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Make Money Blogging: Start the New Year by Increasing Your Income Streams

It’s the aim of the majority of the readers of this site – make an income via your blog. Today we revisit the post where Darren outlined all the ways he diversified his streams and how after 10 years he was still going strong. We also have a look at the Ways to Make Money Map – make sure you also see the Make Money Page, if you haven’t already. It’s a great place to begin, or to refresh your memory.

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Today I was speaking with a blogger (I’ll call her Alice for the sake of this post) who was feeling a little overwhelmed with the idea of monetizing her blog. She expressed that as she looked at other blogs in her niche, everyone seemed to be doing such amazing things. She said she felt she’d never be able to compete.

Other blogs in Alice’s niche were running online courses, selling out hundred people live events around the country, selling ads to fortune 500 companies, authoring best selling eBook and more. The thought of even beginning to monetize her blog in these ways was completely paralysing Alice!

It is so easy to be overwhelmed to the point of paralysis when you look at what other bloggers are doing. I know this from personal experience!

My advice to Alice was to keep in mind that all those other amazing blogs started in the same place that she was – without any income streams at all.

Often it is easy to forget this and see a successful blog as always being what it is today.

By way of illustration, I shared my own story

When I started blogging, I did it as a hobby. I had no intention of it ever being more than that and there were no examples of people directly monetizing blogs.

Over the coming year and a half, my blog grew in popularity and the hobby became something of a passion and obsession. It also began to cost me money to run for hosting, domain, design etc.

Phase 1

Blogging Income 6

I began to dabble in monetizing with the hope of simply covering my costs. My first experiments were with Google AdSense and the Amazon Affiliate Program. The results weren’t spectacular but they were encouraging enough for me to keep trying. A few dollars began to trickily in but more importantly – I was learning a lot!

Phase 2

Over the coming months I continued to experiment with AdSense and Amazon. I vastly improved how I was implementing the programs (better ad positioning, writing reviews for affiliate products). I also began to think about how to drive more traffic to my blog. I even started a second blog (and then more followed)!

The results were that my income began to grow. I began to see my blogging as a part-time job and even began to wonder if it could one day be full-time.

Over the coming year I also began to also look at other forms of monetization.

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During this time I started promoting affiliate programs with other online stores. I also did something that terrified me but which became a great income stream, I picked up the phone and began to sign up advertisers directly. This was a period where I had to bite the bullet and start to treat blogging not just as a hobby – but as a business.

Again – these new income streams started small and were experiments. My first ad sale was for $20 for a month long ad. It didn’t bring me overnight riches but securing the ad taught me a lot and contributed to my overall income.

It was around this time I realised that while none of my income streams were enough to sustain me alone, a blog could actually sustain multiple sources of small income that could add up to something significant.

My goal was to go full time as a blogger. To do that I knew I needed to grow multiple streams of income and my blog’s traffic.

Phase 3

It was around this time that other Advertising Networks began to appear. I experimented with quite a few but the one I had most success with was Chitika. At the time, AdSense was my #1 source of income but putting Chitika on my site almost doubled that income overnight and allowed me to go full time as a blogger!

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Of course it wasn’t just that Chitika worked well. I’d also been growing my traffic, building reader engagement/community etc – but the extra income stream helped a lot.

Phase 4

It was around this time that I’d started ProBlogger as a blog along with a whole new range of income streams. I did monetize ProBlogger in the early days, using all of the above income streams but I found that ProBlogger was actually better to monetize indirectly.

By ‘indirect monetization’ I mean that ProBlogger began to grow my own personal profile and authority on the topic of blogging and I began to be approached to provide products and services that I could sell. The blog itself didn’t necessarily make money – but it enabled ME to make money as a result of the blog.

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For example, it was through ProBlogger that I landed my first paid speaking opportunity. I was asked to fly to Washington DC to speak at a conference – (all expenses covered plus a small fee paid).

Around the same time, I was approached to write the ProBlogger Book (the hard cover one that is now in it’s 3rd edition). This only came off the back of the ProBlogger blog.

