I speak with bloggers every day who have heard the stories of blogs that make big dollars and who want to try to make an income from blogging also. One of the pieces of advice that I attempt to convey (and I’m afraid it doesn’t always get through) is that it’s worth pausing, before running out to slap ads on your blog, to ask yourself whether making money from your blog is right for you.
While this might seem to be a silly question to some (what’s wrong with earning money?) I think it’s worth at least asking the question.
Not every blog is suited to blogging for money.
Does it Fit with Your Blog’s Goals and Objectives – For me a lot of the advice that I’ve given in this series of blogging for beginners comes down to working out some goals, strategy and vision for your blog (I’ve written extensively on strategic blogging here so won’t unpack this now). There are many reasons why people blog and the motivation of money is just one of them. Here’s some of the responses I had when I asked why people blog:
- ‘I blog for recreational purposes – to help me relax’
- ‘I blog as part of my plan for world domination’
- ‘I blog to help me promote my book/business’
- ‘I blog to keep a record of the life and times of me’
- ‘I blog because I want to help others’
- ‘I blog to because I’m lonely and want to connect with others’
- ‘I blog to pick up cute girls/guys’
- ‘I blog because it’s fun’
- ‘I blog because I want to build profile – I want to be known’
- ‘I blog to make a living’
Now there is nothing wrong with blogging for more than one reason – but bloggers considering adding income streams to their blogs need to consider the possibility that there are implications of going in that direction that MIGHT impact their other goals.
Let me share some scenarios of real cases that I’ve come across (no names given) where putting ads on a blog wasn’t a good idea. If I were a betting man I’d say that they represent the story of many bloggers and that others could add more scenarios: