments. Is it witty, surprising, funny, thought-provoking, new, exclusive? Would you want to share this yourself?

Your five pieces of content:

  1. Comprehensive, well-researched blog article on a subject interesting to your readers

  2. Slideshare presentation built from blog research, case studies, or other sources

  3. Comments on Influencer’s content and on social platforms – keeps you in the conversation

  4. Infographic built from blog research, case studies, statistics, or other sources

  5. Ebook built from longer-form blog articles

1. Blog Article:

Put some serious time and energy into your blog articles. I’m talking 1800+ words (don’t worry, you’ll get more out of those 1800+ words than ever before).

Do your research; check out infographics and case studies from around the web; read academic journals (yes, I do this); talk to peers or experts, etc. Make them awesome. Make them optimized for search. Promote and syndicate the hell out of them.

I recommend a running-theme (it makes the ebook easier) for a few weeks. Try around five or six articles giving an in-depth look at a subject. For instance:

Article 1: Introduction to [Blank]
Article 2: [Blank] Design Best Practices
Article 3: A/B Testing Variables in your [Blank]
Article 4: 7 Mistakes to Avoid in [Blank]
Article 5: 5 [Case Studies] and What you can Learn from them
Article 6: Taking [Blank] to the Next Level with [Blank]

Fact-heavy, long-form articles are still wanted. There remains a sizeable audience for the comprehensive guides and 25-step how-tos. So you don’t get to stop writing them. Plus, they’re even more valuable now that you can re-use that awesome content in so many creative and interesting ways.

But really, do you want to do two hours of research, write for a day, publish, and then start all over again the next morning? Let’s market smart, not hard.

2. Slideshare Presentations:

If you’re just joining us, Slideshare is a free content-sharing website which makes your business’ presentations available to an ever-increasing number of users. Your business’ presentations are fully embeddable in your own blog and others. They’re easily downloadable, and Slideshare’s built-in social sharing tool makes the SMO easy. In fact, I’ve seen a few of my own Slideshare presentations with a better SEO than their original articles.

A few months ago you would have seen me taking an hour or two each day to force every one of my blog articles into a Slideshare presentation. The problem is, not every article lends itself to presentation format. Not every sub-heading has three bullet-points and an example image. I was pushing a square peg into a round hole and my content was suffering.

What I do now is find those blog articles I’ve written that naturally fit the format. Those articles where, without really noticing it, you’ve found 15 awesome statistics that surprised you and will surprise your readers.

Here’s what I recommend: Compile the data from one or two of your longer-form blog articles (statistics, facts, case studies, quotes, etc) and compile a couple of visually appealing Slideshares each week. Embed the presentations on your blog with a short description and promote it across your social channels.

If you’re interested in a more comprehensive look at Slideshare, check out How to Use Slideshare to Market your Business.

3. Comments on Influencer’s Blogs and Social Media:

Influencer Marketing Ammunition: For those unaware, influencer marketing is the practice of reaching out to online thought-leaders in your sector and encouraging them to help promote your brand’s content.

Every sector has influencers, it’s just a matter of finding them (try Klout, PeerIndex or Kred) and getting in touch. Contacting the right influencer in the right way at the right time can increase your blog’s readership (and your brand’s online profile) by ten-fold overnight. Really. It happened to Wishpond in July (thanks @MariSmith!).

Commenting is where re-using your blog content comes in. Try to comment on 2-3 influencer blogs each day. Use statistics and observations from your blog to write intelligent, insightful observations on articles with the same subject. Ask reasonable questions. Disagree in an informed and respectful manner.

Commenting gets your name in an influencer’s mind, so interactions on Twitter or Facebook will mean more. Asking for a share of your own blog will be better-received if they know you’ve shared and read theirs.

Social Platform Ammunition: Your blog articles are full of great quotes, statistics and factoids that lend themselves to Facebook, Twitter, Google+ and Pinterest posts. Use them!

There are a million articles out there about using social media to promote your blog, but how about using your blog to promote your social media?

Increase brand awareness with interesting facts and stats that engage the viewer. Use your article’s headers (you, or your graphic designer, spent quality time on them! Don’t just use them once) to grab the attention of your Facebook Fans. Remember, across all social platforms, posts with images get substantially better engagement than those without.

Don’t wrack your brain on a daily basis for engaging social media fodder, simply note down the fodder that you find in your blog research or the especially creative lines in your own writing.

4. Infographic:

I mentioned above that 2014 will be the year of bite-sized, visually appealing content. Again, this doesn’t mean that you get to stop writing articles. But it does mean you get to learn Photoshop.

Like with Slideshare, use the statistics from your blogs (maybe a few of your blogs) and create a visually-awesome, palatable infographic that communicates a ton of information in a beautiful and easy way. Infographics almost always generate more engagement than a blog article and are great for spreading brand awareness as people will pick them up, embed them on their own sites, and credit your business.

Yes, for many small businesses without a graphic designer infographics can be difficult. However, I’d urge you to experiment with free design software (if you can’t afford or don’t already have Photoshop, InDesign or Adobe Illustrator) like Gimp, Info.gram or Piktochart.

Remember to offer your infographics as guest posts on other blog sites (once you’ve posted it on yours). For social media marketers, try AllFacebook, Entrepeneur and Business2Community. And syndicate on sites like BizSugar, StumbleUpon, Delicious, Digg and Diigo.

5. Monthly ebook:

Ebooks are the end product of your content recycling strategy.

Once you’ve written five or six awesome blog articles on the same subject, compile them into a comprehensive ebook. This can be done with free software (even Powerpoint – just export as a PDF), but I really recommend InDesign – as your ebook will come out more professionally done and appealing to the reader.

Ebooks are really valuable pieces of content, worth more to your readers and your business than any other piece you create. They’re in-depth guides on their subject; something people can download and save to their computer and read and re-read for guidance and inspiration.

Because of their value (and the work required to create them) I tend to make my ebooks email-gated. Basically I create a landing page for each ebook I produce and ask visitors to provide an email before getting access to the amazing content I’ve generated. Because only people interested in my ebook’s subject matter will provide their email address, the process segments those emails for you – facilitating your business’ email marketing/sales funnel.

Conclusion

Hopefully you now have a better idea of how, and why, you can recycle your content. It saves you time and energy – allowing you to experiment with different formats of your own. Something I’d highly recommend, if you’re not already, is organizing your content into a content calendar. Calendars keep your different kinds of content sensible and timely. Try an ebook every month or so, two Slideshares a week, a bi-weekly infographic, and three blog comments a day.

