Close
Close

Buyings and Selling Blogs

There is a couple of worthwhile podcasts over at SavvysoloCast which are a conversation between Yaro Starak and Michael Pollock talking through the topic of Buying and Selling Blogs. The conversation is based upon the sale of Small Business Branding (bought by Yaro from Michael) where both guys talk through some of the considerations they made on their side of the transaction (including the price paid – towards the end of Part 2). Listen to the conversation in two parts – Part 1 and Part 2.

2006 Trend Predictions in Social Commerce

Interesting post over at Micro Persuasion on the topic of 2006 Trends to Watch Part II: Social Commerce where he makes the following prediction:

‘Watch for sites like Amazon, Froogle and Yahoo to develop turnkey stores that can be integrated into blogs. This will take affiliate programs to the next level. It’s also possible that some electronic commerce sites will partner with the major blogging platforms to make co-branded social commerce even easier.’

Wise insights there from Steve. I think many commercial blogs have vast untapped earning potential without avenues to sell products in partnerships with online retailers. I know this is one of the things I’ll be investigating further in 2006. In fact I’ve already had one online retailer make contact to talk potential collaboration.

As Steve says this will take affiliate earnings to a whole new level.

TypePad Pro Turning In To ‘Real Pros’

It just came to my attention that bloggers with TypePad Pro accounts can now earn money from their blogs via an integrated service from Kanoodle, a contextual advertising company. They have one tiny catch, though: Earnings for the first 90 days can only go towards future TypePad subscription payments. It’s only after 90 days that bloggers can obtain or spend their money via PayPal.

Anyway, apparently, this is just the beginning. Six Apart is planning to integrate other ways to help TypePad bloggers to turn pro, including adding Tip Jars.

I blogged about this at Weblogs.About.com, but I thought I’d share it here as well seeing as this is all about pro-blogging.

Now, I’m just wondering if anyone here has a TypePad Pro account who can talk more about this? Yes, even though I have a batallion of blog accounts, I’m not subscribed to TypePad.

I wonder how many other blog services will follow this practice?

Marketers are turning to blogs for online ad spending

Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.

Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would be interested in advertising through RSS. Both these figures represent more interest than advertising on mobile devices – this just shows which way the industry is set to grow.

Forrester estimates that total online advertising and marketing dollars will reach $14.7 billion for the 2005 year – that’s 23% more than in 2004. Banners/sponsorships will grow 11% per year to $8 billion by 2010. We’ll also see a large increase in spending for search engine marketing over the next few years, up to $11.6 billion by 2010. Online marketing spending is the only area of growth in advertising spending as a whole – so interest is definitely present.
[Read more...]

Canadian Professional Blogging Podcast: No. 1 On becoming a professional blogger

podcastWelcome to the first Canadian Professional Blogging Podcast with me, Tris Hussey, and Arieanna Foley. This is the recording I mentioned on Friday. The delay was worth the wait because we got permission to use some music from The Kitchen for the intro and outro music for the podcast. We’re using “Flow” which is available for download on the website.
 
Canadapodcasts.ca
The topic for our discussion is how Arieanna and I became professional bloggers and a little about professional blogging itself. Imagine us sitting across a kitchen table sipping coffee or bourbon (Arieanna) or Scotch (me) chatting. In reality we’re over 50 miles apart, separated by the Straight of Georgia. Look for more of these really soon. Arieanna’s been bitten by the podcasting bug now too.
 
The Show: Podcast linkcpbp_no1_going_pro.mp3 –3.73 megs 16 mins, 18 seconds
 
Show notes:
Intro and outro music – Josh Hundert and The Kitchen
 
The show was recorded via Skype and HotRecorder with post-production with Audacity and Winamp .
 
 
Powered By Qumana

Blogging Data We Can All Learn From

The BlogKits 2005 Blogging & Advertising Survey is about to close up. Here’s the best part. I’m going to release the raw data from this study on ProBlogger.net next week for anyone to download and analyze as they see fit. So if you haven’t taken the short survey yet, please do, it will benefit us all in the end. There’s some amazing data in there.

Here’s a sneak peek. 80% of bloggers agree that advertisements are ok on their own blogs. 16% of those who answered were neutral on the statement, with a measly 4% or less saying they don’t think ads should be on their blog. I know for a fact that number was probably less than 30% just two years ago.

On the same note, 76% of bloggers feel that their readers are also ok with ads on blogs. While 15% stayed neutral, only 9% or thought different. Who reads blogs? Well, a lot of bloggers read other blogs. So it’s safe to assume that bloggers are also blog readers.

