CategoryCase Studies
How I Stopped Waiting to Become a Writer, Quit My Job & Launched My Dream
13th of August 2013 Guest Blogger 78

How I Stopped Waiting to Become a Writer, Quit My Job & Launched My Dream

This is a guest contribution from Jeff Goins of Goins, Writer. It took me six years to become a professional blogger. And four and a half of those years were spent waiting. For years, I read blogs, bought books, and watched videos about ordinary, everyday people making the colossal shift ...more
Case Studies
How Interview Blogs Work [Case Study]
14th of January 2013 Guest Blogger 21

How Interview Blogs Work [Case Study]

This guest post is by Janelle Allen of The Grand Life. In September 2012, I launched my latest online venture, The Grand Life, where I interview creative professionals and entrepreneurs, and quickly realized that I had a lot to learn about building a successful interview site. Although there are a ...more
Case Studies
Blogging the Festive Season
1st of December 2012 Darren Rowse 10

Blogging the Festive Season

It’s that time of year: the silly season is upon us! The bricks-and-mortar stores have had the Christmas trees and fake Santas up for months … but what’s the blogosphere doing to prepare? The answer depends on who you talk to. Every blog and every audience is different, after all. ...more
Case Studies
How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]
5th of April 2012 Darren Rowse 30

How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]

Recently at a parenting blogger conference here Melbourne, I was listening to a panel discussion on business models when Aussie blogger—Laney from Crash Test Mummy—made a statement that connected strongly with my own recent experience. I’m paraphrasing here, but Laney talked about how as bloggers we’re often on the receiving ...more
Case Studies
How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]
8th of February 2012 Darren Rowse 26

How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]

Mid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used ...more
Case Studies
2 Different Tales of Blog Growth
27th of January 2012 Darren Rowse 56

2 Different Tales of Blog Growth

“What was ‘the tipping point’ for your blog?” This question is one that I’m regularly asked in interviews, and it is one that is challenging to answer. The assumption behind the question is that there is often some kind of event that pushes a blog into the limelight. The reality ...more
Case Studies
Interview: Benny Lewis of FluentIn3Months
17th of August 2011 Guest Blogger 13

Interview: Benny Lewis of FluentIn3Months

This guest post is by Kevin Muldoon of KevinMuldoon.com. Recently, I interviewed Benny Lewis, the man behind the successful blog Fluent In 3 Months. Over the last month or so I have been organising everything for my move to South America. Since reading The Motorcycle Diaries at University in my ...more
Case Studies
Behind the Scenes of Our New Ebook Launch at FeelGooder
27th of May 2011 Darren Rowse 37

Behind the Scenes of Our New Ebook Launch at FeelGooder

It’s been six months since I launched my latest blog—FeelGooder—and today it’s entering a new phase, so I thought it might be time for a bit of an update. You might remember back in November we launched FeelGooder and I outlined some of the backstory here on ProBlogger. The blog ...more
Case Studies
FeelGooder: the Backstory Behind My Newest Blog
20th of November 2010 Darren Rowse 116

FeelGooder: the Backstory Behind My Newest Blog

Earlier this week I launched a new blog: FeelGooder. This post will give some of the backstory behind it (expect another one next week with more). What? Another blog? Are you crazy? One of the most common reactions I get when I mention that I’m starting a new blog is ...more
Case Studies