Similarly, around this time I began to offer my services as a consultant to help people with their blogging strategy (a service I don’t offer any more).

Once again, these income streams started small (in fact writing a Book isn’t generally a big income stream for most authors) but they each contributed to the overall revenue from my blogging, which was now adding up to be a lot more than I’d ever earned from any other job (keeping in mind that I’d been blogging now for 4-5 years).

Phase 5

Most of the above income streams have continued to grow but other opportunities have presented themselves as new technologies emerge. While I’d previously been approached to create a hard copy book, we began to see the emergence of eBooks. While people previously had asked me to speak at their live events we began to see people delivering content via virtual/online courses and conferences.

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I began to experiment with creating eBooks and membership areas to my sites. eBooks have gone on to become my main income stream (both with ProBlogger eBooks and Photography eBooks). The main income from eBooks tends to come in fits and starts, when we either launch a new eBook or run a sale/promotion on one but even when we don’t have these events happening they still steadily sell each day in small numbers. Again, contributing to the overall revenue.

I also added the Job board here at ProBlogger.

The job board is an interesting example of what I’m talking about today. It has never been a spectacularly huge income stream but it has actually been a pretty steady source of income over the years. We generally see 1-2 new blogger jobs advertised every day and that $50-$100 per day in income adds up over time. I’ve not got the exact figures but I’d estimate that over the last 5 years it has brought in over $100,000! I’m glad I started it!

By this stage my income was growing to the point where I was able to bring on others into my team. This started with some very part time outsourcing of small jobs but in more recent times has enabled me to hire a number of team members to help run different components of my business.

Phase 6

The final income stream has become a growing focus of my team and I (although I have to say it’s not a massive income stream at this point) has been running events and conferences.

Our annual ProBlogger Training Event here in Australia has grown in number each year and this year we think it’ll probably turn a small profit. Having said that, my intent with these events is not to make a lot of money. Rather, it is about giving something back to the Aussie Blogosphere (it is also great for branding and gives me a lot of personal satisfaction and fun).

We’ve also started to run some smaller more focused workshops (our Email Marketing workshop in Melbourne still has a handful of spots left).

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My suspicion is that events will be something we’ll see expand a little in the coming years.

Final Thoughts

Let me sum up with a few thoughts, disclaimers and words of encouragement:

Keep in mind that all of the above has happened over 10 years. While today there are obviously 12 or so income streams (although I’m sure I’m forgetting something) they all started quite small and as experiments.

There have been moments where it did seem like I had rushes of income, those rushes were usually the result of several years work and investment of time and money.

I also would say that in each case, I started each experiment not really knowing what I was doing (on at least some level) but really seeing the experiments as a chance to learn. For example, my first eBooks were taking previously published blog posts and updating, completing and adding to them to offer readers a more convenient way to access my content.

At the time I had no idea if that would work and the design and delivery of the eBooks was fairly basic. In time I learned what did and didn’t work and was able to grow the sophistication of my delivery systems, design, authoring and marketing to the point that it’s become a fairly well-oiled machine.

The key is to pick something to try and to see whether it connects with your readership and to learn as much as you can while you’re doing it. Often you end up evolving what you do to the point that it is a better fit for you and your blog – but you’ll never get to that point without starting.

Update: I’ve since published a followup to this post that gives a split of the different income streams.

Happy New Year! What are Your Blogging Resolutions for 2015?

Image via Flickr user Amodiovalerio Verde

Image via Flickr user Amodiovalerio Verde

Well here we are again, folks – the start of a new year. The time when we’re usually bursting with motivation and promises to not repeat the mistakes of the past. I know I’ve learned a lot in the last 12 months (especially my bad habits, which I’ve vowed to ditch in 2015!), and I have spent some time thinking about what my priorities will be for this space, my blog, and my work habits this year. Namely: use my time more wisely, slow down and focus more, and remembering to always be useful.

So have you taken some time to get your priorities in order? Sworn off Facebook and will bump up your email list efforts? Ready to write an eBook? I’d love to hear how you’re starting 2015 with a bang.

