There is a couple of worthwhile podcasts over at SavvysoloCast which are a conversation between Yaro Starak and Michael Pollock talking through the topic of Buying and Selling Blogs. The conversation is based upon the sale of Small Business Branding (bought by Yaro from Michael) where both guys talk through some of the considerations they made on their side of the transaction (including the price paid – towards the end of Part 2). Listen to the conversation in two parts – Part 1 and Part 2.
Interesting post over at Micro Persuasion on the topic of 2006 Trends to Watch Part II: Social Commerce where he makes the following prediction:
‘Watch for sites like Amazon, Froogle and Yahoo to develop turnkey stores that can be integrated into blogs. This will take affiliate programs to the next level. It’s also possible that some electronic commerce sites will partner with the major blogging platforms to make co-branded social commerce even easier.’
Wise insights there from Steve. I think many commercial blogs have vast untapped earning potential without avenues to sell products in partnerships with online retailers. I know this is one of the things I’ll be investigating further in 2006. In fact I’ve already had one online retailer make contact to talk potential collaboration.
As Steve says this will take affiliate earnings to a whole new level.
It just came to my attention that bloggers with TypePad Pro accounts can now earn money from their blogs via an integrated service from Kanoodle, a contextual advertising company. They have one tiny catch, though: Earnings for the first 90 days can only go towards future TypePad subscription payments. It’s only after 90 days that bloggers can obtain or spend their money via PayPal.
Anyway, apparently, this is just the beginning. Six Apart is planning to integrate other ways to help TypePad bloggers to turn pro, including adding Tip Jars.
I blogged about this at Weblogs.About.com, but I thought I’d share it here as well seeing as this is all about pro-blogging.
Now, I’m just wondering if anyone here has a TypePad Pro account who can talk more about this? Yes, even though I have a batallion of blog accounts, I’m not subscribed to TypePad.
I wonder how many other blog services will follow this practice?
Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.
Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would be interested in advertising through RSS. Both these figures represent more interest than advertising on mobile devices – this just shows which way the industry is set to grow.
Forrester estimates that total online advertising and marketing dollars will reach $14.7 billion for the 2005 year – that’s 23% more than in 2004. Banners/sponsorships will grow 11% per year to $8 billion by 2010. We’ll also see a large increase in spending for search engine marketing over the next few years, up to $11.6 billion by 2010. Online marketing spending is the only area of growth in advertising spending as a whole – so interest is definitely present.
The BlogKits 2005 Blogging & Advertising Survey is about to close up. Here’s the best part. I’m going to release the raw data from this study on ProBlogger.net next week for anyone to download and analyze as they see fit. So if you haven’t taken the short survey yet, please do, it will benefit us all in the end. There’s some amazing data in there.
Here’s a sneak peek. 80% of bloggers agree that advertisements are ok on their own blogs. 16% of those who answered were neutral on the statement, with a measly 4% or less saying they don’t think ads should be on their blog. I know for a fact that number was probably less than 30% just two years ago.
On the same note, 76% of bloggers feel that their readers are also ok with ads on blogs. While 15% stayed neutral, only 9% or thought different. Who reads blogs? Well, a lot of bloggers read other blogs. So it’s safe to assume that bloggers are also blog readers.
Finally, one of my most favorite questions. “I am more likely to click on an ad in a blog that I enjoy reading?” 84% of the respondents agreed to this question, while 10% stayed neutral and less than 6% disagreed. Seems like common sense right? The data would concur with that statement.
Darren asks, ‘What’s in A Blog Name?‘. He’s right, a name is a very important piece of becoming a successful blog. Think branding…it’s all about branding. Certain names and words flow off the tounge and are more memorable than others.
I’ve been reading Darren’s blog before it was ProBlogger.net. What was it? Um, something like blog.livingroom.com.au, I think. Get the point? That name sucked. Sorry Darren, I think you knew that. That’s no way to build a brand name. I think Darren can prove that his traffic and general reputation grew by leaps and bounds when he moved to ProBlogger.net. The design helped too :) Of course, it can be done, but it’s much harder.
So as a serious blogger…if you want to be serious, and taken seriously, you have to stop using those unbrandable blog domains like supercooldude.blogspot.com. The time has come to drop $8.95 at GoDaddy and get your own domain name. Or, for the sake of this shameless promotional entry, you could use one of mine below.
I’m currently looking to either sell or develop the following domain names. If you are interested in either offer, please email me at [email protected]
I’m looking for a writer who wants to take it and make it into a network blog about hotels. I’m willing to pay up to 75% of all revenue it generates to the right person who can make it a success. I’d host it, and provide the MT blog software and setup. I’d also do the design and any tech stuff. All this person would have to do is write, well… and often.
I also have these domains I’d like to do something with. Either sell them or develop them. Have an idea? Make an offer? Let me know.
Good little article in the San-Francisco Gate on Business Blogging and Small companies promote themselves through Web logs. It has features friend of ProBlogger Paul Chaney and a good list of examples of small businesses that are using the humble blog as a part of their business plan.
Found via MetaFilter who are having a little discussion about blogging (thanks for the link whoever put it up) – and who are a highly visited blog which has a few revenue streams itself. I’ve often looked at this blog and wished I could get my hands on it to optimize it better – especially its Adsense Ads. I suspect that with a few simple tweaks we could significantly increase its earning potential.