Sifry is writing about Corporate Blogger today – he numbers them as 5000:
‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are clearly affiliated. For example, the folks in SAP’s developers program get blogs if they want them, and are available to anyone who joins the (free) SAP developers network. This group also includes folks at Sun Microsystems and at Microsoft, where employees are actively encouraged to blog.’
Read more at Sifry’s Alerts: Corporate Bloggers
Sifry is writing about Corporate Blogger today – he numbers them as 5000:
I’m currently taking a bit of a working holiday in New Zealand and am spending a few days with two fellow bloggers to talk about the possibilities of working together as a blogging collective. One of the things I’ve found myself thinking on a number of occasions over the last few days is that it takes time to build a blogging business.
This morning I had an email from a reader of this site telling me that they want to earn money from blogging and they want to earn it fast.
In writing this blog I do not want to create any false impressions that blogs are a silver bullet – that all you have to do is start one, add some ads and then you’ll be set for life with a nice passive income.
Feedmelegal> has a good post on how blogs can be useful for lawyers.
‘How can lawyers benefit from the use of weblogs? Feedmelegal does not intend to repeat at length what has been written by others, but to summarise and to an extent build on the insightful thinking that has already emerged, as follows:
· given their ease of use, and in conjunction with webfeeds which drive new content into the global blogosphere, blogs enable lawyers to carve a visible niche for themselves in their chosen areas of expertise or specialism (how many lawyers out there are experts or specialised in particular fields but do not market the fact, properly or at all?);
· they can be used for multiple marketing purposes and the sharing of knowledge, from an individual lawyer’s blog, to a practice or industry group blog, to a firm blog;’
Read more at Weblogs: A Primer for Lawyers>
It seems that articles about how executives are blogging are appearing every day now – here is another one – Blogging for Dollars
‘Once the domain of the disgruntled and demented, Web logs are being embraced by business executive…
In an earlier time, say 2000, managers at Microsoft didn’t appear to be such big fans of blogs. Actually, few corporate executives were. Back then, the personal Web pages gave a free and open voice to customers and ex-employees — too often, irate customers and disgruntled ex-employees. In some cases, corporations went to court to try to get business-bashing bloggers to cease and desist….
Things have changed. Blogs, once the domain of the malcontent, have gone mainstream, thanks in large part to the thousands of Web logs dedicated to celebrities and defunct TV shows (“Buffy” bloggers, you know who you are). In the process, business leaders have come to value what they once feared about Web logs: these online diaries provide an easy way to reach a large audience. Venture capitalists, for example, now use Web logs to uncover inventors and entrepreneurs with promising new ideas. Corporate directors, including those at enterprise resource planning giant SAP, have launched blogs to help them better communicate with stakeholders. And managers at some companies, including Sun Microsystems, use blogs (among other approaches) to talk to employees and let employees talk to one another.’ Read more at Blogging for Dollars
‘Rich Orr writes that blogging is ‘Possibly, the most powerful type of corporate marketing per dollar spent ever invented.‘
‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet to convey their personal thoughts on happenings in their industry and life. They are blogging for the same reasons they do public speaking, to build credibility for themselves and their company’s. Blogging has become a new … less time consuming and less expensive way to reach potential and current customers….’
Read More at The Blog Marketing Explosion
Found via Micro Persuassion
Inc.com has a good article introducing the concept of Business Blogging.
‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more.
A blog provides dynamism and life that a static website often does not have. You should take the time to determine if a blog can benefit your business’ website.’
They list a number of reasons why a business might want to use blogs including:
- More efficient communication
- Easier distribution of your company’s marketing message and content
- Reduction in IT staff workload
- Boost in search engine marketing efforts
They cover a whole lot more ground in the article – well worth the read.
‘Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them.
Blogging will change everything it touches: classified, the blurring of oped and so-called factual journalism, and the duality between advertisers as content and context.
Blogging is technology driven, and we are not done yet. There are serious fortunes to be made by brining together the right tech mix into new products. In particular, the integration of social tools — instant messaging, streaming content, and the like — with blogging.
The media companies are losing their control of the media markets, and knowledgeable and erudite bloggers are being able to directly influence market behavior. This transition will accelerate, and then the media business will reformulate itself around the new paradigm.’
Read More at Business Blogs for Business Applications: How to Make Money from The Blogging Phenomenon
Just found this interesting article on Business Blogging.
“Jonathan Schwartz is a blogging addict. He is also the president and chief operating officer of Sun Microsystems (SUNW) — a company at the forefront of a new marketing and communications trend that mixes blogging with business. (For the rapidly shrinking minority who don’t know what I’m talking about, a weblog — or blog — is a personal journal on the Web that’s devoted to politics, science, product reviews, or just about anything else you can imagine.) In his corporate blog, Schwartz, naturally, covers the world of Sun. In his latest entry, which focuses on a trip he took last week to Wall Street, he juxtaposes snippets of his Manhattan dinner conversations with Sun’s recent work on “radical form factor compression.”
The Sun president’s Web writing style — open, honest, ever geeky — is a hit. Schwartz’s blog reaches more than 100,000 readers per month, a number that has grown exponentially during the blog’s three-month existence. “I’m stunned by the breadth of it,” he says. Surprise aside, it’s easy to see why a busy bigwig like Schwartz might take the time to operate what some view as a nerdish hobby. “It is an efficient way for me to have a focused, one-on-one conversation with thousands of people — shareholders, customers, employees, and the digerati that circle this industry,” Schwartz explains….
In theory, at least, blogs are a marketer’s dream. That’s because — unlike burning through millions of dollars on TV or print advertising campaigns — they are a virtually cost-free way to communicate with customers. And not just any customers. These are self-selected hard-core fans of a particular trend, hobby, idea, or product. “Bloggers are an incredibly influential consumer segment,” says Technorati CEO David Sifry. “These people are huge networkers. They get the word out quickly on products they like — and don’t like.” Exploiting these chatty surfers is especially useful during a product launch. (To help create consumer buzz for its newest film, for example, Fox Searchlight is running a Garden State blog penned by actor/director/writer Zach Braff.) The chief blog marketing goal, then: Create a community of knowledgeable insiders. “Done right, consumers will do all the marketing for the company — forwarding the information they found to their friend and encouraging others to visit,” says Lydia Snape, Internet services director for New York agency Renegade Marketing.”
Read more at Have Blog, Will Market:“
Seven Reasons Why Businesses Should Blog Now has some good reasons for businesses to get into blogging –
1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization.
2. They function as an instant-feedback mechanism. Most blogs allow readers to respond to your posts or link to them on their own blogs. These features provide almost real-time feedback on ideas and issues that strike a chord, or highlight new or existing problems. A blog can reveal a little problem before it grows into a bigger one.
Read the rest at Seven Reasons Why Businesses Should Blog Now