CategoryBusiness Blogging
Blogger achieves 5000% ROI from Blogging
10th of March 2006 Darren Rowse 16

Blogger achieves 5000% ROI from Blogging

Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging. That’s a 5000% Return on Investment! ‘That’s based on her calculation that her $14.95 / month account with TypePad triggered ...more
Business Blogging
Blogonomics Blog Cruise
23rd of January 2006 Darren Rowse 18

Blogonomics Blog Cruise

The last few years have seen quite a few blog conferences but here’s one with a twist – Blogonomics – the world’s first floating blog conference! I’ve been hearing about this one for a little while now and it’s just gone public – they’re actually running a Blog Cruise which ...more
Business Blogging
Yahoo offers Movable Type for business bloggers
12th of December 2005 Darren Rowse 10

Yahoo offers Movable Type for business bloggers

Six Apart and Yahoo have announced a partnership as Yahoo will use MovableType as to provide small businesses with websites through it’s existing small business web site management service: ‘Yahoo will effectively act as the preferred provider of Movable Type for small business users, taking advantage of its scale and ...more
Blogging Tools and Services
CEOs and Blogs – Mixed Opinions
9th of November 2005 Darren Rowse 4

CEOs and Blogs – Mixed Opinions

news.com reports that 59% of CEOs believe blogs are a useful internal communication tool while 47% believe that they are useful for external communication. Of course this means that 41% and 53% are not so excited by blogs: ””Most CEOs are still in a wait-and-see mode when it comes to ...more
Business Blogging
Online communities and integrating blogs into mainstream marketing campaigns
9th of September 2005 Darren Rowse 2

Online communities and integrating blogs into mainstream marketing campaigns

If you’ve got a spare 10 minutes can I recommend heading to Rachel’s blog and downloading a PDF that she’s posted that is the verbatim of a talk that she and her partner (that’s blog partner and life partner) Regan did to the New Zealand Marketing Association on the topic ...more
Business Blogging
Business Blog Consulting Revived
5th of August 2005 Darren Rowse 2

Business Blog Consulting Revived

I’ve been watching Business Blog Consulting with interest over the past few days – its gone from a blog that had become a little quiet to something that has now got a lot more activity due to Rick’s decision to make it into a group blog and include some excellent ...more
Business Blogging
Bloggers For Hire
30th of July 2005 Darren Rowse 2

Bloggers For Hire

Jim Turner has just let me know about a new blog he and others have started titled Bloggers For Hire – where it seems they are looking to provide companies interested in setting up corporate blogs with bloggers and bloggers interested in blogging for a living with companies. It looks ...more
Business Blogging
Is Blogger the worst free blogging service?
3rd of July 2005 15

Is Blogger the worst free blogging service?

I’ve got an interesting thread started at Blog Herald on an interesting topic that should be of interest to Probloggers: Is Blogger the worst free blogging service? that some readers might like to contribute to, but I’d like to add a little here. As a “Problogger” I’ve got to say ...more
Business Blogging
Blogs, Links, and SEO
29th of June 2005 Wayne Hurlbert 36

Blogs, Links, and SEO

Blogs and links are the perfect couple. Of course, everyone knows that. You don't have to be a hopeless romantic or some SEO techie type to figure that one out.
Blog Promotion