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Blog Promotion 101

Tristam from Blogopoly has posted an interesting post entitled Blog Promotion 101. His headings are: (there is more information linked to each)

1) Make your Site Visible to Search Engines
2) Exchange Links with Other Bloggers
3) Create an RSS Feed
4) Promote your Blog amongst your own Friends and Contacts
5) Join a Webring and/or text ad network
6) Guest Blogging
7) Get your Users to talk to each other and you by enabling Comments
8) Check your Visitor log to find other Bloggers to exchange Links or Guest Blogging requests with
9) Find out who is linking to other similar Blogs to yours to find more sites to exchange Links or Guest Blogging requests with
10) Use Trackback and enable on your Blog if Possible

Some useful blog promotion tips there.

Viral Blogging

I’ve been reading Unleashing the Idea Virus by Seth Godin this past week or so. I’m really taking my time over it and whilst it doesn’t mention blogging at all I’m finding many applications for thinking about medium.

One of his key themes is that of ‘smoothness’….

A virus (of any kind) will not spread to epidemic proportions unless it is easily transferable from person to person. Consider SARS for example – the frightening thing about it was that it was something that was thought to be reasonably easy to transmit from person.

The same thing is true for ‘idea viruses’. If you want people to hear, buy into and then sell your idea for you then you need to make it as easy as possible to do so. Seth uses many examples in his book – one of the most powerful being ‘Hotmail’ which adds to the bottom of every email sent a simple tag/link that says – ‘Get Your Private, Free Email from Hotmail at www.hotmail.com’. All people had to do was to click the link, fill in a few details and they had their own account (which of course enabled them to spread the ‘Hotmail’ message).

coverSo how can this principle be applied to ‘blogging’. I can think of many ways of ME speading the word about my own blog – but a viral approach lets the reader spread the news (which is an infinitely more powerful approach).

One suggestion that Seth makes is to use ‘email a friend’ links on websites. This gives readers an opportunity to shoot a post that interests them to a friend. I’ve been considering adding this feature to my blog for a while. Having just read the book – I’ve decided to add it to each post. I’m not sure how effective it will be at this point – but its worth a try – I will let you know of any feedback I get on it.

Apart from the ‘Email a friend’ option – I’m wondering what other ‘viral techniques’ people might have seen used or tried themselves when it comes to blogging? Feel free to leave your tips or comments in the feeback section below.

Link unto others – Blog Tip

The following blog tip was submitted by Phil Wolff from blogs such as Don’t Blog, Blog Count, emblog and a klog apart.

Links make blogs different than paper. When you see something interesting online, link to it. Something useful, memorable, fascinating? Link, link, link. Each link is a vote. Your body of links represents your interests. Google understands links more than words. So does Technorati. So links become the gravity that attract like-minded people to your blog.

After all, if you write something that provokes thought, changes people’s lives, you’d want others to point your way too.

This golden rule of blogging is part of what makes the blogosphere a community.

It also is part of what makes blogging like journalism or science. Good bloggers cite their sources by linking to them. This helps people trust that you’ve not only done your homework, but that you’ve made it easy for your visitors to do theirs.

So the next time you write a post, before you hit that publish button, ask yourself “Is it linky enough?”

Blog Cards

Blog Cards are like Business Cards that feature a bloggers blog address to make networking easier.

Ripples and BuzzMachine are both talking about making and using Blog Cards.

David St Lawrence of Ripples writes ‘I made up a blogging business card some weeks ago because I got tired of writing my weblog URL on the back of my other business cards. This card has my name and the tagline Online Essays along with this URL and email address of choice.’

I’m not sure that the Average Joe blogger is going to be rushing out to get cards – but I’m sure they will be useful for some.

Three quick ways to increasing visitors to your blog in a week


Wayne Hurlbert shares Three quick ways to more visitors in one week. It is written more with a business blog in mind but most of it is somewhat transferable.

He also has a good link on Analyzing our visitor counter logs

Martin Roth’s Blog Tip

Martin Roth is a legend around some Blogging circles. He’s the guy who started collecting links of Christian Bloggers which today is Blogs4God.

Martin responded for my call for people to post their own blog tips.

So here are Martins Blog Tips.

To paraphrase his main points:

1. Tell people that you’ve arrived.
2. Tell people when you write something about them.
3. Comment on others blogs, reply to those who comment on yours.
4. Survey other bloggers and publish the results.
5. Have something to say and say it well.

He expands each very well so check it out here.

Thanks Martin – If you have a blog tip write about it on your blog and let me know and I’ll link up to it.

Finding Readers for Your Blog (Part D)

This is the final post of the ‘Finding Readers’ mini series. Also read Parts AB and C of this series.

12. Blog Search Engines and Indexes – Get yourself registered on sites like Technorati. These sites have features that allow people to search for blog entries via topic and keywords. They also list the most popular recent topics and each have other interesting features which can enhance your blogging experience.

