That’s some serious traffic and would be a pretty amazing blog to monetize.
Mario Lavandeira is the blogger behind PerezHilton and by the looks of things his income streams seem to be:
- AdSense – PerezHilton has AdSense running in multiple positions including in the banner position on most pages, between posts on the front page, between posts and comments on individual pages, under comments on individual pages and in the sidebar (although this one rarely shows). He also has an Adlink unit in the footer of the page. There’s also one AdSense unit and Adlink unit in the ‘Boardroom’ discussion forum.
- Fastclick – rotating in one of the banner positions.
- BlogAds – there are a number of positions you can buy BlogAds in including the Reserve A Premium position (top right hand spot) which costs $5000 per week, a second level position ($2500 per week) and a lower position ($202 per week). These seem to be converting reasonably well. Over the last few days there were ads in all positions (up to 15 in the lower ones).
- Sponsorship – on some impressions I’m seeing a skyscraper in the left hand column for tbs.com
I’m sure PerezHilton is doing reasonably well with their ads – BlogAds seem to be doing particularly well. There are however a few suggestions I’d make if I were consulting with Mario and his team. Some of these would include:
How I’d improve PerezHilton’s Advertising Performance: