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Partnering With Brands Theme Week: Marketing Yourself

 

marketing-yourself-theme-week.jpgAre you a blogger who has thought of maybe doing some sponsored work on your blog, but are wondering where all the opportunities are? Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox?

Well there might be lists you can get on. But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself. Be the person who starts that conversation about collaboration, and you’re well on your way to creating and cultivating long-standing blog-brand relationships.

But where to begin? Ah, let me help.

First Things First:

What do you represent?

Who are you? What is your blog about? In order to sell yourself to potential sponsors and advertisers, you need to know what you have to offer. What is your niche? What are your blog’s topics? Who are your readers? What is your essence? If you were to describe your blog to someone, what would you say? What kinds of things do you like to write about, and what kinds of things do you like to feature? Narrow down who and what you are.

What do you want?

Think about the types of brands you would like to partner with. Think about the ways in which you’d like to do that (We covered options in the earlier Ways to Collaborate and Earn an Income on Your Blog post). Think about the products and services you use and love every day, and would have no trouble recommending. Think about what your audience would benefit from.

Get all your ducks in a row:

Ensure you look consistent (and reasonably professional) across all the social media outlets you use. Maybe think about repeating your branding across all sites for continuity. Update them regularly, and ensure the information about you is current. Check your LinkedIn and make sure it’s up-to-date and informative.

Make A Move

The next step once you’ve done a little housekeeping, is to start the conversations. Reach out to brand representatives on Twitter. Find out if they have hired a PR agency, and who to speak to there. Find a contact in the brand’s marketing department, and target them. It’s best to find an actual person in charge of marketing decisions (and budgets!) rather than just throwing all your info at their social media and hoping something will stick. Pick up the phone and say you’ve got a great idea about collaborating with them, state your case simply, and offer to back it up with your media kit.

Things to keep in mind to make the best impact:

  • Make it all about the brand. Too often I see posts that centre on what the blogger needs rather than what they can offer a potential sponsor. If that makes me tune out, imagine how it looks to someone who is considering finding legitimate and professional-looking bloggers to partner with. Detail what’s in it for them – they want a return on investment, as anyone would, and are looking for an attractive package that helps them get the word out about their product.
  • Make it easy for them. Nobody wants to fish around for extra information you should have included in the initial stages. It’s likely they’ll pass on you in favour of someone who has provided everything they need to know in order to make their decisions. They might like you and intend to follow up, but get caught up elsewhere and forget… make it easy for them to choose you by giving them a well-thought-out plan, several options for campaigns, the obvious benefits to them, and perhaps an example where you’ve done something similar before and how well it went. Pretty much the only thing you want them to have to do after reading your pitch is say “yes”.
  • Be positive. Your language and how you frame your pitch is incredibly important. Negative language is never going to be as convincing as a positively-worded pitch. Never run down competitors – theirs or yours.
  • Be personal. Let the person know you’ve been interested in their brand for some time. Maybe mention in your opening email that you’ve held a membership at that gym for years, or you took that soap with you to the hospital when you had your baby.
  • Be observant. If you follow your contact on Twitter or elsewhere, mention in your email their photos of their recent trip to Croatia were beautiful. Or you hear they’re coming to Melbourne next week and you recommend that little place on Lygon street for excellent coffee. A little friendly conversation about something you’ve noticed will be a welcome change to the standard pitches they receive a hundred times a day.
  • Be organic. If you have blog buddies who have done work with the company, don’t be shy to ask for a contact, or an introduction. Do the same for other bloggers who might like to work with companies you have affiliated with. There’s much to be said for good blog karma – it gets you much further than being competitive, secretive, and sneaky.
  • Be human. Remember there’s an actual person on the end of these conversations. Especially when they say no. Don’t get snarky, or petulant. Say thanks and maybe another time. Don’t burn your bridges!

Get Your Pitch in Their Hands:

Get together a brief media kit, type up a succinct, positive pitch, and email it to your brand. If you have a mega-huge campaign in mind, maybe take it one step further and send them a press release. There are plenty of examples online you can look at (I wouldn’t fill in the blanks of a template here), and customise to suit yourself. Find the person you to whom you need to send your pitch directly  (by calling the brand’s information line, or asking whoever is manning their Twitter or Facebook accounts), and send it off. Or call them, explain your idea, and follow up with emailed information.

If you don’t hear from them, send them a follow-up email about a week later and ask if they received your initial email. Do not be a pain here, and keep your language friendly. Don’t ask them to make a decision on the spot, rather just serve as a discreet reminder you have contacted them. Maybe make an effort to chat on Twitter if they’ve been posting there.

Be Social

One of the easiest ways to get on brand radars is to interact with them on social media (with the added bonus of a higher chance of them having heard of you when it’s time to pitch!). If you’ve written about them on your blog, tag them in your tweets or Facebook status about the post. Tag them in your Instagram pictures showing you using the product, or how much you enjoy it. Comment on their status updates about the things they’re posting. What marketers are looking for is conversations around their product or service – facilitate that conversation. Be part of it.

Be Natural

It’s good to be keen, but don’t be desperate. Your readers only want your legitimate recommendations, and brands want people who recommend their product to be believable. Weave product mentions into your regular writing and build your readers’ trust. Don’t be one long advertorial – when you’re trying to market yourself as an expert in your area, or as a major influence in the brand’s target audience, it has to be infused with your personality and your humanity. That’s what gives blogging the edge over traditional forms of advertising. Do it well.

If you have any questions, I’m all ears – what would you like to know about approaching brands and marketing yourself to them?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the blogger behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

 

Partnering With Brands Theme Week: Ways to Collaborate and Earn an Income on Your Blog

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Today we welcome Nikki Parkinson, from Styling You, to chat about brand work on blogs. Nikki switched a 20-year journalism career for forging a path online with her fashion, beauty and lifestyle blog. One of Australia’s best, she’s won numerous awards, travelled the world, and created a business she loves, right from her kitchen table. She’s actively worked with brands right from the start, and has enormous knowledge to share.

So you’ve been blogging for a while and have built up a solid readership and community because you consistently deliver useful/inspirational/entertaining content?

There is a fair chance if you have included a contact email address on your blog that before long an email from a brand, a PR or digital marketing agency, will land in your inbox.

You will either be surprised and delighted, or offended, that your little blog has been noticed by said brand.

It’s the surprised and delighted among you that I’m keen to talk to, because that first email could be the start of a potential commercial relationship.

That first email signifies that as a blogger you need to get very clear on your publishing guidelines.

Maybe you already mention brands as a matter of fact in your content. Maybe you haven’t. Either way, that all changes when someone is potentially asking you to mention their brand.

Only you can decide how you respond, but having a brand-publishing checklist in place will help you to make the decision that is right for you.

Brand publishing checklist

1. Is this a brand you already know, love, and use?

2. Is this a brand that you are confident that your readers either already know, love, and use or would like to know, love, and use?

3. Is this a brand that you could work in to your regular blog content in a way that is seamless? Not in a non-disclosed kind of way, more in a way that would not be out of place to what your readers expect from your style of content.