Have you had success, or frustrations, with re-using content? Have you found it saves you time or requires you to wear too many hats? Start the conversation below!

James Scherer is a content marketer for Wishpond and author of the ebook The Complete Guide to Facebook Ads. Wishpond makes it easy to run Facebook Ads, create landing pages & contests, email automation campaigns & manage all of your business’ contacts.

The One Thing You Should Be Doing on Your Blog to Create More Engagement

This is a guest contribution from Karl Staib of Domino Connection.

Image via Flickr user realpeopleeatplants

Image via Flickr user realpeopleeatplants

Wouldn’t it be great if you were getting twice as many blog post comments as you do now?

If people would ask you more questions and add comments, it would help build your community. They spur conversation that might even help you to create new content. And as you may know, people who engage with your blog are more likely to become loyal fans who buy from you and share your content with their tribe.

Google also loves a lot of searchable comments. It helps them understand which posts are worth sending people to. Not to mention the social proof that comes along with a post that has a lot of comments.

Finding how to create this powerful engagement is so important to building an audience that cares what you create. So let’s take a look at how we can do this.

Increasing Your Engaged Blog Community

You know how important an engaged community is for your blog. I don’t need to convince you of that.

But what can you do to increase that engagement?

Of course traffic is a big part of how much engagement you generate on your blog, I get that, but we all have to start from one comment to get two, 10 to get 20, and so on.

The one thing you may not be doing is probably the same thing a lot of bloggers make the mistake of not doing.

Let me tell you a little story before we dive deeper.

I have a friend who switched blogging topics. She shut down one site and started another because she wasn’t able to monetize her blog. I was worried she would give up on this new blog too. She was too talented not to help people. I know how hard it is to get people to converse on your blog because I’ve had many blog posts with zero comments.

A funny thing happened though. She got even more comments on the new blog compared to the old blog in less than three months.

Her lighthearted, conversational tone shines through now. She is even more engaging because she enjoys building connections with people in this new topic even more than her old topic.

Small Change, Big Improvement

I noticed a small change she made that I wasn’t sure she was aware that she had made herself. So I asked her, “Why do you think you’re getting more comments?”

“I’m not sure. I think I’m more passionate about the subject I guess. No wait it’s the value. People can’t help reciprocating when something is valuable,” she responded.

Now passion is good and value is even better, but a lot of people are passionate and still don’t get 18 comments per post on a site that doesn’t get a lot of traffic.

So I looked at a few of her old blog posts and I realized the simple change she had made – her older blog posts were passionate, valuable and conversational, but weren’t getting the same engagement. The change she made with this new blog was weaving in open-ended questions and asking for her readers’ ideas throughout her blog. 

When you look at your writing, do you feel it’s open to new ideas?

She is so friendly in her writing that it makes you feel like she is just talking to you. When she asks a question, you pause and take a second or two to think about it. Then when you got to the bottom of the post and the comments section, the seed has already been planted and you don’t have to work hard to think of something unique to say. You already know something that you want to say.

3 Steps to More Engagement

So here’s my “must do” list to create more conversation on your blog:

  • Look at your blog’s tone of voice and if it’s open to new ideas. Do your readers feel like you are talking directly to them? I like to think of writing to just one person in my community. I have a few people I rotate through as I’m writing. Right now I’m thinking of a young man with glasses reading this at the end of his day. That’s why using the word “you” is so important as opposed to “I”, or someone’s name.
  • Are you passionate about your subject? People can feel when you really care about your content. They want to be a part of this passion.
  • Now look at the value that you bring to the table. Can people find this information delivered in this manner on other sites, or is yours special or unique?

Once you’ve got friendliness, passion, and value in your blog post, you just need to ask questions that plant seeds and get your readers’ ideas flowing, then hit them with a final question that they just can’t resist answering when they get to the bottom of your post, and the comment section is just waiting for them to help the community.

What piece of the blog engagement pie do you think is most important? I’d love to hear your opinion in the comment section

Check out Karl Staib of Domino Connection and his value-packed 30 Day Connection Guide and Customer Conversion e-course to Increase Your Leads and Sales. You’ll learn how to find your ideal customers, improve your landing page conversion and what you need to measure so you can convert visitors into buyers.

Skip to the End: 5 Great Ways to Make Your Readers Care

This is a guest contribution from Mike Sowden.

Have you ever taken part in a business presentation that just died on the spot?

Say you’re up there speaking. Nobody is laughing at your jokes. Your throat has dried up. Dark patches of panic-sweat are appearing all over your shirt. You suddenly need the bathroom. What’s the number-one thing on your mind?

Or say you’re cringing in the audience as someone tanks up on stage. It’s awful to behold, it’s making you want to crawl under your seat or fling yourself out the nearest window – but you’re trapped. You have to endure the whole agonising mess. What’s the number-one thing on your mind?

When that happens (and surely it happens to everyone at some point), the number one thing on everyone’s mind in that room is: please let this END.

Endings are supremely powerful ways to motivate people, to build a loyal following, and engineer a lot of sales. Marketers use scarcity tactics to get you caring about endings (“75% off, today only!”). But how can blogs, with their focus on building conversation and community as much as commerce, use endings to hook readers? Here are a few suggestions.

1. Level up

Steve Kamb of Nerd Fitness is a self-confessed gaming geek. He knows the irresistible call of the next rung up the ladder to success. It’s hard to make people care about a distant, lofty goal – and much easier to hook people with near-instant progress. (Just look at how levelling-based mobile gaming exploded in recent years.) Bloggers love publishing personal ‘bucket lists’ – but for his site, Kamb went one better and created his ‘Epic Quest For Awesome‘, complete with an experience points rule system. It’s now front and centre (ok, it’s top-right) of his landing page for Nerd Fitness and is clearly part of his strategy for making people care about what he’s doing.

What You Can Do: find a cool, exciting way to show incremental progress towards a clearly-defined set of goals – but also make sure that at least some of those goals serve your site and its readers as much as yourself.

2. Vaguebooking

You know those people who post things on Facebook like “You-know-who is doing you-know-what…AGAIN!” and “Worst day ever. I DONT WANT TO TALK ABOUT IT!”?

