How to Turn Your Blog Traffic into Money

Over the last three years as an online publisher, my business has undergone a complete transformation in its approach.

Whereas I previously slapped some code from a couple of ad networks into my blogs’ templates and relied upon people clicking those ads to generate income, I’ve increasingly focused my energy upon creating my own products (largely ebooks) to sell.

The change in approach has been gradual and it has been a lot of work, but the results have made it worth doing. Last week the total of ebooks that we’ve sold moved past 62,000 units, with a combined revenue of around $1.1 million (note: that’s not all profit).

The cornerstone of my new approach

Numerous factors have contributed to these results, but one that I’ve recently been focusing on more and more is that of “landing pages.”

A landing page is a page on your site to which you direct traffic with the goal of converting those who land on it to take a specific action. This action can be many things, but might include:

  • convince your reader to buy your ebook (or other product)
  • get your reader to opt in to your email newsletter list
  • convince advertisers to advertise on your blog
  • convince your reader to buy an affiliate product that you’re promoting
  • welcome anyone arriving from a social media account, and convince them to follow you
  • introduce your blog and give new readers a tour of content that’s especially relevant for them
  • thank people for subscribing, and encourage them to confirm their opt in to your list.

The list could go on and on, but the common thing is that these are pages to which you drive traffic, and on which you call readers to take a specific action.

Landing pages have been key in my own approach. I’ve used them in all of these ways, however, using them as sales pages has been the most effective tactic in selling ebooks.

Specifically designed landing pages work better

One of the key progressions in my own use of landing pages was to transition from using the default layout in my WordPress theme, to using specifically designed landing pages.

Previously, I used the default page that came with the theme that my blog used. As a result, landing pages looked pretty much the same as any other page on my blog. The result was good, but not great.

The problem I faced was that readers not only had a call to action to buy my ebook, but also numerous distractions in my sidebars and navigation areas (calls to subscribe, advertising, calls to visit other parts of the site, etc).

Readers were distracted from the main call to action on the page—to buy my ebook. A change of approach was needed, so we designed a landing page that had one single focus, and one call to action only.

You can see an example of this page on our latest product page at Digital Photography School—Going Pro (an ebook for helping photography enthusiasts to make money from their photography).

While the page is consistent in design with our normal dPS theme (in terms of color and branding), it doesn’t have any of the distracting elements of a normal page on the site.

There’s none of the normal navigation to other parts of the site in the header area, and there’s no sidebar. All people can do when they arrive is to read about the product—there are no other options to click or read.

When we switched from using default pages to a specifically designed landing page for the sale of our ebooks, we saw a significant leap in conversions. I don’t have the specific figures but it was in the order of a 30-40% increase—which in time has lead us to many thousands of dollars in extra revenue.

These landing pages were something I knew I should institute for a long time before I actually did it. The reason why it took me so long was simply that, as a technologically-challenged blogger, I consistently put it in the “too-hard basket”. In the end I only did it when we redesigned the blogs and I had my designer create a template specifically for the job. That was a couple of years ago, and about a year after I should have done it.

As a result of that inertia, I lost considerable sales, and I still kick myself about that regularly. That was two years ago—today it would have been a lot less difficult.

Landing pages made easy with Premise

Earlier this year, the team at Copyblogger released software for WordPress that’s all about creating landing pages that convert—it’s called Premise.

I can safely say that if I’d had this plugin when I first started selling my ebooks, my sales numbers would have been a lot higher. It takes the “too hard” part of landing pages, and completely eliminates it.

The idea with Premise is that instead of having to have a designer create a template specifically for each type of landing page for your blog (or having to learn to do it yourself), this plugin helps you create those landing pages yourself.

Premise focuses on three areas:

  1. Creating pages: they let you choose from seven types of landing page styles, and then add graphics and copy to them to create clutter-free and beautifully designed pages.
  2. Creating compelling copy: the design of your page is one thing, but the real magic happens in the copy that you create for the page to convince readers to take the action you’re suggesting. Premise gives advice on how to craft the type of landing page you’re creating, right in the WordPress interface. You also get access to some great copywriting seminars (keep in mind that this is from Copyblogger—the masters of creating compelling content and copy).
  3. Optimization: improve your conversion rate and search rankings with more tools and guidance, including easy split testing and SEO features.

One of the most amazing features of Premise is the graphics library. You could easily pay more than Premise costs just for a set of graphics like this, and it ensures that every landing page you create is unique.

Check out Premise for yourself. Just like I learned, the extra income you earn from quality landing pages will make Premise pay for itself many times over.

Why Bloggers Should Consider Engaging on Google+

Google-Plus-+.pngOver the last week, a couple of pretty amazing things have happened:

  1. We had a baby!
  2. Google announced its new baby, Google+ (G+, Google+). If you have a Google account, you can now sign into it here.

Okay, so #1 took the cake in terms of exciting news in our place, but there’s been a lot of buzz about Google+ this week in social media circles.

Luckily, because if point #1 above, I’ve had a bit of time to “play” with Google+ this week (mainly in the wee hours of the morning during settling times.

I’m not going to get into definitions or even explain Google+ features in this post. Rather, I’d like to share a few first impression thoughts on how I see it as being useful for bloggers.

Firstly, though, you can see how I’ve been using Google+ here (I’d love to connect with you so do please add me if that appeals).

It’s not going to replace my blogs

Let me start by saying that as good as Google+ is, its never going to replace my blogs. I say this because I’ve already seen a number of people say that they’re considering giving up their blogs to concentrate their efforts on Google+.

The same thing happened back a few years ago when Twitter hit. I can think of at least a couple of people who gave up blogging to go more heavily into Twitter.

While Google+ is in some ways more like a blog than Twitter (comments, longer form content, etc.) I would still advise caution here for a number of reasons that I’ve previously written about in my post Homebases and Outposts – my approach to Social Media. Ultimately a lot of it comes down to:

  • Google controlling my destiny: Investing all your efforts into G+ is risky because they ultimately control your account. Go against their terms of service, and you can be switched off, so putting all your eggs in the G+ basket could mean everything you invest into it can be taken away.
  • Branding: G+ is great for building your brand (I’ll touch on this later) but an essential part of my own brand is having my own home base. A home base is a place where I have control but also where I build my brand.

I don’t see Google+ as “replacing” my blogs, but I sure do see the potential for them to add to and enhance my blogging in some of the following ways.

Update: check out Marshall’s thoughts on why he’ll never give up his blog to go to Google+.

Community plus

The most exciting part to me about Google+ is that it opens all kinds of opportunities for reader engagement—both with me and one another. In many ways this is why I’ve been putting an increasing effort into Facebook over the last year.

While Twitter is great for getting thoughts out there, and getting responses from individuals, its weakness for me as a publisher has always been that it is limited in how it lets those who follow you interact with one another.

Facebook and now Google+ solve this by letting those who follow you not only see what you think, but also what those who reply to you think. Having the stream of replies all in one place is gold for me.

For example, last night (1.07am … yep, it was a rough night) I asked those following me on Google+ for their thoughts about ebooks. 100+ people commented and it was shared by some with their own circles of friends. The comments where not only people responding to me, but also to each other, which expanded the conversation even further.

As an added bonus, the way Google+ works, comments pop up in real time. It’s almost like a chat room at times, and that can make it even more interactive.

Research plus

One of the things that has attracted me to most social networks has been the ability to gain insight from readers about what they’re thinking and what their needs and problems are, and that informs the content (blog posts, ebooks, courses) that I produce.

Research and testing ideas to see if they have potential is something I love with both Twitter and Facebook—and Google+ is no different. In fact, it’s even better than the other networks because I can now test and research my ideas with targeted groups of people—all from one account.

As a blogger who blogs in multiple niches, I’ve always had to have multiple social media accounts to interact in a relevant way with different groups. As a result, I have a ProBlogger Twitter account and a Digital Photography one. Google+ gives users the ability to set up “circles” to segment different groups of people. This allows you to not only delve into specific topics to see what others are updating about, but also to share with those circles.

As a result, if I want to test some ideas with my photography friends, I can simply put out an update asking a question specifically to my photography circle. I can see all kinds of applications for this. Being able to set up even more specific circles to test ideas in a more targeted way will be great.

Hangouts = potential

I’m yet to do much with the Hangouts feature of Google+, but I see some potential here to also build community and also be used in reasearch.

At the moment, you’re limited to having ten people in a hangout, so it’s very much a small group activity, but I’ll watch with interest to see how Google evolves the feature. Could we be seeing the beginning of a tool that could be one day used for Webinar type interactions?

Driving traffic plus

As bloggers, we all want traffic to our blogs and, as with other social networks, there is opportunity to drive traffic here. I’ve resisted sharing too many of my own links so far on Google+, but it could be a powerful source of traffic if the user numbers of Google+ continue to climb beyond social media enthusiast circles.

The reason for this is that Google+ has built in the sharing of links right from day one. Sharing links as status updates are easy, and more importantly, those in your network can pass on the link if they enjoy it with a single click on the Share button. The potential for viral sharing is massive here.

Brand plus

Social media is as much for me about branding as anything else. It’s an opportunity for you to “bump into” potential readers in the places that they hang out and where you have the opportunity to create an impression and deepen engagement (and even build a relationship).

I’ve seen the power of this with other social networks a,nd see even more potential with Google+ because Google seem so committed to integrating this into everything else that they do (Gmail, Google Docs, Picasa, etc.). Google’s potential reach is on the scale of Facebook, so there’s big potential here in terms of user numbers—too big to ignore in my mind.

Build your network before you need it

One last thought before I open this up for some discussion: build your network before you need it. I’m not sure anyone really knows what Google+ will end up achieving yet. It’s already evolving as people use it and as the Google+ team respond to that.