4. Does aligning yourself with this brand conflict with brands you’ve previously aligned yourself with?

5. Do you feel excited at the prospect of potentially working with this brand or does it give you an icky feeling? I know icky is not a technical term and can’t really be defined, but intuition or gut feeling is a great thing to draw on in this situation.

Working with brands

The PR pitch

Most – but not all – approaches from a brand or its agency will be for “earned” mentions on your blog. This is the traditional way that brands and their PR agencies have worked with mainstream media.

The idea here is that the PR is pitching you an idea that has some kind of newsworthy content or relevance to your blog’s audience. They are simply pitching and you do not at all have to publish anything just because they have emailed you. You may, however, find that what they are pitching could work as a part of particular blog post you’re working on, or have planned for now or in the future.

This is not something the brand would pay you to do. It is your choice when and if you choose to include the pitch on your blog. The same applies if the brand has sent you a product – unsolicited – to consider using or mentioning on your blog or social media networks. You are in no way obligated to feature the product.

Relationships

Many of my now paid commercial brand alignments have come from building relationships with brands directly or through their PR agencies. I’ve incorporated their products into my posts and have built up a relationship with that brand. The brand trusts what I do on the blog and they can already see how my readers respond to their brand.

I didn’t go into those early earned PR relationships thinking that one day I would be able to get a sponsorship from that brand, but I did start my alignment with those brands based on the five things I listed above on the brand publishing checklist. This ensured that the relationship was one I felt comfortable with from the beginning.

More and more PR companies are also including budgets for paid blogger campaigns as part of their contract with the brands they represent, so how you respond from those early approaches is becoming more and more important.

Also know that a PR pitch cannot specify to you when and how you publish content about the brand. They can’t tell you to use a certain hashtag, they can’t tell you that you need to publish a certain number of social media posts, and they can’t tell you what day you need to publish. They would NEVER ask a journalist to do the same because the only content in mainstream media that can be guaranteed is paid for – and it’s called advertising.

I see this approach happening more and more. And as a former journalist it really disappoints me. It gives the good PRs a bad name and assumes that the blogger will happily do as they are instructed without any remuneration for exposure to that blogger’s audience.

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Events

One of the trends for ways in which brands engage with bloggers is through events. These events are either hosted by the brand and the brand’s PR invites selected bloggers to attend or the events are hosted by third party brand-blogger consultants who are contracted by brands to get bloggers along to the event in the hope of potential exposure.

Either way, a blogger’s decision to even accept an invite to an event can be seen as a brand alignment. Even if that blogger doesn’t publish any social media or blog posts, the blogger could be photographed by the brands or event organiser and therefore associated with the event and seen to be endorsing it.

Once again it comes back to the brand publishing checklist above. Consider if you are happy to be associated with the host brands or brands in any way before saying yes to attend.

And, like a PR pitch, a blogger should not be coerced or expected to post anything in return for attendance at the event. The should be free to do so if they want to, not because they’ve been invited. Just as a journalist would do.

Paid brand alignments

At some point in your blog’s growth you need to take stock and put a value on the time you put into your blog and the readership you have built. Once you’ve established a set value for your blog, I suggest you review this every six months or every quarter depending on the scale in growth of your readership.

Your readership is your currency when it comes to being appealing to brands. Brands mostly want to see the numbers. The number of unique visitors to your blog is the main number they’re looking at. Why? Because it’s the number that most equates to the numbers game of mainstream media. It’s the equivalent to circulation figures in print media and ratings numbers on TV and radio.

Clever brands and agencies will also look beyond the numbers to engagement and influence. They will also look at the demographics behind your numbers – particularly if they’re wanting to connect with readers in certain locations or of a particular age or sex.

When I talk to bloggers about valuing their time and their blog’s audience, it seems quite an arbitrary thing to suggest – and in many ways it is – but increasingly, bloggers are sharing what they are getting paid for brand alignments and this helps us all to establish that value.

I suggest that $150 should be the minimum payment for a sponsored post – and then bloggers should scale up according to their readership and influence.

Why $150? If you are working as a consultant then the minimum hourly rate is usually about $100 an hour. Most sponsored posts take longer than an hour and a half this to create and compile. For 5000-10,000 unique visits to your blog a month, you could charge $1550. For a blogger with 30,000-50,000 unique visits a month, $3000.

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Ways to earn money from brand alignments

Sponsored posts: This is the most common form of commercial alignment between bloggers and brands. It works most successfully when the blogger is given creative control to write the post in the same way they would write a non-paid post to their readers. Keeping the authenticity of your voice is key – as is being upfront to your readers and labelling it as a sponsored post at the top. This is not a legal requirement, but it is practice that is very much worth embracing. You want to keep your readers, not dupe them. Being upfront has seen me grow my blog readership since I started writing sponsored posts – not have it disappear.

Social media posts: Being paid by a brand to promote their product or message via social media can be part of a sponsored post campaign or separate to it. One blogger talent agency has been reported as charging out up to $750 per brand mention on an Instagram image. With the growth of Instagram, particularly for fashion bloggers, this has become an attractive alignment for brands looking to harness its power.

Ambassadorships: Ambassadorships are the strongest way in which a blogger can align with a brand. They usually represent a long-term commitment between the blogger and the brand – six, 12 months or longer. This is a win for the blogger in regards to steady income, but it’s an alignment that needs to be fully considered before making because of the longevity of the association. A word of warning: many brands will try and “buy” bloggers as ambassadors with product only. Be careful with this because once you’ve received the ambassador title, you’ve more than cemented your alliance with that brand and don’t leave the door open for a commercial arrangement.

Television commercials: Bloggers are being included as the “talent” in television commercials and infomercials, usually as part of a wider sponsored post and social media campaign. This has come because audiences are proving more responsive to “real” people as opposed to celebrities or actors.

Blogging for a brand on their site: All bloggers know that good, solid content builds a blog’s readership. Brands have also realised that they too need good solid, relatable content on their sites to increase readership, brand awareness and sales through their sites. Who do they turn to? Bloggers who can not only create that content but bring an audience with them to the brand’s site.

Reader events: a win-win for bloggers and brands is when a blogger can offer something of value to their reader either through valuable/useful content or a giveaway. When that giveaway includes a chance to meet the blogger and attend an event that will add value or entertainment to the winning blog readers, then it’s proving to be a successful way for a blogger to align with a brand.

Event appearances: As I mentioned above, a blogger’s attendance at an event is a sign that the blogger is endorsing the brand. So it’s little wonder that bloggers can now obtain an appearance fee to attend an event. Often a certain number of social posts using a specific hashtag may be attached to this commercial arrangement.

The bottom line

Your blog hasn’t just appeared from out of thin air with a solid, influenced, and engaged audience. It’s taken long hours at the keyboard, dedication to your blog’s topic, and an extreme passion to communicate and connect with your readership.

You need to remember that whenever there is an opportunity presented to you to work or align yourself with a brand. Make good choices, disclose those good choices, and create brand content that still represents who you are and what your blog is about.

Do all this and your blog will continue to grow, as will your blog-business income.