Let’s agree that’s always annoying. Let’s also agree that it usually works – or we wouldn’t be annoyed, right? We’d breeze past without wanting to know more. Instead, we’re momentarily irked because we’re presented with an imperfect view of something potentially interesting, and against our own wishes, we want closure. Maybe we think we don’t care, but we still want to know the facts so we can decide we don’t care.

What You Can Do: lay subtle (or not so subtle) hints about the direction you’re taking your blog, giving the reader a sense that you know way more than you’re telling – which is really useful for those times when you’re making it up as you go along.

3. Attempt the Barely Possible…

There are few things that motivate people quite like a harebrained adventure with an apparently slim chance of success. It may be wise to chase an end goal for your blog that’s modest in scope and entirely achievable – but that’s a really poor way to market it. Make the story of your blog larger than life. Make it so ambitious that you’ll have people questioning your sanity, or at least your sense of proportion. I wonder how many people truly believed Chris Guillebeau would find a way to visit all 193 United Nations member states, an 11-year quest that would end on his 35th birthday? That’s what he achieved – and by making it a hefty challenge for himself, he raised the investment stakes with his readers.

What You Can Do: decide to do something that will appear both meaningful and crazy to your readers – and then announce it, in a serious, credible way. Do it right, and you have yourselves a little movement of people who really believe you can do this…and, of course, a bunch of people who want to see you fall flat on your face. So let’s talk about that right now..

4. …And Fail.

Whenever you and your blog attempt to do something different, you run the risk of failure. If you’re attempting something big, you risk BIG failure. The cataclysmic, huge smoking crater version that you’ll never forget being part of. To fail is to feel bad – there’s absolutely no denying it. But the odd thing about failure is it can be attractive to anyone watching – and that’s not because they’re being mean.

Human beings are drawn to dark and terrible stories. Stories of fear and woe and everything best avoided in real life. Stories of failure. Why? Science writer Jonathan Gottschall reckons it may be because storytelling arose as a way to keep us alive. What happens if I come down out of this tree and stroll past that sabre-toothed tiger? My story says: “you’d have a really bad day.” My story keeps me alive – and now I trust my story, even though it’s a horrible thing that will give me nightmares for the rest of my life. (Thanks, story.)

Similarly, it’s possible the modern appetite for dark, miserable stories is born of a need to avoid those events ourselves – in which case, a story of failure is deeply compelling. What lessons can we learn from someone who did it the wrong way? It’s awesome storytelling. In the words of Pixar storyboard artist Emma Coates: “You admire a character for trying more than for their successes.”

5. Start with the End

A few months back, the TV show Breaking Bad delivered its final few episodes. Its viewing figures went through the roof, up tenfold from its first season premiere. In fact, Breaking Bad‘s popularity rose continuously through its 5-season run. Increasingly and in larger and larger numbers, people really cared.

Why? The writing was amazing, the acting was literally Emmy award-winning, the cinematography was to die for – plenty of creative reasons. But a key part of Breaking Bad‘s appeal was how it used its endings. Its signature opener was a glimpse of things to come later in the episode – often baffling, bizarre, without the context of the story to support it. You didn’t know why mild-mannered Walter White was standing in the road in his underwear, pointing a gun towards approaching police sirens – and you had to keep watching to find out, as the story flashed back to “x hours earlier”. Later episodes would flash forward entire seasons, eventually foreshadowing the finale itself – a place where terrible (but unspecified) things have happened. As the final episodes approaches, audiences knew enough of the ending to be whipped into a frenzy of anticipation and speculation…and the show ended with its highest viewing figures ever.

All because the Breaking Bad team knew exactly what to do with their endings.

What You Can Do: decide where your blog is ultimately going, and start telling that story from the very beginning. You don’t have to give away very much – but unlike the vaguebooking approach above, you’re not showing the journey, you’re showing the destination. Yes, this is tricky, and in the face of great uncertainty, it will probably require a lot of courage and strength of purpose. But the magical thing about foreshadowing is that it works both ways. Your audience will start to care more, because you’ll look like you know where you’re taking them – and you’ll care more as well. The more you communicate that ending, the more of a sense of purpose you’ll feel and the more likely you will be to actually get there. You will truly know why you blog – and isn’t that an end worth chasing?

Mike Sowden is a freelance travel writer and storytelling consultant from the north of England (UK). Find him at Fevered Mutterings - or maybe walking across some lonely, rain-lashed British hillside with a backpack, having “fun”.

Beginner Week – Discussion: What Did You Find Hardest as a New Blogger?

Theme Week

With all the chat around new blog tips, mistakes made, and resources used, we’ve got to thinking – what were the biggest obstacles to you all when you first started out blogging? Was it finding readers, tech stuff, or design? Perhaps it was navigating social media, or even finding content to write? I do know a lot of the people I’ve spoken to have all wondered how much of “themselves” they should put in their posts. And where’s the line of overshare?

Feel free to have a conversation about what stumped you and perhaps how you overcame it. I’m willing to bet it’s going to be so useful to other readers. Your tip might be the one thing they need to read today!

Today is the last day to get 50% off ProBlogger’s Guide to Your First Week of Blogging – hop to it!

Beginner Week – Resource Roundup: 10 Links you Can’t Live Without

Theme WeekBeginner Week has been jam-packed with tales from the trenches  - from how to set up a blog, to a newbie success story, Darren’s Beginner Dos and Don’ts; and 31 mistakes established bloggers made way back in the early days of their blog.

Today we’re back with even more goodies to take away: our 10 most popular (and useful!) posts for beginner bloggers. Get ready to Pin, bookmark, save to Evernote, or however you keep interesting posts for future reference – you won’t want to leave this one behind!

1. Five First-Year Posts that Led to Over 6 Million Views: Darren tells the story of the five posts on Digital Photography School that managed to attract a huge readership in its first year, and why he thinks they were so successful at driving traffic.

2. Webinar: 10 Things I Wish I Knew About Blogging: For Darren’s 10th blogging anniversary, he celebrated by sharing a recording and slides about what he would loved to have known when first starting out.

3. Crawl Before You Walk: 6 Step-by-Step Instructions for Starting Your Own Blog: A guest contributor leaves nothing to chance and explains the six things you NEED to know.

4. Recommended Blogging Resources: Things Darren uses in everyday blogging that you might find useful.

5. Guest Post: 10 Things I Wish I Knew When I Started: A guest contributor narrows early blogging down into 10 useful and productive key items for success.

6. How I Make Money Blogging: Darren lays all his cards on the table and explains exactly how it works behind the scenes.

7. 9 First-step Goals for New Bloggers: So much to do, so little time. The nine goals Darren believes beginners should aim for if they’re looking for a bit of direction. Then the sky is the limit!

8. What My  Wife Has Taught Me About Blogging After Just Three Months: Darren’s wife Vanessa’s blog was an instant hit – and it made Darren pause and reflect on what she had done differently to his blogger beginnings that made it such a success.

9. How Much Content Should I Have Ready to Go When I Launch a Blog?Darren sits down with a group of bloggers yet to start a blog and explains how much content should be published on a brand-new blog, versus how much content he actually had when starting. A great lesson to learn!

10. What Mistakes Did You Make When You First Started Blogging? What Would You Do Differently?: A reader asks Darren to share his top three mistakes made in the early days. The comments from other bloggers about their beginner blogger mistakes are also eye-opening.

Over to you – what resources did you find as a beginner that you found super-useful? (I always find new things at Amy Lynn Andrews‘ site. It’s a goldmine!)

Don’t forget, we also have 50% off ProBlogger’s Guide to Your First Week of Blogging right here! Use the code BEGINNERWEEK.

Beginner Week: We Asked Veteran Bloggers to Reflect on Mistakes Made in Their Early Days

Theme WeekThe early days of blogging (for most of us) are filled with detours, roadblocks, and just plain slip-ups that we can make in the privacy of our own small readerships. As our blogs and their communities grow, so too do the lessons we’ve learned from the early mistakes that we’ve made. During Beginner Week, we checked back in with some bloggers who blundered with the best of us, only to come out the other side stronger and smarter than ever. They were kind enough to share their nuggets of wisdom with you.

We begin with some of Australia’s best bloggers:

Add textCaitlin – Mother Down Under // Nikki – Styling You // Christina – Hair Romance // Sarah – A Beach Cottage // Matt – Dad Down Under

Mistakes most mentioned

There seemed to be a few recurring themes in the answers of the bloggers we asked – topics like being authentic, writing in your own voice, focusing on your readers, and being useful.

Kelley at Magnetoboldtoo: “You need to decide at the start whether you are going to use real names and if not what their monikers will be. And try not to use something that everyone else is using.”

Carly at Smaggle:  “I got told really early on to always make sure that your reader is getting something out of everything that you post. I ask myself every time I’m about to post something ‘What is my reader getting out of this?’ – It’s stops you being self indulgent and helps you to edit effectively.”

Kylah at Intrepid Monkeys: “I tried too hard to write educational / information rich content all the time. Like I was writing essays for uni. Over time I’ve come to trust my own voice and open up a lot more which seems to resonate better with my readers.”

Chantelle at Fat Mum Slim: “I think the biggest mistake I made in the beginning was writing for myself, like I was writing in a journal… and not engaging an audience at all – which mainly was because I didn’t have an audience! But when I realised I could engage and create community-based stuff, I loved it. And what I learned from it? Engaging an audience is awesome, and it makes it easier for a shy blogger like me to turn the attention on to someone else. It’s a more comfortable way to blog.”

Emily at You Learn Something New Every Day: “Being too nervous to comment on the blogs of people I was in awe of. Panicking if I didn’t post EVERY SINGLE DAY. And not asking questions/engaging the reader. And plenty more mistakes to come, no doubt!”

Mrs Woog at Woogsworld: “I write very broadly, [and] my old stuff was quite beige. Also read a lot, not just blogs. Read books and see whether there is a pattern in what you are attracted to. It is ok to be influenced by people, but develop your own style. Also do it every day, even if you do not feel like it. It was become a pleasurable habit in the end.”

Carly at Carly Findlay: “One of my mistakes i made – though not early on – was to use an argument I had with someone as inspiration for a blog post – without permission. The argument was about parental one-upmanship – I was discussing something with a friend on FB and their friend jumped in and told me that because I am not a parent, I just don’t understand responsibilities or something like that. While I used more than one example of parental oneupmanship experienced in my blog post, my friend saw that I used the argument I had with her friend as an example on my blog, she got extremely upset and we are no longer friends. I pride myself on asking permission to use names and pictures of friends on my blog, so I dont know why I just didn’t check with my former friend before I used this example. Am wistful on that experience, but I’ve learnt from that. Always ask before posting.”

Deborah at Diet Schmiet: “Finding a good balance is important. I see a lot of newbies get all keen and blog daily (or more) but fizzle out after a while as they can’t sustain it. Having said that – I was a bit ad hoc for a while… however my blogging was all about ‘writing’ so I was really only doing it for me and didn’t promote or share with readers at all.”

The back end

And of course, for the non-techies among us, some of the behind-the-scenes stuff stumped us:

Melissa – Camper Trailer Travels: “The name of my blog….when I started it was just something to do in my spare time but then I started getting comments and likes and I thought maybe I can do more with it but I’m still not sure about the name – Camper Trailer Travels but we won’t always own a camper trailer.”

Andrea at Fox in Flats: “I designed and built the first version of my site myself, and because I have no background in this it took quite a long time, with lots of trial and error. Eventually I found a great ready-made theme that I purchased for $80 and was able to customise it. Happily, all my tinkering before that meant that that wasnt so challenging. And having forced myself to learn a bunch of the back end stuff, I’m now able to update aspects of my current design, without having to pay my designer to to everything for me. That said, if you can afford it, and worried about time it’s worth getting a pro to build your site for you.”

Rachel at Redcliffe Style: “Use your own images or giving the correct credit for the images used.”

Corrie at RetroMummy: “I wish I’d moved to wordpress and had my website designed earlier than I did – been talking about it for years before I actually did it and only did it in 2013! And learn to take better photos early on – again I only learnt to take photos in manual in 2013 and wish I’d done it earlier.”

Lisa at Mrs BC’s House of Chaos: “The one mistake I made that I would go back in time and change if I could would be not starting on WP. Now 4 years later I’m still on Blogger because migrating seems like such a big drama.”

Katrina at The Organised Housewife: “I wish I started self hosted from the beginning and I always tell people it’s important to protect your brand no matter how small by purchasing your .com and .com.au.”

Kelly at A Life Less Frantic: “My major early mistake was thinking my blog posts should be about me,  i.e. … there was nothing in them for my readers.”