The key in my mind is to start experimenting and engaging, and watch to see what happens. Many people jump on social networking when they need it to achieve something for them, however those who seem to benefit from it most are those who invest time and energy into building a network and genuinely engaging in it before they actually need something from it.

What other bloggers are saying about Google+

Let’s finish this post off with some thoughts of those who I’ve connected with on Google+. As I was writing this post, I asked others how they saw it improving their blogging. You can read everyone’s responses here (and add your own) but I thought I’d highlight a few:

  • Pet Mugi wrote: “Google+ helped me in two ways: (1) finding blogging ideas; and (2) bringing visitors to my blog. Just observe what people are talking about, I got plenty of topics to write about in my tech blog. And the appearance in Google+ helps me to get more subscribers.”
  • Justin Brooke wrote: “I think the hangouts make a great mastermind tool for bloggers that form a small group dedicated to helping each other succeed. I also think recording interviews over Google+ hangouts can be great info products or blog posts.”
  • Shane Raynard wrote: “I’ve had more readers and interaction on G+ this past week than I’ve had on my blog the past year.
  • Amber Naslund wrote: “I think the substantive discussions I’m having here so far (between the animated GIFs) are making me think harder and consider more nuanced and complex topics, which is GREAT writing fodder. My Evernote folder for post ideas is full to bursting.
  • Chris Garrett wrote: “For me Google+ is the best way to have sticky discussions with my network. Facebook is becoming a friends and family only thing, Twitter is like an ephemeral chat and news tool, Google+ is more like Usenet discussions of old.”
  • Allison Boyer wrote: “So far, for me, G+ seems more conversational. People aren’t talking about their stats like on Facebook or shouting out every single link like on Twitter. They’re sharing ideas and really interested in what others have to say. It feels more like a live conference, where you move from group to group, talking to people about things you’re working on or ideas you’ve seen and getting feedback. As a blogger, it’s been great to help me hash out ideas and get inspired. It’s still promotional, but in a much more organic way.”

ProBlogger’s Guide to Blogging for Your Business

Blog4Biz_3d book-400.jpgToday I’m really excited to announce a brand new ProBlogger eBook - ProBlogger’s Guide to Blogging for Your Business.

The idea for this resource came from regular emails that I receive from business owners and employees within businesses who want to start blogs to assist them in achieving their business goals.

Their problem, though, is that they don’t know where to begin.

Business owners don’t have the time to take the trial-and-error approach, and often need help from someone who’s done it all before and can show them how to build a successful blog for your business, right from the start.

As a result, I got in touch with Mark Hayward—a blogger who I’ve known for a few years now. Mark not only coaches businesses in blogging strategy: he’s a bricks-and-mortar business owner who’s used blogging and social media to build his business.

Mark has put together an A-Z of blogging for your business. His ebook is going to help a lot of people move from being convinced that a blog is a good idea, to actually have one up and running with a great strategy moving forward.

Step-by-Step advice to save hours of time and endless frustration

By the time you’re finished this ebook, it will have helped you:

  • Set up a WordPress blog… without any technical know-how.
  • Conduct targeted keyword research… even if you’ve never done it before.
  • Understand your online competition… whether they’re next door, or on the next continent.
  • Build a strong social media footprint… even if you don’t know the first thing about finding “followers.”
  • Set a successful business blogging strategy… no matter what your product or market.

This ebook is over 140 pages in length and full of practical advice with exercises to complete at the end of each of its 12 chapters. So you’ll not only learn the theory—you’ll immediately have opportunity to put it into action and move towards building a fully functioning blog for your business.

For more information on what’s covered in this great new ebook, check out the ProBlogger’s Guide to Blogging for Your Business information page. Or order your own copy for just $49.99 USD by clicking the “Download it Now” button.

Download it Now - Blog4Biz.jpeg


Behind the Scenes of Our New Ebook Launch at FeelGooder

It’s been six months since I launched my latest blog—FeelGooder—and today it’s entering a new phase, so I thought it might be time for a bit of an update.

You might remember back in November we launched FeelGooder and I outlined some of the backstory here on ProBlogger. The blog was a slightly new approach to me for a number of reasons—partly because of the wide niche (it covers everything from health, to relationships, to finance, to social good), but also because I decided to launch without any kind of advertising, and with the intent of monetization without ads.

It was an ambitious task and something of an experiment, but I was excited by the prospect.

Over the last six months, the focus on FeelGooder has really been to build up an archive of content (and a team of authors), and to build up a core readership. We’ve done both, although the going has been a little slower than I’d hoped, mainly because of the juggling I and my team are now doing across multiple websites.

However today we’re moving into a new phase and are launching an ebook: 7 Ways to FeelBetter.7 ways feelbetter.jpg

You can read more about it on its sales page, but in short, it’s a week-long challenge for readers to work through. We think it will lift their spirits, help them to feel better about their lives, and hopefully help them to develop some life-changing habits.

I’m very excited about the reaction we’ve been receiving from those who have already reviewed it, and love the way it looks (we’re getting a lot of positive feedback on its design).

A new approach (for me) to launching products

One of the things I’m excited about in this particular ebook launch is that we’re experimenting with a slightly different launch process. Here’s how it looks:

  1. We’re giving the first 500 copies away for free.
  2. We’re then offering the next 500 copies at 50% off ($4.99).
  3. Then we’ll be selling it at its normal price of $9.99.

UPDATE: due to limitations with e-junkie allowing only 100 free copies to be given away per day I’ve had to put the price up to 1 cent for the first 500 buyers.

This is a bit of a departure from my normal launch process, and is one I’m excited to see the results of. You can check out how it’s going over at FeelGooder today, because as this post goes live, we’re starting the giveaway part of the launch.

One of the main reasons I’m taking this approach is that, with a smaller audience on FeelGooder than here on ProBlogger or dPS, I suspect it’ll be a little harder to get momentum going with a new product.

The aim with this giveaway is to get what we think is a great product in front of as many people as possible. My hope then is that with it “out there,” we’ll have some opportunities to grow the momentum as people begin to use it.

One of the ways that we’ll do this is through a push via social media—particularly Twitter. We’re encouraging those who participate in the challenge to use a common hashtag to document what they’re doing with the challenge.

Time will tell how it goes, but I wanted to keep ProBlogger readers up to date as to what we’re experimenting with on FeelGooder.

P.S. Want to give some copies away on your blog?

If your niche relates to that of FeelGooder (life tips, health, relationships, fitness, finance, social good, etc.), any tweets, blog posts or linkups to this great little ebook would be greatly appreciated.

We’re also open to doing a handful of giveaways on related blogs—feel free to contact me via the contact form here on ProBlogger if you think your readership might be interested. Do include a link to your blog and any details of your audience (size, demographics, etc.) with your email.

How to Quit Your Job, Move to Paradise and Get Paid to Change the World

This guest post is by Jon Morrow of Copyblogger.

After all, that’s the dream, right?

Forget the mansions and limousines and other trappings of Hollywood-style wealth. Sure, it would be nice, but for the most part, we bloggers are simpler souls with much kinder dreams.

We want to quit our jobs, spend more time with our families, and finally have time to write. We want the freedom to work when we want, where we want. We want our writing to help people, to inspire them, to change them from the inside out.

It’s a modest dream, a dream that deserves to come true, and yet a part of you might be wondering…

Will it?

Do you really have what it takes to be a professional blogger, or are you just being dumb? Is it realistic to make enough money from this to quit your job, or is that just silly? Can you really expect people to fall in love with what you write, or is that just wishful thinking?

Sure, it’s fun to dream about your blog taking off and changing your life, but sometimes you wonder if it’s just that: a dream. This is the real world, and in the real world, dreams don’t really come true.

Right?

Well, let me tell you a little story…

How I quit my job

Jon's van

My van

In April of 2006, I was hit by a car going 85 miles an hour.

I didn’t see him coming, and I don’t remember much about the accident, but I do remember being pulled out of my minivan with my shirt on fire. The front end of the van was torn off, gasoline was everywhere, and my legs were broken in 14 places.

For the next three months, I had nothing to do but endure the pain and think about my life. I thought about my childhood. I thought about my dreams. I thought about my career.

And overall, I decided I didn’t like the way things were going.

So I quit.

I sold everything I owned. I stopped paying most of my bills. I turned in my letter of resignation, worked my two weeks, and then disappeared without saying goodbye.

Hearing about my insanity, a friend called and asked me, “Well, what are you going to do now?”

“I don’t know,” I told him. “Maybe start a blog.”

And so that’s what I did.

For the next three months, I didn’t just tinker around with blogging. I dedicated myself to it. I started work at 8 AM in the morning, and I kept going until 11 PM at night. I didn’t watch television. I didn’t see my friends. From morning till night, I was writing, reading, and connecting with other bloggers. Nothing else.

Within a month, I had On Moneymaking off the ground, and within two months, it was getting 2,000 visitors a day and Performancing nominated it for the best business/money blog of the year. A couple of months after that, Brian Clark asked me to become the Associate Editor of Copyblogger, and so I sold On Moneymaking for five figures and went to work at one of the most popular blogs at the world.

And amazingly, that’s just the beginning of the story.

How I moved to paradise

Have you ever woken up one day and realized you secretly despise everything about where you live?

The weather is horrible. Your neighbors are jerks. You don’t like inviting anyone to your home, because it’s always a wreck, and you’re ashamed of how it looks.

Well, that’s exactly what happened to me in January of 2009. I was sitting in my pathetic apartment, wrapped up in blankets to keep warm, trying to get some work done on the computer, when it struck me how monumentally stupid it was.

I was a full-time blogger, for God’s sakes. I could do my work from anywhere in the world. Why on Earth was I living in this hellhole?