Happy New Year! Here’s to all your successes!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

Say Goodbye to Bad Habits: Five You Should Ditch in the New Year

Say Goodbye to Bad Habits: Five you should ditch today // problogger.netI don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to re-evaluate how I blog, so I can blog better.

And what I know for sure is: Next year, I want to blog smarter, not harder. I want to slow down and focus on the priorities and make sure they’re being done properly.

I’ve developed a few bad habits over the years, and from what I’ve heard, I’m not the only one. Let’s refine our workload and jettison these ways of thinking that don’t serve us well. Let’s swap them for a more intelligent strategy that will make our blogs stand out from the crowd and provide use to our readers.

Are you guilty of any of these?

1. Thinking an email list isn’t such a big deal

Well, I hate to break it to you, but it is. It truly is the only method of communicating with your readers that you are in control of. Your words, straight to your reader. No algorithms, no fast-pace feed, just your information they can access at their leisure.

I revamped my site earlier in the year, and didn’t bother putting my email subscribe boxes back in because they didn’t fit the new theme. I didn’t have time to redesign them, and I didn’t want to pay for something I knew I could do myself. My laziness has cost me hundreds of valuable email addresses, and the ability to share what I have with interested people.

I know some bloggers wonder what the point of a mailout is, and wonder if its only people with something to sell who would concern themselves with having one – but it’s invaluable for any blogger who want to reach their audience. Even if you think you will never need email subscribers, offer your readers a way to sign up anyway. You won’t regret that.

2. Forgetting to share your posts on social media

I try to share my posts at the same time each day, both because those times get the most engagement, and also to provide some consistency for readers who get my updates. But often real life got in the way of manually updating my channels, and sometimes it meant I didn’t get anything up all day. I resisted using scheduling tools for a long time, for many reasons, but in the last few months I’ve experimented with a few. I cannot believe how much better my blogging experience is now that I’ve settled on a schedule that works for me, and the ability to schedule my post updates across all social media (except Instagram and Pinterest, I still prefer to do those in the moment) has become so much easier.

I’ve been using CoSchedule for the last month or two on my personal blog and I don’t know how I ever lived without it. An editorial calendar plugin that keeps your content organised and also allows you to schedule social media posts from right within your WordPress dashboard before they’re even published. Your post goes live, and your scheduled social media updates follow after, at a time you’ve pre-chosen. Genius.

3. Wasting time

Oh boy – this has been a big one for me. I work from home with very small children, and I have limited amount of child-free time each week to get a lot of things done. I couldn’t afford to waste a second – but I was wasting lots of them. I found myself either procrastinating or getting caught up in less-important tasks, which left me little time to get the big stuff done. I felt behind the 8 ball for a lot of 2014 until I sat myself down with a big task list and a determination to be in charge of my schedule, instead of letting it be in charge of me.

Some of the biggest things that has turned my productivity around:

  • checking email at certain times only
  • doing specific tasks only on specific days
  • having an editorial calendar
  • timing myself to see exactly how long tasks would take so I’d stop underestimating the time it would take to do something
  • organising tasks in order of priority

4. Failing to have an editorial calendar

Who needs those? I mean, unless you run a themed blog that creates content in line with the holiday calendar, right? Wrong! Part of the problem was that I was wasting time because I didn’t know what to write about. I found that once I sat down with either a headline or a topic, I could write a post no problem. But if I was sitting down to a blank slate, I wrote less than half of the posts that I needed to.

It didn’t take long – just a few minutes of brainstorming, and a few more minutes shuffling that around to certain points on the calendar. I always know in advance what I’m expected to do, so I find that I waste less time and get more done. I challenge you to come up with 12 post ideas right now – and you will know at least one thing you will be writing per month next year. Or create a theme a month and write to that theme as the year goes by. Go on – you only need 10 minutes, a pen, and a piece of paper.

