Popular PR Blogger, Steve Rubel, has just announced that he’s moving from CooperKatz to new employer at Edelman. While I’m sure there’s more to it than just his blog (a lot more), it’s been fascinating to see how Steve has used Micro Persuasion over the last 20 months since it’s beginnings to raise the profile not only of his company but also himself. In doing so he’s marketed himself as an expert in his field brilliantly and it’s no wonder that he’s in demand. Yet another way of making a living from blogging (more indirectly than running ads – but still well worth exploring). Congratulations Steve.
Wired News has a mini interview with Harold Davis from Googleplex (which doesn’t seem to have any content on it today for some reason) which has some good basic information on making a living from blogging.
Interestingly he puts a dollar value on a per page basis(over a year) to blogging:
‘As for money, people who are really in the business of making a living off content pages say they average about $10 a page per year. That would be a pretty good average. Usually, it’s not enough to make a living on, but it’s a good supplement.’
I’d actually not considered measuring income in terms of a per page basis. I’m not sure it’s a terribly good measure because it would vary so much depending upon the level of traffic that you get to your page per year and the topic of the page (and the resulting click value in AdSense) but it’s an interesting one to calculate.
Here at ProBlogger I’d say that my figures are well and truly under the $10 per year per post figure (they are probably a third of it) but on some of my other blogs they are much higher. In fact overall my blogs I’d say it’d be a conservative estimate.
There is a couple of worthwhile podcasts over at SavvysoloCast which are a conversation between Yaro Starak and Michael Pollock talking through the topic of Buying and Selling Blogs. The conversation is based upon the sale of Small Business Branding (bought by Yaro from Michael) where both guys talk through some of the considerations they made on their side of the transaction (including the price paid – towards the end of Part 2). Listen to the conversation in two parts – Part 1 and Part 2.
Interesting post over at Micro Persuasion on the topic of 2006 Trends to Watch Part II: Social Commerce where he makes the following prediction:
‘Watch for sites like Amazon, Froogle and Yahoo to develop turnkey stores that can be integrated into blogs. This will take affiliate programs to the next level. It’s also possible that some electronic commerce sites will partner with the major blogging platforms to make co-branded social commerce even easier.’
Wise insights there from Steve. I think many commercial blogs have vast untapped earning potential without avenues to sell products in partnerships with online retailers. I know this is one of the things I’ll be investigating further in 2006. In fact I’ve already had one online retailer make contact to talk potential collaboration.
As Steve says this will take affiliate earnings to a whole new level.
It just came to my attention that bloggers with TypePad Pro accounts can now earn money from their blogs via an integrated service from Kanoodle, a contextual advertising company. They have one tiny catch, though: Earnings for the first 90 days can only go towards future TypePad subscription payments. It’s only after 90 days that bloggers can obtain or spend their money via PayPal.
Anyway, apparently, this is just the beginning. Six Apart is planning to integrate other ways to help TypePad bloggers to turn pro, including adding Tip Jars.
I blogged about this at Weblogs.About.com, but I thought I’d share it here as well seeing as this is all about pro-blogging.
Now, I’m just wondering if anyone here has a TypePad Pro account who can talk more about this? Yes, even though I have a batallion of blog accounts, I’m not subscribed to TypePad.
I wonder how many other blog services will follow this practice?
Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.
Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would be interested in advertising through RSS. Both these figures represent more interest than advertising on mobile devices – this just shows which way the industry is set to grow.
Forrester estimates that total online advertising and marketing dollars will reach $14.7 billion for the 2005 year – that’s 23% more than in 2004. Banners/sponsorships will grow 11% per year to $8 billion by 2010. We’ll also see a large increase in spending for search engine marketing over the next few years, up to $11.6 billion by 2010. Online marketing spending is the only area of growth in advertising spending as a whole – so interest is definitely present.
The BlogKits 2005 Blogging & Advertising Survey is about to close up. Here’s the best part. I’m going to release the raw data from this study on ProBlogger.net next week for anyone to download and analyze as they see fit. So if you haven’t taken the short survey yet, please do, it will benefit us all in the end. There’s some amazing data in there.
Here’s a sneak peek. 80% of bloggers agree that advertisements are ok on their own blogs. 16% of those who answered were neutral on the statement, with a measly 4% or less saying they don’t think ads should be on their blog. I know for a fact that number was probably less than 30% just two years ago.
On the same note, 76% of bloggers feel that their readers are also ok with ads on blogs. While 15% stayed neutral, only 9% or thought different. Who reads blogs? Well, a lot of bloggers read other blogs. So it’s safe to assume that bloggers are also blog readers.
Finally, one of my most favorite questions. “I am more likely to click on an ad in a blog that I enjoy reading?” 84% of the respondents agreed to this question, while 10% stayed neutral and less than 6% disagreed. Seems like common sense right? The data would concur with that statement.