The only problem was I had no idea where I wanted to go, but a couple of weeks later, the telephone rang, and it was an old friend who had retired to Mazatlan, Mexico. As usual, he was calling to gloat about the weather and the food and the general superiority of the Mexican lifestyle, but instead of just suffering through it this time, I stopped him and said, “No, don’t tell me any more. I’m moving there.”

Jon's office

My office

“What? When?” he stammered.

“I don’t know exactly when,” I told him, “but I’m starting right now.”

Two months later, I took a one-week trip to scout it out and look for places to live. When I got back, I started selling all of my stuff, packing the rest of it into storage, and saying goodbye to friends. Almost one year to the day after our phone call, I hopped in the car and drove just shy of 3,000 miles to my new beachfront condo in the finest resort in Mazatlan.

As I write this, I’m sitting on my balcony with my laptop, watching (no kidding) dolphins jumping out in the Pacific. It’s a sunny day, there’s a nice breeze, and I’m thinking about ordering a piña colada from the restaurant downstairs.

Lucky me, right?

Well, what might surprise you is I left out a piece of the story. It’s the part where I have a fatal disease, I can’t move from the neck down, and yet I essentially get paid to help people. Let’s talk about that part next.

How I get paid to change the world

You know what’s funny?

Jon

Yours truly

The worst part about having a disease like SMA isn’t how everyone treats you like a charity case. It’s not the frustration, anger, or depression. It’s not even the inability to reach over and pinch a cute girl’s butt when you want to (although that’s pretty bad).

No, the worst part is the freakin’ bills.  The doctors. The medication. The nurses.

I added it all up, and the total cost of keeping me alive in the US was $127,000 a year. That’s not rent. That’s not food. That’s just medical expenses.

Granted, I didn’t actually have to pay all that. I had private insurance, Medicaid, other government aid programs, but all that support comes at a price: they control you. The government allotted me only $700 a month to live on, and I had to spend every single cent above that on medical expenses, or they would cut me off.

So for years, that’s what I did. If I made $5,000 one month, I set aside $700 for living expenses, and I spent the other $4,300 on medical bills. Nothing was left. Ever.

And eventually, I got sick of it.

I wanted to make money without having to worry about losing my healthcare. I wanted to take care of my family, instead of them always having to take care of me. I wanted to actually live somewhere nice, not some ratty little apartment built for folks below the poverty line.

The only problem was, it just wasn’t possible for me in US. No matter how I played with the numbers, I couldn’t make it work. So, I did something crazy:

I quit Medicaid. I moved to Mexico. I stopped worrying about myself at all and started a business based on one simple idea:

Helping people.

I found up-and-coming writers who wanted a mentor, and I trained them. I found businesses who wanted to cash in on social media, and I developed their strategy. I found bloggers who wanted more traffic, and I created a course on how to get it.

In exchange, they paid me what they could. Some folks gave me $50 an hour and others $300 an hour, but I treated them all the same, and I dedicated myself to making their dreams a reality.

The results?

Within two months, I was making so much money so fast PayPal shut down my account under suspicions of fraudulent activity. Today, not only am I making more than enough to take care of myself, but a couple of months ago, I got uppity and bought my father a car.

Do you understand how precious that is? For a guy who can’t move from the neck down to buy his father a car?

And the best part is, I’m not making money doing mindless drudgery. I’m changing people’s lives.

Every day, I get emails from readers who say my posts have changed their thinking. Every day, I get emails from students who say my advice has changed their writing. Every day, I get emails from clients who say my strategies have changed the way they do business.

I can’t really believe it. Normally, a guy like me would be wasting away in a nursing home somewhere, watching television and waiting to die, but here I am speaking into a microphone and essentially getting paid to change the world. If my fingers worked, I’d pinch myself.

And here’s the thing:

I don’t want it for just me. I want it for you too.

The reason I told you this whole story wasn’t just to brag but also to convince you of one incontrovertible point:

YOU CAN DO THIS!

You want to quit your job and become a professional blogger?

You can.

You want to travel around the world, living life to its fullest?

You can.

You want to dedicate your every hour to helping people and making the world a better place?

You can.

Because listen … I know it’s horribly cliché, but if I can quit my job, risk the government carting me off to a nursing home because I can’t afford my own healthcare, convince my poor mother to abandon her career and drive my crippled butt 3,000 miles to a foreign country, and then make enough money to support myself, my mother, my father, and an entire nursing staff using nothing but my voice, then what can you accomplish if you really set your mind to it?

My guess: pretty much anything.

No, it won’t be easy. At some point, I guarantee you’ll want to quit. I guarantee people will treat you like you’re insane. I guarantee you’ll cry yourself to sleep, wondering if you made a horrible mistake.

But never stop believing in yourself. The world is full of naysayers, all of them eager to shout you down at the slightest indication you might transcend mediocrity, but the greatest sin you can commit is to yourself become one of them. Our job isn’t to join that group, but to silence it, to accomplish things so great and unimaginable that its members are too awed to speak.