5. Ignoring networks

I get it – you’re shy. Or you think your blog isn’t “big” enough to play in the big leagues. Well, I’m not sure how you expect to get in the big leagues if you don’t chat with the people who are either already there, or trying to get there too. While you might think there is a hierarchy of people out there in blogland, the reality is there’s room for everyone. Get chatting with other bloggers, no matter who they are. Jump in on Twitter conversations, start discussions on your Facebook page, join a linkup or blog hop, lend a hand to a fellow blogger in a group or forum asking for advice. Share other bloggers’ posts, link to them on your site, invite other writers on your blog, and offer to guest post for other sites in your niche.

If you ask any “big” blogger what was a turning point for them, or how they managed to grow their traffic, more often than not, you’ll hear them say that another blogger bigger than them linked to their content. It’s a world of collaboration, and it will get you further than where you’re going on your own. Make a friend!

So I dare you to ditch these bad blogging habits before the year is out. Replace them with smarter ways of driving your blog forward and increasing the enjoyment you get from it.

Which ones are you striking off your list this year? What will you do instead?

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

 

Most Popular Posts on ProBlogger 2014: General Tips

This week we’ve covered the five most popular posts in the areas of monetization, content, social media, and writing tips. Today we bring you the top 5 general tips that readers found most useful. I hope they do to you too! Read it now, or pin for later.

ProBlogger Popular Posts of 2014: General Tips - we covered grammar mistakes, one thing to do daily that will change your blogging, SEO must-dos, project management websites, and if Content isn't King - then what is?

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1. 5 Quick Grammar Tips to Improve Your Writing – Plus Free Downloadable Cheat Sheet

A super-handy overview of apostrophes, when to use that/which/who, when to use “everyday” vs. “every day”, commas, and capitalization. The cheat sheet is perfect for printing out and leaving it in your workspace so you’re never stuck with a grammar issue again.

Image by zev

Image by zev

2. Spend 10 Minutes Doing This Every Day and You Could Transform Your Blogging

We even started doing it at ProBlogger HQ at our regular meetings.

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3. Publish Your Blog Post Without SEO and Thousands of Visits will be Forever Lost

SEO kingpin Rand Fishkin stopped by ProBlogger to give us the absolute ultimate in SEO advice. Simple things you can do right now to ensure you’re getting the maximum exposure of your work.

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4. Top 10 Web-Based Personal Project Management Tools

You’re looking for a sweet app to streamline your worklife? Us too. Here are 10 of them that will keep you (and your team, if you have one) on track.

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5. Content isn’t King: Here’s What is

I know I’ve made this mistake in 2014 with my own blog. Content is great – but useful content is what gets you places. Are you useful?

 

Did you use these tips this year? Have you figured out a way to serve your readers by meeting their needs with your blog? I’d love to hear it!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

 

Most Popular Posts on ProBlogger 2014: Writing Tips

So useful content is king, and we need to provide it consistently. But how? And what if writing isn’t our strong suit? I always find that writing tips, guides, and productivity hacks score high in the interest scale of ProBlogger readers. These were the five most-read posts this year.

Problogger best of 2104: Writing Tips

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1. 6 Lessons in Writing Irresistibly Magnetic Blog Post Headlines

We all know headlines are what can make or break your post: if your headline sucks, people just won’t read. This post has six ways to nail it, every time.

Image via Flickr user Dan Patterson

Image via Flickr user Dan Patterson

2. 9 Crucial Tips for Self-Editing Your Blog Posts (That Everybody Can Use)

Tend to waffle? you won’t after reading these super-easy tips.

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3. How to Repurpose Your Content (and Why You Should do it)

Darren gives us a hefty post filled with great ideas on ways to take what you’ve already written and package it anew. A very effective use of resources.

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4. 15 Quick and Easy Productivity Hacks for Busy Bloggers

We all waste time – Pooja shows us how to cut out the crap so we can make the most use of the time we have.

Image via Flickr user Toni Birrer

Image via Flickr user Toni Birrer

5. In a Blog Slump? Here’s what to do

When you’ve lost your writing mojo, everyone is succeeding but you, and you feel like throwing your laptop out the window – these are my top tips to get back in the game and feel the love again.

