In the time that I have been blogging, I have noticed that there are a few things that “successful” blogs have in common. And I am defining “success” in every way — monetary terms, absolute traffic, but more importantly, in robust and continued growth. With 2007 here and many New Years Resolutions on the cusp, I thought we would start things off with what I believe are 5 things that are necessary to grow one’s blog.
1. Putting in the Time and Commitment.
One of the things that I didn’t fully appreciate is what a time commitment blogging is. I’m not including all the time it takes to literally set up a WordPress installation, or taking the time to tweak your theme just right, or even answering the buckets of email you may (or may not) have. What I am talking about is the time it takes to actually write.
If you’re a gifted writer, all the best to you. Skip the rest of this tip. For the rest of us who were not born with a pencil in their mouths, it literally takes time to write something really meaty, interesting, and worthy of your blog. The stuff that makes people fascinated and can’t wait to want more. It takes time to research stuff you don’t know about, to find a block of uninterrupted time to actually sit down and write the blasted piece, and then actually get it out in a form that you feel comfortable with.
And for people who have a semblance of a life — husband/wife, kids, a job, other Responsibilities — it can actually come as a bit of a shock, because in the blogging world no one really talks about how long it takes to actually create something you’re proud of.
For the literal minded (who have not yet started to blog), what this means is that at a post a day, it might require one extra hour of your life to produce that single post alone. Are you going to take that hour away from television time? Time with your family? Time to sleep? For most folks, their days are packed to the gills doing Stuff; taking the time to commit to blogging will often mean taking time away form something else.