You can do it.

I believe in you.

So get started.

Right freaking now.

Jon Morrow is Associate Editor of Copyblogger. If you’d like to learn more about what it really takes to become a popular blogger, check out his free videos on guest blogging.

ProBlogger’s Guide to Your First Week of Blogging [50% Off This Week]

probloggers first week of blogging.jpg In 2002 I published my first ever blog post. I don’t remember too much about what I wrote in it, but I still vividly remember the feelings and questions I had as I hit Publish.

  • Who’s going to read this?
  • How will they find it?
  • What will their reaction be?
  • What do I do now?

In the hours that followed hitting Publish, I quickly realized that writing my first post was only a small part of what I really needed to do if I wanted my blog to be successful—but knowing that left me feeling quite confused.

Over the coming weeks and months I gradually worked out some of what to do, stumbling upon ways of growing my audience, developing content ideas, and thinking more strategically about growing my blog.

Since that time I’ve launched around 30 blogs, and each time I’ve faced that “What do I do now?” question with a little more confidence as I’ve learned more and more strategies for starting a blog.

ProBlogger’s Guide to Your First Week of Blogging

Today I’m pleased to announce a brand new resource for those starting a blog. A resource that’s designed to guide you through a variety of activities to kick-start your new blog. It’s an ebook called ProBlogger’s Guide to Your First Week of Blogging.

You can read more about the ebook here and learn about our launch week special and bonus. But, in short, it’s written for bloggers who are either starting their first-ever blog, or bloggers wanting to start their second, third, or even fourth blogs with a solid foundation.

Broken down into seven chapters (one for each day—but you can do it over a few weeks if you want to space it out more), it provides daily activities that will help you to:

  • Learn foundational brainstorming techniques.
  • Create a content plan—and content, of course!
  • Build a social media presence.
  • Create practical quality assurance tools.
  • Set up a publishing process.
  • Master the components of a blog post.
  • Develop your blog’s ongoing strategy.

Not Just Theory but a Practical Guide with Simple Steps to Take

The book has 7 chapters/days but is further broken down into 32 achievable activities to DO to get your blog started on the right foot. This eBook is high on practical suggestions – it’s all really about taking action which is the number 1 thing you’ll need to do to get your blog moving forward.

Each day has its own focus, but by the end, you’ll have not only written some great posts (and come up with ideas for many more), you’ll have also begun to promote your blog and think about its long term strategy.

Launch Week Special (and the Chance to Win $850 Worth of WordPress Themes)

To celebrate the launch of this brand new ebook, we’re releasing it this week at the special discount price of just $9.99 USD. It’ll normally sell for $19.99 USD, but I wanted to make sure it was as accessible as possible at launch. I don’t intend to repeat this price.

I’ve also approached the team at Studio Press, who make some amazing WordPress blog themes (like the one I use here at ProBlogger), and they’ve agreed to give us two of their Pro Plus Packages to give away to two people who buy this ebook.

That package gives you access to every single WordPress theme that StudioPress has developed (all 37 of them), free of charge. The package of themes sells for $249 but by themselves the themes are worth over $850. To be in the running to win one of these packages, you simply need to pick up this ebook before 17 May, when we’ll draw a winner.

So if you’re thinking of starting your first blog, or you’re planning to start another one, grab your copy of ProBlogger’s Guide to Your First Week of Blogging today, here or check out more information on what’s included here.

50% off - FWB_2.jpeg


What I Learned from an Indonesian Resort about Blogging

hammock.jpegOver the last two weeks I’ve been lucky enough to have some time away with my family in Singapore and Indonesia. With our 3rd child arriving in early July it was our babymoon and a last chance to get away with our two little guys for a bit.

The bulk of our time was spent on Bintan Island (Indonesia) where we stayed at Club Med Bintan (note: the pics in this post are all iPhone shots I took at the resort over the week) – a resort which had been recommended by a couple of friends.

I’ve never been to a resort quite like this one before. We usually try to get a self contained apartment in the locations we visit which we can do day trips from – but with ‘V’ (my wife) pregnant and with two active little boys we thought we’d go for an all included option like Club Med which also had a kids club and plenty of activities on site so that we didn’t have to travel once there.

While I was at the resort to relax and do anything but blog – my mind (as usual) did stray a little from the task at hand and I began to think about what I could learn from the experience on Bintan Island that I could apply to my blogging.

A couple of things stood out – one of which I want to explore today:

A Culture of Welcome

beach1.jpegAs we were bused down the front drive of the resort the first thing we saw was 10 Club Med Staff in front of the lobby clothed in bright T-shirts waving at us. They knew we were coming and a welcome party was out to great us (and our fellow guests).

As we were helped off the bus (while the resort’s theme song played and staff clapped) we were then ushered into the lobby where we were given cold towels and a cup of tea to drink while the manager of the resort welcomed us and told us what to expect over the coming week. Her welcome speech was interrupted only by the staff around her breaking into applause and cheering at numerous points.