 

So what about you? I’m willing to bet you’ve slumped at least one time in 2014. What was the best writing tip you picked up this year?

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

Most Popular Posts on ProBlogger 2014: Social Media

Social media and how to navigate it was, again, a big issue in 2014. Which platform is best? How do we use it effectively? Are we still using Google Plus? Where did everyone on Twitter go? These are the answers we found…

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1. 5 Ways to Promote Your Blog Without Relying on Google Traffic

As Darren has said before, putting all your eggs in the Google basket can be risky (and devastating – he almost lost his business). We learned how to boost our traffic without relying on the Google fallback.

2. How to Socialize Your Posts for Maximum Effect

What’s the point of promoting our blogs on social media if nobody is reading it? This Theme Week post had great tips on how to be effective across the board to drive traffic back to your site.

3. Facebook Theme Week: Boost Your Organic Reach with These Tips

2014 made one thing abundantly clear: not everyone wanted to pay to be seen on Facebook. In fact, some bloggers really resented it. We delved into what strategies are effective on Facebook to work with their algorithms instead of against them. We outlined the best ways to organically reach the majority of our audience with what we have to promote.

4. Facebook Theme Week: Case Studies of Popular Pages and What They’re Doing to Get Great Engagement

Another post in our week-long discussion about what the biggest Facebook pages in the world were doing to interact with their fans and drive up engagement. It turns out their strategies are very simple – and they’re all ones we can do, too.

5. A Social Media Etiquette Guide You Might Find Useful

An in-depth infographic that laid it all bare: What’s, right, what’s wrong, and what works? On what platform? You’ll find it very comprehensive.

 

What do you think? Do you struggle with Facebook too? Given up on G+?

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

Most Popular Posts on ProBlogger 2014: Monetization

We’ve covered so much ground here on ProBlogger this year, and much of it about monetization – here are the top five posts this year in that category. Have you made the changes you read about in these posts? Which ones did you miss? Take this chance now to catch up – or pin it for future reference.

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Image via Flickr user Susy Morris

Image via Flickr user Susy Morris

1. Making the Impossible Possible: How I Created a Full-Time Blogging Income with No Qualifications

It seems like Stacey Corrin’s story of turning her passion into profit in just three months was a hit with you guys. And who can blame it – the majority of readers here want to make some kind of income from their blogs, and full-time seems like the jackpot. Some great tips in this post from someone who has been there, done that.

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2. How I Doubled My Unique Visitors in Six Months (and Tripled Them in a Year)

This is a post I wrote after seeing tremendous growth on my personal blog in 2012. Some real, practical take-home strategies you can do today to boost your traffic.

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3. 9 World-Class Bloggers Share Their #1 List-building Tip

A few famous faces gave their top tip for creating the best email list possible. Everything from content to plugins and download incentives is covered.

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4. Partnering with Brands Theme Week: Ways to Collaborate and Earn an Income on Your Blog

Aussie super-blogger Nikki Parkinson of Styling You gives the lowdown on how to make a brand-blog collaboration really shine. Nikki’s advice on ways to work together and how to get brands on side are not to be missed.

The Ultimate Guide to Creating a Media Kit // ProBlogger.net

5. The Ultimate Guide to Creating a Media Kit

Another one from our Working With Brands Theme Week – everything you need to know to create a kickass media kit, all in one place. Remember – less is more!

 

Did you catch these throughout the year? Have you found the tips useful? I’d love to chat!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

New Facebook Changes: Target your Audience Effectively

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If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system.

I see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. Facebook has been experimenting a lot this year with delivering the best, most tailored newsfeed to its users, but at the cost of our readers seeing posts. We dedicated an entire week to decoding Facebook earlier this year – from sticking with organic reach practises to experimenting with paid ads. Both can work, but a complaint I hear often is that it’s getting to be more of a pay-to-play platform.

In both the Facebook Advertising webinar and the post we did on how to effectively target your audience, we covered the gamut of targeting options available. However, with the recent changes to targeting and tools, it is easier than ever to only show your posts to those who are interested, and to save different types of posts for different kinds of audiences.