Finally, one of my most favorite questions. “I am more likely to click on an ad in a blog that I enjoy reading?” 84% of the respondents agreed to this question, while 10% stayed neutral and less than 6% disagreed. Seems like common sense right? The data would concur with that statement.

Trying FeedBurner Total Stats Pro on View from the Isle

headerlogo.jpgYeah, I admit it, I’m a metrics junky.  Which is good, since I am the chief blogger for Elytics.com writing on the web metrics blog.  Regardless, I’m also a huge fan of FeedBurner.  I admit I check my FeedBurner stats throughout the day, especially when one of my articles has been picked up by several other blogs.  In spite of being a metrics junky and really wanting to know what content is popular on my blog I resisted trying Total Stats PRO–Burning Questions – The Official FeedBurner Weblog - FeedBurner – FeedBurner Total Stats PRO.  Why?  I’m cost conscious.  I really try to keep my business overhead low.  Then it hit me, as a blog consultant/pro blogger/syndicated writer I really should look into this.  I already set up all my clients with FeedBurner from day one–learning from my own mistake–and I tell my clients check your FeedBurner and other stats to figure out what content is most popular and use this to help guide your content decisions.  It makes logical sense, then, that I should try it myself and see if it’s worth $5/month.  So, over the next 15 days I’ll be checking my stats with Total Stats PRO.  I’ll probably do an initial assessment later today, then one in a few days, etc.
 
As professional bloggers our content is both our calling card and our gravy train.  It’s how we earn our money.  There’s no point in writing tons of articles on topic x if those aren’t as popular as topic y, especially if you’re writing for a client.  There will always be a certain number of articles that you write or publish, things like press releases, that aren’t glamorous and don’t get a lot of attention, but are essential regardless.  Then there are the articles which both you and your client intend to be interesting to a wider audience, those are the articles that I’m talking about.  That’s the important information that I hope FeedBurner can now provide me.  If so, $5/month could be a paltry price to pay to be able to effectively target the content published on a blog by blog basis.  Here’s hoping!
 
I will post charts, tables, etc as appropriate to give you a feel for what I’m seeing.  Because great data poorly presented, is almost as useless as not having it at all.
 
Technorati Tags : ,
 

Tris Hussey is a professional blogger and blog consultant, the Chief Blogging Officer for Qumana Software, and Managing Director of Qumana Services.  He can be reached at tris AT qumana DOT com or tris AT trishussey DOT com.
Powered By Qumana

Blogging Domain Name Brand Mantra

Darren asks, ‘What’s in A Blog Name?‘. He’s right, a name is a very important piece of becoming a successful blog. Think branding…it’s all about branding. Certain names and words flow off the tounge and are more memorable than others.

I’ve been reading Darren’s blog before it was ProBlogger.net. What was it? Um, something like blog.livingroom.com.au, I think. Get the point? That name sucked. Sorry Darren, I think you knew that. That’s no way to build a brand name. I think Darren can prove that his traffic and general reputation grew by leaps and bounds when he moved to ProBlogger.net. The design helped too :) Of course, it can be done, but it’s much harder.

So as a serious blogger…if you want to be serious, and taken seriously, you have to stop using those unbrandable blog domains like supercooldude.blogspot.com. The time has come to drop $8.95 at GoDaddy and get your own domain name. Or, for the sake of this shameless promotional entry, you could use one of mine below.

I’m currently looking to either sell or develop the following domain names. If you are interested in either offer, please email me at [email protected]

www.hotelblog.com
I’m looking for a writer who wants to take it and make it into a network blog about hotels. I’m willing to pay up to 75% of all revenue it generates to the right person who can make it a success. I’d host it, and provide the MT blog software and setup. I’d also do the design and any tech stuff. All this person would have to do is write, well… and often.

I also have these domains I’d like to do something with. Either sell them or develop them. Have an idea? Make an offer? Let me know.

News-blog.com
College-blog.com
Career-blog.com
Business-blog.com
Blogbucks.com
Blog-shop.com
Biz-blog.com

The business of blogging and MetaFilter

Good little article in the San-Francisco Gate on Business Blogging and Small companies promote themselves through Web logs. It has features friend of ProBlogger Paul Chaney and a good list of examples of small businesses that are using the humble blog as a part of their business plan.

Found via MetaFilter who are having a little discussion about blogging (thanks for the link whoever put it up) – and who are a highly visited blog which has a few revenue streams itself. I’ve often looked at this blog and wished I could get my hands on it to optimize it better – especially its Adsense Ads. I suspect that with a few simple tweaks we could significantly increase its earning potential.