Amanda at Cooker and a Looker: “I had little understanding of SEO when I started and called my posts obscure names. No one will ever find my kick-arse okonomiyaki recipe because I named it “(almost) banged up abroad and a recipe for what you want”. Whoops!”

Glenda at Healthy Stories: “Wasting my time with a free wordpress theme. We all want to save money when we start out since we aren’t making any money from the blog yet, but free themes can only do so much and I spent heaps of time tweaking the theme and never being satisfied. There are lots of cheap themes out there that cost only $40-50 that are really well built and will save you loads of time that you can then use to write, promote and start earning money.”

Cate at Cate Bolt: “get a good foundation from the start. Even if it’s bigger than what’s actually needed. It’s nice to say ‘start small and expand if you want to’ but if you don’t have the framework in place, it makes changing things really difficult. Check out the more popular blogs and see what plugins etc they’re using and implement them from the very beginning so you don’t have to try to migrate to something bigger and better when you’re rich and famous.”

Making money

Either too much, too little, or not knowing how to value ourselves and our time…

Lara at This Charming Mum: “Saying yes to every offer of guest blogs or product promotions in case they didn’t ask me again. I got myself over committed writing about things that didn’t really have much to do with the central aims of my blog. I promoted irrelevant products I wasn’t that interested in because I was excited about a bit of free stuff!”

Kimberley at Kimberley Magain: “The mistake I made was to ignore monetising it! I started my first blog in 2003 in Japan, as an ex-pat travel blog, before blogging was a “thing”. When I started to get unsolicited people wanting to advertise on my blog I fobbed them off with a curt message of, “Why would you want to advertise on a BLOG!” Famous last words. I was in an amazing position and didn’t take advantage of it.”

Feeling inferior

And the rise of the green-eyed monster. Very rarely useful!

Ros at Sew Delicious: “Don’t underestimate others. There are a lot of quiet achievers out there doing amazing things.”

Beth at BabyMac: “Definitely don’t compare yourself as it’s impossible to create your own style if you are trying to emulate someone else.”

Trudie at My Vintage Childhood: “No one wants to read epic long posts with no pics. Blogging becomes so much more fun and enjoyable when you stop worrying about what others are doing and the opportunities they appear to be having, and just concentrate on engaging with your audience and have fun. Stop over thinking posts, just hit publish and have fun.”

And spreading the word: life on social media

Network, network, network – some of us were doing it alllll wrong.

Kate at Drop Dead Gorgeous Daily: “I spent a fair bit of money on Facebook ads to increase our page likes, which is completely wasted now FB make it so hard to even be seen by your likers. Never pay for something you can’t own!!”

Dorothy at Dorothy K: “Not reading other blogs and commenting on them. But that was early days when commenting was worthwhile and created conversation and return visits.”

Kirsten at Kirsten and Co: “While starting out with blogger was a really easy way to start blogging, I wish I’d just jumped straight into things with a decent WP theme. I also wish I’d commented/networked a bit more with other blogs and bloggers when I first started out.”

We’d love to hear if any of these mistakes have resonated with you – have you learned something new from these stories today?

If not, you can learn lots of things new with 50% off the ProBlogger Guide to Your First Week of Blogging in honour of Beginner Blogger week. Use the code BEGINNERWEEK at the checkout and revel in your newfound knowledge!

Beginner Week – Katie180′s success story

Theme WeekKATIE180 (2)

The name “Katie 180” was gaining traction in Australian blogging circles before Katie Rainbird’s site was even launched. Two short months after she first pressed “publish”, Eden Riley, one of Australia’s best bloggers, pointed her out in the crowd of a Digital Parents conference. “If you want to know how to start a blog,” she said, “just go and read Katie180”. This caught the attention of one Darren Rowse in the audience, who quickly secured her to speak at his own conference later that year.

So how did someone who had only a handful of posts to her name get the attention of the Aussie big guns – something we all would have loved in our early days?

Well, let’s find out.

The Beginning

With a long-held dream of writing, Katie believed she could seamlessly marry her newfound nutrition knowledge with her love of prose. Eschewing the more traditional route of diet advice private practice, Katie took to the internet with her smarts and a burning ambition: Write. Be seen.

“Whilst studying nutrition I started planning to take my knowledge and put it to paper, so to speak,” she says. “Originally I thought about freelancing, but once I discovered blogging it was a real ‘ah-ha’ moment for me and I just KNEW that was the way for me to go!”

Without wanting to rush into things, Katie ensured her site was properly designed and she was finished her studies before launching. A far cry from some of us who blog first and ask questions later!

“Well I didn’t really wait long when you consider that I only decided upon blogging in my final year of college (two years ago),” she says. “I wanted to be qualified before I started blogging about nutrition, and I wanted it to be perfect – ha! But I set my mind to a New Year launch, and even though my blog design wasn’t up to my perfect standards, I hit publish on my first post on January 10th, 2013.

With all that time to tinker before birthing her blog baby, she did a lot of behind-the-scenes preparation. A list that looks a little something like this:

  • Firstly I applied to a call out for guest bloggers on an American based raw food blog, which was accepted and I posted for them with strict deadlines, word counts and of course, content – although I was a nutritionist I wasn’t a raw foodie so it tested my skills.
  • I attended writing and blogging courses held at the Australian Writers’ Centre.
  • I “collected” other nutrition or healthy/foodie types of blogs (even those I didn’t really like or align with) to get a feel for what was going on in this genre and I would take note of which posts received the most commentary or interaction.
  • I tested the waters with a Facebook group on my personal Facebook page, which was also called Katie180 and I would post there a couple of times a week: recipes, photos of food, summaries of nutrient actions and fast facts kind of stuff. It was quite well received and gave me a lot of confidence that so too would my real blog once I started it. It also provided me with an audience ready to follow me over.
  • I also did this with Instagram, I built up a following and a fair few people asked after my blog before it was even launched so I knew that I’d have readers there too.
  • I outsourced my blog design to a professional team and spent many months working with them on my logo, header, colour scheme, format etc.
  • Once I was blogging I quickly joined Twitter and set up a professional Facebook page and I’d plug every post across these two platforms plus my original Katie180 Facebook group and Instagram (even though that’s a bit cheeky but I wanted to catch readers any way I could!)