New Facebook Tools Changes

Facebook has introduced very selective targeting options for you to really drill down and capture the right readership for your blog (or even specific posts or pages on your blog) every time you post.

Available to those who have enabled the Targeting and Privacy setting, you can now use it to provide posts to a subset of your audience.

Have a recipe post? You can now choose to show it to the part of your readership who have indicated to Facebook they like food or cooking. People who aren’t interested in that won’t see the post. But they will see a post they are interested in, based on their likes and dislikes.

Post End Date

Have a time-sensitive post? You can choose a particular date it will stop showing up in newsfeeds… but it will still be visible on your page. Again, only available to those who have enabled Targeting and Privacy, and it’s only available on desktop at the moment.

Smart Publishing

Take the guesswork out of what your audience will resonate with. Can be hard to predict, so Facebook have rolled out to a select few media organizations (for now) the ability to identify and publish stories that are already popular with the folk on Facebook.

Frequently-shared links to your website will appear in the newsfeed of people who like your page. They won’t appear on your page, but you’ll get a whole new dashboard of insights and ability to moderate comments.

Page admins can opt in from the Publisher Tools section within Page Settings.

Insights

While reasonably in-depth, your current insights will now be even more descriptive. With a better overview, you can even more effectively understand and optimize your content for success.

It’s even easier now to see where your content is going with the addition of information about people and pages that share your links.

There are also changes made to the type of insights you have access to, and how your page and plugins drive traffic to sites.

You can find out more information, and keep up with further Facebook announcements here.

So what do you think? Will this make marketing on Facebook easier for you?

 

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

 

Get Social Media Right: Five Things you Just Can’t Miss

This is a guest contribution from Pratik Dholakiya.

There’s no doubt social media is important for businesses to engage with potential and existing customers. It’s marketing 101. Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny.

Social media is best used for engagement. It’s a powerful tool that finally lets companies (of any size) get one-to-many with its customer base. Social media allows you to sell (without actually pushing).

At least 72% of people surveyed by HootSuite state that they are likely to buy from a company they first interacted on Twitter, for instance. There’s also a 30% in unsolicited recommendations.

With more than 500 million tweets a day and over 230 million active users, your customers are on Twitter, which is proving to be a great way to improve customer relationships. Facebook – with a user base over a billion and counting – continues to be the mainstay for B2C companies.

LinkedIn meanwhile is a great platform to establish your social presence, attract clients, employees, vendors, and even investors.

On social media conversation, share, and engagement is a direct result of your updates performing. If social media provides amplification for your content assets, the right metrics help you measure that amplification.

However, there are production costs associated with those updates. People, time, tools, resources are all under the anvil. So, how do you finalize your key performance indicators, measure the metrics that are important and determine if they’re the one that can deliver maximum ROI? Here are some of the top indicators every social media marketer should pin to the wall.

Business Assets

Today, content can be classified as a business asset. Assets are built to perform. Analytics help you understand how your assets perform over time in line with your business strategy. But just because something exists doesn’t mean it’s important. With so many metrics out there for a marketer to measure, life just got harder for content marketers.

For contemporary content marketers, metrics are best classified into classes, and then each asset must be measured against the overall performance of the asset class it comes under.

Cyfe is a single tool that helps you aggregate all of your asset classes in one place. You can pull in the numbers from the various sources, channels, campaigns (organic and paid), and maintain a single view for analytics. Chris Abraham of Socialmedia.biz termed it as One Dashboard to Rule Them All.

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Cyfe integrates with social media networks, email marketing tools, and all other major sources for your traffic, revenue, or sales. Cyfe also plugs into campaign data from Google Adwords, Bing Ads, Yahoo Advertising, retargeting networks, and with Facebook paid campaigns.

It helps you mitigate these challenges that metrics carry:

  • Metrics are numbers. But the actual transaction flow – from the time a prospect first knows about your business to the point of sale – isn’t straightforward.
  • One single metric, by itself, doesn’t mean much.
  • Metrics are best understood in clusters.

