“If my blog has ((insert daily number of impressions or page views of your blog here)) how much should it be earning?”
This is one of the more common questions I get asked by bloggers just starting out with making money from their blogs.
On one level it’s a valid question to ask – after all if you’re going to put time and energy into building something it’d be great to know up front what rewards might be awaiting you.
On another level – it’s an almost impossible question to answer because there are so many factors to take into consideration.
As I look across the blogs that I am involved with (around 100 in number if you count b5media’s 80+ blogs) there is a massive variation in the earnings that blogs are pulling in. It is very difficult to make sense of it as it not just a matter of traffic levels.
For example – As I write this I’m looking at the earnings for January of three blogs that I have some involvement with (I don’t get into what specific blogs earn so don’t ask) and here’s what I see:
Blog A: For the month this blog had a total of around 20,000 page views from about half that number of visitors (ie they viewed 2 pages each. The Total earnings of this blog (all from contextual advertising) was $790.91 (USD).
Blog B: This blog had just over 40,000 page views over the month, this time from about 13,000 visitors. It’s total earnings from contextual advertising (same amount of ad units per pages as the other) was $99.08 (USD). it also earned around $35 from an affiliate program.
Blog C: Our last example is a blog that had around 160,000 page views over the month from around 80,000 visitors. It earned $515.12 from contextual ads and somewhere in the vicinity of $2,500 from affiliate programs.