But with all that preparation and forward-thinking, Katie was still plagued with the concerns that any new blogger has: that no-one would read her blog. “That I’d put all this effort in and it would just be sitting there, sad and alone!” she says.

As usually happens, the excitement of starting a blog soon overshadowed those early-days concerns. Katie says it was a relief to have her voice heard, as was “breaking with convention insofar as my study path was concerned, not going into practice, not waiting around for people to come and find me, rather putting myself out there loud and proud!”

Before the Blog: What did she learn?

“The most important things I learned were from other bloggers (just from reading their blogs): to write in my own voice – be authentic, brave and passionate. To connect – respond, reply, interact across social media because that makes readers feel important and promotes loyal readership (and word of mouth.) To blog regularly – keep in their faces, keep relevant, be out there!”

Early Days: what did she learn?

“The number-one thing I learned was that it takes SO much more time than you think,” she says. “Imagine being asked at 5pm to submit an essay by 9am the next day – one that would entertain and inspire people and if possible include artistically styled photographs and full references to all sources of information. That’s kind of what writing my blog feels like considering I have young children and most of my writing is done after hours.

“Then there’s recipe sourcing, tweaking or inventing plus All the cooking, photographing etc.

And now?

“I work on my blog every day, even the days I don’t post – I’m replying to comments, emails and connecting via Facebook and Instagram,” she says.

“Another important point is that my target audience changed from who I imagined them to be to who they actually are and I began to write for them rather than bang my head on my desk wondering why my posts weren’t being received the way I wanted them to (the heavier reading/educational posts.) I don’t see this as a bad move because I have more readers now and, as such a bigger audience for when I do choose to publish longer articles.”

The basics: Design, Hosting, Content, oh my!

With an overwhelming amount of advice out there on how to get started, Katie cherry-picked the pieces that would work for her pie.

“I had read a number of blogs with posts focused on ‘What I learned this year’, or ‘How to start a blog’, and so on, and I knew that WordPress was preferred,” she said. “I wanted to give my money to an Australian company so I typed “blog design Australia” into Google and found The Blog Designers (clever name guys!) who were very friendly at my first phone call and had a set price of $500 for the entire job so that was that!” (theblogdesigners.com)

“I bought a domain name, I couldn’t get a .com so I went with .au. The team at The Blog Designers recommended a host so all of that techie/design stuff wasn’t in my hands, which took a major load off because that ‘aint my bag!

“My husband and I set up a company, Rainbird Media because he works for himself and via my blog I hope to also, so all these kind of costs can be factored in as expenses.

The next step: being seen

Blogging is never ‘build it and they will come’, more ‘get out there and be a part of the blogosphere’. How did Katie manage that in her early days? “Follow, ‘like’, comment, share, recommend, email directly, stalk – ha ha! It’s no different than how you connect offline,” she says. “You start hanging around and then you make small talk and if you hit it off then you have new friends.”

Looking back – what worked, what didn’t?

Hindsight is super-useful, and it’s no different with blogging. Looking back, Katie says the things she learned that she would do differently this time was to: “Write three months worth of posts and keep them in my drafts folder for rainy days. Do much more planning, recipe testing and photographing in advance. Learn about how to use WordPress, my camera and all the other gadgety bits that make blogs sexier for readers.”

Katie’s Top Takeaways for newbie bloggers

1. Know your specialty, you won’t be able to write with oomph unless you personally dig it.

2. Pay attention to formatting and punctuation. Take a writing course if you can afford to.

3. Hang out at other blogs, get a feel for how you’d like your blog to function and look like. Whilst you’re at it, make friends with the bloggers and regular readers/commentors because these are your people now!

4. Outsource design and tech support if you can afford it.

5. Allow time for it, because it’s going to take time, even if it’s “just” a hobby blog. But if your plans are to use it as a platform to earn money then treat it with the same respect you would an internship at the best job you could ever imagine!

You can read Katie at her blog Katie180 (including her post on how she started blogging), join her (very supportive and informative!) Facebook page here, tweet her here, or follow in Instagram here.

*We are also offering 50% off the ProBlogger Guide to Your First Week of Blogging for this week only! Enter the code BEGINNERWEEK at the checkout.

Beginner Week: Bite the Bullet and Start Your Blog with this Seven-Point Checklist

Theme WeekWelcome to ProBlogger’s second theme week – where we take a topic you’re interested in and drill right down to bring you all the information we can find to be of use to you. This week we are focusing on newbies – what do all beginner bloggers want to know? What are the first points of reference we should use, and where do we go from there? Today, please welcome Ali Luke from Zen Optimise, who has put together a handy checklist of things you should do in your first week of blogging to get yourself off the ground. There is also a fantastic deal on Darren’s “ProBlogger’s Guide to Your First Week of Blogging“, full of hints, tips and practical exercises for the beginner blogger. Even if you’ve had your blog for a while, it’s a great refresher of what really works in getting your site some traction. You can find all the content for this week’s theme at the bottom of this post.

Without further ado – here’s Ali.

Have you been reading ProBlogger for weeks, or even months, so you can learn everything you need to know before setting up your blog?

You might be wasting your time.

That’s not to say that the content on ProBlogger isn’t hugely valuable: of course it is. As a new blogger five years ago, I devoured a large chunk of the archives – and even today, I still get inspired (and pick up a few new tips) from posts here.

But I also know how easy it is to fall into the trap of reading post after post, struggling to make sense of it all, and wondering how you’ll ever take in all the information out there.

“Be Prepared” Can Go Too Far 

While it’s great to do some research before diving in and starting a blog, it’s easy to end up reading post after post after post … without taking any action.

Until you get your blog up and running, you won’t really know what you need to know. You might be reading about topics that you’ll never need to concern yourself with – or you might be missing out on information that’s going to be crucial.

Launching your blog can feel like a huge step. You want to get every detail right; you want it to be perfect right from the start.

The problem is, if that perfect ideal keeps you stuck, you’ll never have a blog at all. And a real, imperfect blog will outperform an imaginary perfect one in every way imaginable…

Start Your Blog This Week: Your Checklist

It’s time to bite the bullet. No, you probably don’t feel ready. Yes, there’s a lot you still don’t know. But you will learn so much faster from actually blogging than from simply reading about it.

Here’s what you need to do. If you tackle one task each day, you’ll have your blog up and running next week:

Day 1: Set a Clear Goal

What do you want your blog to do for you? “Make money” is a popular answer – but how?