Time Vs Production

Time has a cost to it – a direct one at that. Although this metric is an internal assessment for your team to ponder on and get better at, it has a direct correlation to the rest of the metrics.

  • If there’s an editorial calendar, planned per day, for the period of time, how are the deadlines being met?
  • For every specific content asset, how long does it take to create and publish/
  • How many different types of content are produced and published for a specific period of time?

Use Excel or any other tool/software you are comfortable with but measure these to get your internal processes in shape.

Retention

Social media retention is hard to get at, especially given that social updates have a miserable shelf life of about three hours on average, according to Pamela Vaughan of HubSpot.

According to her post,

  • The mean half-life of a link on Twitter is 2.8 hours.
  • The mean half-life of a link on Facebook is 3.2 hours.
  • The mean half-life of a link via ‘direct’ sources such as email or instant messaging clients is 3.4 hours.
  • The mean half-life of a link on YouTube is 7.4 hours.

Given these numbers, you’d have a vested interest in looking at the effectiveness of your social media assets beyond the initial contact. For your social updates, you’d need to look at:

  • Tracking follower or fan growth over a period of time.
  • The ability of each social update to garner interest in the form of likes, Tweets, and interactions with each update.

For Twitter, as an example, here’s a sample snapshot of Twitter growth for the last 28 days:

Screen Shot 2014-12-05 at 2.38.24 pm

You also get to see demographic information, interests of your followers, and gender distribution as follows:

Screen Shot 2014-12-05 at 2.39.12 pm

Engagement and Sharing

Social media is “social”. Unlike any other media, there’s the question of reach, engagement, and sharing that’s critical to this media. Traditional publishing depending on reach alone. Social brings in engagement and sharing too.

The more engagement, reach, and share your social updates can manage to stir up, the better it is for your business for multiple reasons. Tools like HootSuite and Buffer App already provide built in analytics for you to dig into. Each social network, meanwhile, also provides analytics on how your social web properties perform.

Facebook provides insights. LinkedIn has analytics. Twitter just rolled out activity dashboard to let you see how your Tweets perform including link clicks, engagement, retweets, replies, and instances of your Tweets being marked as favorites.

For each social network, the important engagement and sharing metrics will include (but not limited to):

  • Number of impressions or reach per update.
  • Activity level around engagement per update.
  • Retweets, shares, likes, comments, and responses per update.

Lead Metrics

Vanity metrics don’t mean a thing. They really don’t. Except for massaging your ego, there’s nothing else vanity metrics do for you. Jay Baer of Convince and Convert writes:

“The end goal is action, not eyeballs.”

Screen Shot 2014-12-05 at 2.40.20 pm

All the branding, engagement, and sharing later, it’s finally about leads. Kevan Lee of Buffer Blog wrote the ultimate guide on social metrics and gets right to the point with an emphasis on leads.

A conversion is that metric you should hang on to. Defined as the number of leads generated from the sum total of social updates, amplification, engagement, and reach.

If you use a tool like Snip.ly, you can also measure direct metrics like clicks originating through each update. This nifty tool also helps you measure conversions (originating from links within social updates) to specific destinations such as landing pages and website pages.

This is the point where all the talk about social media ROI begins to make sense. Taking it a bit further, these are the metrics social hawks at Moz are looking at. The folks at Moz talk about relative engagement rates. Their point is simple: the conversion rate on Facebook isn’t the same as engagement that comes from your Instagram or Pinterest account.

They recommend a tool like TrueSocialMetrics, which helps calculate the true economic value of your social marketing across specific platforms.

Over to You

With social media, the numbers aren’t hard to get. The only thing that matters is your analytical interpretation of those numbers and how they relate to your business goals.

In short,

  • Ignore vanity metrics.
  • Define your goals, classify your metrics, and measure what matters.
  • Conversions are still the real metrics that matter.

How do you measure your social metrics? What are you on the lookout for? What kind of numbers are you busy crunching?

Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M and MoveoApps. He’s passionate about fitness, entrepreneurship, start-ups and all things digital marketing. Hit him up on Twitter @DholakiyaPratik for a quick chat.