13. Get Involved in others Blog Projects – From time to time other bloggers will invite your participation in a blog project of theirs. Put your hand up, volunteer some time and contribute in some way. Don’t just do it to get a link on their site, but take the opportunity to build a relationship with them and their readers. Not only will you make a friend, but over time you build some credibility as a blogger who is not just thinking about themselves.

On the flip side start your own blogging project. Do something that is of service to other bloggers. My Underblogs project and ‘Group Writing Projects are examples of these.

14. Get involved in other web forums – Blogging is not the only vibrant online activity at the moment. I visit a number of other discussion forums and e-zines that explore similar ideas/hobbies/interests to me and my blog. I’ve found an increasing amount of traffic to my blog is coming as a result of my contributions to these forums as many of them allow you to add your link as a signature to your posts. For example my recent influx of readers on my Australian Idol post came after I left a comment on the Aussie Idol Discussion Forum. Once again – don’t troll these forums – genuinely interact with them.

15. Take all advice with a grain of salt – Be yourself and have fun! – The web is full of advice like the above – what I’m saying isn’t rocket science. There are no rules of blogging, just people’s experiences. I’m sure there are a lot of blogs out there that ignore all or most of the above advice that have a bunch of regular readers and healthy hits. So relax, be yourself and have fun with it. Experiment with new tools, styles of design and writing.

Once again – hits are not everything. For me blogging is about developing quality relationships and networks, mutual learning and bouncing around ideas with others doing similar things to me. Growing a readership can help achieve these goals, but hits in and of themselves are somewhat meaningless. So don’t be obsessed by them and enjoy blogging for what it is. Have fun.

Finding Readers for Your Blog (Part C)

Also read Parts AB and D of this series.

Part C

9. Web Rings – A web ring is a group of blogs with a common interest that refer traffic to one another. There are many of these dedicated to blogging on a variety of topics. They don’t bring heaps of hits, but I have found a few great blogs by being a part of such rings. Rings generally involve adding some code too your blog template, but once this is done its not something you have to do anything for to upkeep.

There are literally thousands of webrings you can be a part of, take a look at WebRing to find one that suits your blog – or if you can’t find one start your own. As per usual, moderation is the key, if you join too many you might clutter your page with them.

10. Add an RSS feed to your blog – This is also known as Syndication and is a little technical. Its not something I fully understand. However I know that my RSS feed is responsible for sending an increasing amount of traffic my way from readers using News Aggregators. I’m not the best person to explain this so I’ll refer you to this article about syndication. It is longish and a tad technical, but if you follow the instructions its not that hard and well worth the effort.

11. List your site on Portals – There are a growing number of sites which exclusively list blogs. If you want people to find you its worth submitting your blog to be listed on them. Some focus on specific topics while others list blogs on a wide variety of topics (like Eaton Web and Globe of Blogs). Other portals like BlogShares and Blog Street also list a lot of blogs in different ways which might increase your blogs profile.

Also read Parts AB and D of this series. As per usual please feel free to add your tips, experiences, helpful links and suggestions to comments.

Finding Readers for Your Blog (Part B)

Also read Parts AC and D of this series.

Part B

5. Interact with ReadersI’ve written about how to interact with your readers before so I won’t go into it too much except to say that if you interact with your readers they are more likely to put some time aside to come back and engage with you – its just human nature.

6. Update frequently – With the advent of news aggregators people can be notified of your new post in real time. I noticed that when I publish a new post that my stats nearly always go up slightly just afterwards as those readers with aggregators log in to have a quick look at my latest musings. Of course this only works if you have an RSS feed (get one!) and have readers who use aggregators. Update regularly and give your readers a reason to come back regularly. You’ll also find that the Search Engine bots will come visiting more often if your site is constantly changing.

Also related to this is the hits that come when you ping sites like weblogs.com or technorati. These sites keep track of changes on websites – the more you update the more you will ping them (if your blogging tool enables pinging) and the more they will take notice of you and include you in their lists.

7. Search engines – The longer your blog is active and the more you post the higher the chance of a search engine like Google or Yahoo referring visitors to your site. There are a lot of theories of how to boost your ranking on search engines floating around the web but an obvious starting place is to submit your blog’s domain to them so that they’ll start listing you.

Getting listed – There are a lot of services out there that will do it for you (for a fee) – but there are also some free services (which claim to submit your site to a smaller amount of search engines). I can’t guarantee them but its worth a go. For example – Submit Express. I’ve used a number of these services and they seem to have worked quite well as I’m listed on all the major search engines.

You can also go directly to many search engines and register for a free listing – for example here is Google’s submission page. Most other SE’s have them also.

8. Add a signature to your outgoing email – Many bloggers do this. Simply add the domain name to your outgoing email. Most email programs will allow you to do this automatically. However be careful with automatic signatures if you don’t want your blog to be read by everyone that you email.

Also read Parts AC and D of this series.