Is your blog going to support your existing business and bring in new customers?

Do you have a service to offer, like design, writing, or coding?

Is it going to be market research – and a platform – for a book that you plan to launch?

Are you going to bring in lots of traffic and sell advertising space?

Will you review products as an affiliate, taking commission on sales?

All of these are perfectly valid strategies, but you need to be clear about what you’ll be doing right from the start.

Of course, your blog doesn’t have to be a money-making tool. Perhaps your motivation for blogging is to get your writing out there to the world, or to build up a strong reputation in your field.

Further reading:

Top 10 Blog Monetization Strategies, Ranked In Order (Blog Marketing Academy)

To do: 

Write your goal down, and keep it somewhere visible. You want to have your goal in mind over the next few days.

Day 2: Choose a Platform

There are so many different blogging platforms out there, and there’s a good chance you’ve heard of (and maybe tried out) a fair few of them. I’ll name a handful of them: WordPress, Blogger, Typepad, Tumblr, Squarespace…

Let’s make this decision easy. Your best option is almost certainly WordPress.

It’s used by most of the top blogs (including ProBlogger) and it’s a hugely flexible and powerful platform.

Ideally, you’ll want to go with self-hosted WordPress (WordPress.org) where you install your blog on your own web space. If you can’t afford hosting, though, you can use WordPress.com – this is still a powerful blogging platform, but it has certain limitations.

Further Reading:

Self Hosted WordPress.org vs. Free WordPress.com (WPBeginner)

To do:

Decide whether you’re using WordPress.org (self-hosted, recommended) or WordPress.com (hosted, a good second choice).

The rest of these instructions assuming you’re using WordPress.org; if you using WordPress.com or a site like Blogger, you won’t need hosting, and you can choose not to buy a domain name. (If you don’t buy your own domain name, you’ll have one like yourname.wordpress.com.)

Day 3: Decide on Your Domain Name

Your domain name (sometimes called your URL or your web address) is what users type in to visit your site. ProBlogger’s domain name is problogger.net.

To get a domain name, you need to register it with a domain name registrar – a site like GoDaddy (well known) or Namecheap (popular for its high-quality customer service).

Domain names aren’t especially expensive to register, and will normally cost you around somewhere around $12 per year. Prices vary between domain name registrars, and some suffixes (the .com or .net etc) cost more than others.

When you’re choosing your domain name, aim to:

Keep it fairly short. Long domain names are hard to remember and type.

Keep it to two words or fewer if possible.

Make it match the name of your website. If Darren called this site “ProBlogging Tips” but had the domain name “ProBlogger” it would be confusing for readers.

Avoid using hyphens if you can: if another website has the same domain without a hyphen, readers may end up there by mistake.

Use a .com suffix if it’s available. If you really want a particular name and the .com is taken, you can use .net. If your readers are mainly from your own country, you can use your country’s domain (e.g. .co.uk for the UK or .ca for Canada).

Further reading:

Five Best Domain Name Registrars (Lifehacker.com)

To do:

Come up with several possible domain names. Use WHOis.net to see which ones are available. (Simply typing them into your browser won’t necessarily tell you if they’re available or not, as sometimes domains are registered without hosting so no site will show up.)

If you’re self-hosting WordPress and thus buying hosting, you may want to register the domain name through your host – this can make life slightly simpler.

Day 4: Buy Hosting

Many bloggers find “hosting” a tricky concept to get their heads around. Here’s how it works.

For your website to be online, all the files for it need to be kept on a computer that’s always connected to the internet. (It’s technically possible for you to host your website on your own computer – but there are a huge number of reasons why you probably wouldn’t want to do this, including security issues, and the cost of keeping your computer switched on all day and all night, all the time.)

Web host companies provide space for your site on their servers (huge computers), which are permanently connected to the internet. These servers also have special software that allows you to install WordPress on your site. You pay a monthly or annual fee for this, usually around $7 – $15 per month.

There are loads of web hosts out there; personally, I use Dreamhost for all my own websites – but I’ve included links to other suggestions in the further reading.

Further reading:

How to Choose the Best WordPress Hosting? (WPBeginner)

To do:

Choose your host and sign up for an account. Don’t spend hours agonising over the choice – you can always switch hosts in the future if you decide they weren’t the best option for you.

Day 5: Install WordPress

Assuming you’ve chosen a WordPress-friendly host, you’ll probably have a simple and easy way to install WordPress – often with a “one-click installation” option.

Follow your host’s instructions, and get WordPress installed on your site. During the installation process, you’ll be prompted to enter:

The name of your site.

The username for an administrative account.

A password.

Your email address.

The only bit you can’t change later is the admin username. Avoid using “admin” as that’s way too easy for hackers to guess!

To login to your site, go to www.yoursitename.com/wp-login. You’ll automatically be directed to your dashboard – the “behind the scenes” view of your WordPress site – after logging in.

You’ll also have the option to make your site invisible to search engines. This can be reassuring while you’re developing your blog, but if you switch this on, don’t forget to switch it off again later! (You can do so in your WordPress dashboard under Settings Reading.

Further reading:

Secure Your WordPress Blog Without Touching Any Code (ProBlogger)

To do:

Get WordPress installed. It will probably be easier than you think! If you have time to spare, poke around in the WordPress dashboard to get a sense of all the different options and functions.

Day 6: Choose Your Theme

The look and feel of your blog is determined by its theme (sometimes called the template). You can switch your WordPress theme without losing any of your content – your posts, pages, sidebar widgets and so on are stored separately.

To change themes:

Go to your WordPress dashboard (www.yoursitename.com/wp-admin).

Click on Appearance  Themes

Choose a theme you like and click Preview to see how your site will look in that theme.

Click Activate to switch your site over to the new theme.

There are thousands of WordPress themes available online, so if you don’t find anything you like in the current themes section, look around. Free themes tend to be more limited in functionality and design; premium (paid for) ones often have lots of new options.

Further reading:

How to Pick a WordPress Theme That Doesn’t Suck (StuffedWeb)

To do:

Select a “good enough” theme – it doesn’t have to be perfect. If you’re creating a website for an existing business, consider using a premium theme that’s tailored to your industry. (E.g. there are restaurant themes, band themes, guest house themes…)

Day 7: Write Your About Page

Once you’ve got your theme up and running, there are still a lot of tasks ahead. New bloggers often wonder what to prioritise. Getting their sidebar spruced up? Posting lots of content? Adding their “Services” page? Including an option for readers to get posts by email?