Theme Week: Make Money on Your Blog by Partnering with Brands

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For all of you who have considered (or are already) partnering with brands on your blog, this week is for you. We give you the lowdown on:

  • advertising on your blog – whom to approach, what kind of advertising works best, where to put ads for best visibility, etc
  • working with brands – staying professional, your unique voice, sponsorship, ambassadorships, affiliates, etc
  • creating a media kit – what you need to include, how to create it, samples of excellent media kits
  • marketing yourself – creating pitches that get noticed, using the right language, whom to approach
  • where to find advertisers and creating an online profile

As always, we hope you find it useful. We’ll also get together at the end of the week and chat about what we’ve learned and what we will try going forward.

Each day will have a new post, so keep checking back. We’ll also add the links here, so you can bookmark this page and refer to it whenever you need.

Partnering with Brands Theme Week:

Advertising 101

Ways to Collaborate With Brands and Earn an Income on Your Blog

The Ultimate Guide to Creating a Media Kit

Marketing Yourself

Putting it all Together and Getting Started

See previous theme weeks here:

Content Week: How to Consistently Come Up with Great Post Ideas for Your Blog

Beginner Blogger Week: Everything You Need to Know When You’re a Newbie

Finding Readers, Building Community, Creating Engagement

Creating Products: How To Create and Sell Products on Your Blog

Five Things to do with Your Blog Posts After You’ve Hit “Publish”

 

Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business

This is a guest contribution from Matthew Capala of SearchDecoder.com.

Shark bloggers are experts in their field of choice. However, they rarely call themselves experts or gurus. Skilled blogging pros, such as James Altucher, establish their authority on social networks and search engines by creating immensely authentic and valuable content, establishing strong connections with their readers.

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James hardly resembles a shark, but make no mistake. Think more in terms of a “pool shark” versus a voracious eating machine. Shark marketers are at the top of the promotional food chain but not because they use force or deception.

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In today’s competitive times, bloggers need to bootstrap intelligently to stand out from the scores of new blogs and brands with million dollars content-marketing budgets. Your objective as a bootstrap blogger should not be praying all day for one kill. Your aim should be the top of the food chain.

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Predatory Marketing Tactics Dont Work Anymore

Shark marketers rarely if ever address themselves as “experts.” This crowd is too busy helping and connecting to pat themselves on the back. Think of yourself as a center of distribution. As you disseminate more helpful content to a growing number of people an inflow of leads, opportunities and money flows in to you.

Contrary to popular belief, the idea of bootstrapping is not based on using free marketing to spread the word about your brilliant idea. According to dictionary.com, bootstrapping means “relying entirely on one’s own effort and resources”.

Play to your strengths by leveraging your time and talent. Growing your blog usually requires a minimum injection of capital to build momentum, combined with persistent, intelligent labor. For example, hiring a designer may be a good idea – online readers tend to judge the book by its over before they commit any attention to what you are saying.

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Unlike the monstrous, ferocious predators which roam the infinite online seas, whale sharks don’t need to use predatory tactics to promote their businesses. They use great content marketing to attract the visitors to their blogs like a magnet.

Today’s intelligent buyer will be repulsed by hard-charging, competitive marketing tactics.  Operate on a creative plane of thought to attract people like a magnet. Shift from a competitive to a creative mindset and you will win big on the Internet.

Stop stalking. Start connecting. Turn your marketing into a conversation.

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Market with a Magnet

Web users are tuning out marketing noise. Click-through rates are dropping like a brick. Visualize marketing with a magnet instead of the old, worn out sledgehammer advertising approach. 

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Use pull marketing to employ the principle of attraction versus the old school push marketing tactics that turn off today’s sophisticated consumer. Create value to become valuable.

8 - Own your ZMOt

Own Your Zero Moment of Truth

80% of consumers search for a product or service before purchasing it. Ranking your blog on Google for quality keywords can turn your blogger status to a rockstar overnight. 

Place a heavy emphasis on nailing down one of the top positions on Google for your desired keywords or key phrases. Keep in mind that only 15% of search results are the old-school ’blue links.’ Estimated 85% of Google search results are social media, videos, images, maps, and the knowledge graph. Fish where the fish are.

Increase your click-through rates by designing attention-grabbing page titles and headlines. Include thought-provoking or funny images in your blog posts to stand out and boost engagement. 

Owning your zero moment of truth inspires you to increase organic search engine click throughs by improving your ad creative writing skills. It’s a win-win.

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Personal Branding Is Branding

Beginner bloggers often ask me: How do you draw a line between your business name and your personal brand?

You don’t. It’s one and the same.

Steve Jobs built Apple, not the other way around. You have built your own company, You Inc. However, being a blogger is much different from being a CEO. The first is a hobby, the latter is a job.

Consider using SlideShare to tell your brand’s story, including the problems you are solving and why people should care about your brand. Readers like eye candy. Creating a visually appealing tale forms an emotional bond with your target audience.

 

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Every Business is a Media Company

Blogs serve as one-stop shopping for any website visitors. Post articles, reviews, podcasts and videos on your blog to brand your business. Companies that blog get 55% more website visitors and B2C companies that blog get 88% more leads per month, according to Hubspot. 

Yet many businesses fail to achieve desired results blogging. They fail and give up on content marketing because they don’t operate like a media company.

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Frequency is key to success. Blogging regularly encourages your audience to know, like and trust you. Build your blog on WordPress for increased functionality. Use plugins to capture subscribers and improve your presentation. Position sharing button beside each blog post to leverage your presence. Sharing buttons like the Floating ShareBar can increase sharing by up to 30%. Details matter.

Open your blog to guest posting and build strong business relationships. Join blogging communities, such as Triberr, to build solid relationships with fellow niche bloggers.

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Win Your Battles Before the First Shots Are Fired

Understand the difference between content marketing and content strategy. Content marketing is the creation and promoting of content to attract a targeted audience. Content strategy is the creation of scalable and repeatable content for a built-in audience. Content marketing is like baking a cake while content strategy is similar to owning a bakery. 

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Developing a content strategy requires intensive planning. Create content based on researched user needs, deliver this content through various mediums such as video and podcasts and promote along channels which resonate with your target audience.

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You Need a Healthy Heartbeat

A healthy, vibrant blog looks similar to a healthy heartbeat. Imagine the steady, predictable ticks on an EKG meter measuring your heartbeat. Engaging through social media channels like twitter and Facebook creates tiny ticks. Sharing Infographics, videos and blog posts creates a larger spike which creates a big impact with a small hit. PR and branded content creates massive spikes. The large hits which make big impacts target news outlets and other large audiences through macro content campaigns.

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Build your inbound marketing campaign on being disciplined. Work your system on a daily basis. Set up a content calendar. Starting at a calendar can inspire you to create content even if you don’t feel like working. Use this motivational strategy to hold yourself accountable.

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Invest in Lead Generation at the Outset

Create in-depth, thorough content you could sell for a handsome profit and give it away for free. This approach might seem counterintuitive to bloggers looking to monetize every click, but karma ensures that the value you offer will return to you in some way, shape or form. Use your free giveaway as link bait. 