OK – so it was slightly cheesy and over the top – but right from the very first moment it was clear that we’d been noticed and were being valued and integrated into the resort.

pool1.jpegThis continued for the coming 7 days that we were guests. It started with a personal tour of the resort and continued every time we walked past one of the many staff in the resort – on every single occasion they greeted us with a ‘good morning’, ‘good afternoon’ or ‘good evening’ and on many occasions they engaged us (particularly our children) in conversation.

Staff joined us for meals, they went out of their way to learn our kids names and integrate them into the children’s programs and at the end of the week a ‘farewell’ party again gathered to make sure we and our luggage found our way onto the bus and were thanked for staying (and our kids were given personal certificates for graduating kids club).

Our last view of the resort was 10 or so brightly clothed staff standing in front of the lobby waving until our Bus turned a corner off the driveway.

beach5.jpegI’ll be honest and say at first I found the personal attention a little over the top (I’m an introvert and went expecting some ‘cave time’) but what I noticed over the week was that the intentional welcomes and attention that staff gave seemed to ‘infect’ those who were staying there. I’ve never been to a hotel or resort where guests interacted as much or where the ‘vibe’ of the place was so positive.

The experience was in stark contrast to our last hotel in Singapore (one which we paid more per night than the resort in Bintan) where there was a real absence of any kind of personal attention, where check in took half an hour and where we spent half our time on the phone to reception trying to rectify mistakes with our booking.

As bloggers – what can we learn from this culture of welcome?

beach9.jpegPeople don’t go online simply get information any more – they want to belong. I discovered this early in my own blogging (in fact it’s part of what attracted me to the medium) so the more you can do to welcome and integrate people into the community of your blog and into relationship with you the better.

While it’s not possible to greet every single new reader at the door in a bright T-shirt with a wave – there are ways to make sure people feel noticed and welcomed when they arrive.

  • Writing in a personal tone about real problems and issues that your readers face
  • Inviting comments in your posts
  • Using ‘Gravatars’ in your comments so people have the opportunity to see their own face on your blog when they do interact
  • Responding to comment
  • Inviting readers to contribute with guest posts
  • Interacting with readers in a personal way on Twitter, Facebook, Ustream or other social media

beach8.jpegThe list could go on.

This is all particularly important in the early days of a blog. When YOU yourself take the lead in this community building/welcoming what then happens is that your readers begin to pick up on it and interact on the same way.

YOU have the opportunity to ‘infect’ your blog’s readers with a culture of inclusiveness and welcome. What happens when you do this is that you start to see readers taking initiative in welcoming other readers and creating community on your blog.

How do You Create a Culture of Welcome on Your Blog

pool2.jpegBy no means do I feel like I’m the best at creating this culture of welcome on my blogs. I try but if there’s an area that I constantly feel I could do more in it’s this.

The challenge with growing a blog past the early stages is to find ways to give that personal attention to larger numbers of people.

So I’d love to hear how others do it? How do YOU build a culture of welcome on your blogs (big and small)? I’m keen to learn from you!

Overcoming Blogger Fright

  • “I don’t think I have what it takes to put myself ‘out there’ every day.”
  • “Who would want to read what I have to say?”
  • “Do you ever get used to the fact that strangers are reading what you write?”
  • “I don’t think I have enough ego to do this!”

These statements—and others like them—are pretty typical sentiments that I hear from many new bloggers whose main barrier to blogging comes down to self-doubt, shyness or … Blogger Fright.

I remember having similar feelings myself. The thought of writing something and having complete strangers read and comment upon it was something that took me a little time to come to grips with, particularly as a relatively shy and private person.

So how do you “get over it”?

Let me start by saying that I’m not sure you ever completely get over these feelings—and perhaps that’s a good thing.

I still get a little freaked out from time to time that people are reading what I have to say. It strikes me most when I meet in real life a person who has been reading my blogs. The sense that they “know” me (or feel like they do), despite me not knowing who they are, is a feeling I doubt I’ll ever completely get used to.

I don’t think that there’s any problem with having these feelings. In some ways, it’s probably good.

I suspect that if I didn’t have the feelings there’d be a danger: I’d be blogging without boundaries or consideration of personal safety/privacy. I also find that these feelings drive me to ask myself whether what I’m writing is going to be useful to others.

Having said that, I do come across some bloggers (and by no means is it the majority) who become a little paralyzed by their own shyness and self doubt. Perhaps there’s a middle ground that we should be aiming for as bloggers.

How to become more comfortable as a shy blogger

1. Take your time

Most bloggers become more comfortable with the public nature of blogging over time. It takes time to work out boundaries and to get used to interacting with complete strangers online. It also takes time for your readers to get to know you and become comfortable with you.

This is similar to a real-life relationship in some ways—you generally wouldn’t walk up to a compete stranger and tell them about your love life, or that nasty rash, or your financial situation. You start off on a lighter level and, in time, as you develop trust and build the relationship, you might move on to deeper things.