All of those are important – but one of the very first things you should do is get your About page in place.

New readers will very often look for and click on “About” (or “About me” or “About us”) to find out who you are and what they can expect from your blog. If the page doesn’t exist, or if it’s badly put together, they might shrug and go on their way (and never return).

A good About page needs to:

Tell the reader what your blog (or company) is about and how it can help them. It’s often a good idea to put this information up front, perhaps after a few words introducing yourself (“Hi, I’m Bob Jones, and I blog here about…”)

Introduce you so that the reader feels a sense of connection. You can do this in a straightforward way, or with humour, with a list of interesting facts about you, with your credentials and experience, with an inspiring story … whatever fits with the tone and brand of your blog.

Include a photo of you. This isn’t an absolute rule, but it helps readers come to trust you – and if you’re selling them products or services, or promoting affiliate products, this is important.

Be updated regularly. Your blogging mission might change; facts about you and your life might change. If your About page is clearly years out of date, your blog is going to look cobwebby at best … and abandoned at worst.

Get the basics of your page in place, then, once you’ve been blogging for a couple of weeks, update it and:

Link to two or three of your best posts. This is a great way to draw readers further into your blog.

Let readers know how to subscribe to your blog by email. Even if you’ve got a big email sign-up box in your sidebar, readers may not notice it.

Further reading:

Are You Making These 7 Mistakes with Your About Page? (Copyblogger)

To do: 

Write your About page. You might find it easiest to split it into two sections, “About the Blog” and “About Me”. If you can, ask a friend or colleague to look over it and give you feedback – they may have ideas that you wouldn’t have thought of.

And that’s it! Your blog isn’t only online, it’s looking good, and it’s ready for you to publish your first post. This is just the start of an exciting journey – and I wish you all the best with it.

Ali Luke is Head of Content at Zen Optimise, where she leads small group courses on blogging and writing for the web. Once you’ve got your blog set up, check out 7 Rules for Creating Highly Successful Posts for powerful tips plus handy further reading suggestions.

Beginner Theme Week Posts on ProBlogger

New Blogger Katie180′s Success Story
We Asked Veteran Bloggers to Reflect on Mistakes Made in Their Early Days
Darren’s 43 Dos and 25 Don’ts of Blogging
Resource Roundup – 1o Links New Bloggers Can’t Live Without

How to Blog Effectively When You’re Feeling Overwhelmed

Outtake - Nooo! [Overwhelmed]
This post is from ProBlogger Managing Editor Stacey Roberts.

Blogging is a voracious beast, and there is literally always something you could be doing to improve your traffic, find new readers, interact with other bloggers, and make some cash. The more you put in, the more you get out – but how do you cut through the (almost) infinite internet and create a manageable blog environment? Well, like anything, it takes trial and error. FOMO (Fear of Missing Out) is alive and well, but soon we all get to a point where it can all get too much to keep up with, and something’s gotta give.

These tips could work with anything that you find overwhelming, not just blogging. Just started a new job? Want to start your own business? Want to write the Great American Novel? Well, don’t panic – let’s get some perspective.

Break it down

Once you realise the magnitude of what you’re about to do, hyperventilation is only a moment away. Get back on top by sitting down for a minute and taking the task apart. Once you see it in sequence, it can be much easier to achieve. Yes you might need to blog, then tweet, then share on Facebook, then read six articles on blogging, then respond to comments, then find something to write for the next day, but it doesn’t all need to be done at once. Break it down and spread it out.

Don’t let your head run away with you

Sometimes we are our own worst enemy. Our brains conjure up worst-case scenarios, which in turn scares us and makes us think it’s not possible to succeed. Recognise when you’re about to board the Paranoia Train, and get some facts straight. You can survive (and thrive!) with just doing a little every day. Don’t just assume it’s too much and you won’t ever make it so you shouldn’t even try. Get out there and do what you can, for something is always better than nothing. Even one tweet can be useful.

Get some perspective

Often when you write down your tasks and responsibilities, you can see that they’re not so overwhelming. A list of things you need to do is a tangible thing to help you get your head around the job at hand. It’s common to then realise it’s not as crazy as you thought, and in fact is actually quite do-able. Identify the parts that aren’t important, or not viable at this time, and focus on the things you can actually do. An overview is incredibly useful when you’re liable to get carried away.

Find five things you can do right now

This helps make everything seem even more manageable, and gives you that perspective you need. Once you’ve got five easy things done, you feel much more productive, which inspires and motivates you to do more. Maybe it’s just one extra tweet, editing some photos, or even writing a couple of post intros. Each journey begins with a single step, as they say, and you’ve just taken five.

Set mini deadlines

Want to write brilliant posts, but don’t know where to start? Time is of the essence, and you’ve got none? Set yourself a deadline and get stuck in. It might be a post a day, it might be two posts in the next hour, but give yourself a time to have achieved at least one thing on your list. If there’s an even bigger deadline (guests post submission cut-off date or something), then set mini deadlines before then so you’re not frantically scribbling something at the last minute. Have your post ideas sorted by Monday, a rough draft by Wednesday, and a well-thought-out, well-written post and image by Friday. It might only take five minutes a day, and that’s infinitely more do-able.

Ask for help

You might need someone to watch the kids while you write. You might need someone to show you how to create good video content. You might even need to ask a blogging veteran to share a tip or two – don’t be afraid and think that your questions are silly, or that you should know this stuff by now. Or that blogging isn’t important. If you need help, reach out – you might even make a new friend in the process.

Spend some time getting acquainted

The first thing I do when asked to write for a publication is spend some time hanging out in the archives to see what’s been covered, where’s a knowledge gap I can plug, and what the vibe is. That can work for anything – if you’ve been asked to guest post, or if you want to see what is the trend in your blogging niche. What are people looking for? What can you provide that’s missing at the moment? What are other people Tweeting? What’s getting engagement on Facebook? Getting a feel for what you will be doing is essential for toning down panic and turning up productivity.

Just do it

Stop talking yourself out of it. Stop reading this! Go and kick some blogging goals.

But come back to ProBlogger when your’e done! What’s one thing you can do today to cross off your overwhelming to-do list?

Stacey Roberts is the Managing Editor at ProBlogger.net, and the blogger behind Veggie Mama. Can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.