Chitika should be happy about some of the changes announced over at the Chitika Blog today. There are two main changes:
1. Daily filtering of clicks from countries currently not supported in the eMiniMalls program: Instead of waiting till the end of the month for the audit process to filter out non-revenue earning clicks from unsupported countries, we are now filtering out those clicks from the daily reports. Please note though that daily reports are for directional purposes only. The final revenues are calculated after the audit process that takes into consideration factors like click fraud, merchant feedback, merchant chargebacks, etc. Our goal is to continue enhancing the reporting process as much as possible and decrease the differences between the daily and monthly (post audit) stats.
This is what many publishers were calling for in the last round of audits. It will mean that your daily figures will be down for December in proportion to the percentage of traffic you have from disallowed countries. To avoid losing out publishers should use the Alternate URL feature. It is worth noting that there is still an auditing process that will filter out other factors at the end of the month but that this should reduce the decreases in revenue from auditing.
2. Faster daily updates: You can expect to see a faster turn around time for the daily reports.
I’m generally asleep when stats update and didn’t notice any difference yesterday but I do know of quite a few publishers were were surprised by quicker updates (hours ahead of ‘normal’) yesterday.
Lastly Chitika announced that they’ve expanded further into Europe and are now testing running ads in countries including France, Germany, Denmark, Belgium, Italy, Spain, Norway, Sweden, and Netherlands.