Build your email list through this exchange of value. In return for your helpful, free giveaway subscribers will gladly offer their name and email address. Use tools like “Pay with a Tweet” to increase social sharing. Users can access your free giveaway by tweeting your giveaway link. This expands your presence and gives visitors a quick and easy way to access your free product.

17 - be interesting

To Be Interesting, Be Interested

Successful shark bloggers follow the teachings of famous behaviorists, such as Dale Carnegie. They generate interest by expressing interest. 

Expressing genuine, heartfelt interest in other bloggers will result in similar reaction towards you. Focus on helping others who need help. Engage in genuine conversations, add value wherever you show up and answer questions to gain the trust of your target audience.

Use social media tools like Topsy to find your audience. Run searches to connect with interested parties through twitter, blog commenting, and everything in between.

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It’s a Marathon Not a Sprint

Take a big picture approach to blogging. Each seemingly tiny step taken leads to solid if not spectacular results in the long term. If only you don’t give up to see it.

Work your way through temporary frustrations by visualizing yourself achieving great things. Professional athletes employ this technique. Clearing your inner world can motivate you to succeed. 

Shark bloggers are a driven, dynamic, and focused bunch. However, they combine high-octane enthusiasm with a significant dose of planning, tools and preparation to stay focused and play a long-term game. 

It might not be easy to be positive every day when you grow a blog from its infancy but doing so can provide you with immense returns in the long run.

Good luck!

Matthew Capala is an inbound marketing strategist, personal branding coach, Internet entrepreneur, keynote speaker, and author. He is an Adj. Professor at NYU and Head of Search at Lowe Profero. His free personal branding e-book, Away with the Average, has been widely praised. A leading voice in the start-up community, Matthew founded SearchDecoder.com, a venue for SEO ideas for entrepreneurs. You can find him on Tiwtter at @SearchDecoder.

9 Powerful Tips To Help Freelancers and Bloggers Sell Digital Products

This is a guest contribution from freelance writer and inbound marketer, Jawad Khan.

Freelancing can be a liberating career choice. The number of freelancers all over the world has increased dramatically over the last few years, with more people choosing to work on their own terms. If you’re reading this with interest, chances are that you’re a freelancer yourself or someone who’s seriously considering this career path.

But, in order to create an income safety net and truly enjoy the benefits of freelancing, you need to combine freelance client work with your own digital and information based products (eBooks, training courses, guides, tools). This can significantly reduce the pressure of finding client work all the time, which can be difficult at the beginning.

With so many great online tools and services available, creating digital products is much easier than before. But as a result of that, there are a lot of mediocre and sub-standard products floating around the web as well. To ensure that your product stands out from the crowd, you need to do things differently.

Here are 9 tips to help you create better digital products and sell them more effectively.

Note: This post assumes that you know the importance of a mailing list and already have one. If you don’t, read this awesome post on list-building.

1. Create Your Buyer Personas

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In order to create a product, you first need to identify the right target market and the people who would willingly buy your product. What are their needs and what solutions could persuade them to pay immediately? Begin with creating your buyer personas. Buyer personas are examples of the people who would, or could buy your product. It lists all the characteristics of your ideal buyer including demographic details, income bracket, interests, career level etc. Try to be specific about your buyer, it will help you create a better product. For example, for a freelance writer, the ideal buyer persona might be the owner of a small business between 30-50 years of age, with an annual marketing budget of 30 to 40 thousand dollars looking to generate new sales leads from within the USA using his website, blog and social media profiles.

2. Identify The Right Opportunity

Once you’ve developed your buyer persona, analyze the major problems and needs of your buyers. Match them with your skill set and see how you can address them. Take the same buyer persona and identify the different ways you can help this buyer achieve his goals. List down all the different possibilities and then go for the one that falls in your strongest area in terms of skill set and has comparatively less competition.

3. Create a High Quality Product

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The quality of your product will play a key role in determining its success or failure. If you want repeat customer and referral sales, your product needs to be top-notch. For this, analyze your competitors – other freelancers and agencies – offering the same solutions with their products. Find their loopholes and make sure your product doesn’t have any of them. In simple terms, a high value product is something that exceeds customer expectations with tangible solutions and gives them immediate value.

But apart from the content of your product, its packaging is equally important. It’s just like the headline of a blog post. If the headline is attractive, people read the full blog post. The same goes for packaging. For this, you can also use the services of other freelancers on websites like Elance, 99designs, Freelancer etc.

4. Price Your Product Intelligently

Pricing is another critical part of product selling. If you get it wrong, your sales numbers can be depressingly low. Pricing depends on several factors including your brand image, the size of your mailing list, the level of engagement in your online community, your social media strength, your network and, of course, the quality of your product. You would also need to see the kind of pricing strategies your competitors use.

In general, there are two options for you when it comes to pricing. You can either go for a high priced product that a few people can buy, or you can go for volume based selling and keep a relatively low price. Another option is to create multiple packages with different prices, targeting different buyer personas. In my experience, multiple packages work better than the first two models. Here’s a snapshot from the landing page of Tom Ewer’s, a freelance blogger, PaidtoBlog course.

9 powerful tips 35. Create a Memorable Buying Experience

This is where many freelancers fail to make an impact. A poor buying experience can ruin all your hard work and cause buyers to go away without making a purchase. To be more specific, buying experience refers to your sales landing page, the product selling service you’re using, the payment modes you accept, the checkout process etc. All these are critical elements of the buying process.

To create landing pages, I’d recommend using LeadPages. Before the product launch, use your landing page to create anticipation.

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After the launch, fill it with compelling content, repeated calls to action and testimonials.

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For payment processing and product selling, you can use services like E-Junkie, Shopify or Selz. I personally prefer Selz because it also helps you create high quality audio, video and image previews for your products that are as good as full-fledge landing pages. It allows you to accept payments with Master Card, Visa and PayPal, and simultaneously builds your email list by integrating auto responders like MailChimp and AWeber. It’s really a complete package for digital selling.

6. Target The Right Marketing Channels

If you develop the right buyer persona, it’ll be easy for you to identify and focus on the right marketing channels for your product. For example, if your ideal buyers are business owners, higher management professionals and corporate managers, LinkedIn publishing platform, LinkedIn groups and websites like Quora would be great places to start the promotion of your product. Similarly, with a clear identification of your target buyers, you’ll be able to identify the right blogs where your target users can be found and approach them through guest blogging. Once you’ve launched your product, marketing should continue to consume the majority of your time. Here are a few ways you should continue to promote your resource.

  • Blogging – Mention your resource regularly in all your blog posts and link back to the sales page. Before the launch, create anticipation about your product by mentioning it in your posts and on your blog. After the launch, remind people about it through relevant references within your content.
  • Guest Blogging – Identify the most relevant blogs where your potential buyers can be found. Approach these blogs with high quality guest posts and link back to your product page in the author bio.

Note: Read this to learn more about guest blogging on popular blogs

  • Networking – Use your contacts and the strength of your network to spread the word. Connect with influencers in your niche and ask them for recommendations. Triberr and LinkedIn are great places to do that.
  • Social Networks – Posting and paid promotions on LinkedIn, Facebook, Twitter, Google+ and Pinterest can all be very effective depending on your target market.
  • Email List – There’s nothing more effective than a healthy mailing list in helping you sell more products. Without becoming too annoying, regularly send special offers and product deals to your subscribers.

Note:Read this super post on Jon Morrow’s blog about list-building

7. Begin With a Soft Launch (with a deadline)

When it comes to the product launch, never dive into the deep waters immediately. Instead, go for a soft launch and share your product with a limited audience. You can even choose to go with a reduced version of your product initially. To further accelerate things, give your buyers a deadline after which the product you’d take the product down. The objective here is to get a feel of how your target audience responds to your product offer. The limited number of sales that you get, will tell you a lot about the weaknesses and potential improvement areas of your product.

8. Gather Data and Identify Loopholes

To take real benefit from your soft launch, make sure you have sufficient data gathering tools in place. Use live chat services like Olark on your landing page to directly get in touch with your buyers. When someone makes a purchase, send them an email or give them a call to ask about the reasons why they chose your product. Similarly, ask those who bounce back from the landing without making a purchase, about the reasons for their decision and what would they want to see in your product to change their decision. Use survey tools like Survey Monkey to run quick surveys to gather all this data. This can provide you valuable insights for your full scale launch.

9. Launch on Full Scale (with a deadline, again)

9 powerful tips 6

 

Once you’ve made the required adjustments to your product, launch it aggressively on full scale. Announce it to all your subscribers, social media and marketing channels. However, just like the soft launch, define a deadline after which the product will be taken down again. This is a great way to accelerate your sales (Neil Patel is a big advocate of this approach). When the deadline arrives, take the product down, gather more data, identify improvement areas, make more adjustments and then launch the product again after a few months with more value.

Conclusion

Successful product selling requires adequate preparation, a quality product, aggressive marketing and timely product enhancements.  When you get this combination right, there’s no better way of boosting your income and enjoying the real essence of online money making. As a freelancer your own product would not only give you breathing space in terms of monthly income, but also build your brand image and help you attract more high paying clients.

Jawad Khan is an experienced inbound marketer and a freelance blogger. He helps small businesses, tech startups and entrepreneurs strengthen their brand image with high quality blog content. Follow him on his blog, Writing My Destiny, Google+ and Twitter.

 

2014 Reboot: Make Money From Your Blog This Year

We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we focus on that old chestnut – is it REALLY possible to earn some cash doing what we love? Well the answer is “yes, but”. So if 2014 is the year you finally knuckle down and make it happen – Darren’s got just the post for you.

This post “Is it Really Possible to Make Money Blogging? [7 Things I know about Making Money Blogging] first appeared in November 2012. 

Every now and again I am pulled aside at a conference or am emailed and/or tweeted by someone wanting to get the “real” scoop on whether it is possible to make money blogging.

  • Is it really possible to make a living from blogging?
  • Is it just a small number of people making money from blogging?
  • Is it only really possible to make money blogging if you write about the topic of making money blogging?

I completely understand the questions and would probably want to add one more:

  • If it is really possible to make money blogging, how likely is it that you’ll succeed?

I’ve written many times here on ProBlogger about this in the hope of giving a realistic picture of the topic, but I think it is worth touching on again because there is a lot of misinformation out there right now.

On one hand, we see hype on the topic. Periodically someone will claim to be able to make millions from blogging quickly. These claims are usually accompanied with the release of a product or service (i.e. they are marketing spin).

On the other hand, I periodically see people writing about how it is impossible to make money blogging (or that anyone claiming to be full time is either a scammer, a liar, or is selling something on the topic of making money online).

The reality is somewhere between these two extremes.

7 Things I know about making money from blogging

1. It is possible

I’ve been blogging for just under ten years and for nine of those I’ve been making money blogging. It started out as just a few dollars a day but in time it gradually grew to becoming the equivalent of a part-time job, then a full-time job, and more recently into a business that employs others.

I used to talk about the specific levels of my earnings when I started ProBlogger but felt increasingly uncomfortable about doing so (it felt a little voyeuristic and a little like a big-headed boasting exercise and I didn’t really see the point in continuing to do it)— but my income has continued to grow each year since I began.

On some levels I was at the right place at the right time—I got into blogging early (in 2002 … although I felt I was late to it at the time) and have been fortunate enough to have started blogs at opportune times on the topics I write about.

However I know of quite a few other bloggers who make a living from blogging, many of whom have not been blogging anywhere near as long as I have.

For some it is a hobby that keeps them in coffee; for others it is the equivalent of a part time job/supplementing other income from “real jobs” or helping their family out as they attend to other commitments (raising a family). For others it is a full-time thing.

I’ll give you some examples below.

2. There is no single way to monetize blogs

Recently at our Melbourne ProBlogger event I featured numerous Australian bloggers in our speaker lineup who fit somewhere in the part-time to full-time spectrum. They included:

The year before, we had others, including:

Most of these bloggers are full-time (or well on the way to being full-time bloggers). They come from a wide array of niches and all monetize quite differently—doing everything from selling advertising, to having membership areas, to selling ebooks, to running affiliate promotions, to promoting their offline businesses, to selling themselves as speakers, to having book deals, and so on. Many have a combination of different income streams.

They are all also Australian, and are just the tip of the iceberg in terms of what is happening here in Australia—the same thing is being replicated around the globe.

There are many ways to monetize a blog. To give you a quick sense of the many methods check out this “money map” I created a year or so back, which outlines just some that I brainstormed (click to enlarge).

Ways to Make Money Blogging.png

I also recorded this free hour-and-twenty-minute webinar giving an introduction to the topic.

3. There are no formulas

From time to time, people have released products that claim to be formulas for success when it comes to making money online. They outline steps to follow to “guarantee” you’ll make money.

In my experience there is no formula.

Each full-time blogger I’ve met in the last ten years has forged their own path and has a unique story to tell. They have often acted on hunches and made surprising discoveries along the way.

There are certainly similarities in many of the stories but each blogger has their own personality and style, each one is reaching a different audience, and each niche tends to monetize differently.

The key lesson is to be aware of what others are doing and to learn what you can from each other, but to also be willing to forge your own path as well!

4. Many niches monetize

One common critique of the topic of monetizing of blogs is that the only people making money from blogging are the ones writing about how to make money blogging.

This is simply not true.

In the above list of speakers from our Melbourne event you’ll notice I included topic/niche of each blogger. None sell products teaching others to make money blogging—all are on blogging on “normal,” every-day topics.

My own experience of having a blog about blogging (ProBlogger) and a blog about Photography is that it is my photography blog that is by far the most profitable blog (I’d estimate it’s ten times more profitable).

I’ve interviewed numerous full-time bloggers of late in a webinar series including:

Interestingly, none of them make money by teaching others to make money online. Sarah largely blogs about health and wellbeing, Tsh blogs about simple living, and Ana blogs about woodwork.

5. Most bloggers don’t make a full-time living from blogging

Every time I’ve surveyed readers of ProBlogger about their earnings, we’ve seen that those making money from blogging are in the minority.

In a recent survey of 1500 ProBlogger readers we asked about their monthly earnings. What you’re seeing below is the spread of earnings from readers who are attempting to make money blogging (note: not all ProBlogger readers attempt to make money, so not all are included in these results).

Keep in mind that ProBlogger readers are generally newish bloggers—about half of those who took this survey had been blogging for less than two years.

So of those trying to make money blogging, 10% don’t make anything and 28% are making less than 30 cents per day. A total of 63% make less than $3.50 per day.

Let’s be clear—most bloggers who are attempting to make money are not making a living from blogging.

Having said that, of the 1508 bloggers surveyed 65 (4%) are making over $10,000 per month (over six figures per year) and a further 9% were doing over $1000 per month (which is at least a part-time level of income).

My feeling, having been attending blogging conferences for six or so years now, is that the number of full-time bloggers is on the rise, and there are actually quite a few more people now at least making the equivalent of a couple of days’ work a week in income from their blogs.

However, most bloggers don’t make much.

6. It takes time to build

When I dig down into the stats from the survey on income levels above, and do some analysis of those who are in the top income bracket, it is fascinating to look at how long they’ve been blogging.

85% of those in that top income bracket have been blogging for four years or more. Almost all of the others had been blogging for three or four years.

This certainly was my own experience. I blogged for a year without making money and once I started monetizing it was around two years of gradual increases before I approached a full-time income level. It would have been four years before I joined that top bracket of income (over $10,000 per month).

Blogging for money is not a get-rich-quick thing. It takes time to build an audience, to build a brand, and to build trust and a good reputation.

And of course even with four or five years of blogging behind you, there’s no guarantee of a decent income.

7. It takes a lot of work

Longevity is not the only key to a profitable blog. The other common factor that I’ve noticed in most full-time bloggers is that they are people of action.

Passivity and blogging don’t tend to go hand in hand.

 

Blogging as “passive income stream” is another theme that we hear in many make-money-blogging products, however it is far from my own experience.

I’ve worked harder on my business over the last ten years than I’ve worked on anything in my life before this. It is often fun and gives me energy, but it takes considerable work to create content on a daily basis, to keep abreast of what’s going on in the community, to monitor the business side of things, to create products to sell, to build an audience, and so on.

The key is to build blogs that matter to people, that are original, interesting, and helpful. But this doesn’t just happen—it takes a lot of work.

Conclusions

Yes, it is possible to make money blogging. There is an ever-increasing number of people making money from blogging at a part-time to full-time level —however they are still in the minority.

Those who do make a living from blogging come from a wide range of niches, however one of the most common factors between them is that they’ve been at it for a long while.

How long have you been blogging? Are you looking to make money from it—and have you already? Share your experiences with us in the comments.

30 Lessons from Selling $30 Million Worth of eBooks

This is a guest contribution from our very own Shayne Tilley.

class snapshots

Before you hit me up for a loan, let me preface this post. That number represents eBooks sold in for various masters and partners in the last decade. Yes there are a couple of mine in there, but it’s a tiny fraction of a % of the total.

Okay, with that out of the way, a big part of my digital life has revolved around eBooks. I’ve been trying to sell eBooks before anyone really knew what they were. I’ve tried just about every approach, channel, launch strategy there is, and made pretty much every mistake in the eBook. I’ll admit, a lot of the time I was making it up as I went along. There were no rules to this eBook game.

If you’re about to start your own journey with eBooks here are 30 lessons I learnt along the way…

1. Good eBooks sell eBooks

When it comes to selling eBooks, there are lots of techniques and tactics that will people motivated to buy, but there is none more powerful that a great eBook.

True word of mouth will sell more copies than your marketing copy ever will.

2. Page count doesn’t matter (when it comes to pricing)

People are happy to spend a $100 on an eBook that solves a problem they put a high value on. Higher than the eBook price anyway. The length of your eBook should be as long at it needs to be to deliver the value you promise.

Don’t pad for price.

3. Some people are great at explaining things, some are not

I read and listen to people like Darren and my friend Kevin Yank and I know they are better at explaining things than I am.  It’s the truth but it didn’t stop me writing two eBooks. It did teach me that I needed to focus on the skills I wanted to improve on.

4. Momentum early pays off immediately and in the long run

Every eBook I’ve launched that has gained great early momentum (and was evergreen) has always delivered the most over a long period of time.

Don’t think about what you’ll earn from great launch now; think of the impact momentum will carry over the life of the eBook.

5. You’re not actually selling content

I’m talking about practical eBooks here. You can read / listen / watch for free on the web a how-to on any topic.  EBooks organise things for us into a nice little bundle and often have a higher editorial standard. That convenience and quality is what we buy, not the content. There are exceptions to this I’ll admit, but it’s something to think about

6. The story matters

People care about why you wrote the eBook just as much as what’s inside. When you tell a story and share emotions, people will be a lot more inclined to listen to what you have to say.

7. Marketplaces find buyers but screw with your pricing

If you want to play in the sub $10 eBook market then getting your eBook into places like iEBookstore and Amazon are a no brainer.  But they’ll work against you if you want to aim higher than that.

Used well, these marketplaces can reach millions of readers but if you have your own audience you might not need to bend to their will.

8. Reviews matter

Bad reviews can kill eBooks – legitimate or not. Sometimes there’s not much you can do about a bad review but you should know what people are saying. Don’t just look at Amazon reviews, Google ‘[your eBook] review’ and see what comes up.

Chances are your potential customers already are.

9. Print is still prestige

Whilst this is perhaps fading, printed books carry more prestige than an eEBook. You might consider printing a small batch of books so you can give them to your clients (and your mom).  This is even more important if your eBook is the bait not the fish (we’ll talk about that later).

10. Evergreen lives longer, relevant launches bigger

If you want your eBook to live a long life then evergreen content is the way to go. If you want a big win now, a timely eBook is an option as long as you remember that the clock on the longevity of your sales is already ticking.

11. You’ll sell more than anyone else will

You just stick your eBook on Amazon and let Amazon work it’s magic, right?  Wrong. Don’t expect to create an eBook and just magically sell your way to retirement.

You’ve got to continue to sell you and the eBook at every moment, if you want it to pay the bills.

12. If there are 100 of the same eBooks on your topic, you need an audience

The amount of times people talk to me about their social media eBook does my head in. Honestly. There are so many eBooks on this topic already – why would someone buy yours?

If you’re going to plonk your eBook into an open marketplace with a bunch of similar eBooks that already have history, sales and reviews, you might be wasting your time. But if you already have your own audience and can launch it to them, you might just get some instant momentum.

13. Invest in an editor, and or a proofreader

People expect quality in eBooks. I don’t care how good a word nerd you think you are. Get a second opinion.

14. There’s not such thing as a perfect eBook

Don’t expect to create the perfect eBook. It doesn’t exist and probably never will.  For the perfectionists, call it done and ship!  You won’t make any money with it in draft.

15. Even the niche of a niche can be profitable

Don’t think you need to create the next 50 Shades of Grey to make good money.  Even the super niches are large enough to create a volume of buyers and well worth your while.

The wider the niche the more potential customers but the more competitive it will be, so it’s a balancing act.

16. Write your blog post / press release first

This is a technique I use to understand who my readers are and what they want.  Your sales page should be full of benefits and promises. Write those promises first, then make sure your eBook delivers on them as you create it.

17. You might have an eBook and you don’t even know it

Two of the most successful eBook publishers I’ve worked with created their first eBook as a collection of posts – with a few extra bits wrapped up in a nice design.

Remember what you’re selling, then look at what you’ve created already and you just might find an eBook in there.

18. Think in launch month, not launch day

I’m not going to talk much more about launches, as there’s another 30 lessons in there.  But if your launch plan is only one day – you really need to talk to me!

19. Get someone else to review or write your sales copy

Of the hundreds of eBooks I’ve launched, the only sales pages I didn’t write were for my own two eBooks. Why? Because I just couldn’t be objective.

You’re likely to focus on the hard parts to write, which probably are not the part your readers care about. You’ll infer and miss stuff — it’ll get messy. Get someone else to do it, or, at a minimum get someone else to pick it to pieces for you.

20. Sometimes you just can’t pick ‘em

I’ll guarantee you this, there’s no guarantee or sure fire success when it comes to eBooks. Sometimes you can pick ‘em and other times, they’ll come out of left field.

But you’ll never know if you don’t try.

21. You’ll be surprised who doesn’t help spread the word

When you launch you eBook, there will be a bunch of people who you’re convinced will help you spread the word. You’ll learn a lot about the people who do and who don’t.

22. Your perfect launch day was probably yesterday

I’ve spoken about this before, there is no one size fits all perfect launch day (or every single eBook would launch on the same day!). So just get it done and stop worrying about when.

23. Your eBook can be the bait, or the fish

You can write eBooks, charge money and that’s your income. You can write eBooks, charge money and open doors. Or you can give away eBooks to sell other products and services.

There’s nothing wrong with any of these plans however, you need to understand your objectives and focus on them – rather than trying to get the best of every world.

24. Lots of people will tell you it’s easy

Creating an eBook isn’t easy. There are lots of things to think about and anyone who tells you it is easy probably has a product to lead you to. That said, it’s hard work done once and can be extremely valuable. At a minimum, it’s something to be really proud of.

25. It’s not a forever investment

There is a time-limit on every eBook. Well, maybe not all eBooks – but most. Don’t expect that in a decade, you’ll still be selling the same eBook in the thousands.

If you want to keep the revenue flowing, think about new editions and new titles.

26. Procrastinators need a stick

My stick is my partner Justine, and Problogger’s stick is Jasmine, our eBook creator (she’s a wonderful person!). If you procrastinate, you need help. Find it in any way you can, or you’ll never ship.

27. Titles and cover images matter (even digitally)

Think about what your title means to a reader, now and tomorrow. Think about how they will remember your title and how they will describe it to others.

Coming up with a great eBook title is a bit of an art form like email subject lines and headlines but you don’t have as much chance of running A/B tests to get it right!

28. Split your selling and your writing

This is really a tip about your mindset. When you’re writing, you’re delivering a message to your reader and you need to focus on doing the best possible job. Immerse yourself and be narrow-minded.

When it comes to selling, you need to approach it as objectively as you can. Try to think like your selling someone else eBook not your own — or get some help

29. What worked for them, won’t always work for you

If enough people try something, eventually someone will get it right but that doesn’t mean it will work for you.

Someone else’s success is probably during a different time, on a different topic with different readers – and you’re a different writer.

Your perfect launch story is your own.

30. Just go with it

Of all the things that scare you about putting an eBook out on show, the reward (even if it’s just a personal one) will be worth it.  I’m a two-time author who got D’s in English.  If I can do it then you can!

So there you have it, 30 things I learned selling a crap load of eBooks.  I’m sure there are more so I’d love to hear about some in the comments!

Nine Tips to Create Banners for Profitable Advertising

This a guest contribution from full time affiliate marketer, Nrupen Masram.

Some people think that banner ads are coming to an end. The problem is most of us use banners in way as they were used in 1994-2003.

As time passes, the industry changes and so does the use of banners in marketing plans. However, banner advertising is a flourishing billion dollar industry that pervades advertising, teaching, publishing and every other information marketing industry you could name.

The end of banner advertising is a fallacy.

If you’re planning to spend money on banner ads, here are a few tips to think about before you get inside and play dirty:

1. Size does matter

Three shapes dominate. Boxes, stripes and skyscrapers and they vary in size.

Banners with long height and small width are known as skyscraper banners while stripe banners are small in height with a relatively large width. Box banners were named because they were traditionally placed inside software and CD boxes, and because of their square shape.

However, not all sizes offer the same conversion rates.

Since most screens are limited to 600px in height, banners with more than 600px height will make people scroll, reducing the likelihood of conversion. Banners with width lesser than 120px will hardly appear and banners with more width than 160px might overtake your sidebar’s most important task of navigation.

2. Banner Placement

It is generally understood that if your banner is placed in a visible section of a site such as a side bar or above the fold, it will be clicked more often.

If you use a skyscraper banner, place it in your sidebar for better conversions. Striped banners are better placed above content, below a video product review or on the side of the site header.

The key is to put your banner where people will see it and feel motivated to act.

3. Woman Power

Marketing experiments firms and labs have proven that using a beautiful woman on any banner attracts much more attention than using a man. Some tests show a man’s image might be more relevant but when woman was also introduced in same banner along with man provided much better results.

Sometimes you don’t even need female images. Wording also works well. For example, “Mom of Four Earns $7,438.12 in One Week” is likely to do better than “Broke Dad made $12,976.45 in 7 days.”

 

The example image is from Mike Geary’s product Truth About Abs. After testing banners Mike found a banner with a female torso performed much better than other banners. In current set of affiliate tools of TAA, most banners features female torso in front of a man.

Coincidence? I don’t think so. Mike is one of the best when it comes to provide highly tested affiliate tools, that’s the reason why he runs a multimillion dollar info-product business.

4. Authority Works Even Better Than Woman Power

Have you seen the banners on the sidebar of the Problogger.net? There isn’t a lot of emotional pull. Nor is there a call to action. However, I am sure they might be the most successful banners on ProBlogger.

The reason is obvious. This is the most popular blogging for income blog in the world. Darren’s blog has set a benchmark in blogging industry and these same types of banners will work equally well when used the right way on other sites.

The reason is that every one of them have the ProBlogger logo which tells you that ProBlogger either owns the product or certifies it. A site logo will grant instant authority and credibility for people wanting to build a successful blogging business.

Authority works well for these banners. The name instils trust and a proven track record for success.

5. Copy is King

No banner is finished without the copy. Copy is, and always will be, the king of conversions. You can’t change that indisputable fact.

Copywriters rule the roost in email, video and content marketing, the creation of sales pages and other forms of paid advertising and traffic strategies. While it may sound harsh, it’s a fact you can’t alter.

Unless you have powerful click-triggering copy, any trick you might consider using, including the authority one, simply won’t work. The sample banner is among the best dating niche banners in terms of performance. It’s intelligent copywriting because it makes you click without resorting to a call to action.

6. An Obvious Call To Action (CTA)

Use of “Click Here” might work well if your copy have curiosity element but if not, you can definitely come up with a most motivating reason to act. If you have hired a copywriter to do a banner copy, ask them what they can recommend as your CTA.

7. The CTA Color.

Crazy Egg has done considerable research into this topic. If your CTA buttons use red, green, orange, blue or yellow, they’ll have far greater success than other colors.

There’s a scientific reason for this. These colors have the longest wavelengths, which means they attract more attention, thereby leading to extra sales. So it’s not coincidental that most CTA buttons you see anywhere use one or more of these influential colors.

Following are some really good performing banners of different products from ClickBank. Have a close look on their size, copy, CTA and color.

8. What is Traffic Monetization?

Traffic Monetization says, “the nature of traffic is always dependent on the sources of traffic.”

You can’t use the same landing pages to convert all types of traffic. Why? Because just as traffic sources are all different, so are their responses. This same rule applies to all banner ad traffic.

Your marketing can be divided into two sections; Front End and Back End Marketing. The Front End aims to put your offer in front of your client and to get them inside your sales funnel. Once they are there, the Back End makes the actual sale.

The majority of landing pages are only optimized for affiliate sales but not for traffic from banner ads. If you get traffic through from your banner ad, use product specific squeeze page to nudge them into your sales funnel and then make the sale.

9. Rules that Apply to Paid Traffic also Apply to Banner Ads

Paid traffic source should be constantly split tested, customized and optimized. You also have to use specific methods to work out on your metrics and your return on investment (ROI).

There are free and paid tools that you can use for testing and they can also reveal what banner was loaded, the page that a click triggered and the different traffic paths that people took to get to the conversion page.

Kiss Metrics is a high-end tool used by the marketers to find every minute detail to enable them to improve their traffic monetization strategies.

Example Of Sites That Are Successfully Using Banner Ads

IncomeDiary.com is one of the most successful site with banner ads. They spend lot of time optimizing and tweaking banners for max performance because almost all products that they promote on their website belong to them. Stripe Banner is placed above content; one 250 x 250 banner is placed on sidebar above fold. Rest banners are also 250 x 250 banner.

JohnChow.com and ZacJohnson.com also place stripe ads above blog content. ZacJohnson.com uses 250 x 250 flash banner on sidebar above fold whereas JohnChow.com uses 250 x 250 banner in content.

Other Things To Consider

The first time ads were used, people used to just click them because they assumed the ads were a part of the website. Now people know the truth.

People don’t visit your website to see ads. They want to see the real information on your site, not ads that are dumped there. So you need to put a lot of thought into the design, look, color, feel, size and copy of your banner ads… if you want results of course!

Nrupen Masram has been a full time affiliate marketer since 2010. He isn’t a millionaire marketer but he earns his full time income online. He write about affiliate marketing on his blog http://NrupenMasram.com.

What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

This is a guest contribution from Brianne Bauer.

How do advertisers determine whether a blog is worth their marketing dollars? Promising blogs start out with must-have elements — interesting content, loyal readership, eye-catching design and regular updates.

But what’s missing? Here are six ways bloggers can become more attractive to advertisers.

money jumping from Laptop like blog advertising

Cross-Media Integration

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others.

One of the growing metrics on an advertiser’s radar is a blog’s social media page. Advertisers not only look at how many followers a blog has but, more importantly, also look at the conversations being held on the blog’s page and social media channels. Can advertisers see themselves being a topic of conversation? Are open-ended questions being asked around a certain product?

When advertisers see a blog’s large following on Twitter, they see their ROI increasing. Incorporating sponsored social media posts (i.e. sponsored tweets) into your offerings will make a blog’s brand more lucrative. Outside of social media, consider other media. During the past five years, I’ve made more than 50 TV appearances that focused on blog content. As a lifestyle blogger this was a natural fit, and this is an attractive option to heighten exposure for your advertisers.

Get Advertisers Involved

Offer a variety of sponsorship opportunities other than banner ads. Polls, product spotlights and giveaways are great ways to help a blog’s aesthetic and give advertisers options to showcase their brand.

Some advertisers want to only participate in giveaways while others may only want to guest post. Guest posts are among the most common ways advertisers get involved with blogs. Guest posts are typically used by brands to build web traffic and to put readers in a purchasing frame of mind. Along with their content, guest posts typically have a byline and a link to the respective blog or website increasing their web stats.

Note that it is imperative to remain up front with readers and disclose that a special section is paid for.

Get Readers Interacting with Advertisers

This is arguably one of the most important components of a campaign. If, for example, a blogger reviews a storage product like Backup Genie review and then asks readers to weigh in with their opinions, ask them if they are already using it, plan on buying it or how it would make their lives better. Getting readers to interact with a brand is what advertisers are truly searching.

Know Your Blog Rank and How to Improve It

There are two leading ways advertisers use to measure a site’s performance: Google Page Rank and Alexa ranking. These ranking systems allow website owners to benchmark their websites and give advertisers metrics for evaluation.

Google Page Rank is an algorithm that ranks a site from 0 to 10 with a major emphasis on quality backlinks. It’s no surprise that if the Google bots don’t like something, like a broken backlink, a blog’s Page Rank score could be in jeopardy. As Page Rank (PR) is slow to update (PR is only updated every 3-4 months), it’s difficult to better your PR in a short amount of time.

If a blog is stagnating at a PR3 for a while, it could mean there are on-page issues that should be checked using Xenu. Alexa ranking is a free online directory that measures how many daily visitors a site receives, along with other traffic metrics and search analytics. Both are important to advertisers, but Page Rank is measured on your website reputation and Alexa is measured on website traffic.

Let Numbers Speak for Themselves

A media kit gives advertisers a quick glance of what they need to know. It should be updated regularly (and honestly) with the blog’s positioning, like this:

  • Google Page Rank: 4
  • MozRank: 5.25
  • July 2013 Visitors: 13,485
  • Pageview: 72,856
  • Average Time on Site: 2:02
  • Bounce Rate: 72.42

Bloggers should be forthcoming if certain stats don’t scream success. Share additional facts such as:

  • Strong niche following for Topic XYZ
  • Active in social circles (only share follower number if blog’s social media has more than 5,000 followers)
  • Blogs for two group blogs
  • Contributing blogger for major Topic XYZ website

Know Your Advertising Options

What better way to help build your brand than to hit the pavement and meet advertisers, share your inspiration for the blog and why you think they would benefit from advertising? But if being in the field isn’t your thing, let those who specialize in blog advertising help win new advertisers. Adsense and Amazon Affiliates are among the leaders but research to find a good fit for your blog.

It’s getting easier than ever to garner interest from new advertisers, but harder to weed out scammers.

The longevity of a blog is on based consistent, quality content (and ranking!) but bloggers monetize best when they deliver results to advertisers.

Brianne Bauer has garnered publicity for lifestyle brands like Paramount Pictures, and personalities such as Mariel Hemingway and Cheryl Tiegs. With a background in magazine publishing and corporate PR, she is now a freelance publicist and writer based in Minneapolis.