Archive for Business Blogging
Written on November 22nd, 2006 at 12:11 pm by Darren Rowse
7 Steps to Better Business Blogging
The following reader quick tip was submitted by Ann Handley from Marketing Profs: Daily Fix.
One of the questions I often field comes from business owners who are thinking of launching a blog but are wondering, “What can I write about…?”
A recent post by Poynter contributor Vince Maher does an excellent job of giving some guidance [...]
Written on June 15th, 2006 at 03:06 am by Darren Rowse
Business Blogging 101
I’ve had an increasing amount of readers writing to me over the past few weeks asking questions on the topic of how to develop a business blog as opposed to a commercial or entrepreneurial blog.
Here’s one reader’s question to help flesh this out a little:
“Hi Darren, can I ask you a question that I can’t [...]
Written on April 7th, 2006 at 01:04 am by Toby
RSS: Blog’s Friend or Foe?
Is RSS is the downfall of building relationships and commerce on blogs? First, let’s set the record straight. I’ve drunk the kool aid. I get it. I love RSS and that new orange icon is pretty cute too. The ability to read huge amounts of information in one place, receive it at [...]
Written on March 10th, 2006 at 01:03 pm by Darren Rowse
Blogger achieves 5000% ROI from Blogging
Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging.
That’s a 5000% Return on Investment!
‘That’s based on her calculation that her $14.95 / month account with TypePad triggered $1 million in new business for [...]
Written on January 23rd, 2006 at 04:01 pm by Darren Rowse
Blogonomics Blog Cruise
The last few years have seen quite a few blog conferences but here’s one with a twist – Blogonomics – the world’s first floating blog conference!
I’ve been hearing about this one for a little while now and it’s just gone public – they’re actually running a Blog Cruise which takes off from Fort Lauderdale in [...]
Written on December 12th, 2005 at 05:12 pm by Darren Rowse
Yahoo offers Movable Type for business bloggers
Six Apart and Yahoo have announced a partnership as Yahoo will use MovableType as to provide small businesses with websites through it’s existing small business web site management service:
‘Yahoo will effectively act as the preferred provider of Movable Type for small business users, taking advantage of its scale and efficiency, Anil Dash, vice president of [...]
Written on November 9th, 2005 at 12:11 pm by Darren Rowse
CEOs and Blogs – Mixed Opinions
news.com reports that 59% of CEOs believe blogs are a useful internal communication tool while 47% believe that they are useful for external communication. Of course this means that 41% and 53% are not so excited by blogs:
””Most CEOs are still in a wait-and-see mode when it comes to blogs, mainly due to time [...]
Written on September 9th, 2005 at 02:09 pm by Darren Rowse
Online communities and integrating blogs into mainstream marketing campaigns
If you’ve got a spare 10 minutes can I recommend heading to Rachel’s blog and downloading a PDF that she’s posted that is the verbatim of a talk that she and her partner (that’s blog partner and life partner) Regan did to the New Zealand Marketing Association on the topic of blogging.
Rachel showed me the [...]
Written on August 5th, 2005 at 11:08 am by Darren Rowse
Business Blog Consulting Revived
I’ve been watching Business Blog Consulting with interest over the past few days – its gone from a blog that had become a little quiet to something that has now got a lot more activity due to Rick’s decision to make it into a group blog and include some excellent business blogging types. Look at [...]
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