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Enterprise Blogging

Free Pint’s feature article this issue is on Enterprise Blogging. They look at the different ways that blogging could be and is being commercialized and suggest the following enterprising applications for blogging:

‘Blogs can be useful sources of information for business’

‘Blogs can be used for communication’

‘Blogging can be a tool for project management’

‘Blogs can be used as a competitive intelligence tool’

‘Blogs can be used for marketing’

‘Blogs have been promoted as a tool for knowledge management and knowledge sharing’

‘Customer service is an area in which the potential of blogging is being explored.’

‘A blog can be used as a newsletter’

It is a good list for businesses to consider.

Read more of this article at FreePint Newsletter 174 – Business Information, Enterprise Blogging

Blogs for business

Electronic Business has a good article introducing some of the concepts around Business Blogs (and Wikis), especially highlighting some of the internal ways that blogs can be used to communicate within a business.

‘Forget about all the hype you’ve heard about blogs (a.k.a. Web logs) as the latest outlet for personal journalism. It turns out they also have a remarkable ability to aid communication in business, whether within internal workgroups or among external chains of suppliers and partners. For an industry such as electronics—where relationships are far-flung and time-to-market pressures require fast communications—blogs can bring a new agility to the workforce….

Gomes suggests, blogs work best internally as a knowledge management tool, because information can be made so easily accessible.’

Why Blogs Can Boost Your Business

Blog for Fun and Profit (who has posted some good articles over the past month or so) has a good post on 5 Important Reasons Why Blogs Can Boost Your Business here is Reason 1:

Your Markets Are Getting Smarter, Faster, And More Organized

With all the attention blogs and RSS has gotten in 2004 it is a sure bet that blogs will be even bigger news in 2005 as we move forward with defining more effective business uses for blogs. This one thing is for sure, thousands of blogs are created every day. The last statistic I’ve seen quoted by Technorati.com is that 23,000 blogs a day are created which is equal to about 1 blog every 3 seconds that joins the World Live Web….’

Continue reading 5 Important Reasons Why Blogs Can Boost Your Business

Update – They’ve just added another 5 reasons why blogs can boost your Business

Small Businesses and Blogs

T.L. Pakii Pierce has a good post on Small Businesses and Blogging:

‘Blogs are your tools to creating this type of customer connection through content. You will build relationships that are founded on a great level of trust as you become the authority and source of information on your topic. Blogs promote repeat visits through relevant and frequent updates. You audience will want the latest information from you and the fact that you publish regularly is reason to return. If your content is of high value then your audience will keep returning. Your audience chooses to have relationship with you and your business time and again as they come back to you for solutions to help solve their problems….’

The Business Of Blogging

Business Week Online has an interesting article on The Business Of Blogging. It is pretty basic with the usual quotes from the usual probloggers – but its another example of how blogging for dollars is becoming more main stream.

‘Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.

Don’t expect a repeat of the dot-com rush that inflated the Web bubble of the late 1990s. “This is a long game, with lots of ebbs and flows,” says Henry Copeland, founder of media-buying firm BlogAds. Blogging isn’t about to lead to vast wealth anytime soon, says Copeland, but he does expect “more money to [flow to] more authors as smart advertisers bypass publishers and pay authors directly for their audiences.” BlogAds is placing ads on 50 to 100 blogs a day for up to 20 advertisers, including Sharp Electronics Corp. and Walt Disney Co. Just six months ago, the firm served 20 blogs for about 10 advertisers….’

Read more at The Business Of Blogging

Google sees benefits in corporate blogging

‘Google, which implemented an internal web log system behind its firewall about 18 months ago, has seen tremendous benefits from it and may in the future consider providing tools and expertise for this purpose to interested clients, Google said.

Google deployed an internal blog for its employees shortly after acquiring the blogging service Blogger in early 2003, and since then Google staffers have found many useful and creative ways for the internal blog, said Jason Goldman, Blogger product manager at Google.

“Since then, we have seen a lot of different uses of blogs within the firewall: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they are thinking about and what they are up to,” Goldman said.

“It really helps grow the intranet and the internal base of documents.”‘

Read more at Google sees benefits in corporate blogging:

Corporate Bloggers

Sifry is writing about Corporate Blogger today – he numbers them as 5000:



‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are clearly affiliated. For example, the folks in SAP’s developers program get blogs if they want them, and are available to anyone who joins the (free) SAP developers network. This group also includes folks at Sun Microsystems and at Microsoft, where employees are actively encouraged to blog.’



Read more at Sifry’s Alerts: Corporate Bloggers

The other posts in this series of posts are also worth reading – at State/Size of the BlogosphereGrowth of the BlogosphereBig Media vs Blogs.

Do you have time to be a ProBlogger?

I’m currently taking a bit of a working holiday in New Zealand and am spending a few days with two fellow bloggers to talk about the possibilities of working together as a blogging collective. One of the things I’ve found myself thinking on a number of occasions over the last few days is that it takes time to build a blogging business.

This morning I had an email from a reader of this site telling me that they want to earn money from blogging and they want to earn it fast.

In writing this blog I do not want to create any false impressions that blogs are a silver bullet – that all you have to do is start one, add some ads and then you’ll be set for life with a nice passive income.

[Read more…]

Blogs for Lawyers

Feedmelegal> has a good post on how blogs can be useful for lawyers.

‘How can lawyers benefit from the use of weblogs? Feedmelegal does not intend to repeat at length what has been written by others, but to summarise and to an extent build on the insightful thinking that has already emerged, as follows:

· given their ease of use, and in conjunction with webfeeds which drive new content into the global blogosphere, blogs enable lawyers to carve a visible niche for themselves in their chosen areas of expertise or specialism (how many lawyers out there are experts or specialised in particular fields but do not market the fact, properly or at all?);

· they can be used for multiple marketing purposes and the sharing of knowledge, from an individual lawyer’s blog, to a practice or industry group blog, to a firm blog;’

Read more at Weblogs: A Primer for Lawyers>