2. Start small

If you do wish to get a little more personal on your blog, but you don’t quite know how, start small. Perhaps one way to do this is to tell a story of an experience you’ve had. It might not be a tale of a major personal turning point, but revealing something about an interest you have or a non-threatening experience that you’ve had might be a good starting point.

It might be an in-passing comment about something you did over the weekend, a reference to a conversation you’ve had, or a mention of a job you once held.

In time, as you get comfortable sharing a little about these smaller things, you might find yourself becoming comfortable with revealing a little more.

The same is true for using your own image or even posting a video of yourself. You don’t need to do these things on day one of your blog—in fact, you may never need to.

For example: I know one blogger who started blogging anonymously (with a nickname). Then a few weeks later, she started using her first name and published a small picture of herself which just showed her eye. In time, she became more comfortable—she now blogs under her full name and regularly posts videos of herself. The blogger let things develop as she grew more comfortable, but it was a series of small steps.

3. Identify boundaries

It’s good in the early days of your blog to identify some boundaries around what you will and won’t share. You might draw the line at people knowing your name (or your full name). You might decide that you’ll let people know your name but never share your photo. Or perhaps the line is around talking about the city you live in, or some level of revealing details about your family.

Knowing ahead of time where your boundaries are on some of these issues is good, because it’ll stop you getting carried away in the heat of the moment. Of course you’ll probably also want to discuss your boundaries with family and friends to make sure that they’re comfortable with them, too (where they apply to them).

4. Write for people you do know

Some bloggers I come across tell me that it’s the ‘stranger’ factor that makes it hard for them to write in a personal way. Writing for an unknown number of faceless and nameless people makes it hard for them to get in the groove of writing.

One technique that I’ve found helpful in this area is to write posts with people I do know in mind. Actually visualizing a friend when you’re writing, and producing a post for them rather than a crowd of strangers, can help you to get going and write in a more personal tone.

5. Find a blog buddy

If you know you’re a person who gets Blogger Fright and it’s holding you back, find someone who you trust to help you move forward in this area. A blogging buddy need not be another blogger (although that could be useful)—really they should just be someone who believes in you, who is encouraging, and who will help you to move forward.

In the early days of my own blogging, I had another blogger friend who I would regularly send posts to, to bounce them off him—particularly posts that I felt a little uncomfortable with or had doubts about. On 95% of the occasions I sent him those posts, he simply replied with, “this is great. You need to publish it.” Occasionally he’d reply with suggestions. And on one occasion he told me it might not be a good thing to post, and to listen to my own internal hesitation.

In time, I found myself sending fewer posts to him as I gained confidence, and found my voice and style of blogging.

You do have something important to say!

I guess the last thing I’d want to say to encourage those suffering Blogger Fright is that I believe we all have something worthwhile and important to share. Don’t completely ignore the fears or nervousness you might have—but don’t let them paralyze you either.

Most people who feel this way find it improves in time, so the best thing you can do is to start blogging in a way that you’re comfortable with, and to let yourself become more comfortable with it over time.

Lastly, remember that in the early days of most blogs that, while your content is out there for anyone to read, it takes time to build an audience. You’re unlike to have a vast crowd reading from Day 1—your audience will grow bigger as you grow as a blogger.

The 11 Definitive Rules of Blogging

Today I thought I’d compile a definitive list of must follow rules for bloggers that all successful blogs follow:

I was going to stop at ten, but 11 has a much nicer ring to it, don’t you think? Plus point number 11 brings them all together nicely.

This post was inspired by a variety of comments, tweets, and blog posts of late that suggested I or other well-known blogging “experts” teach “rules” or “systems” of blogging.

The reality is that there are no rules. While ProBlogger obviously contains a lot of teaching about blogging, I’d never want to suggest that all blogs need to subscribe to a single philosophy of blogging. Rather, this blog is a place where I hope to share what I do, as well as sharing what has and hasn’t work for me (and similarly, to let guest bloggers share their own experiences).

The reason I take this approach is that of the numerous blogs that I’ve been involved with over the last nine years, no two blogs have been identical in terms of what has and hasn’t worked. There are some principles that have worked for me, but transfer those ideas to other blogs, and there are no guarantees of success.

There are also a few strategies that I personally avoid in blogging that I’ve had little or no success with; however, they’ve worked for others.

If anything, the only “rule” of blogging that I’d be brave enough to preach is: find your own way.

Most of the successful blogs that I’ve come across have something unique about them. It might be the personality or voice of the blogger, the topic, the design, the fact that they were first, that they’re funny, that they’re comprehensive and thoughtful, that they post 100 times a day, or that they post once a month… But each of them is unique somehow.

Successful bloggers tend to forge their own path. Many of them are aware of what works for others and learn by observing, but they also take what they learn, experiment with it for themselves, and let it evolve in a way that fits with them and their audience.