Darren asks, ‘What’s in A Blog Name?‘. He’s right, a name is a very important piece of becoming a successful blog. Think branding…it’s all about branding. Certain names and words flow off the tounge and are more memorable than others.
I’ve been reading Darren’s blog before it was ProBlogger.net. What was it? Um, something like blog.livingroom.com.au, I think. Get the point? That name sucked. Sorry Darren, I think you knew that. That’s no way to build a brand name. I think Darren can prove that his traffic and general reputation grew by leaps and bounds when he moved to ProBlogger.net. The design helped too :) Of course, it can be done, but it’s much harder.
So as a serious blogger…if you want to be serious, and taken seriously, you have to stop using those unbrandable blog domains like supercooldude.blogspot.com. The time has come to drop $8.95 at GoDaddy and get your own domain name. Or, for the sake of this shameless promotional entry, you could use one of mine below.
I’m currently looking to either sell or develop the following domain names. If you are interested in either offer, please email me at [email protected]
I’m looking for a writer who wants to take it and make it into a network blog about hotels. I’m willing to pay up to 75% of all revenue it generates to the right person who can make it a success. I’d host it, and provide the MT blog software and setup. I’d also do the design and any tech stuff. All this person would have to do is write, well… and often.
I also have these domains I’d like to do something with. Either sell them or develop them. Have an idea? Make an offer? Let me know.
‘Why is Vespa launching blogs?
Piaggio USA feels blogs are an ideal way to connect with Vespa brand loyalists and encourage them to become online evangelists. It is an extension of the scooter clubs that have existed offline for years. One reason is that U.S. scooter buyers are heavy online users. According to internal Piaggio USA research, a full 65% of prospective motor scooter buyers visited the Vespa USA Web site, while 56% visited other sites when conducting research prior to purchase. Piaggio USA hopes that by hosting a transparent peer-to-peer discussion, it will enable more individuals to embrace scootering for a wide array of daily lifestyle needs. In addition, it will enable Piaggio USA to actively listen to consumer feedback in real-time.’
This is a very smart move. Vespas are a lovemark (if you haven’t read this book can I recommend you grab a copy from your local bookstore) and the best way that you can tap into the love that owners of your products have for such a product is to provide a space for them to come together to talk, connection, obsess, rave, gush, dream, evangelize and be excited about your product. This is what might just happen with such a blog.
Robert Moskowitz writes an article with Five Reasons to Blog which would be most worth any business thinking about starting a blog looking over. Here are his headings – he writes more on each one.
- Blog to put a human face on the company
- Blog to obtain free market research
- Blog to offer a “Buy In” that increases customer satisfaction
- Blog to leverage opinion leaders’ influence
- Blog to gain on the Big Dogs
Marketing Sherpa has an article with 7 Practical Tactics to Turn Your Blog Into a Sales Machine that might be useful to business bloggers wanting to increase the effectiveness of their blog to drive sales.
‘Call us cynics. Blogs may be hip and trendy, but they don’t do diddly-squat for most people’s businesses. After four years of research, MarketingSherpa reporters estimate only .03% of the 34.5 million existing blogs are driving sales or prospective customers to their bloggers. (That’s less than 1,000 that we’ve been able to find.) Want your blog to be the one that works? Discover seven practical secrets from a real estate blog that gets prospects to raise their hands and beg to be contacted.’
- Tactic #1. Seed your blog posts with keywords
- Tactic #2. Report exclusive news and insight
- Tactic #3. You don’t need to blog daily
- Tactic #4. Add easy contact links to every single post
- Tactic #5. Jump on incoming leads super-swiftly
- Tactic #6. Measure by qualified prospects, not total traffic
- Tactic #7. Blog elsewhere
Read more details of this article at 7 Practical Tactics to Turn Your Blog Into a Sales Machine
Congratulations to the winners of the Business Blogging Awards for 2005. What a great list of blogs there are in this list. Special congratulations to the team at Security Awareness for taking out the category I competed in here at ProBlogger. Here are the winners:
Best Overall Blog – Security Awareness
Best Group Blog – Monty’s Bluff
Best New Blog – 800-CEO-READ
Best Law Blog – Phosita
Best VC/Entrepreneur Blog – Business Opportunities
Best Financial Industry/Investment Blog – Between the Hedges
Best Personal Finance Blog – PFBlog
Best Blog by a Small Business – The Tin Basher Blog
Best Blog About Small Business – eBizBlog
Best PR Blog – Media Guerilla
Best Tech Company Blog – Security Awareness
Best Media Blog – Fast Company Blog
Best Real Estate Blog – Tampa Bay’s Inside Real Estate Journal
Best Marketing Blog – JSLogan
Best SEO Blog – Blog Business World
Best Project Management Blog – AgileManagement
Best Leadership Blog – Leadership Now
The Picasso Award (Best Design) – Signal vs. Noise
The Peacock Award (Most Self-Important) – Inside Real Estate Journal
The Chris Pirillo Award (For Shameless Self Promotion) – Chris Pirillo
I thought I’d do so by doing a commentary (horse racing style???). Here we go…
Business bloggers are under starters orders and in the gates waiting for the starters to give the light. There seems to be something of a holdup as one or two of the bloggers are a little restless – technical problems with voting are resolved – bloggers tense, sensing the light is imminent…. AND They’re off!!!
A flurry of posts are made announcing the start of the business blogging awards, bloggers beg, persuade, write nice things about each other hoping it will bring them votes, post buttons and banners on their site pointing readers to the awards and ask everyone they know including their great grandmothers to place a vote…..and a few begin to break away from the pack in some categories….
Best Marketing Blog
Best Marketing Blog is a neck and neck race as the marketers kick their campaigns into overdrive. Three blogs all sit within 3% of one another with the other three ready to make their move back in the pack. LSLogan and Seth’s Blog are both sitting on 28% with What’s Your Brand Mantra only a few votes back. Leading the charge from the rear is the Radiant Marketing Group followed by How to Blog for Fun & Profit and Decker Marketing. This is a race to watch and one I had a lot of trouble voting in as all five are on my daily reads – its like choosing your favorite child….