The following post was submitted by Martin Roth as part of the ProBlogger Case Study Series
An excellent way to jump-start a new blog is to write a lively and authoritative article about your particular topic, then alert other bloggers in the hope that some of them will link to you. I’ve done it for two of my blogs, with good results.
The first time was with Bird Flu Update, which I launched last October. I decided to try to write an article that would appeal to bloggers. And what sort of theme would most appeal to bloggers? Something on blogging, I reasoned.
I posted my article, “The Bird Flu Bloggers” – a review of all the best blogs covering bird flu – late in October, then sent polite emails to 50-or-so of the most popular writers in the blogosphere, suggesting they might be interested in it. A couple of them mentioned it on their sites, bringing me several thousand hits over a few days.