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A List of Business Blogs

Over at the Blogathon last week the guys at Inside Blogging generously commissioned me to come up with a list of as many ‘Business Blogs‘ as I could find. I thought I’d post the list here also as its relevant to this blog. See below the list for my struggle to define ‘business blog’ which will partially explain the odd collection I’ve assembled here so far which includes numerous businesses that blog but also a few blogs about business (if you get my distinction. I’ve tried to keep the more pure ones (ie businesses that blog) in the top end of the list.
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Waiting for Blog Business Summit News

Is anyone else feeling they are missing something by not being able to get to the Blog Business Summit?

One of the things I love so much about blogging is that it is such a global medium and so accessible to such a large proportion of the world*. This particularly appealed to me as an Australian who loves to communicate and network with other fellow enthusiasts in my fields of interest from around the world – but who finds himself with a limited capacity to travel regularly. In most cases blogging has crossed the borders brilliantly but on occasions it unfortunately does not.

Conferences such as the Blog Business Summit are one time when I feel the isolation the most. There has been talk of a couple of Aussie blogging conferences in the next few months but I’d really love to get to Seattle this year to put faces, voices, handshakes to the names and ramblings of a few of my favorite blogs. There is nothing like those face to face encounters to take your online friendship and working relationships to the next level.

I was hoping that there might have been some sort of audio or even video feeds from the event but at this point it doesn’t seem like there is any. I’ll have to live vicariously through blogs themselves or the IRC channel that Robert Scoble has put up.

Anyway – enough of my whining – I’ll be keeping up to date with the latest through some of these blogs no doubt:

Paul Chaney

Todd at A Penny For

Business Logs

Scoble

Steve

Common Craft

The Blog Post

Tom Peters

*I know that it doesn’t really cross all economic divides as its still a pretty middle and upper class thing with it being essential that you live in a location that has access to the internet and a computer – however there are now bloggers in most (if not all) countries in the world.

Bottom Up Blogging vs Top Down Culture of Business

Also in the Enterprise Blogging article was this gem of a paragraph which sparked my imagination – it’s about one of the barriers to blogging for ‘top down’ cultured companies and the ‘bottom up’ nature of blogging.

‘A potential problem is that blogging does not fit with the corporate culture of many organisations. If an enterprise values a “top down” approach, then blogging, with its emphasis on freedom and open access, may not be a useful tool: “bottom-up organizations use blogs” says Jay Cross; for him, “… blogs are the leading edge of the social software movement that’s propelling the bottom-up, self-organizing reformation of versatile businesses. A bottom-up organization values the collective work of individuals over top-down authority; it supports cooperation and co-evolution in lieu of command and control. Instead of telling people what to do, it provides the networks that enable them to do what they want to do”’

Enterprise Blogging

Free Pint’s feature article this issue is on Enterprise Blogging. They look at the different ways that blogging could be and is being commercialized and suggest the following enterprising applications for blogging:

- ‘Blogs can be useful sources of information for business’

- ‘Blogs can be used for communication’

- ‘Blogging can be a tool for project management’

- ‘Blogs can be used as a competitive intelligence tool’

- ‘Blogs can be used for marketing’

- ‘Blogs have been promoted as a tool for knowledge management and knowledge sharing’

- ‘Customer service is an area in which the potential of blogging is being explored.’

- ‘A blog can be used as a newsletter’

It is a good list for businesses to consider.

Read more of this article at FreePint Newsletter 174 – Business Information, Enterprise Blogging

Blogs for business

Electronic Business has a good article introducing some of the concepts around Business Blogs (and Wikis), especially highlighting some of the internal ways that blogs can be used to communicate within a business.

‘Forget about all the hype you’ve heard about blogs (a.k.a. Web logs) as the latest outlet for personal journalism. It turns out they also have a remarkable ability to aid communication in business, whether within internal workgroups or among external chains of suppliers and partners. For an industry such as electronics—where relationships are far-flung and time-to-market pressures require fast communications—blogs can bring a new agility to the workforce….

Gomes suggests, blogs work best internally as a knowledge management tool, because information can be made so easily accessible.’

Why Blogs Can Boost Your Business

Blog for Fun and Profit (who has posted some good articles over the past month or so) has a good post on 5 Important Reasons Why Blogs Can Boost Your Business here is Reason 1:

Your Markets Are Getting Smarter, Faster, And More Organized

With all the attention blogs and RSS has gotten in 2004 it is a sure bet that blogs will be even bigger news in 2005 as we move forward with defining more effective business uses for blogs. This one thing is for sure, thousands of blogs are created every day. The last statistic I’ve seen quoted by Technorati.com is that 23,000 blogs a day are created which is equal to about 1 blog every 3 seconds that joins the World Live Web….’

Continue reading 5 Important Reasons Why Blogs Can Boost Your Business

Update – They’ve just added another 5 reasons why blogs can boost your Business

Small Businesses and Blogs

T.L. Pakii Pierce has a good post on Small Businesses and Blogging:

‘Blogs are your tools to creating this type of customer connection through content. You will build relationships that are founded on a great level of trust as you become the authority and source of information on your topic. Blogs promote repeat visits through relevant and frequent updates. You audience will want the latest information from you and the fact that you publish regularly is reason to return. If your content is of high value then your audience will keep returning. Your audience chooses to have relationship with you and your business time and again as they come back to you for solutions to help solve their problems….’

The Business Of Blogging

Business Week Online has an interesting article on The Business Of Blogging. It is pretty basic with the usual quotes from the usual probloggers – but its another example of how blogging for dollars is becoming more main stream.

‘Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.

Don’t expect a repeat of the dot-com rush that inflated the Web bubble of the late 1990s. “This is a long game, with lots of ebbs and flows,” says Henry Copeland, founder of media-buying firm BlogAds. Blogging isn’t about to lead to vast wealth anytime soon, says Copeland, but he does expect “more money to [flow to] more authors as smart advertisers bypass publishers and pay authors directly for their audiences.” BlogAds is placing ads on 50 to 100 blogs a day for up to 20 advertisers, including Sharp Electronics Corp. and Walt Disney Co. Just six months ago, the firm served 20 blogs for about 10 advertisers….’

Read more at The Business Of Blogging

Google sees benefits in corporate blogging

‘Google, which implemented an internal web log system behind its firewall about 18 months ago, has seen tremendous benefits from it and may in the future consider providing tools and expertise for this purpose to interested clients, Google said.

Google deployed an internal blog for its employees shortly after acquiring the blogging service Blogger in early 2003, and since then Google staffers have found many useful and creative ways for the internal blog, said Jason Goldman, Blogger product manager at Google.

“Since then, we have seen a lot of different uses of blogs within the firewall: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they are thinking about and what they are up to,” Goldman said.

“It really helps grow the intranet and the internal base of documents.”‘

Read more at Google sees benefits in corporate blogging: