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Small Businesses and Blogs

T.L. Pakii Pierce has a good post on Small Businesses and Blogging:

‘Blogs are your tools to creating this type of customer connection through content. You will build relationships that are founded on a great level of trust as you become the authority and source of information on your topic. Blogs promote repeat visits through relevant and frequent updates. You audience will want the latest information from you and the fact that you publish regularly is reason to return. If your content is of high value then your audience will keep returning. Your audience chooses to have relationship with you and your business time and again as they come back to you for solutions to help solve their problems….’

The Business Of Blogging

Business Week Online has an interesting article on The Business Of Blogging. It is pretty basic with the usual quotes from the usual probloggers – but its another example of how blogging for dollars is becoming more main stream.

‘Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.

Don’t expect a repeat of the dot-com rush that inflated the Web bubble of the late 1990s. “This is a long game, with lots of ebbs and flows,” says Henry Copeland, founder of media-buying firm BlogAds. Blogging isn’t about to lead to vast wealth anytime soon, says Copeland, but he does expect “more money to [flow to] more authors as smart advertisers bypass publishers and pay authors directly for their audiences.” BlogAds is placing ads on 50 to 100 blogs a day for up to 20 advertisers, including Sharp Electronics Corp. and Walt Disney Co. Just six months ago, the firm served 20 blogs for about 10 advertisers….’

Read more at The Business Of Blogging

Google sees benefits in corporate blogging

‘Google, which implemented an internal web log system behind its firewall about 18 months ago, has seen tremendous benefits from it and may in the future consider providing tools and expertise for this purpose to interested clients, Google said.

Google deployed an internal blog for its employees shortly after acquiring the blogging service Blogger in early 2003, and since then Google staffers have found many useful and creative ways for the internal blog, said Jason Goldman, Blogger product manager at Google.

“Since then, we have seen a lot of different uses of blogs within the firewall: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they are thinking about and what they are up to,” Goldman said.

“It really helps grow the intranet and the internal base of documents.”‘

Read more at Google sees benefits in corporate blogging:

Corporate Bloggers

Sifry is writing about Corporate Blogger today – he numbers them as 5000:



‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are clearly affiliated. For example, the folks in SAP’s developers program get blogs if they want them, and are available to anyone who joins the (free) SAP developers network. This group also includes folks at Sun Microsystems and at Microsoft, where employees are actively encouraged to blog.’



Read more at Sifry’s Alerts: Corporate Bloggers

The other posts in this series of posts are also worth reading – at State/Size of the BlogosphereGrowth of the BlogosphereBig Media vs Blogs.

Do you have time to be a ProBlogger?

I’m currently taking a bit of a working holiday in New Zealand and am spending a few days with two fellow bloggers to talk about the possibilities of working together as a blogging collective. One of the things I’ve found myself thinking on a number of occasions over the last few days is that it takes time to build a blogging business.

This morning I had an email from a reader of this site telling me that they want to earn money from blogging and they want to earn it fast.

In writing this blog I do not want to create any false impressions that blogs are a silver bullet – that all you have to do is start one, add some ads and then you’ll be set for life with a nice passive income.

[Read more...]

Blogs for Lawyers

Feedmelegal> has a good post on how blogs can be useful for lawyers.

‘How can lawyers benefit from the use of weblogs? Feedmelegal does not intend to repeat at length what has been written by others, but to summarise and to an extent build on the insightful thinking that has already emerged, as follows:

· given their ease of use, and in conjunction with webfeeds which drive new content into the global blogosphere, blogs enable lawyers to carve a visible niche for themselves in their chosen areas of expertise or specialism (how many lawyers out there are experts or specialised in particular fields but do not market the fact, properly or at all?);

· they can be used for multiple marketing purposes and the sharing of knowledge, from an individual lawyer’s blog, to a practice or industry group blog, to a firm blog;’

Read more at Weblogs: A Primer for Lawyers>

Blogging for Dollars – CFO Magazine – October Issue 2004 – CFO.com

It seems that articles about how executives are blogging are appearing every day now – here is another one – Blogging for Dollars

‘Once the domain of the disgruntled and demented, Web logs are being embraced by business executive…

In an earlier time, say 2000, managers at Microsoft didn’t appear to be such big fans of blogs. Actually, few corporate executives were. Back then, the personal Web pages gave a free and open voice to customers and ex-employees — too often, irate customers and disgruntled ex-employees. In some cases, corporations went to court to try to get business-bashing bloggers to cease and desist….

Things have changed. Blogs, once the domain of the malcontent, have gone mainstream, thanks in large part to the thousands of Web logs dedicated to celebrities and defunct TV shows (“Buffy” bloggers, you know who you are). In the process, business leaders have come to value what they once feared about Web logs: these online diaries provide an easy way to reach a large audience. Venture capitalists, for example, now use Web logs to uncover inventors and entrepreneurs with promising new ideas. Corporate directors, including those at enterprise resource planning giant SAP, have launched blogs to help them better communicate with stakeholders. And managers at some companies, including Sun Microsystems, use blogs (among other approaches) to talk to employees and let employees talk to one another.’ Read more at Blogging for Dollars

The Blog Marketing Explosion

‘Rich Orr writes that blogging is Possibly, the most powerful type of corporate marketing per dollar spent ever invented.

‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet to convey their personal thoughts on happenings in their industry and life. They are blogging for the same reasons they do public speaking, to build credibility for themselves and their company’s. Blogging has become a new … less time consuming and less expensive way to reach potential and current customers….’



Read More at The Blog Marketing Explosion

Found via Micro Persuassion

Business Blogging – Inc.com

Inc.com has a good article introducing the concept of Business Blogging.

‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more.

A blog provides dynamism and life that a static website often does not have. You should take the time to determine if a blog can benefit your business’ website.’

They list a number of reasons why a business might want to use blogs including:
- More efficient communication
- Easier distribution of your company’s marketing message and content
- Reduction in IT staff workload
- Boost in search engine marketing efforts

They cover a whole lot more ground in the article – well worth the read.